Gobi-Wada

Wada Paav Case

GL Foods Pvt. Ltd. is a company engaged in the production and distribution of hygienic, readyready
to-eat
eat food items which can be consumed without paraphernalia. They retain the convenience,
taste and appeal of street-food
food while ensuring high-quality
high quality hygiene and a modern outlook
complete with home-order
order menus and a smart-phone
smart phone app. Naturally, the brand is increasing in
popularity and they have acquired huge clientele in all strata of the society. Business demand is
increasing day by day.
paav (Indian Burger) is the base product offered
ed in 13 variants. It is served to walk-in
Gobi Wada-paav
customers at branded outlets. Seating arrangements are minimum almost all customers take
away their orders for consumption at home / office / parties, etc.
The company website takes COD orders directly for home deliveries. These orders are allotted
to the nearest outlet for fulfilment by a couple of callers sitting in the corporate office. Delivery
boys on bikes deliver these orders and handle the payment collection too.
Currently, there are 31 outlets spread all over Mumbai served by a central kitchen. Raw
material for central kitchen is purchased directly by the business owners. An inventory of raw
material is maintained but often, items are in short supply and emergency purchases are
made to keep the kitchen rolling. Wastage of perishable items is also seen.
The kitchen hands over the cooked food components to the dispatch group which is responsible
for distribution. They load the food components in crates and load the crates on trucks.
Every outlet manager logs-in
in the required food components daily from the central kitchen along
with expected delivery schedule.
schedule Different food components have different shelf-lives
shelf
and are
ordered in quantities which will suffice for a week.
week Some components (coriander
coriander, onion, etc.)
are sourced locally by the outlets.
outlets Final assembly and heating is done at the outlet kitchenette
as per walk-in
in orders, wrapped and delivered to the delivery counter.
Special trucks take the crates and deliver to all outlets once a day. Some outlets require
morning & evening deliveries.
Presently, the company enjoys good market response and there are plans to open 400 outlets
all over the country
untry in the next two years. There are also talks of an IPO and expansion to a
global scale with a view of taking Indian food to the world.
The business owners know that a stable and well designed IT Solution will be essential for their
success. The IT solution
olution should be simple, enabled with the latest technology and scalable to
meet the challenges of their growth phase.
GL Foods are looking at you to deliver the solution.

Copyright protected material do not use without express permission. Contact us for any queries, assignment
submissions, comments, development permissions or permissions to use in your courses.
Copyright (C) 2015 Atul Kherde atul@kherde.com