GROUP

BRANDS

DISTRIBUTION

The Group
presentation

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Welcome to Accor

ACCOR Brands statistic 1967 - 2013

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

4,426
3,894

3,973

4,065

4,121
3,871

3,982

4,111

4,229

3,436

3,600

2,600

1,400

400
1

70

1967

1974

1983

1980

1997

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

Our Logo today

SOLIDARITY ACCOR

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

Easy to remember
Same pronunciation in French and English
Starts with the Letter A
Entitled Accor as the Group name in 1983

SOLIDARITY ACCOR

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Accor,
the worlds largest hotel operator

FIGURES AT 31/12/2013

MORE THAN

MORE THAN

MORE THAN

REVENUE OF

160,000

3,600

460,000

5,536

EMPLOYEES IN ACCOR
BRAND HOTELS

HOTELS

ROOMS

MILLION
IN 2013

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

FIGURES AT 31/12/2013

Accor worldwide

SOLIDARITY ACCOR

3,576

461,719

92

HOTELS

ROOMS

COUNTRIES

Europe (excl. France)

1,063 hotels
142,755 rooms

North America
16 hotels
4,716 rooms

France
1,540 hotels
139,500 rooms

Latin America and Caribbean

242 hotels
38,143 rooms

Africa and Middle-East

148 hotels
27,436 rooms

Hotel portfolio
by operating structure:
7

SUSTAINABLE DEVELOPMENT

Asia Pacific
567 hotels
109,169 rooms

41 %

32 %

27 %

OWNED AND
LEASED

MANAGED

FRANCHISED

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

ACCOR, STRONG COMPLIMENTARY BRANDS

INTERNATIONAL
BRANDS

REGIONAL
BRANDS

From economy hotels to luxury

hotels

A portfolio of hotel brands that

LUXURY

are clearly positioned within

their markets

The global leader in economy

and midscale hotels
ASIA-PACIFIC

UPSCALE

MIDSCALE

ECONOMY

FRANCE

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

121 HOTELS
30,941 ROOMS

41 COUNTRIES

Sofitel Legend Cartagena Santa Clara Colombia

FIGURES AT 31/12/2013

The Sofitel and its Ambassadors

link the world with French
elegance across a collection of
unique addresses offering their
guests and partners a cousu
main service enriched with
emotion, performance and a
passion for excellence.

Sofitel, the leading French ambassador in international

luxury hotels

<
sofitel.com

>
Sofitel So Bangkok Thailand

Sofitel Casablanca Tour Blanche Morocco

Sofitel Paris Arc de Triomphe France

GROUP

HISTORY

BRAND

A passion for excellence

The essence of pleasure
A spirit of openness

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

81 HOTELS
23,264 ROOMS

24 COUNTRIES

FIGURES AT 31/12/2013

In-style and cosmopolitan, Pullman is

establishing itself as the Groups
upscale international brand. Its hotels
and resorts are located in major global
cities and prime tourist destinations
and welcome seasoned business and
leisure travellers from all over the
world.
Warm, expert hospitality and
personalized services ensure an
innovative, efficient experience.

pullmanhotels.com

11

Pullman, vibrant hotels for cosmopolitan travellers

<

>
Co-meeting

Welcomer

Chill-out space

Commitment Adaptability - Creativity

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

68 HOTELS
6,917 ROOMS

22 COUNTRIES

Veranda High Resort Chiang Mai Thailand

FIGURES AT 31/12/2013

MGallery is a Collection of high-end

hotels all around the world. Each hotel
stages with talent a unique personality
and story, experienced by guests
through its architecture, interior design
and services. Each hotel is inspired by
one of the three typical atmospheres of
the Collection: Heritage with places
filled with history, Signature to reflect
an aesthetic universe, or Serenity for
a relaxing time.

mgallery.com

13

MGallery, the Collection of memorable hotels by Accor

<

>
Harbour Rocks Hotel Sydney Australia

Le Grand Htel Cabourg France

Kristin Scott Thomas an ambassador

brimming with charisma

PRESENTATION TITLE BODY

mercredi 18 mars 2015

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

CHINA

13 HOTELS
INDONESIA

2 HOTELS
MORE THAN

4,400 ROOMS
Grand Mercure Shanghai Zhongya China

FIGURES AT 31/12/2013

The upscale Grand Mercure

brand is about respecting local
sensibilities and traditional codes of
hospitality, preserving their
authenticity and elevating their
status.
With MeiJue in China and
Maha Cipta in Indonesia,
Grand Mercure offers local travelers
a unique sense of place and
genuine culture.
Unique and considerate touches
make guests feel special.
grandmercure.com

15

Grand Mercure, discover a new authentic

<

>
Grand Mercure Jakarta Harmoni Indonesia

Grand Mercure Jakarta Harmoni Indonesia

Grand Mercure Shanghai Zhongya China

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

743 HOTELS
91,083 ROOMS

51 COUNTRIES

Mercure Poitiers Centre France

FIGURES AT 31/12/2013

Mercure is the only midscale hotel

brand that combines the strength
of an international network
guaranteed with a strong quality
commitment with the warm
experience of hotels that are all
different, rooted in their local
community and managed by
enthusiastic hoteliers.
Located in city centers, by the sea or
in the mountains, the Mercure network
welcomes business and leisure
travellers across the world.
mercure.com

16

A genuine experience, a strong commitment to quality

<

>
Mercure Arbat Moscow Russia

Mercure Saint Lary France

Mercure Seoul Ambassador Gangnam South

Korea

Hospitality expertise that make

Every stay unique

Mercure Training Orientations 2013

17

HR MIS Meeting 28 November 2012

Authenticity Curiosity Personal

Commitment

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

402 HOTELS
76,383 ROOMS

60 COUNTRIES

Family & Novotel

FIGURES AT 31/12/2013

Novotels midscale hotels are

located in the worlds major city
centers, business districts and
tourist destinations.
Novotels comprehensive range of
high standard services contributes
to the wellbeing of both business
and leisure travellers.

Create a new & valuable midscale hospitality experience

<
novotel.com

18

>
The new generation room designed by
Atome Associs

In Balance by Novotel
Novotel London Blackfriars United Kingdom

Meeting@Novotel

Imagination Pragmatism Respect Enjoyment

Novotel Auckland Airport (New Zealand)

19

HR MIS Meeting 28 November 2012

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

30 HOTELS
3,736 SUITES

9 COUNTRIES

Suite Novotel Perpignan Mditerrane France

FIGURES AT 31/12/2013

Suite Novotel offers a range of

midscale hotels located principally
in city centers.
It is an off-beat, avant-garde
approach that invites medium-stay
guests to enjoy a different way of
experiencing hotel living.
The 30 sq.m. suites are flexible
spaces with innovative services
to meet guests needs around the
clock.

suitenovotel.com

20

A gratifying & constantly renewed experience

<

>
Suite Novotel Malaga Centro Spain

Suite Novotel Paris Issy-les-Moulineaux

France

Suite Novotel Luxembourg

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

90 APARTHOTELS
9,848 APARTMENTS

8 COUNTRIES

Adagio Paris Opra France

FIGURES AT 31/12/2013

Aparthotels Adagio offers modern

apartments with a fully equipped
kitchen and hotel services in city
centers for extended stays with a
sliding price scale from the fourth
night. The brand has two product
ranges:
Adagio, the trendy, midscale
aparthotels located in major city
centers;
Adagio access, the nifty, economical
aparthotels located close to city
centers.
adagio-city.com

21

Aparthotels Adagio Number one in Europe

<

>
Adagio Caen Centre France

Adagio Vienna City Austria

Adagio access Brussels Europe Belgium

> THALASSA SEA & SPA

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

14 THALASSOTHERAPY
CENTRES
18 HOTELS

SOFITEL
PULLMAN
MGALLERY

NOVOTEL
MERCURE
IBIS

4 COUNTRIES

Thalassa sea & spa, 14 destinations dexception en bord de mer

FIGURES AT 31/12/2013

Thalassa sea & spa, Accors

wellness brand, 14 seaside
destinations in France, Italy,
Morocco and Middle-East
All the lasting benefits of
thalassotherapy and the pleasures
of the spa in relaxing, revitalizing
surroundings.

Thalassa sea & spa, the reference in thalassotherapy

and spas

<
thalassa.com

22

>
Sofitel Quiberon Thalassa sea & spa France

Sofitel Agadir Thalassa sea & spa Morocco

Massage under affusion shower

Family album
IBIS

MEGA BRAND

3 VALUES FOR 3 BRANDS

SIMPLICITY

23

MODERNITY

WELL-BEING

WELL-BEING
AT THE BEST PRICE

COMFORT, UNIQUE DESIGNS,

ALL-INCLUSIVE

ESSENTIAL COMFORT
AT A BUDGET PRICE

Hotels characterized by
spirit of service and the best level
of comfort in their segment.

Original, stylish and fun

hotels at an all-inclusive price.

Hotels that represent the smart,

inexpensive choice.

A caring, efficient and

reassuring brand.

A positive and
contemporary brand.

A clever and
relaxed brand.

HR MIS Meeting 28 November 2012

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

1,000 HOTELS
124,022 ROOMS

59 COUNTRIES

The new public areas

FIGURES AT 31/12/2013

Ibis, the European leader in

economy hotels offers guests the
highest level of service and the
ultimate in comfort in its category at
the best market price.
The brand guarantees its
customers all over the world a
consistent offer: a modern,
connected and soundproofed room,
an innovative and supremely
comfortable bed, breakfast from
4am to 12 noon, and a wide range
of restaurant concepts.
ibishotel.com

24

ibis, well-being at the best price

<

>

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

233 HOTELS
21,156 ROOMS

21 COUNTRIES

ibis Styles Mnchen Ost Germany

FIGURES AT 31/12/2013

Ibis Styles is a non-standardized,

economy brand with a whole
range of styles and a happy
personality. It is mostly managed
under franchises and is designed
for both individuals and families
travelling for either business or
leisure.
Its good natured and most
importantly all-inclusive offer
includes the room, breakfast, Wi-Fi
internet access and a host of little
extras.
ibisstyles.com

25

ibis Styles, comfort, unique designs, all-inclusive

<

>
ibis Styles Paris Pigalle Montmartre France

ibis Styles Bali Denpasar Indonesia

ibis Styles Dijon Central France

> ETAP HOTEL, FORMULE 1

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

563 HOTELS
46,547 ROOMS

16 COUNTRIES

ibis budget El Jadida Morocco

FIGURES AT 31/12/2013

ibis budget, formerly Etap Hotel, is

the world reference in budget hotels.
It is Accors sassy, no-fuss brand that
focuses on simplicity, modernity and
well-being. The hotels offer
comfortable Cocoon rooms with
super-soft duvets, new fluffy pillows,
an XL shower, a flat-screen TV, Wi-Fi
and an all-you-can-eat breakfast
buffet!

ibisbudget.com

26

ibis budget, essential comfort, modestly priced

<

>
New public areas

A three-person Cocoon room

The breakfast buffet

> ETAP HOTEL, FORMULE 1

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

238 HOTELS
17,906 ROOMS

FRANCE

Twin room

FIGURES AT 31/12/2013

hotelF1 offers fully renovated,

contemporary double and triple
rooms and new reception and
breakfast areas.
hotelF1 is now more dynamic than
ever and is asserting itself as a
straightforward brand that meets
the needs of smart consumers.

hotelF1, Frances leading low-cost hotel chain

<
hotelF1.com

27

>
hotelF1 Marne la Valle Collgien France

Three-person room

Reception

GROUP

BRANDS

DISTRIBUTION

Our
websites
28

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

www.

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Accorhotels.com and 13 brand websites

The Groups digital and commercial ecosystem
and a worldwide
loyalty program

JOHN SMITH
123456 1 12345678 1

12/08

A free, multi-brand loyalty

program

2,600 hotels ranging from luxury

Key figures for accorhotels.com and brands
on smartphones and tablets

Key figures for accorhotels.com

31
NATIONAL
VERSIONS
29

16
LANGUAGES

1,100
HOTEL
VIDEOS

+ 3,000 15
HOTELS

LANGUAGES APPLICATIONS

to economy
4 status levels: Classic, Silver,
Gold, Platinum

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

Our Loyalty Programmes

30

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

Amex Business Insights reveals that post enrolment,

Source: American Express Business Insights Le Club Assessment 2012
Results based on 2011 figures for all LeClubAH and Adv.+ Australian members that Enrolled prior to 2011

are 60%

SOLIDARITY ACCOR

Le Club members

more loyal, they stay and spend more than non-members.

Non
Member

Members DO

31

SUSTAINABLE DEVELOPMENT

Stays
with Accor

Spend
with Accor

1.3

EUR 359

2.1

EUR 538

stay 1.6 times

more than
non members

spend 1.5 times

more than
non members

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

OUR ELITE MEMBERS ARE KEY

Silver

We need to take care of them

Gold

15%
of Le Club members are

Platinum
Advantage Plus

elite members

47%
=

of the Loyalty Revenue

Source: Le Club Accorhotels DMR Report Asia Pacific December 2013

32 Loyalty Program Presentation

Le Club32Accorhotels

GROUP

33

BRANDS

DISTRIBUTION

HUMANS RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

GROUP

BRANDS

DISTRIBUTION

HUMANS RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Reinventing hotels sustainably

7 PILLARS

Nature

Health

1. Ensure
healthy interiors

2. Promote
responsible
eating

3. Prevent
diseases

34

1
4. Reduce

Innovation

Carbon

7. Reduce our

10.Encourage

energy use

eco-design

5. Expand waste

8. Reduce our

recycling
biodiversity

CO2 emissions

9. Increase
the use of
renewable
energy

Local

our water use

6. Protect

21 COMMITMENTS

11.Promote
sustainable
building

12.Introduce
sustainable
offers and
technologies

Employment

5
13.Protect children
from abuse

14.Support
responsible
purchasing
practices

15.Protect
ecosystems

Dialogue

6
16.Support
employee growth
and skills

17.Make diversity
an asset

18.Improve
quality of
worklife

7
19.Conduct our
business openly
and transparently

20.Engage our
franchised and
managed hotels

21.Share our
commitment
with suppliers

GROUP

BRANDS

DISTRIBUTION

HUMANS RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

2015 TARGETS
EXTRACTS

Nature

Health

1
1. Ensure
healthy
interiors

35

2. Promote
responsible
eating

3. Prevent
diseases

4. Reduce our
water use

5. Expand waste
recycling

6. Protect
biodiversity

2015 Target:

2015 Target:

85% 80%

2015 Target:

95%

2015 Target:

15%

2015 Target:

85%

2015 Target:

of hotels use
eco-labeled
products

of hotels promote
balanced dishes

of hotels organize
disease prevention
training for employees

reduction in water
use between 2011 and
2015 (owned/leased
& managed hotels)

of hotels recycle
their waste

of hotels participate in
the Plant for the Planet
reforestation project

60%

Accor A Meaningful Life

Serge Detalle

GROUP

BRANDS

DISTRIBUTION

CSR PROGRAM
A TREE FOR A CHILD
( Corporate Social
Responsibility )

HUMANS RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Accor A Meaningful Life

A TREE FOR A CHILD PROGRAMS
GROUP

BRANDS

DISTRIBUTION

HUMANS RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Children Protection..TUTORIAL & SCHOLARSHIP

NutritionNUTRITION FOOD DISTRIBUTION

Health ...FREE CLINIC

Recycle...WASTE MANAGEMENT

Accor A Meaningful Life

GROUP

BRANDS

DISTRIBUTION

HUMANS RESOURCES

CSR PROGRAMS

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Serge Detalle

COLLABORATIVE FOREST
MANAGEMENT

Key
point
Remember:

100,000

to

Trees
are
planted on 50 ha of land in
Central Java. These are the
result
of
cooperation
program
between
Accor
Indonesia, Perhutani (Stateowned forest management
company) and Community
forest group Karya Lestari

Accor A Meaningful Life

GROUP

BRANDS

DISTRIBUTION

HUMANS RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Before

After

Year 2008 - Planted 1000 Sengon Trees for Collaborative Forest

Management Program in Central Java, to add the 74,000 trees
which have been planted in 2007..Bio Diversity
A cooperation program between Accor Indonesia, Perhutani
(State-owned forest management company) and
Local
Community Forest Group Karya Lestari...Co-development

Now

Accor A Meaningful Life

GROUP

BRANDS

DISTRIBUTION

HUMANS RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

CSR
Planet
PROGRAMS
21 (21 April
Earth
2012)
Guest
Mangrove
day
Plantation

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Linking cultures
Solidarity Accors ambition:
Linking cultures and providing
support for the development of
individuals and their integration
into the community.

Philippines NGO Virlanie For the last three years, supporting the insertion of underprivileged
young people by giving them access to training in the service professions.

3 areas of commitment:
Local know-how
Training and insertion
FIGURES AT 31/12/2013

Humanitarian and emergency

solidarity-accor.com

8,500
EMPLOYEES
INVOLVED

41

179
PROJECTS
SUPPORTED

37
COUNTRIES

GROUP

BRANDS

DISTRIBUTION

HUMAN RESOURCES

SUSTAINABLE DEVELOPMENT

SOLIDARITY ACCOR

Thank you

Follow Accors latest news on accor.com, Facebook and Twitter

accor.com

Facebook.com

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/Accor

@Accor

Photographs : Coco Armadeil, Carole Bellaiche, Marc Bertrand, Jol Biletta, Thierry Bout, Renaud Callebaut, Rmy Cortin, Eric Cuvillier, William Denizet, Heru Desanto, Serge Detalle, Brice Dirles, Tom Evangelidis, Grgoire Gardette,
Rodney Hyett, Getty Images, Jacques-Yves Gucia, Gu Han, Alan Keohane, Christopher Kewish, Vichai Kiatamornvong, Stephan Kraus, Rodolphe Optich, Seree Palanusont, Slava Pozdnyakov, Anne-Emmanuelle Thion, Thierry Truck,
Philippe Wang, Christoph Weiss, Steve Wells, Boris Zuliani.