Signtronix Articles

July 11, 2008 – Torrance, CA

Today's news is inundated with stories about the downturn
of the American economy and the potential failure of
businesses because of it. Because of these warnings many
small business owners feel they need to "retrench" in order
to weather the storm of our economic times.
It is just this type of fear and behavior that can get a
business in trouble.

TV now offers hundreds of stations. Satellite options have

infiltrated radio's domain. Unsolicited specialty
"magazines" assault us at home. The Internet has
diminished newspaper circulation. Such changes have
complicated exposure options for a company's products and
services.

Signtronix Info :Kathy Carrico

State Training Director
NxLeveL State Administrator
Nevada Small Business Development Center
The Path to Success: Kozy Boren and the founding of
Signtronix
Kozy began life in the Panhandle of Texas in the small
town of Kress. His father was the town blacksmith. Under
his father, he learned metal working and the machinist
trade. He joined the Navy at an early age as a machinist.
His dedication to hard work and excellence was evidenced
when he worked in a machine shop after the Navy in Long
Beach, California and ended up buying out the owner after
two years.
Signtronix Management
Digital displays' CPM
We're currently faced with media dilution, when
unprecedented media categories, and more options in each
category, exist. Formerly, a business chose between four
TV channels, five radio stations, the newspaper and direct
mail. The challenge was to balance the mix for maximum
exposure.

Construction
The neon tube is made out of 3-4' straight sticks of hollow
glass sold by sign suppliers to neon shops worldwide who
hand produce them into individual custom designed and
manufactured lamps. Manufacturing is a cottage industry
and an eclectic art, in most cases, often a small family
business. All neon tubes are hand made and labor intensive,
even today, and the shop equipment is normally custom
assembled from scratch by the craftsmen themselves from
parts. There are many dozens of colors available. The color
is chosen by the type of tubing used, and the gas filling.

Signtronix Home :The advertising principle illustrated by

this independent auto-sales business is that of "signcentric
advertising." (See Legislation Matters: "Birth of s
‘Signcentric" Nation," ST, November 1999, page 56.)
Franchised businesses benefit from signcentric advertising
through an established logo program and varying degrees
of standardized regional and/or national advertising. It is a
generally accepted rule that to compete with top brands,
non-differentiated consumer goods must sell their product
for at least 15% less than recognized brands.

Signtronix Kozy's son, Tom Boren, accepted the award on

his father's behalf. "The best way I can describe my dad is
to say that he is an innovator, not an imitator," he said. "He
always looks at ways to change things for the better."
How Signtronix helped one small business use signcentric
advertising to brand itself

Signtronix News Digital displays' CPM

We're currently faced with media dilution, when
unprecedented media categories, and more options in each
category, exist. Formerly, a business chose between four
TV channels, five radio stations, the newspaper and direct
mail. The challenge was to balance the mix for maximum
exposure.

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