1

A RESEARCH ENTITTLED

ATTITUDE OF
PEOPLES IN ONLINE
SHOPPING
CONDUCTED ON PEOPLES USING INTERNET

BIJIN AP

ROLL NO : 8
S2 MBA

ACKNOWLEDGEMENT
First and foremost, I thank god, the Almighty
support and drop of blessings upon me to complete my
research within the stipulated time period.
I would like to express my gratitude and thanks to
Ms. Vineetha mam for given this great opportunity.

CONTENTS
CHAPTER

TITLE

PAGE NO

INTRODUCTION

STATEMENT OF PROBLEM

CHAPTER 1 OBJECTIVES

SCOPE OF STUDY

LIMITATIONS OF STUDY

CHAPTER 2 RESEARCH METHODOLOGY

8-9

CHAPTER 3 REVIEW OF LITRATURE

10-11

CHAPTER 4 DATA ANALYSIS AND

INTERPRETATION

12-24

FINDINGS

25

CONCLUSION

26

CHAPTER 5

QUSTIONNAIRE

28-30

BIBILOGRAPHY

31

CHAPTER 6

LIST OF TABLES AND FIGURES

SL. NO
1
2
3

TITLE OF TABLE

PAGE
NO.

RESPONDENTS OPINION REGARDING

INTERNET USAGE

13

RESPONDENTS OPINION REGARDING

PROFICIENCY ON THE INTERNET

14

ONLINE PURCHASERS AND NON

ONLINE PURCHASERS

15

REASONS FOR PEOPLES NEVER HAD

ONLINE PURCHASE

REOSONS FOR PEOPLES CHOOSING

ONLINE SHOPPING

17

METHODS FOR ONLINE PAYMENTS

18

PROBLEMS OF ONLINE SHOPPING

19

MOSTLY USING ONLINE STORES

20

SAVING TIME FACTOR

21

RISKY FACTOR IN ONLINE

22

10

16

11

TIME REQUIRED FOR DELIVERY

23

12

INFORMATION AVAILABLE ON THE

INTERNET

24

INTRODUCTION

This study conducted to identify the attitude of

peoples in online shopping. Now a days the internet
usage of peoples highly increased. Online shopping is
more convenience and day by day increasing its
popularity. Books, airline tickets, clothing/shoes,
videos/games and other electronic products are the most
popular items purchased on the internet. Some of the
benefits in online shopping are high discount, variety of
product, comparison of product, etc.
This study is conducted on the peoples who using
internet connection in their smart phone or PC. This study
will help to understand the approach of peoples while in
online shopping.

STATEMENT OF PROBLEM
An increasing number and variety of firms and
organizations are exploiting and creating business
opportunities on the Internet, With this emerging field of
shopping the interest of marketers is also increasing in
studying what actually motivates consumers to shop
online. Competition among online shoppers are
increasing, so it is important to analyze and identify the
factors which influence consumers to shop online in order
to capture the demands of consumers. This study should
identify why should peoples choosing online shopping and
why not choosing online.

OBJECTIVES
1. To understand peoples attitude towards online
shopping.
2. Identify why peoples had online shopping.

3. Identify why peoples ever had online shopping.

4. To find out the factors affecting peoples online
shopping behavior.
5. Identify advantages of online shopping.
6. Understand drawbacks of online shopping.
7. Have smart phone influence in online shopping.

SCOPE OF THE RESEARCH

Online shopping is increased by day-to-day,
Majority of peoples using internet. This study will help to
identify why does peoples choosing online shopping, and
why not choosing online shopping. This study will helps to
understand the satisfaction of consumers they buy
through online sites. The research should find out the
advantages and disadvantages of online shopping

LIMITATIONS OF THE STUDY

The duration of study is only 25 days. This is
not enough to collect all details relating to the
study.

The study is depended on the sample survey,

sample is very limited.
Findings dependent on peoples answers and
opinions.
There is a chance of errors.

RESEARCH METHODOLOGY
Research is merely aimed at acquiring the most
basic type of information. But it is still research in a very
real sense because it requires an individual to first
identify the problem, then find out where to go for
information and whom to ask, and also know what
questions to ask.
Research methodology is the way to solve problem
systematically. It deals with the objective of research
study, the method defining research problem, the type of
hypothesis formulated, the type of data collected, the
method used for data collection and analysis etc
Research type
Descriptive research:

The study follows descriptive research

method. Descriptive studies aims at portraying
accurately the characteristics of a particular
group or situation. It concerned with describing
the characteristics of a particular individual
individual or a group. Here the researcher
attempts to present existing fact by data
collection.
Sample size
It refers to the number of items to be selected from
the universe to constitute a sample.
Sampling method
Sampling technique is used in the study is
convenient sampling which is also called non-random
sampling.
Period of study
The period which is taken to complete the study is
24 days.
Data collection
Primary data and secondary data.
Statistical tools used
Pie diagram
Bar diagram

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RIVIEW OF LITERATURE
1. Factors affecting the consumers
attitudes on online shopping in Saudi
Arabia
Nahla Khalil
College of Computers and Information Technology, Taif
University, Saudi Arabia
The study was identified the
impact of consumers attitude and buying behaviour
towards online shopping in Saudi Arabia. Online shopping
is getting more and more fashionable in Saudi Arabia as
well as in rest of the world, but the speed of online

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shopping in Saudi Arabia is slower compared to the entire

world. According to our survey, online shopping is getting
popular in the younger generation such as students and
professionals. Students usually prefer to buy goods from
its original source and often they prefer to shop online.

2. Factors influencing Gotland

consumers to shop online
Master Thesis in Business Administration
Authors: Muhammad Umar Sultan and MD Nasir Uddin
Department of Business Administration
Supervisors: Per Lind and Mr. Sjostrand Fredrik
Online shopping is becoming more
popular day by day with the increase in the usage of
World Wide Web known as www. Understanding
customers need for online selling has become challenge
for marketers. Specially understanding the consumers
attitudes towards online shopping , making improvement
in the factors that influence consumers to shop online
and working on factors that affect consumers to shop
online will help marketers to gain the competitive edge
over others. Therefore their study has focused mainly on
two research questions, i) what are factors that influence
consumers to shop online and to see what factors are
most attractive for Gotland online shoppers. ii) Who are
online shoppers in terms of demography?

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3. CONSUMER ONLINE SHOPPING

ATTITUDES AND
BEHAVIOR: AN ASSESSMENT OF
RESEARCH
Na Li and Ping Zhang
Consumers attitudes toward online shopping
have gained a great deal of attention in the empirical
literature. Consistent with the literature and models of
attitude change and behavior, it is believed that
consumer attitudes will affect intention to shop online
and eventually whether a transaction is made. Eighth
Americas Conference on Information Systems 513
multidimensional construct that has been conceptualized
in several different ways in the existing literature. First, it
refers to the consumers acceptance of the Internet as a
shopping channel . Secondly, it refers to consumer
attitudes toward a specific Internet store (i.e., to what
extent consumers think that shopping at this store is
appealing).

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CHAPTER 5

DATA ANALYSIS AND INTERPRETATION

THE TABLES AND FIGURES SHOWING

RESPONDENT OPINION REGARDING
INTERNET USAGE
Table:1
Internet usage of students
SL.NO

Usage

No. of
peoples

% of
respondent

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1
2
3
4
5
Total

Less than 1
hour
1-2 hours
2-3 hours
3-4 hours
More than 4
hrs

2.5

10
12
14
3

25
30
35
7.5

40

100

Figure: 1
35
30
25
20
15
10
5
0
less than 1 hr

1-2 hr

2-3 hr

3-4 hr

more than 4 hr

Interpretation
2.5% peoples using internet less than 1 hr, 25%
using 1-2 hrs, 30% peoples using 2-3 hrs, 35% using 3-4
hrs and 7.5% using more than 4 hrs.

THE TABLES AND FIGURES SHOWING

RESPONDENT OPINION REGARDING
PROFICIENCY ON THE INTERNET

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Table: 2
SL. NO

Proficiency

1
2
3
total

novice
intermediate
Advanced

No. of
peoples
28
12
40

% of
respondent
70
30
100

Figure: 2
70
60
50
40
30
20
10
0
novice

intermediate

advanced

Interpretation
There are 70% of peoples proficiency on internet is
intermediate, and 30% are advanced and no 0% novice.

THE TABLES AND FIGURES SHOWING

ONLINE PURCHASERS AND NON ONLINE
PURCHASERS

16

Table: 3
SL. NO
1
2
Total

Online
purchasers
Non online
purchasers

No of
peoples
18

45

22

55

40

100

Figure: 3

Chart Title

non online purchasers; 55%

purchasers in online; 45%

Interpretation:
55% of peoples does not using online for their
purchases, and 45% are using online shopping.

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THE TABLES AND FIGURES SHOWING

REASONS FOR PEOPLES NOT CHOOSING
ONLINE SHOPPING
Table: 4
SL.NO
1

3
4

Opinion
Dont know
about online
shopping
Risk of credit
card
transactions
Risk of quality
Risk of identify
theft

No. of
peoples
-

% of
respondent

12

55

4
6

18
27

22

100

Total

Figure: 4

Chart Title
risk of identify theft; 27%
risk of credit card transactions; 55%
risk of quality; 18%

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Interpretation:
Non online purchasers 55% are not choosing online
because risk of credit card transactions, 27% not
choosing because risk of identity theft and 18% are risk
of quality .

THE TABLES AND FIGURES SHOWING

REASONS FOR PEOPLES CHOOSING
ONLINE SHOPPING
Table: 5
SL.NO

Opinion

No. of peoples

1
2

High discount
Quality of
product
Easy buying
Variety of
brands
Comparison of
items

8
1

% of
respondent
44.44
5.5

3
3

16.66
16.66

16.66

18

100

3
4
5
Total
Figure: 5

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Chart Title
high discount
comparison of items; 16.66; 17%

quality of product

discount; 44.44; 44%

variety of brands; 16.66;high
17%
easy buying; 16.66; 17%

easy buying
variety of brands

comparison of items
quality of product; 5.5; 6%

Interpretation :
44% choosing online because of high discount and
16.66% by comparison of items, variety of brands, easy
buying and 5.5% choosing because quality of products.

THE TABLES AND FIGURES SHOWING

METHODS FOR PAYMENT
Table: 6
SL.NO
1
2
3
Total
Figure: 6

opinion
Cash on
delivery
Net banking
Credit/Debit
card

No. of
peoples
10

% of
respondent
56

7
1

38.8
5.5

18

100

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Chart Title
net banking; 38.8; 39%

credit/debit card; 5.5; 6%

cash on delivery; 55.5; 56%

cash on delivery
net banking
credit/debit card

Interpretation:
55.5% are choosing cash on delivery, 38.8% are
choosing net banking and 5.5% are choosing credit/debit
card.

THE TABLES AND FIGURE RELATED TO

PROBLEMS OF ONLINE SHOPPING
Table: 7
SL.NO

1
2
Total

Problem
while
conducting
online
shopping
Yes
No

No. of
peoples

2
16
18

% of
respondent

11.11
88.88
100

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Figure: 7

Chart Title
felt problem; 11%

not felt any problem; 89%

Problem while conducting online shopping

Interpretation:
89% of peoples does not felt any problem while
conducting online shopping and 11% felt problem like
cheap quality of product.

THE TABLE AND FIGURE SHOWING

MOSTLY USING ONLINE STORES
Table: 8
SL.NO

Online store

No. of
peoples

% of
respondent

Flipkart
Amazon

5
5

27.8
27.8

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3
4
5
Total

Myntra
Snapdeal
Jabong

4
3
1
18

22.2
16.7
5.5
100

Figure: 8
jabong; 5.5
flipkart; 27.8

snapdeal; 16.7

myntra; 22.2
amazon; 27.8

Interpretation :
There are 27.8% peoples mostly using flipkart and
amazon, 22.2% using myntra, 16.7% using snapdeal and
5.5% using jabong.

THE TABLE AND FIGURE SHOWING

SAVING TIME FACTOR
Table: 9
SL.NO

Opinion

Agree

No. of
peoples
10

% of
respondent
56

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2
3
Total

Indifferent
Disagree

2
6
18

11
33
100

Figure: 9
Chart Title

disagree; 33%
agree; 56%
indifferent; 11%

Interpretation:
56% are agree online shopping save time, 33% disagree
and 11% still indifferent.

THE TABLE AND FIGURE SHOWING

RISKYINES FACTOR IN ONLINE SHOPPING
Table: 10
SL.NO

Opinion

No. of
peoples

% of
respondent

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1
2
Total

Risky
Not risky

1
17
18

6
94
100

Figure: 10

Chart Title
risky; 6%

not risky; 94%

Interpretation:
94% peoples opinion online shopping is not risky, and 6%
opinion is risky.

THE TABLE AND FIGURE SHOWING TIME

REQUIRED FOR DELIVERY
Table: 11

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SL.NO

opinion
1

2
3
Total

Long time
required
Indifferent
Quick delivery

No. of peoples % of
respondent
15
83
1
2
18

6
11
100

Figure: 11

Chart Title
quick delivery; 11%
indifferent; 6%

long time required; 83%

Interpretation:
83% believe long time required in delivery, 11% quick
delivery, and 6% being indifferent.

THE TABLE AND FIGURE SHOWING

SUFFICIENT INFORMATION IS AVAILABLE
IN ONLINE SHOPPING
Table: 12

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SL.NO

Opinion

1
2
3
Total

Agree
Disagree
Indifferent

No. of
peoples
11
6
1
18

% of
respondent
61.1
33.3
5.5
100

Figure: 12

Chart Title
indifferet; 6%
disagree; 33%
agree; 61%

Interpretation:
61% are agreed sufficient information is available, 33%
disagree, and 6% indifferent.

FINDINGS
Internet usage of peoples highly increased.
Majority of peoples using internet 1-4 hours .

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Majority of peoples proficiency in internet is

intermediate.
All internet users are not choosing online shopping,
above 50% are buying through retail shops.
Peoples not choosing online shopping because risk of
credit card transaction, risk of identity theft, ad risk
of quality.
Online purchasers using online shopping because of
high discount rate, easy buying, variety of brands,
comparison of items and time saving.
Majority online purchasers choosing cash on delivery
and net banking payment method, peoples are fear
to give their credit/debit card numbers.
Majority of online purchasers accept online shopping
is friendliness and they not faced any problem while
purchasing through online.
Flipkart, amazon, myntra, snapdeal are very popular
online sites among peoples.
Some kinds of product take much time for delivery.
Majority of peoples opinion is sufficient information is
available on online sites.

CONCLUTION
Online shopping business in India is increasing
day by day. High discount rate, easy buying, variety of

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brands, comparison of items and time saving factors are

attracting peoples for choosing online shopping, Flipkart,
amazon, myntra, snapdeal are very trust worthy sites
among peoples. All online purchasers are accept online
shopping is good service.
Non online purchasers have fear about credit
card transactions and quality of products. But habits of
peoples are changing, habit of purchasing through online
is increasing. Online shopping is the best option for
purchasing products and services with reasonable price.
Online sites facilitates comparison of brands and prices
and also features of products is widely available on the
websites.

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CHAPTER 6
APPENDIX & BIBILOGRAPHY

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QUESTIONNAIRE

1. Name:
2. Age:
3. Gender: Male

Female

4. Educational qualification:
5. How often do you use internet every day?
a. Less than one hour
hours
d. 3-4 hours

b.1-2 hours

c. 2-3

e. More than 4 hours

6. You are using internet with a?

a. computer/ laptop
Both

b. Smart phone

c.

7. How would you describe your proficiency on the

internet?
a. Novice
Advanced

b. Intermediate

8. Have you ever had online shopping?

Yes

No

c.

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9. If you never had online shopping, please specify the

reason
a. I dont know about online shopping
b. Risk of credit card transactions
c. Risk of quality

d. Risk of identity theft

Other reasons, Please

specify............................................
10. If yes, reasons for selecting online shopping ?
a. High discount
Easy buying
d. Variety of brand

b. Quality of product

c.

e. Comparison of items

Other reasons, Please

specify
11. Which of the method you are using while payment in
online purchase?
a. Cash on delivery

b. net banking

c. Credit/Debit card
12. How many times did you have online shopping during
last one year?
13. What type of commodities did you purchase through
online
shopping?

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14. Have you felt any problem while conducting online

purchase?
Yes

No

15. If yes, what kind of problem?

a. Delay in delivery
product

b. Cheap quality of

c. Product damage

d. Non-delivery

Others, Please specify..

16. How often do you use internet for shopping?
a. Very often
rarely

b. often sometimes

c.

17. Mostly you are using?

a. Flipkart

b. Amazon

c. Ebay

c. Snapdeal

d. Jabong

e. Junglee

f. Homeshp18
Others , Please
specify.
18. Shopping on internet saves time
a. Agree

b. Indifferent

19. Online shopping is risky

Yes

No

c. Disagree

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20. Time required for the delivery of products and

services.
a. Long time
indifferent

b. quick delivery

c.

21. The information given about the product on the site is

sufficient
a. Agree

b. Disagree

c. indifferent

BIBILOGRAPHY
BOOKS
1. Research methodology:- P Saravanavel
2. Research Methods for Graduate Business and Social
Science
Students:- Johan Adams, Hafiz T.A, Robert Raeside,
and David White
WEBSITE
1. http://simple.wikipedia.org/wiki/Online_shopping

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