RESEARCH PROJECT REPORT

(MBA - 043)
ON
A STUDY ON RETENTION STRATEGIES EMPLOYED BY PRIVATE
SECTOR BANKS IN BAREILLY REGION
Submitted in Partial Fulfillment of
Master of Business Administration (MBA)
Programme : 2010 -12
Of

Gautam Buddh Technical University, Lucknow

Under the Supervision of:
(Respected Monika Soutiyal)
MBA Department

Submitted By
MonikaSharma
1045070007

Department of Management Science

Shri Ram Murti SmarakWomensCollege of Engineering & Technology,
Bareilly
(College Code 450)

Shri Ram Murti Smarak Womens College of Engineering & Technology, Bareilly (U.P.)
Department of Management Science
Certificate

This is to certify that Ms. Monika Sharma., a student of MBA IV Semester has completed her
Research Project Report titled A study on retention strategies employed by private sector
banks in Bareilly region assigned by MBA Department and under my supervision.
It is further certified that she has personally prepared this report that is the result of her personal
survey/observation. It is of the standard expected to MBA student and hence recommended for
evaluation.
Signature of the Supervisor

Above statement is endorsed.

(Richa Murti)
Head

Date:

DECLARATION
I hereby declare that the project, which is being presented in this report, entitled
A study on retention strategies employed by private sector banks in Bareilly
region.It is an authentic record of my own work

as a part of my MBA course

of GBTU Lucknow. The information which is given by me in this report is true &
it has not been submitted by me anywhere else.

Monika
Sharma
MBA IVSem
S.R.M.S.W.C.E.T.
Bareilly

ACKNOWLEDGEMENT
Concentration, dedication, hard work and application are essential but not the
factors to achieve the desired goal. These must be supplemented by proper guidance,
assistance and co-operation of people to make it a success.
I also express my heartiest gratitude to Respected Monika Soutiyal esteemed faculty
of S.R.M.S. College of Engineering and Technology, Bareilly who helped me in this
project by providing such stress free & friendly environment to work.
Last but not the least I would like to thank all the people who helped me in the
completion of this project report.

Monika Sharma

Contents
Chapter 1: Introduction & Scope

1.1: Introduction

1.2: Scope of the research work

1.3: Objectives

1.4: Company Profile

6-16

Chapter 2: Literature Review

17

2.1: Introduction

17

2.2: Theoretical Perspective

23

2.3: Retention policy adopted by Banks

25-39

Chapter 3: Research Design

40

3.1: Introduction

40

3.2: Type of research

40

3.3: Type of data

41

3.4: Research Tool

42

3.5: Mode of data collection

42

3.6: Sample design

42

Chapter 4: Data analysis and interpretation

43

4.1: Introduction
4.2: Analysis of data &Findings

Chapter 5: Suggestions, Limitation &Conclusion

43
43-54

55

Chapter6 : Bibliography

58

Annexure

59

Annexure 1: Questionnaire
Annexure 2: Other documents

List of Table
Table no.

Table titel

Page no.

Employee Satisfaction with

the salary, compensation &
benefits
Employee Satisfaction with
growth opportunities

39

4.3

Influence of term &

conditions on quit decision

42

4.4

Monotony in Job Profile

43

4.5

Working
Environment of the
company

44

4.6

Relationship with immediate

supervisor & colleagues

45

4.7

Employee Satisfaction with

the appraisal system

46

4.8

Organization takes care of

personal problems

47

4.9

Search for better jobs is a

major reason to leave

48

4.10

Employee
strategies

49

4.1
4.2

retention

41

List of figures
Fig no.

Fig. Title

Page no.

4.1

Employee Satisfaction with

the salary, compensation &
benefits

40

4.2

Employee Satisfaction with

growth opportunities

41

4.3

Influence of term & conditions

on quit decision

42

4.4

Monotony in Job Profile

43

4.5

Working Environment
of the company

44

4.6

Relationship with immediate

supervisor & colleagues

45

4.7

Employee Satisfaction with

the appraisal system

46

4.8

Organization takes care of

personal problems

47

4.9

Search for better jobs is a

major reason to leave

48

4.10

Employee retention strategies

49