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By:

Imran Jafri
Jagruti Saxena
Vikrant Joshi
VISION Statement

To become a world-class Indian bank

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Mission Statement
• To benchmark against international standards and best practices in terms
of product offerings, technology, service levels, risk management and
audit & compliance
• To build sound customer franchises across distinct businesses so as to be a
preferred provider of banking services for target retail and wholesale
customer segments
• To achieve a healthy growth in profitability, consistent with the Bank's risk
appetite
• Ensure the highest levels of ethical standards, professional integrity,
corporate governance and regulatory compliance
Business Strategy
• Increase market share in India’s expanding banking and financial services
industry by following a disciplined growth strategy focusing on quality and
not on quantity and delivering high quality customer service
• Leverage technology platform and open scalable systems to deliver more
products to more customers and to control operating costs
• Maintain current high standards for asset quality through disciplined
credit risk management
• Focus on high earnings growth with low volatility
• Develop innovative products and services that attract targeted customers
and address inefficiencies in the Indian financial sector
• Continue to develop products and services that reduce cost of funds
Key Actions reflecting business strategies

• In May 2008 HDFC Bank acquired 450 branches of Centurion Bank of


Punjab to leverage on its strengths in newer geographical areas with
northern region having more number of branches.
• HDFC Bank Merchant Services is the national leader in electronic payment
solutions.
• The bank runs its Corporate Core Banking Platform and Cash Management
Platform on a server that provides higher utilisation, massive
performance, greater flexibility and lower IT management costs.
• HDFC Bank launched credit card for farmers and signed an agreement with
Tata Pipes to offer credit facilities to farmers across the country.
• HDFC Bank and Hutchison Max Telecom introduced the country's first-ever
mobile-banking services in the city.
Key Actions reflecting business strategies

• HDFC Bank launched electronic data interchange (EDI) system for small
and medium enterprises.
• HDFC Bank along with MasterCard International launched credit card
targeted at small and medium-sized enterprises.
• HDFC Bank entered into a strategic tie-up with Tally Solutions Pvt. Ltd. to
offer online real time accounting services to small and medium
enterprises.
• HDFC Bank has introduced the Freedom Account for the average retail
customer located in the major metros as a means to wean away the
middle-income market from nationalised banks.
• Example: HDFC Bank joined hands with Sony India Ltd (SIL) to work out an
innovative car finance package under which a sony car audio system would
be installed to a new car for no additional upfront cash outflow.
Thank you

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