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At the beginning, Nike Brand was previously organized by four regions which are
United States, Asia Pacific, Americas and EMEA (Europe, Middle East and Africa).
During 2009, Nike, Inc. reorganized its Nike Brand into a new model consisting of six
new geographies which are North America, Western Europe, Eastern/Central Europe,
Greater China, Japan and Emerging Markets.
3.0 COUNTRY
Nikes world headquarters are based near the Beaverton, Oregon in the Portland
metropolitan area. The company is the worlds leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities.
All of Nikes footwear is manufactured outside the United States in the factories of
China, Vietnam, Indonesia and Thailand. Account for 98 percent of total Nike brand
footwear in 2009. Nike brand apparel is also manufactured almost entirely outside of the
United States, in 34 different countries.
Nike, Inc. makes use of suppliers anywhere in the world which is global sourcing.
They have 715 contract factories and 984.136 contract workers in 44 countries. Most of
the facilities are located in China, Thailand, Indonesia, Malaysia, Vietnam, Turkey, Sri
Lanka, Cambodia, Taiwan, El Salvador, Mexico, India and Israel.
Now, there are many Nike stores all over the world and it is increasing as the brand
is well known nowadays.
4.0 ORGANIZATIONS
Nike, Inc. was able to communicate and control the Corporate Strategic Plan
throughout the Global Organization. Figure 1.1 shows the diagram of Global
Organization. Global Headquarters is located at Portland, Oregon (USA). It is in charge
of United States, the Americas and Asia Pacific. Regional Headquarters is located in the
Netherlands and is responsible for 27 countries in the EMEA region. Meanwhile the
subsidiaries enjoy some autonomy within clearly set boundaries. Figure 1.2 shows
Organizational Structure in Regional headquarters.
Nike Hierarchy
Global Headquarters
Subsidiaries
Lastly, people like being comfortable. People choose Nike because they feel comfortable
when using Nikes product. Customers of Nike tend to buy another Nikes product as
they already experience using the product of the brand.
7.2 OPERATIONS
Manufacturing is another major part of the equation. We estimate that more than
2.5 million people work at various stages throughout our supply chain, including
more than 1 million in the factories we contract with directly. This makes
manufacturing our biggest area of impact on people. These efforts led to an insight
that has been critical in our work with factories: that lean manufacturing benefits
factory owners and workers, increases productivity, reduces environmental impacts,
enhances our brand, and that workers are key to the successful implementation of
lean.
NIKE is the worlds number one sports brand. But ranked no 38 in the world
for all brand. Its brand value was estimated at $19 billion by Forbes magazine in
2014. Nike is the world most recognized athletes brand in the world. It makes Nike
easier to sales and markets their product because people already knew about their
brand.
7.5 SERVICE
Through the program, we received more than 1,000 requests for access to the NIKE+
development platform.
FUEL BAND
FLY KNIT
8.4 Procurement
Sustainability is a catalyst for revolutionizing the way NIKE, Inc. It does its business
by innovating better solutions to create a limitless future that benefits athletes, the
company and the world. Nikes Global Procurement team manages the procurement
process, including selecting and contracting with the right suppliers for the right goods
and services. Through their strategic sourcing initiatives, we have also begun to reduce
Nikes footprint and lessen their impact. They are committed to increasing the purchase
of sustainable products.
9.0 CONCLUSION
Nowadays, Nike, Inc. has become a well known company that produce sports
products with good quality and last longer compare to the other brand. The company have
put many effort to ensure that they produce a product that satisfied customer. Based on
our research about Nike company, the product are sold in nearly all countries around the
world. Nike products are manufactured by contarct factories in more than 40 countries. In
2013, Nike global workforce was approximately 48000 empolyees located in more than
110 sales offices & showrooms , approximately 90 administrative offices and more than
750 retail stores. At Nike, the company seek to deliver the shareholder value through
sustainable growth. One of the ways to achieve this goal os to fond avenues to reach our
long-term vision of decoupling profitable growth form contrained resources. Nike are
working to integrate sustainability into every aspect of their business that aim to
challenge ,push and explore ways that change the game entirely for materials, design and
manufacturing. Nike dont grow just to get bigger.Nike grow to be better and do better.
References
1. https://en.wikipedia.org/wiki/Nike,_Inc.
2. http://www.nike.com/
3. http://marketrealist.com/#article-1147028