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SOSRO is the pioneer of packaged ready-to-drink tea in Indonesia. The name SOSRO is taken
from the name of the founding family, namely SOSRODJOJO.
In 1940, Sosrodjojo family started their business in a small city in Central Java called Slawi. At
the time, the product sold is dried tea with the brand of Teh Cap Botol and it was distributed
only around Central Java.
In 1953, Sosrodjojo family started to expand their business to enter the capital city Jakarta to
introduce Teh Cap Botol products that were already very popular in Central Java.
The journey to introduce the Teh Cap Botol product was started by doing CICIP RASA
(product tasting) promotions to several markets in Jakarta.
The promotion was conducted by entering the markets and brewing the
Teh Cap Botol tea product on the spot. When the tea was ready, it was
distributed to people in situ. This promotion was not too successful as
the distributed tea was too hot to drink whilst the brewing process took
too long, making those who would like to taste it impatient to wait.
The second method was used: tea was not brewed on the spot, but carried already brewed in big
pans to the markets using open trucks. Again, this was successful because some of the tea
spilled on the way to the market, mostly to the bad, pockmarked road condition in Jakarta at the
time.
Then, an idea sprang up to carry the brewed tea in cleaned bottles. It turned out that this method
was quite interesting for the customers because it was practical and ready to consume without the
need to wait for the tea to be brewed.
Then, in 1969, the idea to sell ready to drink tea in bottle was
f0rmulated, and in 1970, a bottled tea plant of PT SINAR SOSRO was
established, the first ever of bottled ready-to-drink tea plant in
Indonesia and the world.
The bottle design for Tehbotol Sosro has changed three times:
1. First Version
Released in 1970 with the brand of TEHCAP BOTOL SOFT DRINK SOSRODJOJO
2. Second Version
Released in 1972 with the brand of TEH CAP BOTOL (with smaller size for CAP so
that people would see more of TEH BOTOL). The phrase SOFT DRINK was taken out,
while TEH BOTOL was written in red and white to symbolize that it was a product of
Indonesia. The name SOSRODJOJO was shortened into SOSRO within red circle logo.
3. Third Version
In 1974, the third change took place. The bottle design was not like the first and second
version. Bottle design got new shape and brand name was changed into TEHBOTOL
SOSRO. The third design was launched in the wake of the establishment of PT. SINAR
SOSROs first plant in Cakung, Jakarta.
SOSRO business has so far been run by three SOSRODJOJO generations, namely:
The basic value or philosophy of PT. Sinar Sosro is care for 3 aspects and environment
(Indonesian: 3K and RL):
The ingredients for these products of PT. SINAR SOSRO are supplied by PT. GUNUNG
SLAMAT whilst tea plantation is managed by PT. AGRO PANGAN as a sister company. The tea
ingredient for PT. Sinar Sosro comes from:
Perkebunan PT. Agropangan Putra Mandiri
Location
Cianjur
Pangalengan
Tasikmalaya
Plantation
Gunung Manik
Gunung Rosa
Gunung Cempaka
Cukul
Gunung Satria
Garut
Sambawa
Neglasari
Product freshness, taste, and hygiene are the focus of PT. SINAR SOSRO in producing quality
products.
PT. SINAR SOSRO has a head office at:
Gedung Graha SOSRO
Jl. Sultan Agung Km. 28 Kelurahan Medan Satria Bekasi 17132
Company Achievements
SOSRO got some Certificates, such as :
1. ISO 9000:2000 Certificates, is Quality Management System Certificate to guarantee the
production quality and the ready product.
2. ISO 14.000 Certificates, is Enviroment System Certificate to guarantee the environment
save.
3. HALAL Certificates, which is held by LPPOM MUI (Lembaga Pengkajian Pangan,
Obat-obatan & Kosmetika MUI) cooperate with Departemen Agama, BPPOM dan Balai
POM Daerah to guarantee the permitted of raw material, process and product.
Top Brand Award for Tehbotol Sosro For Ready To Drink Tea-Non Bottle (Tetrapack)
from Marketing Magazine and Frontier Consulting
Top Brand Award for Fruit Tea Sosro For Ready To Drink Tea-Non Bottle (Tetrapack)
from Marketing Magazine and Frontier Consulting
2008 :
Top Brand Award for Tehbotol Sosro from Marketing Magazine and Frontier Consulting
Indonesian Best Brand Award for 3 Consecutive Years (2006-2008) for Teh Botol Sosro,
Product Category Packaged Ready Drink dari SWA-MARS
Indonesian Best Brand Award for 7 Consecutive Years (2002-2008) Teh Botol Sosro,
Product Category Non Carbonated Drink from SWA-MARS
The Most Wonderful Distribution Performance 2008 , Second Place In Green Tea
Category for Brand Joy Tea
The Best in Achieving Total Customer Satisfaction for Teh Botol Sosro, Category Ready
To Drink Tea Non Bottle from ICSA 2008
2007 :
Indonesia Best Brand Award 2007 Teh Botol Sosro For Sustained Success Continued
Achievement Of IBBA For 5 Years (2003-2007) from SWA-MARS
In Non Carbonated Drink Category from SWA-MARS Indonesia Best Brand Award 2007
Teh Botol Sosro As The Most Valuable In Packaging The Category from SWA-MARS
The Best In Achieving Total Costumer Satisfaction To Teh Botol Sosro Category :Ready
To Drink Tea Bottle from ICSA 2007
The Best In Achieving Total Costumer Satisfaction To Teh Botol Sosro Category :Ready
To Drink Tea Non - Bottle from ICSA 2007
2006 :
Indonesian Costumer Loyalty Award To PT. SINAR SOSRO Category: Non Carbonated, Brand:
SOSRO
Vision
Become a beverage company which could release consumers thirst, whenever and wherever,
also give additional value to all parties involved (Total Beverage Company).
Mission
Structure Organization
Along with the business growth, on November 27, 2004, PT SINAR SOSRO and PT
GUNUNG SLAMAT were made subsidiaries of a holding company, namely PT
ANGGADA PUTRA REKSO MULIA (Rekso Group), headquartered at:
Gedung Graha Rekso
Jl. Boulevard Artha Gading Kav A1
Sentra Bisnis Artha Gading
Kelapa Gading - Jakarta Utara, 14240
There area 3 processing plants for producing Prim-a Mineral Water, located in* :
- Sukabumi ( West Java )
- Sentul ( West Java )
Address
Phone
Fax
Jakarta
(021) 8894777
(021) 8894751
Kalimantan
(0561) 724603/04
0561 704605
Sulawesi
(0411) 511262
Banten
(021) 5461901-3
(021) 5461868
(0231) 224310
(0231) 233421
(022) 5203924
(022) 5207336
(022) 5207262
(022) 5228996
Jawa Tengah
(024) 6735433
(024) 6735434
Jawa Timur
(031) 8543237
(031) 8532997
(0361) 763675
(0361) 763671
(061) 7944753
(061) 7944522
(0761) 37551
(0761) 527849
(0761) 527848
(0711) 430789
(0711) 430335
Sumbagsel &
Babel
Sumatera Selatan
mencatat pendapatan (sebelumnya ditulis laba) hingga Rp 1,8 triliun pada 2008.
Dari pendapatan sebesar itu, hanya Rp 9 miliar yang berasal dari keuntungan
ekspor.