Professional Documents
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, PBC
PROTECTING THE BRANDS THAT ARE CHANGING THE WORLD
Lara@BrandGeek.net | 775.833.1600 | www.BrandGeek.Net
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How the benefit corporation pursued a general public benefit and the
extent to which general public benefit was created during 2015.
The Law Office of Lara Pearson Ltd, PBC d/b/a Brand Geek ("Brand Geek") pursued a
general public benefit by operating in an environmentally and socially conscious
manner.
Environmental Consciousness ~ Protecting the Natural Environment
Brand Geek is a member of 1% for the Planet. In 2015, Brand Geek made cash
donations in the amount of 3.5% of its gross revenue plus pro bono work equivalent
to 6.5% of its gross revenue to environmental NGOs, for a total of 10% of gross
revenue donated to environmental groups. The groups that Brand Geek supported in
2015 include Communitere, Green America, Mountain Area Preservation, Rock the
Earth, Social Venture Network (SVN), the Sustainable Apparel Coalition and the Tahoe
Water Suppliers Association.
Since March 2015, Lara has been on-the-move. She worked from anywhere she could
secure internet access, including co-working spaces at the Tahoe Mill Collective and
the Boulder Impact Hub, friends couches, coffee shops around the country and the
back of her Subaru Forester. Measuring office emissions for a roving office is
challenging, to say the least. To counterbalance Brand Geeks immeasurable,
presumably increased emissions and the environmental impact of Laras recently
nomadic lifestyle, Brand Geek purchased Green-e Certified Renewable Energy
Certificates (RECs) from BEF equivalent to 200% of its travel emissions, 210% of last
years (2014s) office emissions, and 200% of emissions from paper consumption,
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which was around two reams of Give Something Back brand FSC Certified acid-free
100% recycled paper (2 boxes purchased in 2013 have lasted forever!).
Social Consciousness ~ Caring for the People in our Communities
Brand Geek loves and cares about people and passionately enjoys supporting others.
Lara creates direct social impact by counseling clients who are saving the world and
by donating legal services to groups that protect and care for others and our planet.
Lara is gifted at connecting people who then create amazing things together and using
these skills, she has helped grow the SVN and B Corp Communities.
Lara always considers the impact of her business decisions on Brand Geek's
stakeholders, namely, Brand Geeks clients, contractors, vendors, peers, the local
communities of Lake Tahoe and Boulder and the membership organizations to which
she belongs, including 1% for the Planet, SVN and B Corp.
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And so it was with Lara in 2015. Lara left Exemplar Law in early March, 2015. A couple
weeks later, Lara was fired from her marriage and forced to sell a house she purchased
eight months earlier. These significant life changes hindered Laras ability to focus on
getting some things done, including issuing Brand Geeks 2014 benefit report.
Overcoming the personal challenges Lara faced in 2015, led her to adopt a fairly
nomadic lifestyle. Since early 2015, Lara rarely spent more than a few weeks
consecutively in any one location and she worked from anywhere she could gain
internet access, including co-working spaces, friend's homes, coffee shops and the
back of her Subaru Forester. She then realized that measuring office emissions for a
nomad's roving office is near impossible. A nomadic lifestyle means increased travel,
which means increased carbon emissions from travel. In order to account for the
increased environmental harm from Laras current lifestyle, Brand Geek purchased
Green-e Certified Renewable Energy Certificates (RECs) equivalent to 200% of its
travel emissions, plus 210% of 2014s office emissions, plus 200% of emissions from
paper consumption (nominal since Brand Geek used less than 2 reams of Give
Something Back brand FSC Certified, acid free, 100% recycled paper annually).
The process and rationale for selecting the third party standard used
to prepare this benefit report.
Brand Geek selected B Labs B Impact Assessment as the third party standard used
to prepare this benefit report because it is the most comprehensive evaluation tool of
an enterprises environmental and social performance.
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Yup, you guessed it. Lara Pearson is Brand Geeks Benefit Director.
Facebook.com/TheBrandGeek |
linkedin.com/in/brandgeek
Geek seeks to continually learn new best practices and to lead by example while
inspiring others through its passionate pursuit of sustainable practices.
Summary
Brand Geek is dedicated to making a difference by operating mindfully and providing
thoughtful and creative brand protection strategies to other benefit corporations and
organizations that have a serious commitment to environmental sustainability and
social responsibility. To Brand Geek, business has a meaningful purpose in the world:
(a) to create financial abundance; (b) to protect and preserve the planet and (c) to
honor and support those in our communities. Brand Geek has proven that responsible
social and environmental values need not negatively impact economic viability. Always
focused on the future, Brand Geek continues to seek best practices in making the
world a better place while providing invaluable legal counsel to other soulful
enterprises.
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