A study of consumer preference for prefume & deodorant

Brands available in Ghazipur City

Survey Project Report
Submitted to
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR
In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted ByAkhileshwari Pandey

BBA IV Semester
Roll No. -3044

Under the Supervision of

Mrs. Neetu Singh
(Assistant Professor)

2012

Technical Education & Research Institute,

Post-Graduate College, Ravindrapuri
Ghazipur (U.P.) Pin-233001

CERTIFICATE
This is to certify that Akhileshwari Pandey pursuing BBA 4th Semester from this
Institute has prepared the Research project report entitled A consumer preference for
perfume & deodorant Brands available in Ghazipur City in partial fulfillment of the
requirements of the degree of Bachelor of Business Administration from V.B.S.
Purvanchal University, Jaunpur, for the session of 2011-2012.
This report is based on bonafied research undertaken by Akhileshwari Pandey
under my supervision during the course of fourth semester and fulfills the requirements
of regulations relating to the nature and standard of B.B.A. course of V.B.S. Purvanchal
University.
I recommend that this research project report may be sent for evaluation.

Rahul Anand Singh

Associate Professor & Head,
Dept. of Business Administration

Mrs. Neetu Singh

Assistant Professor,
Dept. of Business Administration

Declaration
I Akhileshwari Pandey, hereby declare that this research project report entitled A
study consumer preference for perfume & deodorant Brands available in Ghazipur
City has been prepared by me on the basis of su rvey done the course of my fourth
semester of BBA proramme under the supervision of Mrs. Neetu Singh, T.E.R.I., P. G.

College affiliated to Veer Bahadur Singh Purvanchal University.

This research project report is my bonafide work and has not been submitted in any
university or Institute for the award of any degree or diploma prior to the under mentioned date. I
bear the entire responsibility of submission of this project report.

30th April 2012

Anupama Agrahari
BBA IV Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College Ghazipur

INDEX OF CONTENTS
Preface
Acknowledgement
CHAPTER -1

Introduction to the topic

Objective

Importance

Scope

CHAPTER-2

Research Methodology

CHAPTER-3

Data Analysis & Interpretation

CHAPTER-4

Finding & Recommendations

CHAPTER-5

Conclusion

Limitation

Annexure ( Questionnaires )

Bibliography

PREFACE
The first real insight of an organization for management student comes only
during his preparation of project work because student first interacts with real practical
work. This is first introduction to industry and its working. This project work synthesize
the theoretical concept learn in the class room and its practical orientation in
organization.
In my project I have studied the A consumer preference for perfume &
deodorant Brands available in Ghazipur City.
The First chapter deals with the introduction of the topic, It also describes the
profile and history of perfume industry.
In first chapter I have mentioned institute. This chapter also describes the
organizational structure of both the organization. The objective and need of research is
also mentioned in section of project work.
The Second chapter deals with research methodology. The process of carrying out
the whole research problem is defined in it. It contains information about the objectives
of the research, methods of data collection, sampling and sample design.
Third chapter is data analysis and interpretation. This is the most important
section of the project work. This section contains the analysis of all the data collected so
far and they are interpreted to produce the final conclusion. It contains all the tables and
charts which depicts the result.

Chapter four contains the finding and recommendation of the research. This is
based on the data analyzed and interpreted in the previous chapter. This is the most
important section of the research report for a report is evaluated on the validity ad
correctness of findings.
Chapter five depicted conclusion which concludes the whole report, that is, gives
a brief description of the process employed so far. And later chapters contain
bibliography. Which describes the list of sources from where the matter and information
is collected? It contains the list of books, authors, web sites use etc.

Akhileshwari Pandey
B.B.A. IV Sem.

ACKNOWLEDGEMENT
Many thanks to the God, who has sent me on this earth and by mercy of him, I
would be able to accomplish this research.

A person who has always encouraged me towards positive and used to say
Nothing can be impossible if you are working hard with heart and soul. The Word
regard is very small for him and I dont know what word will be appropriate for him, that
person is my elder Brother Md. Moaz Ansari.

I express my deep sense of gratitude and regards to Mrs. Neetu Singh (Lecturer,
Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer Bahadur Singh
Purvanchal University) under whose guidance I completed this project, I am thankful to
her valuable guidance, gentle encouragement and pains she took in guiding me
throughout the study.

Some of my Friend, Ritu and Rozy whose suggestion for what is Right or
Wrong has shown my aim and objectives of life.
Again, I heartily express my regard to all the above person mentioned and pray to
the God May live them long.
Akhileshwari Pandey

BBA 4th Sem.

CHAPTER - 1
INTRODUCTION

CONSUMER PREFERENCES
The underlying foundation of demand, therefore, is a model of how consumers behave.
The individual consumer has a set of preferences and values whose determination is
outside the realm of economics. They are no doubt dependent upon culture, education,
and individual tastes, among a plethora of other factors. The measure of these values in
this model for a particular good is in terms of the real opportunity cost to the consumer
who purchases and consumes the good. If an individual purchases a particular good, then
the opportunity cost of that purchase is the forgone goods the consumer could have
bought instead.
We develop a model in which we map or graphically derive consumer preferences. These
are measured in terms of the level of satisfaction the consumer obtains from consuming
various combinations or bundles of goods. The consumers objective is to choose the
bundle of goods which provides the greatest level of satisfaction as they the consumer
define it. But consumers are very much constrained in their choices. These constraints are
defined by the consumers income, and the prices the consumer pays for the goods.
We will formally present the model of consumer choice. As we go along, we will
establish a vocabulary in order to explain the model. Development of the model will be in
three stages. After a formal statement of the consumers objectives, we will map the
consumers preferences.
Secondly, we present the consumers budget constraint; and lastly, combine the two in
order to examine the consumers choices of goods.

THE THEORY OF THE CONSUMER

Consumer makes decisions by allocating their scarce income across all possible goods in
order to obtain the greatest satisfaction. Formally, we say that consumers maximize their
utility subject to budget constraint. Utility is defined as the satisfaction that a consumer
derives from the consumption of a good. As noted above, utilitys determinants are
decided by a host of noneconomic factors. Consumer value is measured in terms of the
relative utilities between goods. These reflect the consumers preferences.
Consumer preferences are defined as the subjective (individual) tastes, as
measured by utility, of various bundles of goods. They permit the consumer to rank these
bundles of goods according to the levels of utility they give the consumer. Note that
preferences are independent of income and prices. Ability to purchase goods does not
determine a consumers likes or dislikes.

OBJECTIVES
1. To find out SWOT analysis of perfume and deodorant.
2. To study the customer satisfaction level after using perfume and deodorant.
3. To find out which perfume and deodorant are easily available in the market.
4. To find out which perfume and deodorant is of better quality.

IMPORTANCE
1. Popular choice with todays consumer due to their dual action of preventing both wetness
aodor.
2. Perfume and deodorants are highly functional products and the two primary reasons for
them using a deodorant and perfume are to prevent odor and perspiration.
3. The main importance of Perfume and deodorant are that it is irrelevant to men if their
Perfume and deodorant doesnt perform in these key areas.
4. Performance and protection are crucial to both consumer groups, but tend to outweigh the
importance of most other benefits when it come to male consumers.
5. Along with high performance and protection that lasts for even longer than 24 hours,
fragrance is an important driver for men when it comes to deodorant selection

LIMITATIONS & SCOPE

1. LPG turns gaseous under ambient temperature and pressure, it must be stored in
special pressure vessels.
2. The destructive nature of LPG explosions, the substance is classified as a dangerous
good.
3.Great care must be taken there though, as mechanical damage can occur to the primers,
which can result in hazardous corrosion of the containers.
4.This operational motion makes the burial option less attractive in the long run, because
it is difficult to detect mechanical damage to the outer waterproofing of the vessel
through soil.
5.An exterior waterproofing of the plaster is required by some fireproofing plaster
vendors, as reduced alkalinity in exposed plasters can have a deleterious effect on the
cement stone, which binds the plaster in the first place.

CHAPTER 2
REASERCH METHODOLOGY

RESEARCH METHODOLOGY
METHODOLOGY
Research is a common language refers to a search of knowledge. Research is
scientific & systematic search for pertinent information on a pacific topic, infect research

is an art of scientific investigation. Research methodology is a scientific way to solve

research problem. It may be understood as a science of studying how research is doing
scientifically. In it we study various steps that are generally adopted by research by
research in studying hair research problem it is necessary for researchers to know not
only know research method techniques but also technology.
The scope of Research Methodology is wider than of research methods.
The research problem consists of series of closely related activities. At a times.
The first step determines the native of the last step to be undertaken, why a research has
been defined what data has been collected and what a particular methods have been
adopted and a host of similar other questions are usually answered when we talk of
research methodology concerning a research problem or study. The project is a study
where focus is on the following points:
Research Design
A research design is defined, as the specification of methods and procedures for
acquiring the information needed. It is a plant or organizing framework for doing the
study and collecting the data. Designing a research plan requires decision all the data
sources, research approaches, Research instruments, sampling plan and contact methods.

Research design is mainly of following types:

Exploratory research

Descriptive studies

Casual studies

EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems, the
more precise formulation of problems and the formulation of new alternative courses of
action. The design of exploratory studies us characterized by a great amount of flexibility
and ad hoc veracity.
DESCRIPTIVE RESEARCH
Descriptive research in contrast to exploratory research is marked by the prior
formulation of specific research Questions. The investigator already knows a substantial
amount about the research problem, perhaps as a Result of an exploratory study, before
the project is initiated; Descriptive research is also characterized by a preplanned and
structured design.
CASUAL OR EXERIMENTAL RESEARCH
A casual design investigates the cause and effect relationships between two or
more variables. The hypothesis is tested and the experiment is done. There are
following types of casual designs:
I.
II.
III.
IV.
V.
VI.

After only design

Before after design
Before after with control group design
Four groups, six studies design
After only with control group design
Consumer panel design

PRIMARY DATA-

These data are collected first time as original data. The data is
recorded as observed or encountered. Essentially they are raw
materials. They may be combined, totaled but they have not
extensively been statistically processed. For example, data
obtained by the peoples.

SECONDARY DATA-

Sources of Secondary Data . Following are the main

sources of secondary data:

Period of Study:

This study has been carried out for a maximum period of 8 weeks.

Area of study:

The study is exclusively done in the area of finance. It is a process

requiring care, sophistication, experience, business judgment, and
imagination for which there can be no mechanical substitutes.

Sampling Design:

The convenience sampling is done because any probability sampling

procedure would require detailed information about the universe, which
is not easily available further, it being an exploratory research.

Sample Procedure: In this study judgmental sampling procedure is used. Judgmental

sampling is preferred because of some limitation and the complexity of
the random sampling. Area sampling is used in combination with
convenience sampling so as to collect the data from different regions of
the city and to increase reliability.

Sampling Size:
Method of the Sampling:

The sampling size of the study is 100 users.

Probability Sampling:

It is also known as random sampling. Here, every item of the universe

has an equal chance or probability of being chosen for sample.
Probability sampling may be taken inform of:

Simple Random Sampling: A simple random sample gives each member of the population an equal
chance of being chosen. It is not a haphazard sample as some people
think! One way of achieving a simple random sample is to number each
element in the sampling frame (e.g. give everyone on the Electoral
register a number) and then use random numbers to select the required
sample
.Random numbers can be obtained using your calculator, a spreadsheet,
printed tables of random numbers, or by the more traditional methods of
drawing slips of paper from a hat, tossing coins or rolling dice.

Systematic Random Sampling

This is random sampling with a system! From the sampling frame, a
starting point is chosen at random, and thereafter at regular intervals.

Stratified Random Sampling

With stratified random sampling, the population is first divided into a number of
parts or 'strata' according to some characteristic, chosen to be related to the major
variables being studied. For this survey, the variable of interest is the citizen's

attitude to the redevelopment scheme, and the stratification factor will be the
values of the respondents' homes. This factor was chosen because it seems
reasonable to suppose that it will be related to people's attitudes.

Cluster and area Sampling

Cluster sampling is a sampling technique used when "natural" groupings are
evident in a statistical population. It is often used in marketing research. In this
technique, the total population is divided into these groups (or clusters) and a
sample of the groups is selected. Then the required information is collected from
the elements within each selected group. This may be done for every element in
these groups or a sub sample of elements may be selected within each of these
groups.

Non Probability Sampling

It is also known as deliberate or purposive or judge mental sampling. In this type
of sampling, every item in the universe does not have an equal, chance of being
included in a sample.

It is of following type:
Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or

sampling that is done easy. Convenience sampling does not represent the entire
population so it is considered bias.

Quota Sampling
In quota sampling the selection of the sample is made by the interviewer, who
has been given quotas to fill from specified sub-groups of the population.

Judgment Sampling
The sampling technique used here in probability > Random Sampling.
The total sample size is 60 profiles.

Data Collection: Data is collected from various customers through personal interaction.
Specific questionnaire is prepared for collecting data. Data is collected
with mere interaction and formal discussion with different respondents
and we collect data in Insurance Industry and face to face contact with
the persons from whom the information is to be obtained (known as
informants). The interviewer asks them questions pertaining to the
survey and collects the desired information. Thus, we collect data about
the working conditions of the workers of Insurance Industry; we worked at
Insurance Industry contact the workers and obtain the information. The
information obtained is first hand or original in character.

DATA COLLECTION METHOD

PRIMARY

SECONDARY

Direct personal Interview

Published
Sources

Indirect personal Interview

Unpublished
Sources

Information from correspondents

Govt. publication

Mailed questionnaire

Report Committees & Commissions

Question filled by enumerators.

Private Publication

QUESTIONNAIRE
Dear Respondents,
Myself Akhileshwari pandey pursuing B.B.A. At T.E.R.I. P.G. College,
Ghazipur. For this purpose I seek your responses and kind co-operation for the completion of
the survey Report. Your responses will be kept confidential and will be used only for academic
purpose.
Thankyou
Akileshwari pandey
B.B.A.IV
T.E.R.I. P.G. College,
Ghazipur
Name:
Age:Gender:.
..Address

.EMail:

Education:.Occupation
Income:
Question:1 do you use perfume and deodorant?
(A) Yes

(B) No

Question:2 whether you choices are influenced body brand?

(A) Rarely

(B) Someone

(C) Never
Question:3 Which perfume brands do you like most?
(A) Hot Lips

(B) Envy

(B) Passport

(D) Other

(E)Other
Question:4 Which deodorant brands, Do you like most?
(A) Splinz

(B) Axe

(B) Dove

(D) Nuea

(E) Yardley
Question:5 Are satisfied with your brand?
(A) Highly Satisfied
(C) Dis-satisfied

(B) Satisfied

Question:6 Are you satisfied with the price rang of your choser perfume and deodorant?
(B) Highly Satisfied

(B) Satisfied

(C) Dissatisfied

Question:7 which node of advertisement given the maximum information about your favorite
brand?
(A) Newspaper

(B) Magzine

(C) T.V.

(D) Radio

(E) Internet
Question:8 After using the brands one time, Do you like to buy the same brands onther time ?
(A) Yes

(B) No

Question:9 What problem comes maximum in perfume and perfume and deodorant on sensitive
person?
(A) Difficultly breathing

(B) Asthma

(B) Rasher

(D) Other

Question:10 Why you prefer perfume and deodorant?

(A) For fragrance

(B) To attract person

(C) Other reason

Question:11 Do you think that branded perfume and deodorant, work long time?
(A) Yes

(B) No

Question: 12 Before buying the perfume and deodorant, what attracts you most?
(A) Brands

(B) Fragrance

(C) Model

(D) Packaging

(C) Average

(D) Poor

Question: 13 Any suggestion regarding your preferred brand?

BIBLIOGRAPHY

BIBLIOGRAPHY & REFERENCES

BOOKS
Marketing Management

: Philip Kottler

Ramaswamy
Marketing Research

INTERNET

: Bound, Stash & Others

www.allprojects.com
www.scribd.com
www.google.com
www.medianewsline.com
www.sbilifeins.com
www.lic.com