Dr.

YSR National Institute of Tourism and Hospitality Management

Telecomnagar, Gachibowli, Hyderabad
Two Day National Seminar on Responsible Tourism, 11th to 12th November, 2011.
HOSPITALITY AND RESPONSIBLE TOURISM
Mr. Rajesh
Institute of Public Enterprises
O.U. Hyderabad.
The success of the service industry like tourism depends on the effective management
and the innovative work culture. Over the years tourism has started growing in India
where people are directly or indirectly employed. The true fact is that our country still
requires a lot of professionals to work in this sector through many services. This paper
dealt with the topic where responsible tourism is directly related to hospitality. Tourism
emerges and plays a vital role in adding values to the country.
This paper is organized as follows: The first part presents the meaning of tourism and
hospitality, how tourism and hospitality are related and why India is the destination for
tourists. second part explained the tourism development and what is the role of the
government and finally what are the problems in this sector and the relevant solutions
to the problems.
RESPONSIBLE TOURISM: TRENDS IN INDIAN TOURISM SECTOR
Mr Piyush Sharma
Asst. Professor in BCIHMCT
Ms Reshma Kamboj
Asst. Professor in BCIHMCT
The significant change in trends of tourism in recent times has been increasing interest of
people in visiting locals with natural resources. This is mainly for two reasons, first, the
people are becoming more environment conscious and second, it not only helps to keep
the tourist attractions in their original shapes, but also helps the local population too, to
get involved and improve their employability.
The above reasons have given rise to the concept of Responsible tourism, which has
forced the many units to adapt it as their main agenda. India is the biggest tourism
destinations in Asia with its tourism products The present study is aimed to examine the
initiative taken by the government and private players in the tourism sector on the
Responsible Tourism and other related areas like Ecotourism and Sustainable Tourism. To
study the present trends in the tourism sector in detail and suggest the best possible
practices to enhance the scope of responsible tourism in reality.

ECO PRACTICES OF INDIAN HOTELS TOWARDS RESPONSIBLE TOURISM

Suryanarayana Raju RSKK
Associate Professor, NITHM
Responsible tourism is a new dimension to tourism. The idea of Responsible tourism
was generated in 1980s with the motive to develop and encourage new forms of tourism,
which will bring possible benefits to all the stakeholders involved. Responsible tourism
builds healthier places for publics to live in and better places to visit. The main ideas of
Responsible tourism are to reverence local cultures, guard the environment, preserve
natural resources, benefit local communities and abate pollution in forms of noise, waste
disposal and congestion.
The article presents various practices adopted by Indian Hoteliers as components to fulfill
Responsible tourism agenda adopted in the local context. The paper highlights on macro
and micro factors during the planning, construction and day-to-day operations. The core
practices will be discussed on energy management, solid waste management, water
management, employee education and community development and environment
commitment.
RESPONSIBLE TOURISM- A CASE STUDY ON KUMARAKOM,
KERALA, INDIA.
Prem Ram,
HOD- Food Production, BCIHMCT
Smita,
Industrial Training Coordinator, BCIHMCT
Responsible Tourism is tourism that creates better places for people to live in and better
places to visit. Responsible Tourism is gaining wide acceptance across the world today.
As a pilot phase, this initiative was implemented at four destinations viz. Kovalam,
Kumarakom, Thekkady and Wayanad. Among these destinations Kumarakom evolved as
the success model for responsible tourism and was honored by Ministry of Tourism, Govt
of India for the best Responsible Tourism initiative in Kerala.
Responsible Tourism activities focus mainly on three areas the economic, social and
environmental aspects of the destination. It was in March, 2008, that the Responsible
Tourism project was officially inaugurated in Kumarakom. In the following paper, we
would be discussing various responsible tourism initiatives adopted by government as
well as hotel of Kerala.
The aim of this paper is to develop understanding of how tourism can be managed by
different agents to create lasting benefits for communities and environments, focusing on
Kumarakom, Kerala as a destination.

AGRO-TOURISM: AN INNOVATIVE FORM OF RESPONSIBLE TOURISM

Mr. Paresh Vidyadhar Joshi
Assistant Professor of Agricultural Economics
College of Agriculture Business Management,
Narayangaon Taluka: Junnar
Dist:Pune 410504 Maharashtra
Tourism is an important sector of the economy and contributes significantly in the
countrys GDP as well as Foreign Exchange Earnings (FEE). With its backward and
forward linkages with other sectors of the economy, like transport, construction,
handicrafts, manufacturing, horticulture, agriculture, etc., tourism has the potential to not
only be the economy driver, but also become an effective tool for poverty alleviation and
ensuring growth with equity.
Tourism has great capacity to generate large scale employment and additional income
sources to the skilled and unskilled. Today the concept of Conventional tourism has been
changed. Some new forms of the tourism have been emerged which are classified under
Alternative Tourism. Agro-Tourism is one of the form of Alternative Tourism which is
innovative agricultural activity related to tourism and agriculture both. It has a great
capacity to create additional source of income and employment opportunities to the
framers. It follows the Social, Economic and Environmental responsibilities and helps to
develop the Responsible and Sustainable Tourism in the country.
SUSTAINABLE TOURISM DEVELOPMENT:
AN EMERGING CONCEPT IN TOURISM INDUSTRY
Dr. M. DEVENDRA, H.O.D,
History, Tourism & Hospitality Studies
Indian Academy Degree College &
Centre for Research & PG Studies
Hennur Cross, Kalyan Nagar,
Bangalore 560 043, Karnataka.
Sustainable development is defined as development that meets the needs of the present
without compromising the ability of future generations to meet their own needs. Various
dimensions of sustainability have led to development of independent industry of its own.
The Concept of Sustainability and its contemporary label, Sustainable Development,
has been expressed in traditional cultures for hundreds of generations. Development and
Conservations are equally necessary for our survival for the discharge of our
responsibilities as trustees of natural resources for the generations to come
This paper attempts to know the concept of sustainability and its various concepts in
promoting a tourist destination and strategies that can be adopted for Tourism
Development in a Destination.

RESPONSIBLE TOURISM OVERVIEW

ROLE OF LOCAL TRANSPORTATION ON TOURISTS ARRIVALS AT A
DESTINATION

(A Critical Analysis of Land Of Mahabharata, Kurukshetra)

Ashaq Hussain Najar, Sr.Lecturer
Padmashree Dr.D Y Patil University
Dept of Hospitality and Tourism Studies
The travel and tourism industry of the nation depends upon significant transportation
system. Local economic growth is dependent on travel expenditures, while latter is on the
network for transporting the bulk of the nations travellers and goods. Travellers and
economic growth are clearly best served by cooperative and collaborative relationships
between tourists and well versed transportation.
The current study examined those relationships as manifested in interactions between
state transportation authority and state tourism development corporations. However,
when drilling down to specific areas of collaboration, there is a disparity between the
perception of the general working relationship and the actual relationships involving
specific projects and/or more substantive policies.
RESPONSIBLE TOURISM - ENTREPRENEURSHIP IN TOURISM &
HOSPITALITY INDUSTRY
(A Study with Special Reference to the Select Hotels in Hyderabad)
Anand Bathapudi
Associate Professor, NITHM,
Narayana Goud.T
Asst Professor, KITE
Entrepreneurship is the process of creating value by bringing together a unique package
of resources to exploit an opportunity. It means the new organizations are formed with
their resultant job and wealth creation. The number of individuals opting for
entrepreneurship as a career is growing. Tourism is a major growth engine for economic
development in providing employment and eradication of poverty. 10.7 % of the total
workforce in the world is contributed today by the tourism industry.
The Hotel industry comprises a major part of the tourism industry. Historically viewed as
an industry, it provides a luxury service valuable to the economy as a foreign exchange
earner. The industry contributes directly to employment and indirectly facilitates tourism
and commerce. The research findings of select Hotels in Hyderabad are focused on the
problems and challenges of entrepreneurs to sustain the hotel business in Hyderabad and
also it explained the factors on which the hotel industry depends for sustainability and
development. The research paper covers the tourism and hospitality industry scenario in
India and focuses on hotel industry in Hyderabad.

RESPONSIBLE TOURISM ENTERPRENURESHIP-A CASE STUDY OF

KONASEEMA RESORTS OF A.P
Dr. VEEPURI SUDARSHAN, Reader
Dept of History & Tourism Studies,
V.S.M College,
RAMACHANDRAPURAM (E.G) A.P
Responsible tourism covers other emerging trends like rural tourism and ecotourism.
Promotional activities of both result in responsible tourism. Generally, ecotourism
focuses on volunteering or personal growth and environmental responsibility. It involves
travel to destinations where flora, fauna, and cultural heritage are the primary attractions.
Responsible ecotourism includes programs that minimize the negative aspects of
conventional tourism on the environment and enhance the cultural integrity of local
people. Therefore, in addition to evaluating environmental and cultural factors, an
integral part of ecotourism is the promotion of recycling, energy efficiency, water
conservation and creation of economic opportunities for local communities.
Responsible Tourism is at present favourably perceived as potentially sustainable.
Nevertheless, it may bring negative impacts. There are many pitfalls along the avenue of
tourism development. Both short-term and long-term planning, implementing and
monitoring are vital in avoiding damage to rural areas.
TOURISM PRODUCT DEVELOPMENT AND RESPONSIBLE TOURISM
MD Kalim asgar
MTA 3rd semester
Acharya Institute of Management
and Sciences, Banglore
Tourism product varies from country to country. In India tourism product are basically
the natural beauties, art and architecture, culture etc. Responsible tourism is thus a
synonym of alternative tourism. It is argued that with the help of responsible tourism we
can overcome the problems raised by tourism industry. responsible tourism can be
interpreted as an umbrella termed impressing supposedly more caring and aware form of
tourism.
Concerned alternative tourism, It has been defined as a just form of travel between
members of different communities. It seeks to achieve mutual understanding, solidarity
and equality among participant. It is an alternative to both mass and rucksack tourism.
Its protagonists emphasize the tourists attitudes and relationship with the locals and the
resulting socio economic and cultural impact. The principle means of promotion of this
type of tourist are various small scale project in developing countries, establish with local
consultation and participation.

RURAL TOURISM AND COMMUNITY DEVELOPMENT IN ANDHRA

PRADESH
Dr.P.Siva Sankara Reddy
Reader in History
Government Degree College
Dharmavaram, Anantapur
Rural tourism aims to provide the discerning traveler with a first hand experiences in an
interactive, informative and organic setting in Rural Andhra Pradesh. Community based
rural tourism is envisaged to provide sustainable livelihoods and strengthen rural
economy through the preservation and promotion of rural craft, culture, heritage and
environment. Andhra Pradesh Handicrafts represents perhaps the oldest tradition of living
culture offering creative expression of all segments of the population. The process of
manufacturing Nirmal gold which never tarnishes, the magic blackening of bidriware,
the selection of punki wood for the toys ,the polishing of lacquered articles with Kewara
leaves, and the manufacture of carpets from sheep-hair are emboldening developments in
each craft over long periods in its history.
Identifying Handicrafts as one of the major components of Rural Tourism, the paper aims
to study and submit how rural tourism can be effectively promoted through handicrafts as
a means and thereby fulfilling the desired objectives of promoting rural tourism in
Andhra Pradesh.
RESPONSIBLE - TOURISM PRODUCT DEVELOPMENT
Mrs. Sweety R. Jamgade
Asst. Prof, Oxford College Of Hotel ManagementDept. Of M.T.A, J.P Nagar, Bangalore-78
Tourism Product development means planning, producing & developing a product which
are tourism destinations, tourist facilities, services, amenities, activities, etc. The
responsibility taken by the various tourism agencies, organizations and individuals
contributing towards minimizing the impact of carbon foot prints is evident.
The various ways adopted to counter the bad effects on nature and environment such as
voluntary tree plantation, using renewal energy, fuel and avoiding deforestations are
apparent. The other remedial solutions implemented are respected. The responsibility
taken by participants like Operators, destinations and industry organizations are in
countries like South Africa, the United Kingdom, United States, the Gambia, India, Sri
Lanka, etc.
Maximum tourists are taking the responsibility of being conscious and concerned about
the restoration of culture, society, environment and ecology. The Institutes & medias are

playing vital role to alert the masses. They are indeed proving successful in structuring
the tourism participant responsibilities and making them a responsible tourism.
OPPORTUNITIES AND CHALLENGES FOR ENTREPRENEURSHIP
DEVELOPMENT IN KRISHNA DISTRICT THROUGH RESPONSIBLE
TOURSIM
R. Satyanarayana
Senior Assistant Professor, Department of Management Studies, MIC College of
Technology, Kanchikacharla 521 180 (Krishna District, Andhra Pradesh)
G V Mani Siva Kumar
Marketing Executive
Agrigold Group, Vijayawada 520 008
Responsible Tourism is about activities relating to tourism that create better places for
people to live in and better places to visit. It is about initiatives in tourism development
that minimise any negative economic, environmental and social impacts in the tourism
destinations. Responsible tourism aims at generating greater economic benefits for local
people and enhances the well being of host communities.
This study highlights the concept and growing importance of responsible tourism and
presents an analysis of opportunities and challenges for entrepreneurship development in
Krishna District in Andhra Pradesh. The paper highlights the scope for young
entrepreneurs to identify various opportunities in tourism industry considering the
concept of responsible tourism.
CULTURAL INTELLIGENCE: A TOOL FOR MAKING
HOME OUT OF THE HOME IN RESPONSIBLE TOURISM
Saidalavi
With the birth of globalization, growth in the service industry internationally has imposed
dealings between people from different cultures. Still cultural differences and cultural
diversity remains a challenge to be faced by individuals and organizations. As culture
relates to norms, values and customs of people it generates behavioral differentiation.
This results in difference in expectations during service encounters as customers,
employees or suppliers. Such encounters might become easier to deal with if individuals
are brought up in a home environment which encourages learning about others and
providing service to others.
This paper presentation highlights the selected research on cultural intelligence and
discusses its managerial implications in hospitality industry from service encounters
perspective and aims to highlight the significance of cultural intelligence in crosscultural encounters and how to maximize benefits from such encounters in responsible
tourism. This article illustrates how having a better understanding of different cultures

and being able to provide products and services in different ways, can provide significant
benefits to tourism businesses and destinations.
GLOBAL ECONOMY AND RESPONSIBLE TOURISM
Lakshmi Raj N.G And Sai Bhargav
MTM III Sem
Acharya Institute of Management and Sciences
Once again, the default on debt repayment haunting the economies around the world after
the tragic incident in Argentina in the early 2000s, when hyperinflation undermined the
Argentines export competitiveness and triggered the chronic deficit in current account of
the Balance of Payment (Bop).
Responsible Tourism is rapidly growing global trend. Some of the nations like South
Africa, the United Kingdom, United States, the Gambia, Sri Lanka and India are already
practicing Responsible Tourism and gradually other nations are also following the
ideologies of these countries. Responsible Tourism works in collaboration with private
sector, government and local communities.
Kerala has pioneered in practicing innovative tourism ideas. It is a state which is rich in
traditions and culture. It has started Responsible tourism in the state to create awareness
among all stakeholders for a better environment to live and visit.
RESPONSIBLE TOURISM IS THE FUTURE OF TRAVEL
Prof. Manoj N Patkar
Associate Professor
& Head of Department
Apeejay Institute of Hospitality,
Navi Mumbai
The travel and tourism industry is a unique vertical that offers consumers a tangible
product, but more important, a customer experience. Hoteliers look to offer their
customers a holistic experience.
In the face of global climatic changes, diminishing natural resources and significant socio
economic challenges, it has become quintessential for the tourism industry to critically
evaluate the impacts on natural, social and economic environments.
This paper investigates the current approach towards Responsible Tourism and gets to
know how well or how poorly the tour operators, tourists and the local community are
educated about the positive impacts of inculcating Responsible Tourism in their life style.
Findings suggest that despite general positive attitudes towards Responsible Tourism,
businesses are not investing time and money into changing management.
This paper recommends that Responsible Tourism is not a Luxury but a Necessity.

COOPERATIVE TOURISM - TOWARDS HOLISTIC DEVELOPMENT

SIGA Group, YES BANK
Strategic Initiatives & Government Advisory (SIGA),
YES BANK Ltd, 48, Nyaya Marg,
Chanakyapuri, New Delhi-110021,
The advent of community based tourism can be said to have started with the early
mountaineers and explorers. While their role was limited to being loyal customers, or a
small charity from time to time in money or kind, the focus on community based tourism
was the seed behind the concept of sustainable tourism, as anything that had to be
sustained needed to enrich the very source which it harnessed. Responsible tourism as a
concept gained popularity as tourism started getting its due as one of the major factors
affecting the socio-economic climate of a region, not discounting the environmental
impacts.
The paper discusses this model with respect to the Indian landscape the nature of
growth, the rural diaspora. Taking instances of successful projects in the country, we look
at states where these models, apart from being successful, can bring about community
upliftment.
MULTISENSORY MARKETING - CREATING NEW SUSTAINABILITY
PERSPECTIVE IN HOSPITALITY
Ms Prarthana Kumar
Doctoral research scholar
University of Hyderabad
Extant research in marketing suggests that sensory stimuli, such as color, background
music, or ambient scents, influence consumers evaluation of the environment and the
merchandise presented therein, and affect consumers behavior (e.g., purchase amount,
time spent at a store).
Savvy brands are finding ways to engage all consumer senses to strengthen the brand
experience, by integrating all of the senses into the marketing program, this approach is
called Sensory Marketing. Sensory branding is based on the idea that we are most likely
to form, retain and revisit memory when all five senses are engaged. The multisensory
strategies seek to go beyond delivering functionality and value to evoking significant
personal identification with products. It aims to fill in the gaps of the traditional
marketing.
Technology is one of the main factors driving Sensory marketing to success. Sensory
Marketing has made its mark in multiple fields like Automobiles, Airlines, Hospitality,
Casinos, Retail stores, Textile, Leather production, Skin Care and Cosmetics at multiple
levels.

AGE OF ART AN ESSAY ON SUSTAINABLE HANDICRAFT TOURISM

Ajay Kumar Koli, Research Scholar
School of Management Studies, University of Hyderabad
Prof. B. Raja Shekhar, Faculty
School of Management Studies, University of Hyderabad
Evolution of art and science significantly differentiate human from other living beings.
We might feel proud too being developed. But we fail to assess the right cost of
development. Art is always a pleasant experience. Art from any society showcases the
power, richness, and skill of its people. It is a unique combination of aesthetic, spiritual,
cultural, natural, values and skills. Now we are at impasse which doubts our existence in
coming hundred years (wonder development of hundred years led to life extinction of
billion year old life.
They include objects of utility and objects of decoration. It includes five principal
exportable handicrafts: carpet, embroidery, hand-printed textiles, wood products, and
decorated metalwork. Diversity of India is best reflected in handicraft. The major spread
is in west (Gujarat and Rajasthan), Uttar Pradesh (UP), and eastern states. The work is
largely traditional and rural based.
CLOUD TOUR
Vijaykumar S
Thiagarajar School of management
Thirupparankundram, Madurai 625 005.
Rajkarthick K.S
Thiagarajar School of management
Thirupparankundram, Madurai 625 005.
In this research work we are working on worlds first cloud computing Architecture
for future technology called Cloud Tour. Before making this Cloud Tour we did lots
of direct and indirect study with Indian tourist and taking their real time problem as well
we consider the problems to giving as well as satisfying there needs by our government.
And the most important thing is tracking the overall tourism department into a single
domain is the most important problem today. But this proposal has potential to change
entire Tourism growth in a positive growth.
This paper will give the technological based solution. The main objective of this
proposal is to enhances the new job opportunity as well as each and every tourist has got
an interest to use all our tourism services at worlds very lowest price From Kashmir to
kanyakumari. For achieving this we separate this core in to three parts they are first we
are giving the architecture for the cheapest device. It brings a working platform for that
cloud, and in the cloud now we are using various services via online but everything will

be worked on separate basics but the goal of this Cloud Tour is to inaugurate that entire
thing into a single domain including their money transaction.
GREENED-ENVIRONMENTALLY RESPONSIBLE HOTEL PRACTICES-A
GREEN, RESPONSIBLE TOURISM INITIATIVE.
Avin Thaliath and Rejoice Thomas
Assistant Professors,
Department of Hotel Management and
Christ University, Bangalore-29.
The 1992 United Nations Conference on Environment and Development (UNCED), the
Rio Earth Summit, identified Travel and Tourism as one of the key sectors of the
economy which could make a positive contribution to achieving sustainable
development. The Earth Summit leads to the adoption of Agenda21, a comprehensive
program of action adopted by 182 governments to provide a global blue print for
achieving sustainable development. Travel and Tourism is the worlds largest industry
and creator of jobs across national and regional economies. WTTC/WEFA research
shows that in the year 2000, Travel and Tourism generated directly and indirectly 11.7%
of GDP and nearly 200 million jobs in the world-wide economy. In United States alone
60 million tourists are considered as ecotourists. Many in the hotel industry have
recognized the negative impact of their business activities have on the environment and
have taken action to alleviate those impacts. Environmentally responsible practices
dovetail well with the newfound popularity of responsible tourism. They harmonize
tourism and environmental sustainability.
GLOBAL ASSESSMENT OF THE ECONOMIC IMPACT OF TOURISM ON
NATIONAL ECONOMIES AND OTHER RESPONSIBLE COMMITMENTS
Olomo Jerome Abiola
Head, Dept. of Hospitality, Leisure
and Tourism Management.
Federal Polytechnic, Ede,
Osun State, Nigeria
National economies of the world in the recent time has started experiencing a tremendous
change for the past decades because of the evolutionary trend of technological
development and the financial flow of monies within and across nations. The global
economy in the present time has witnessed the movement of tourist within and across
nations.
This research paper investigates and assesses the impact of tourism on developed and
underdeveloped countries of the world in terms of economic contribution locally,
nationally and internationally. The paper discussed in-depth the methods used to estimate
tourist expenditure and the way its significance is measured. The objectives of the
research were analyzed and addressed in line with the study theme. The research made

use of structured questionnaire administered to target respondents in the selected field of

study. Respondent in the field were interviewed on the research topic.
INDIAN TOURISM INDUSTRY EMERGING CHALLENGES AND
OPPORTUNITIES: A CONVENTIONAL STUDY
Gujjeti Thirupathi
Tourism Management,
Kakatiya University,
Tourism has emerged as one of the worlds largest industries. It is expanding very rapidly
day by day and it is providing the tremendous job opportunities to the millions of people.
In positive term it has termed as Smokeless Industry. The article suggests measures for
increasing the growth of foreign tourist arrivals and foreign exchange earnings into India
via it tourism. It is evident from this study that the India Tourism Industry is growing
significantly each year at a rate of 7% in foreign tourist arrivals.
Twenty first century is witnessing Globalization Information Technology made the world
a Global village. Tourism has been pivotal in social progress as well as an important
vehicle for widening cultural, sociological, economic contract throughout human history.
Tourism spreads information, cultural and fraternity develops harmony the people which
ultimately leads to national integration.
ENVIRONMENTAL RESPONSIBILITY IS THE KEY FACTOR OF INDIAN
HOSPITALITY DEVELOPMENT THE CURRANT TREND.
Ashok T.
Hospitality and Tourism Consultant
Every corporate want to be eco friendly or the other, particularly in Hospitality Industry
the list of initiatives taken by the hoteliers to conserve the environment is exhaustive.
Even many of the trade players in this industry offer to involve their guest in to various
Sustainable Development functions. It is a fabulous of experiencing India as a
Responsible Tourism paradise.
RESPONSIBLE TOURISM AND KARNATAKA STATE TOURISM POLICY
Sowmya Sree.S
Karnataka is one of the major tourist destinations in the country. It receives about
275lakh domestic tourists and 5.5lakh international tourists annually, as per the report of
Tourism Department. Such a huge tourist inflow can harm the destinations unless
adequate care is taken to prevent damage to the ecology of these destinations. With this in
view Karnataka Tourism Department has proposed to develop Eco Tourism (Responsible
Tourism) as a core activity. Policy framework has been laid down focusing on the

accommodation aspect. In order to meet the huge demand for hotel rooms, without
harming the environment, it is proposed to encourage home stay facilities.
HUMAN RESPIRCES ISSUES IN RESPONSIBLE TOURISM
Sujith Krishna Mikkili, Rajesh Kumar Achary. K,Shivaji Deshmukh
PGD in MANAGEMENT (IPE).
It is time to know the existence of such a need in the core competency of HR issues in the
tourism and travel, according to the survey analysis tell there is a huge need in such a
field but unfortunately what lack is the clarity of thought is the HR practices in tourism.
And it is a merely time to face a challenge.
In this part of presentation, I would like to concentrate the ethical practices in the tourism
as per issues concerned and clarity of thought in the role of HR development, a raised
concern in the need for the educated rather than the dominated uneducated in the tourism
as per survey especially in the India.
RESPONSIBLE TOURISM & INDIAN TOURISM POLICY
Amit Kishor
rd
MTA, 3 Semester, Acharya Institute of Management
& Sciences, Bangalore
HR development is a key step to the development in the field of tourism and travel, as the
need for educated to non educated in tourism .The requirement of the strategically
approach of customers and his role in a small to larger sectors, HRD strategies are now
successful in lifeline strategy in order to contribute to the customers and the field itself.
In this part of presentation, I would like to concentrate the ethical practices in the tourism
as per issues concerned and clarity of thought in the role of HR development, a raised
concern in the need for the educated rather than the dominated uneducated in the tourism
as per survey especially in the India.
MEDICAL TOURISM AND RESPONSIBLE TOURISM ISSUES AND
CHALLENGES
Dr. Aparna Mandala
Pragnya Patnaik
Tourism is not only a travel for leisure, recreational or business purposes but also for
healthcare services. This has indeed led to the concept of medical tourism which is
nothing but a general term that describes patients travelling to obtain health services at
affordable costs with optimum facilities. Responsible tourism simply means holidays
that care about local communities & culture as well as wildlife conservation & the
environment. It helps in educating the travellers about the place and culture, development

of good relationships between people and countries. The challenges include spread of
diseases, expenditure from the government, conservation of wild life etc
Hence challenges in these two sectors should be take care for the best utilisation of
resources at affordable costs by the people.
MEDICAL TOURISM - THE PULSE OF INDIAN HOSPITALITY AND
TOURISM INDUSTRY
Dr. Priya Y.P(PT), Dr. Sandipan De (PT)
PGDHM (Hospital management specialization), Institute of Health Management
Research Bangalore, Sy No. 319, Hulimangala, Near Thimmareddy Layout, Electronic
City, PO Hulimangala, Bangalore 560105
Medical tourism is a phenomenon of travelling outside ones own area of residence for
obtaining health care. Medical tourism has recently gained attention and imagination of
the world. Studies have shown that Indian healthcare industry is high in competition to
draw large number of tourists travelling to India for seeking healthcare. The drivers for
such tourists are the Cost of medical care which is low compared to the developed
countries, waiting time for any surgical intervention in United States, Canada etc. are
very high, and the concept of medical care is changing from care at hospitals to holistic
care of the patient hence visiting tourist places. Here we try to look for the new avenues
where Indian Healthcare providers and the other stakeholders should concentrate to
attract more number of tourists.
RESPONSIBLE TOURISM & MEDICAL TOURISM
Hasil Gora & G.V.M. Siva Kumar
Indias well-equipped hospital infrastructure and the low cost of treatment, compared to
developed countries, make it a preferred destination for medical tourism. We produce the
largest number of doctors, nurses and medical technicians in the world. Our greatest asset is
that we produce the largest number of technically-skilled individuals.

A bond between the duos in relation to the traditional Indian Ayurveda is elaborated.
Ayurveda, here is considered as a part of Health Tourism under the umbrella of Medical
tourism. The medical tourism market in India is expected to grow to $2 billion a year by
2012-13. South India is the preferred location and is the health capital of the country.
Medical Tourism industry according to CII is expected to be worth US$ 4billion by 2017.
India has a potential to attract 1 million health tourists per annum which will contribute
US$ 5 billion to the economy.
Patients from various countries are becoming medical tourists to India for low cost and
health restorative alternative treatments. The Medical Tourists undergo health restorative
treatments of a combination of Ayurveda, Yoga, acupuncture, herbal oil massage, nature
therapies, and some ancient Indian healthcare methods such as Vedic care, an alternate
healthcare service. Cost Advantage is the attractive aspect of Indian modern medicine

which is 10-15 times lower than anywhere in the world. The CII-McKinsey report
suggests that medical tourism could fetch as much as $2 billion by 2012, compared to an
estimated $ 333 million in 2006-07.

QUALITY OF HOSPITAL SERVICES AND MEDICAL TOURISM

Ramaiah Itumalla
Research Scholar
University of Hyderabad
Medical tourism has been emerging as one of the main components of Indian tourism.
Liberalization, privatization and Globalization have been brought the changes as well as
the challenges in the medical tourism. Few years ago, wealthy patients from developing
countries like India have long traveled to developed countries for high quality medical
care. But now the trend has been changing and there are a growing numbers of patients
from developed countries and developing countries are traveling for medical reasons to
the developing countries like India. Interestingly, most of these medical tourists are not
wealthy, but are availing high quality medical care at affordable prices.
Hospitals in Hyderabad already providing healthcare services to many foreign patients
who want medical treatment and are likely to attract many more in the future with
increasing quality accreditations, state-of-the-art equipments, range of medical
specializations and the affordable cost. The number of international tourists who are
getting treatment at the corporate hospitals in Hyderabad has been steadily increasing. To
meet the demand, hospitals have been trying to provide the world class quality health
service to the patients.
In this context the paper has made an attempt to study the relationship between the
quality of hospital services and medical tourism. It also tries to highlight some of the
issues and challenges that are relevant to the medical tourism in Hyderabad.
MEDICAL TOURISM AND ITS IMPACT ON PUBLIC HEALTH
CARE IN INDIA
Dr.Preethi, Dr. Sahana(PT)
Students PGDHM(Hospital management specialization),
Institute of Health Management Research, Bangalore.
Medical tourism can be broadly defined as provision of cost effective private medical
care in collaboration with the tourism industry for patients needing surgical and other
forms of specialized treatment. This process is being facilitated by the corporate sector
involved in medical care as well as the tourism industry - both private and public.
The potential for earning revenues through medical tourism will become an important
argument for private hospitals demanding more subsidies from the government in the
long run.In countries like India, the corporate private sector has already received

considerable subsidies in the form of land, reduced import duties for medical equipment
etc. Medical tourism will only further legitimise their demands and put pressure on the
government to subsidise them even more. This is worrying because the scarce resources
available for health will go into subsidising the corporate sector. It thus has serious
consequences for equity and cost of services and raises a very fundamental question: why
should developing countries be subsidising the health care of developed countries.
HEALTH CARE SYSTEM IN INDIA & MEDICAL TOURISM
Praveen Kumar Kavali
MBA Health Care Management
Apollo Institute of Health Care Management (AIHM)
Apollo Hospitals Education and Research Foundation (AHERF)
The medical tourism industry offers high potential for India primarily because of its
inherent advantages in terms of cost and quality. However the competition is getting
heated up and the success in future will largely be determined by development and
implementation of a joint strategy by various players in the industry.
India is emerging as an attractive, affordable for healthcare & but there are some
challenges that the country has to overcome to become a tourist destination with
competent health care industry.
The government should step in the role of a regulator and a facilitator of private
investment in healthcare. An apex body for the industry needs to be formed to promote
the India brand abroad and aid inter-sectoral coordination. Joint ventures with overseas
partners and establishment of medicities will help in India building a significant
advantage and leadership position in the industry.
FINANCIAL MARKETS, MICROFINANCE AND TOURISM IN DEVELOPING
COUNTRIES"
Pavithra Reddy
Asst Professor, NITHM
Many developing countries consider promoting tourism as a strategy for achieving
economic growth. The tourism sector at destinations is mainly organized through microand small-scale enterprises. In developing countries, these lack access to credit and other
finance: financial markets are not considering them as clients and government support is
mainly aimed at attracting foreign direct investments (FDI), not oriented towards
expansion of domestic business in tourism. The combining of Economic Development
and Tourism Development into one strategic plan is an important milestone to expand the
economic capacity of our region.
Given their lack of access to credit, domestic (tourism) micro- and small enterprises in
developing countries are unable to compete against large international suppliers of
accommodation and tourism services. As a consequence, the potential of positive local
economic impacts from growth through tourism is not fully used in most developing

countries. Further research is required to develop appropriate (tailor-made) financial

instruments that fit the needs of these tourism micro- and small enterprises. These should
include investment subsidies, tax measures, long-term loans, and leasing and insurance
products. Commercial banks could play a leading role in innovating financial markets in
tourism destinations, and make use of the experience of MFIs when it comes to
uncollateralized lending techniques.
RESPONSIBLE TOURISM DEVELOPMENT AND PRACTICAL CHALLENGES
A STUDY IN COSTAL ANDHRA REGION
Dr. K . Vijaya Babu
Associate Professor,
Kakatiya University, Warangal
A. Raghu
NITHM
The state of Andhra Pradesh is having 967 kms of costal line. It starts from border of
Nellore district i.e., Thada to Border of Srikakulam district that Ichapuram. In general the
topography of the Andhra Pradesh coast is black soils and some part of it is dominated by
the alluvial soil. The flora and fauna is also very interesting. Some part of the coast is
having very rare fauna exists, i.e., olive ridley sea turtles, hope island, cornga wild life
sanctuary. All the estuaries are having good bio diversity.
An attempt is made in this paper to investigate the resources available in these
geographical locations. The involvement of these resources for development and
designing the tourism products are also discussed. The present status of the environment
and business segment is also analysed. The alternative tourism forms and business
models their advantages and disadvantages are also discussed.
Some of the other forms of tourism, which are not exactly the synonyms of responsible
tourism but it overlaps the characteristics of this form are there in those forms, they are
eco- tourism, agri-tourism, etc. The relations with these forms are also discussed.
RESPONSIBLE TOURISM FOR MAKING GOOD BUSINESS SENSE
G.Jayaprakash Narayana
R.Sridhar
Faculty members, Department of Commerce & Business Management,
University College, Mahatma Gandhi University, Nalgonda, A.P.
Responsible Tourism is a tourism management strategy embracing planning,
management, product development and marketing to bring about positive economic,
social, cultural, and environmental impacts. From providing cost savings to increasing
economic stability and ensuring the long-term appeal of a destination, responsible
tourism practices simply make good business sense. The success of the responsibility
tourism depends on the two parties i.e., the tour operator and the tourists. Responsible

environmental practice has the benefits of reducing energy and water bills, sewage
treatment and waste disposal costs. Good environmental management also improves the
quality of a tourism operations surroundings, enhancing the overall experience for
guests. The present paper is an attempt to focus on the importance of responsibility
tourism in the present context and provide guidelines for the tour operator and list out the
various steps to make the guest responsible tourists.