Cisco Playbook APs Partners LATAM R1

Playbook Enterprise Architectures
for Partners
LATAM FY16
Enterprise Architectures LATAM Core Team

th
August 4 2015
Cisco Enterprise Architectures Portfolio for MidMarket/SMB

Best Choice to Solve your Customer IT Challenges & Business Needs
Mobility/Video
Cloud
TAM $330M
TAM $531M
t
rke
-Ma
Mid
MM
Portf
olio
Collaboration
250 to
1000 users
Up to 250 users
Data Center
Business Edition
Video
WebEx/CMR
Geo/
Terri
tory
Portf
olio
Collaboration
B
SM
Converged
Infrastructure
Security
UCS
UCS Mini.
Nexus 9000
IaaS**
Data Center
SPIAD
Business Edition 6000s
Video
WebEx/CMR
UCS Mini
IaaS**
Business Models
TAM $170M
TAM $1B
Security
Networking
ASA FirePower Mid

Range
Content Security
Stealthwatch
Security
Networking
ASA FirePower Mid

Range
Content Security
Meraki UTM
Unified Access Bundles

CMX and Analytics
Meraki
Cisco One
WLAN 802.11 ac on
premise portfolio
Meraki
Services
New Model of IT Simple. Smart. Secure.
** IaaS and HCS
where offers available
Increase Productivity
& User Experience
Business Growth
Operational Efficiency
Reliability & Business

Continuity
Mitigate Security and

Compliance Risk
Content
Collaboration for MidMarket/SMB
Data Center for MidMarket/SMB
Enterprise Networks for

MidMarket/SMB
Security for MidMarket/SMB
2014 Cisco and/or its affiliates. All rights reserved.
2015 Cisco and/or its affiliates. All rights reserved. CiscoCisco

Confidential
Confidential # #
Collaboration for
MidMarket/SMB
Cisco Confidential
Collaboration Packaged Solutions

Collaboration Endpoints
Conferencing
2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Packaged Solutions
Does your customer have a Telephony/UC Platform from

a competitor?, Does he require companywide
communications and greater use of collaboration?
Does your customer have a UC Cisco platform?, Does
he require Collaboration Apps??
Business Benefits
Mobility/Video
A complete CPE solution: A fully

tested infrastructure from a single
source Cisco routers, switches,
and IP phones, all designed to work
seamlessly together.
Collaboration services: Voice +

Video + Voicemail
Up-Selling: creates opportunity to

later sell security and other
managed services on the same
platform
Security
CME SMB Bundles (SPIAD)

30 & 50 users UC Bundles
Business Edition 6Ks

Up to 150 users
Business Edition 6K
Up to 1,000 users
Business Edition 7K
More than 1,000 users
C97-730999-00 2014 Cisco and/or its affiliates. All rights reserved.
Single SKU (LATAM-exclusive)

All licenses included for 30 or 50 users
19 Rack Mountable Platforms,
EHWIC slots : 4 single or 2 double
WAN options : GE, nxT1, SHDSL,
3G/4G
Voice Ports/Trunks options: FXS,
FXO, E&M, R2, PRI
ISM slot with Cisco Unity Express
included
30 Users Bundle: SPIAD2901CME8F/K9
$4,353 USD GPL
50 Users Bundle: SPIAD2911CME16F/K9
$6,616 USD GPL
Getting Prepared:
SPIAD Sales Trainings Webinars
Selling CollabTool
Meeting your customer:
SPIAD Customer Presentations
Use Case Tool
Case Studies
Closing the Deal:
Collaborate NOW (including
SPIAD)
Collaboration Cost Savings Tool
Cisco Confidential

Business Benefits
Mobility/Video
Security
Entry-level communications solution for

smaller deployments
Scale-up, integrated blade/router/

gateway platform seamlessly migrates
to full scale collaboration platforms
Single Management, Simple and Fast

Up to 150 users
Business Edition 6K
Ideal for Small and Midsized Businesses

Entry-Level Communications for up to 150
users, 300 devices, 5 fixed apps
Scale-up, single-platform designs
Easy to use, intuitive set-up and deployment
tools
Up to 1,000 users
Business Edition 7K
Call Control
Cisco Unified CM
Messaging
Cisco Unity
Connection
150 Users
150 VM/UM
Users
IM and
Presence
Cisco Jabber
150 IM&P
Users
Paging
Cisco Paging
Server
Provisioning
Management
Cisco Prime
Collaboration
50 Users/Group
150
Users
Getting Prepared:
BE6Ks Sales Trainings Webinars
Selling CollabTool
Selling Video Tool
BE6Ks Proposal Tool
BE6Ks Customer Presentations
Use Case Tool
Case Studies
Closing the Deal:
Collab NOW + TMP
Cisco Confidential

Business Benefits
Mobility/Video
End-to-end collaboration for every user,

device, and location.
Simple Deployment and Management
Open and Interoperable, Third-party

applications and devices supported
Scalable and Highly Available, Built-in

capability to grow and change with the
business
A Better Mobile Experience, Get singlebusiness-number reach and move calls

between mobile devices and desktop
phones
Security
Up to 150 users
Business Edition 6K
Ideal for Midsized Businesses

Models built to support:
End-to-End Collaboration up to 1000 users,
2500 devices, 9 apps, 100 call center
agents
Scale-up, single-platform designs
Up to 1,000 users
Call Control Messaging
Cisco Unified CM Cisco Unity
IM and
Presence
Cisco
Jabber
Paging
Provisioning
Management
Cisco Prime
Business Edition 7K
Attendant
Console
Contact
Center
Video
Collaboration
Edge
Getting Prepared:
BE6K Sales Trainings Webinars
Selling CollabTool
Selling Video Tool
BE6K Customer Presentations
Use Case Tool
Case Studies
Closing the Deal:
Proposal Tool BE6K
Project Workplace
Collab NOW + TMP
Video Acceleration Bundles
Cisco Confidential

Business Benefits
Mobility/Video



business

phones
Security

Up to 150 users
Business Edition 6K
Ideal for larger-scale collaboration deployments
Optimized for 1000+ users and devices, multiple apps
Scale-out, modular and stackable design, no max

capacity
Run multiple Core UC and advanced collaboration

apps concurrently
Easy to design, plan, order and install
Up to 1,000 users
Business Edition 7K
Getting Prepared:
BE7K Sales Guide
Selling CollabTool
Selling Video Tool
BE7K Customer Presentations
Use Case Tool
Case Studies
Closing the Deal:
BE7K Proposal Tool
Project Workplace
Collab NOW + TMP
Cisco Confidential
Collaboration
Endpoints
Every
Room
Every
Desk
Every
Pocket
Does your customer have a Video Platform from a

competitor?, Does he require companywide
communications and greater use of video collaboration?,
he require Video Collaboration?
Business Benefits
Mobility/Video
Cloud
Security
Every Room
SX, MX Family
Cisco TelePresence SX10 is

an all-in-one, camera-incodec unit. It offers
business-quality video
communications at a highly
scalable price and easy
installation and deployment.
The SX10 is ideal for small
meeting rooms.
Every Desk
Cisco IP Phones, DX
Familiy
Every Pocket
MX200/300
The SX80 Codec is a

powerful audio and video
engine. It incorporates highdefinition video collaboration
applications into large
meeting rooms, boardrooms,
and purpose-built or vertical
application rooms such as
training, briefing, and demo
rooms, and auditoriums.
Cisco TelePresence MX200 and MX300 systems are designed

and priced to bring the benefits of telepresence to more teams
and meeting rooms. It's an ideal way to broadly deploy the Cisco
TelePresence experience throughout your organization, or make
your first move into life-like video communications.
MX200 G2 and MX300 G2 offer up to 1080p60 video resolution
and 1080p30 content. 42-inch and 55-inch display. Supports
Cisco Intelligent Proximity for content sharing to mobile devices
and wireless sharing from Macs and PCs*
Cisco TelePresence MX700 and MX800 systems offer a

superior video and audio experience for medium-to-large
meeting rooms.
Smart Phone, Tablet,

PC/MAC
MX700/800
Cisco TelePresence SX20

helps you turn any flat
panel display into a
telepresence system for
small to medium meeting
rooms, it delivers high
definition video quality,
multiparty conferencing and
three different camera
options to accommodate
room size and
configurations
The MX800 Dual features two 70-inch LED screens, The

MX800 Single features a single, 70-inch LED and The
MX700 features dual 55-inch LED screens
Support intelligent dual-camera, speaker-tracking solution
Intuitive Cisco TelePresence Touch 10 provides an easyto-use interface
Supports Cisco Intelligent Proximity for content sharing to
mobile devices.
End-to-end video collaboration for every

user, device and location.
Open and Interoperable

business
Better collaboration results in greater

productivity and innovation
Getting Prepared:
Collaboration Endpoint Matrix
Selling Video Tool
Customer Presentations (SX, MX)
Use Case Tool
Case Studies
Closing the Deal:
Project Workplace
Collaborate NOW
Video Acceleration Bundles
Cisco Confidential
Mobility/Video
Cloud
Does your customer have a Telephony/UC/Video

Platform from a competitor?, Does he require
companywide communications and greater use of
collaboration?, Does your customer have a UC Cisco
platform?, Does he require Collaboration Apps?
Our IP Desk Phone Portfolio gives you a range of options for a

variety of users. From the information worker to the executive office.
From the worker who is largely mobile to the customer care agent
We have offerings where telephony is required but use is

infrequent with the SIP 3900 Series.
For everyday, very affordable high-quality voice communication

needs theres the 7800 and 7900 Series portfolios.
The 8800 Series offers the next generation in voice

communications with BYOD telephony feature integration and
wireless integration on select models.
For voice and video collaboration with an affordable entry point

to standard-definition video, the 8900 Series and 9900 Series
are available.
Security
Every Room
SX, MX Family
Every
Every Desk
Desk
Cisco IP Phones, DX
Familiy
Every Pocket
PC/MAC
Cisco DX650 - Compact device with an integrated 7-in. touchscreen and option to use with
an external monitor for content viewing.
Cisco DX70 - Midsize device with a 14-in. fully touch-based screen and the ability to share
PC content while in meetings.
Cisco DX80 - All-in-one 23-in. touchscreen with the ability to share PC content while in
meetings. Defines the desktop experience with just one screen on the desk.
Runs on the Android operating system. Out-of-the-box users have access to fully
integrated Android applications, including Cisco WebEx and Cisco Jabber.
Multi-touch capacitive touchscreen provides elegant and powerful user interface
Security Enahnced Android Operating System combined with Cisco end-to-end
security features gives peace of mind to network administrators.
Cisco Extension Mobility supports multiple profiles, allowing hot-desking and shared
workspaces.
Native Cisco AnyConnect VPN makes connecting to the workplace from the home
office quick and easy.
Business Benefits


Better collaboration results in greater

productivity and innovation

phones
Getting Prepared:
Collaboration Endpoint Matrix
Selling CollabTool
Selling Video Tool
Customer Presentations (DX, IP
Phones)
Use Case Tool
Case Studies
Closing the Deal:
Project Workplace
Collab NOW + TMP
Cisco Confidential

Do they have a mobile workforce that requires Collab
Tools?
Business Benefits
Mobility/Video
Cloud
Security
Every Room
SX, MX Family
Every Desk
Cisco IP Phones, DX
Familiy
Every Pocket
Pocket
Every
PC/MAC
Cisco Jabber simplifies communications and enhances productivity. It helps

you find the right people, see if and how they are available, and collaborate
using your preferred method to get answers and make decisions faster.
As a unified communications client application, Cisco Jabber is integrated
with the full range of Cisco Collaboration solutions. Use Cisco Jabber with
TelePresence video, or to launch a Cisco WebEx Meeting. Access instant
messaging, voice and video, voice messaging, desktop sharing, and
conferencing capabilities. Youll get highly secure, clear, and reliable
communications and a consistent user experience across a broad range of
platforms, browsers, and devices.
You can use Jabber as a comprehensive client, a mobile client, a web client,
or a virtualized client on PC, Mac, tablet, smartphones, and virtual desktop
clients.
And, Jabber protects your important investments in Microsoft Office, Outlook,
and Exchange. It allows access to user status information and provides clickto-communicate capabilities directly from applications, without requiring
Microsoft Lync.
Use contextual communications to get

answers and make decisions faster


applications supported
Flexible deployment options
Getting Prepared:
Selling CollabTool
Selling Video Tool
Jabber Customer Presentations
Use Case Tool
Case Studies
Closing the Deal:
Collaborate NOW
Cisco Confidential
Conferencing

Does your customer have a UC Cisco platform?, Do they
have a mobile workforce that requires Collab Tools?
Cisco Conferencing
Business Benefits
Mobility/Video
Cloud
Security
Business Models
Cisco WebEx
Audio, web, and high-definition
video
Cisco CMR
Industry-leading web conferencing
Audio, web, and high-definition video
Meetings, Training, Events, and Support versions
Collaboration Meeting
Rooms
Document, application, desktop sharing
One-time and scheduled meetings, including scheduling with

Outlook and Lotus Notes
Cisco Spark
Interoperable with Cisco Unified Communications products
Delivered securely over the Cisco WebEx Cloud and onpremises
Consistent, cross-platform experience
Virtual Rooms & Teams

Collaboration
Windows, Mac, Linux, Unix, Solaris
Supported on mobile devices
Available in 13 languages
Cost Control
Employee engagement
Customer satisfaction
Productivity
Innovation & Growth

Getting Prepared:
Selling CollabTool
Selling Video Tool
WebEx Customer Presentations
Use Case Tool
Case Studies
Closing the Deal:
WebEx Proposal Tool
Collaborate NOW
Cisco Confidential

Cisco Conferencing
Business Benefits
Mobility/Video
Cloud
Security
Business Models
Invite
Join
Collaborate
Cisco WebEx
video
Cisco CMR
Rooms
Cisco Spark
Collaboration
Cisco Collaboration Meeting Rooms (CMR) solutions provide a

highly scalable video collaboration experience that combines
industry-leading Cisco video, audio and content sharing
technologies to enable a seamless meeting room experience
across any mobile, desktop or room-based video endpoint.
CMR provides users with a simple and easy way to have:
One meeting = with converged voice, video, and web
conferencing into one meeting so users have the same
experience to easily meet with customers, partners, and coworkers, whether it is a quick discussion or an organized
meeting
One experience = brings together everyone into one meeting
experience regardless of the deployment/technology being
used on the back end.
For everyone = to join a meeting using any standards-based
video device they may have
Anytime = for a schedule meeting, instant meeting, and
always-available personal room
Cost Control
Employee engagement
Productivity
Innovation & Growth

Getting Prepared:
Learn about WebEx CMR
Selling CollabTool
Selling Video Tool
CMR Customer Presentations
Use Case Tool
Case Studies
Closing the Deal:
Collaborate NOW
Cisco Confidential

Cisco Conferencing
Business Benefits
Mobility/Video
Cloud
Security
Business Models
Cisco WebEx
video
Cisco CMR
An app that instantly creates a place for teams to work

together, where their work can live, and a way to stay
connected to it all
Rooms
Cisco Spark
Unlimited virtual rooms
Persistent and secure messaging and

file sharing

Collaboration
Face-to-face meetings
Superior business class experience
Cost Control
Employee engagement
Productivity
Innovation & Growth

Getting Prepared:
Learn about Cisco Spark
Download Spark
Selling CollabTool
Spark Customer Presentations
Use Case Tool
Case Studies
with screen sharing

Cisco Confidential
Data Center for

MidMarket/SMB

Confidential
Confidential # #
UCS SmartPlay
UCS Packaged Solutions
Nexus 9000 Promotions
UCS
SmartPlay
Does your customer need a few

servers fast? Is your customer
consolidating servers?
UCS SmartPlay
Business Benefits
Operational simplicity, increasing business

agility, reducing the time to deploy new
applications across blade and rack servers
Increase application reliability and up time
Smartplay offers aggressive pricing and

configuration flexibility to meet your needs
RackPack offers in country, ready to ship

servers from your favorite distributor
UCS Servers
Rack
EveryServers
Room
UCS C-Series
C220
2 Processor E5
General Purpose
Server
C240
2 Processor E5
Enterprise Class
Server
C460
4 Processor E7
Mission Critical
Server
1RU Form Factor
2RU Form Factor
4RU Form Factor
Up to 8 HDD
Up to 24 HDD
Up to 12 HDD
Virtualization
Compute Engine
Database
Blade Servers
UCS B-Series
UCS Management with Service

Profiles to Reduce Operating Costs
Chassis & Interconnect

UCS 5108 Chassis
UCS Fabric Interconnects
Getting Prepared:
Why Cisco UCS
For Best Pricing use the SmartPlay

RackPack & Advanced New Account
Break Away Programs
Build & Price SmartPlay Pricing

UCS Advantage Videos
Closing the Deal:
SmartPlay Program Details
Advanced New Account Break Away

UCS SmartPlay
Business Benefits


UCS Servers
Rack Servers
UCS C-Series
B200
2 Processor E5
General Purpose
Server
B420
4 Processor E5
Enterprise Class
Server
B460
4 Processor E7
Mission Critical
Server
Half Wide
Full Wide
Double Height
Up to 8 per chassis
Up to 4 per chassis
Up to 2 per Chassis
Virtualization
Compute Engine
Database
Blade Servers
UCS B-Series
UCS Management with Service

Profiles to Reduce Operating Costs

UCS 5108 Chassis
Getting Prepared:
Why Cisco UCS
For Best Pricing use the SmartPlay &

Programs

Closing the Deal:

UCS SmartPlay
Business Benefits


UCS Servers
Rack Servers
UCS C-Series
Blade
BladeServers
Servers
UCS B-Series
UCS Chassis
UCS Fabric Interconnect
Up to 8 Blades
48 or 96 port models
Redundant Power
Unified Ports for Ethernet or

SAN connectivity
Choice of 4 port or 8
port Fabric
Extenders
12 or 18 port licenses
included
UCS Manager Included at
no extra cost

UCS 5108 Chassis
Getting Prepared:
Why Cisco UCS
SmartPlay PIDs for Chassis, FIs &

Port Licenses

Closing the Deal:
UCS
Packaged Solutions
Server Refresh: Does your customer have IBM x86 Servers?
Many IBM customers are looking for an alternative other than

Lenovo
Business Benefits
Converged Infrastructure
UCS Mini
Customers who need up to 15 Servers
or
Customers with Remote Sites
Start with a UCS Mini Blade Chassis
Add any UCS Blade or Rack server
For first time UCS MINI buyers use PID

UCS-MINI-SEED-5108
Includes
1x UCS 5108 AC2 Chassis
2x 6324 Fabric Interconnects
MSRP $10,666 net $6,000
Add any UCS Blade or Rack Server
Use SmartPlay in combination with New

Account Break Away for best prices
Simplicity in networking and

management
Enterprise level resilience
Includes UCS Service Profile

technology for lowest
operational cost
Lowest Blade price point in

the market
Getting Prepared:
Mini Value Prop in 6 minutes
UCS MIni One Stop Shopping
Closing the Deal:
UCS Mini SeedIT link

SmartPlay link
Is you Customer interested in Cloud Based Servers?

Business Benefits
Converged Infrastructure
Foundation: Faster time to

value with quick and automatic
onboarding of new
infrastructure
Foundation: Elimination of
manual and repetitive tasks for
delivering infrastructure
services less downtime
Cisco One Cloud Suite

On Ramp to the Hybrid Cloud
2 Flavors:
Foundation ($2,800 per server GPL)
Single Pane for Physical and Virtual
Included with SmartPlay Servers
Enterprise ($8,800 per server GPL)
Adds Self Service Portal, Orchestration
& Hybrid Cloud
Start with Cisco One Foundation to

Manage and Automate UCS Compute,
Getting Prepared:
Nexus Networking and Hypervisors
Closing the Deal:
Upsell to Cisco One Enterprise when

customer wants to give an Amazon Like
experience to internal users for both
Public and Private cloud services
C1 ECS in 2 minutes
Free Proof of Concept link

Contact rcahnspe@cisco.com
SmartPlay Servers that include Cisco On

Cloud Foundation software
Latam Cisco Powered IAAS
Nexus 9000
Promotions
Nexus 9000 Promotions
Does your customer need more LAN ports? Is your

customer interested in SDN ?
Business Benefits
Nexus 9000
Just Switch It
Delivers Simplicity, Near-zero

downtime and Flexibility at
competitive prices
Path to 40Gbit networking
Provides a foundation for Cisco

ACI, automating application
deployment and delivering
simplicity, agility, and
Transition installed base to Nexus 9000

Future Proof customer networks with
40Gbit ports and advanced management
with ACI
Start with a UCS Mini Blade Chassis
Add any UCS Blade or Rack server
Nexus 9300 48 port switches

1x 10GBase-T or SFP
40 or 100 Gbit Uplinks
ACI Ready
N9K-C9372TX US$22,500 GPL
40Gbit BiDi allows reuse of existing fiber
cables
Getting Prepared:
Nexus 9000 Sales Accelerator
Nexus 9000 Intro presentation
Closing the Deal:
Nexus 9000 SeedIT link

Just SwitchIT link
N9K Playbook link
Enterprise
Networks for
MidMarket/SMB

Confidential
Confidential # #
Does your customer require superior and next generation

WLAN performance? Is the access network ready to
support Gig Bit WLAN? How can customers monetize
their WLAN infrastructure? Is your customer looking for
Cloud Managed models? How to generate added value
to routing in a branch location?
Enterprise Networks
Business Benefits
New routing approach
iWan
Lower cost: allowing usage of

lower cost connectivity
Operational efficiency: Fast
provisioning, centralized
management view
Flexibility: Cisco Intelligent WAN
provides multiple deployment and
management options for flexibility
and agility.
Approach created to position the value added

for customer in Cisco ISR platform
iWan optimizes your network with lower-cost
connectivity options, like the Internet
Offload the corporate WAN with application
optimization, intelligent caching, and highly
secure direct Internet access
Four components of iWan are : Transport
independent, Intelligent Path control,
Application Optimization and Highly Secure
Connectivity
Signficant gains for customers with several
branches and remote locations
Cisco ISR-AX is available on Cisco 4000, 3900,
2900 and 1900 Series Integrated Services
Routers
Getting prepared
iWan Selling Material
Meeting your customers
Gartner material
Cisco Confidential

Enterprise Networks
Business Benefits
iWan
WLAN 802.11 ac migration
Superior experience in Wireless

Networks: Gigabit Ethernet
speed in the WLAN environment
Operational efficiency: Very fast
provisioning / Better client density
/ Better life battery for users when
in 802.11 ac standard
Better Platform Management:
use of controller to manage and
control WLAN environment
3 Special Bundles in FY16
Bundles created to accelerate migration to

802.11 ac standard in Wireless Networks
802.11 ac is the first standard to bring Giga
Bit speed to Wireless Networks
Bundles proposition : Customer buys 2
Access Points and receive the controller
for free
Bundle consists of 2 Access Points + 1
Controller (management and control of
WLAN)
Getting prepared
Closing the deal
80211.ac material
WLAN bundles promotion material
Bundles with APs 1700, 2700 and 3700

Starting at U$ 1490 GPL
Cisco Confidential

Enterprise Networks
Business Benefits
iWan
Operational efficiency: Very fast

provisioning / Better client density
/ Better user experience with
802.11 ac standard
Better Platform Management:
use of controller to manage and
control WLAN environment
Simplicity: one network to
manage, consolidated polices and
rules, faster and more productive
daily activities with the wireless
and wired network
Unified Access
Bundles with Wired +
Wireless Products
Unified Access is the approach where

Wired + Wireless solutions are combined
One Network, One Management and One
Policy message simpler and more
effective for the customer
Great competitive advantage for Cisco
Bundles created to let this combined
approach mor agressive
Bundle consists Access Points +
Controllers + Switches in the same SKY
Getting prepared
Unified Access selling guide
Closing the deal
Unified Access Bundles material
Bundles with several switching, APs and

controllers models starting at U$ 13K GPL
Cisco Confidential

Enterprise Networks
Business Benefits
iWan
Cloud model simplicity: Plug

and play approachthe cloud will
host all the management of the
network
New features: automatically gets
new features through the cloud
model
Platform Management: Cloud
dashboard with detailed view of
network from an device (Mobile
phones, Tablets, PCs etc)
Complete solutions : Meraki has
the full stack and npt only Aps
Unified Access
Wireless Products
Cloud Managed IT model
Meraki Portfolio
A product line completely designed with the

Cloud Managed IT model in mind
Meraki product family: Switching, Access
Points, UTMs and MDM application
100% of management run in the Meraki
Data Centers in the Cloud
Products not limited for small deployments
Very simple and effective Demo
environment
Engage a Meraki PSS and try a Demo with
your customer!
Getting prepared
Meraki selling material
Meeting your customer
Meraki Demo material
Cisco Confidential

Enterprise Networks
Business Benefits
iWan
Investment Protection: Software

licenses portable across hardware
refresh cycles / Ability to migrate
licenses from physical devices to
virtual machines / Peace of mind that
software investments today will last
into the future
Flexible licensing: Subscription
licensing to smoothly distribute
customers spend over time
Software Suites : Logical product
bundles to address the most common
customer scenarios / Greater
value..more features with better
pricing

Unified Access
Wireless Products
Cloud Managed IT model

Meraki Portfolio
Software
Cisco One is a new way for our customers

to consume Cisco software
Much simpler aaproach to all software
licenses and options across all the
Enterprise Networks portfolio
Differente layers of software package with
specific functions and features included
Portability for differente Hardwares allowed
with Cisco One
Available in perpeptual, subscription and
ELAs models
Getting prepared
Cisco One selling guide

Cisco One additional material
Cisco One
Cisco Confidential
Security for
MidMarket/SMB

Confidential
Confidential # #
Security Packaged
Solutions
Security Packaged Solutions
Does your customer are reviewing security strategy

based on new security Next Generation Appliances ?
They are looking form UTMs or other integrated
appliances ?
Business Benefits
Proven Cisco ASA firewalling
Security
Industry leading NGIPS and AMP
ASA FirePOWER Low End

Cisco ASA with FirePOWER Services
Up to 250 users
ASA FirePOWER Mid Range

Up to 1000 users
ASA FirePOWER High Range
High Performance
Subscription Services
Threat-focused NGFW with advanced threat protection

capabilities in the lowest cost form factor available
Integrating defense layers helps

organizations get the best visibility
Enable dynamic controls

to automatically adapt
Protect against advanced threats

across the entire attack continuum
Unmatched visibility and control that enables correlation and

analytics to automatically prioritize and protect against advanced
threats
Getting Prepared:
Ideal time to position:
Existing/refreshing ASA or PIX customers

Distributed enterprises; smaller organizations
Against legacy NGFWs and firewalls
Against advanced UTMs with NG capabilities, with AMP/NGIPS
Low End I : ASA5506-SEC-BUN-K8 USD 1695 GPL
Low End II : ASA5508-k8 USD 3595 GPL
IOT Model : ASA5506H-SP-BUN-k8 USD 2995 GPL
ASA Sales Training
All Product Information
Closing the Deal:

ASA with FirePOWER Services Promotion
Web, NGIPS, AMP

Cisco Confidential

appliances ?
Business Benefits
Security

Up to 250 users

Up to 1000 users
High Performance
Add Subscription Services

threats

Mid Range I : ASA5516-FPWR-k8 USD 5995 GPL
Mid Range II : ASA5525-FPWR-k8 USD 9295GPL
Mid Range III : ASA5545-FPWR-k8 USD 18.595GPL



Getting Prepared:
ASA Sales Training
Closing the Deal:

Web, NGIPS, AMP

Cisco Confidential

appliances ?
Business Benefits
Security

Up to 250 users

Up to 1000 users
High Performance





threats
Getting Prepared:

High End I : ASA5555-FPWR-k8 USD 25.5995 GPL
High End II : ASA5585-S10-k8 USD 29,995GPL
ASA Sales Training
Closing the Deal:

Web, NGIPS, AMP

Cisco Confidential

appliances ?
Business Benefits
Subscription model allowing Pay as you

Grow 1 Year or 3 Year
Advanced Features for all size of customers

with right COST
Special conditions for URL/AMP/IPS

Subscription Bundle
Security

Up to 250 users

Up to 1000 users
High Performance
Web, NGIPS, AMP
FirePOWER Services Subscriptions

One-year or 3-year subscriptions for the following FirePOWER Services are
available for any Cisco ASA with FirePOWER Services appliance:
IPS subscription (1 and 3 year): The IPS license provides highly effective
threat prevention and full contextual awareness of users, infrastructure,
applications, and content to detect multivector threats and automate defense
response. IPS licenses can be added alone to the base Cisco ASA with
FirePOWER Services license or bundled with AMP or the AMP and URL
Filtering licenses.
Getting Prepared:
ASA Sales Training
URL Filtering subscription (1 and 3 year): The URL Filtering license adds
the capability to filter more than 280 million top-level domains by risk level
and more than 82 categories. The URL Filtering license can be added alone
to the base Cisco ASA with FirePOWER Services license or as part of a
bundle with the IPS and Apps or IPS and Apps and AMP licenses.
AMP subscription (1 and 3 year): The Cisco AMP for ASA license delivers
inline network protection against sophisticated malware. The AMP license
option can be added to the Cisco ASA with FirePOWER Services base
license or bundled with IPS and Apps or with IPS and Apps and URL Filtering
licenses.
Closing the Deal:
Cisco Confidential
CyberSecurity Packaged
Solutions
Does your customer are facing challenges to understand

the traffic behavior ? Does your customers could confirm
that his network if free of advanced malwares NOW ?
Does your customers has a Security Operation Center
Business Benefits
Improve network and security operations

through better traffic visibility and intelligence
Unified Access Cyber Threat Defense Bundles
Uncover new opportunities for security

consulting services and network refreshes
Get Lancope StealthWatch at a 36 percent discount by purchasing Cisco

Catalyst switches.
Upsell to Catalyst 3850 or 3650 switches and

Catalyst 4500E Supervisor Engine 8-E with
the security value proposition
Security
Protect Core Network
These promotional bundles combine the Catalyst 6800 Supervisor 2T and

Instant Access, Catalyst 4500E Supervisor Engine 8-E, Catalyst 3850
switches, or Catalyst 3650 switches with Lancope StealthWatch.
Transform your network infrastructure into a sensor to detect threats and
improve network security operations.
AMP Everywhere
Advanced Malware Protection
Dates Available Through July 30, 2016 Product Eligibility Cisco Catalyst
6800, 4500E Supervisor Engine 8-E, 3850 switches, 3650 switches
Lancope StealthWatch with 500 flow licenses ($35K) and additional flow
licenses & support Account/Opportunity All market segments Eligible
Partners All Registered Partners Primary Benefits
Instructions To receive promotional pricing on this bundle, simply order
through the Cisco Commerce Workspace (CCW) and reference the unique
SKU for each bundle found in the Cisco Unified Access Cyber Threat
Defense Bundle Overview. Learn More Cisco Cyber Threat Defense Bundle
Overview (PPTX - 3.7 MB)
Cisco Cyber Threat Defense Product Bundles (XLS - 12 KB)
Cisco Cyber Threat Defense
Getting Prepared:
Unified Access Cyber Threat
Unified Access Cyber Threat II
Closing the Deal:

Cisco Cyber Threat Defense Product Bundles
Cisco Confidential
Does your customer knows that actual End Point

Security solutions can detect 50% of new threats ? Does
your customer knows that Cisco can include Zero Day
Protection in all security and network sensors ?
Business Benefits
AMP customers gain:
Security
AMP for Networks
Protect Core Network
AMP Everywhere
Advanced Malware Protection
Gain the visibility and control you need to protect your network against highly
sophisticated, targeted, zero-day, and persistent advanced malware threats across
multiple threat vectors.
AMP for Endpoints
Advanced security for advanced threats defeat

known and unknown threats
Protection across the attack continuum before,
during, and after an attack
Exceptional visibility and control see more detail
and set granular policies
Flexibility and choice deploy AMP when, where,
and how you need it
Managed services extend staff with Cisco experts
and predictive analytics
Protect endpoints, whether connected to a protected network or roaming on the Internet,

with continuous and integrated detection and response capability.

Gain visibility into and remediate advanced malware with AMP on your dedicated
appliance. These services are part of the industry's first adaptive, threat-focused nextgeneration firewall.
Getting Prepared:
AMP for Cisco Web Security
Advanced Malware Training
Today's dynamic networks create new opportunities for sophisticated attacks. Address
evolving attack vectors with AMP as a licensed add-on to your Cisco Web Security
appliance.
AMP for Cisco Email Security

Email remains a top method for malware attacks. Identify and stop threats with AMP as a
licensed add-on to your Cisco Email Security appliance.
Cisco Confidential
Get Ready and Train Yourself !!!

http://www.cisco.com/web/LA/
partners/latam_training/index.html
Go to the Architecture in Action

Initiative !!!
Cisco Confidential
Cisco For Mid Size Business Web Site
Why Cisco for Midsize Business on cisco.com here
Latam Contacts
Collaboration
Data Center
Enterprise Networks
Security
Saul Olivera sauolive@cisco.com

Roy Cahn-Speyer rcahnspe@cisco.com
Fernando Lucato flucato@cisco.com
Ghassan Dreibi gdreibij@cisco.com
Cisco Confidential

Cisco Playbook APs Partners LATAM R1

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Playbook Enterprise Architectures

Enterprise Architectures LATAM Core Team

Cisco Enterprise Architectures Portfolio for MidMarket/SMB

ASA FirePower Mid

ASA FirePower Mid

Unified Access Bundles

Reliability & Business

Mitigate Security and

Collaboration for MidMarket/SMB

Data Center for MidMarket/SMB

Enterprise Networks for

Security for MidMarket/SMB

2014 Cisco and/or its affiliates. All rights reserved.

2015 Cisco and/or its affiliates. All rights reserved. CiscoCisco

2014 Cisco and/or its affiliates. All rights reserved.

Collaboration Packaged Solutions

Collaboration Packaged Solutions

Does your customer have a Telephony/UC Platform from

A complete CPE solution: A fully

Collaboration services: Voice +

Up-Selling: creates opportunity to

CME SMB Bundles (SPIAD)

Business Edition 6Ks

Single SKU (LATAM-exclusive)

Collaboration Packaged Solutions

Does your customer have a Telephony/UC Platform from

Entry-level communications solution for

Scale-up, integrated blade/router/

Single Management, Simple and Fast

CME SMB Bundles (SPIAD)

Ideal for Small and Midsized Businesses

Collaboration Packaged Solutions

Does your customer have a Telephony/UC Platform from

End-to-end collaboration for every user,

Simple Deployment and Management

CME SMB Bundles (SPIAD)

Open and Interoperable, Third-party

30 & 50 users UC Bundles

Scalable and Highly Available, Built-in

A Better Mobile Experience, Get singlebusiness-number reach and move calls

Business Edition 6Ks

Ideal for Midsized Businesses

Collaboration Packaged Solutions

Does your customer have a Telephony/UC Platform from

End-to-end collaboration for every user,

Simple Deployment and Management

CME SMB Bundles (SPIAD)

Open and Interoperable, Third-party

30 & 50 users UC Bundles

Scalable and Highly Available, Built-in

A Better Mobile Experience, Get singlebusiness-number reach and move calls

Business Edition 6Ks

Ideal for larger-scale collaboration deployments

Optimized for 1000+ users and devices, multiple apps

Scale-out, modular and stackable design, no max

Run multiple Core UC and advanced collaboration

Easy to design, plan, order and install

Does your customer have a Video Platform from a

Cisco TelePresence SX10 is

The SX80 Codec is a

Cisco TelePresence MX200 and MX300 systems are designed

Cisco TelePresence MX700 and MX800 systems offer a

Smart Phone, Tablet,

Cisco TelePresence SX20