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Abstract

In an important consumer opinion of some food products relates to


the perception of home-made quality .In the survey of questionnaire
of people we examine the DAIRY ICE CEAM is the perception of aspects
in the diary ice cream along with product quality nature and taste. A
questionnaire survey from the people and consumers from the result of
this we collect most important information about home-made ice cream
and commercial ice cream. The (n=80) participant that 32 female and
48 male in this survey mostly childrens like ice cream the eat and enjoy
it survey tell us elders also enjoy and ice cream nature is that every
person like it survey tell us 42.5% people eat ice cream as a sweet dish
ice cream company focus on flavour survey also tell us 32% people select
flavour attract the consumer and company focus on it. Company delivered
that rate consumer where every person enjoy it. Through survey
commercial and homemade ice cream difference show that commercial
ice cream is better from home-made ice cream it has wide range taste
and also make that environment for consumer to attract it. Commercial
ice cream is good taste and lot of flavours but its convenience value was
very important. But survey is that home-made level is low.

Introduction
In comman with many other food ice cream as a product change to meet the
deamnd of consume in aspects of health awareness and the desire for luxury or indulgence
foods.Ice cream is that product where every person like it no one say that its not good or we
dnt like it even that a whole world like ice ceam and enjoy it most of the people dnt think its
expensive they atract from quality and its flavor of ice cream. ON SURVAY most of people
like natural ingredients on ice cream and choclate flavour is most famous in the world even
that smal elder and old person like choclate too much people think ice cream have a fats but
companies and survay not agree in ice cream milk use on it and mik has not too much fats.
(HATCHEWLL 1994) they try to make fat free ice cream but they face many difficulties to
make it because commercial company famous in market their taste and super premium.IN
the uk there is no legal defination for these classification beyond a minimum fat (5per cent )
and for milk solid non fats ( 7.5 per cent ). However ice cream have a 8 percent fats that is
minimum for a person.Ice cream puropse is not that a human eat it and get fatyy its main
purpose to enjo this healthy food and enjoy its flavor science tell if a person eat his favrt thing
then its effect on it and result give a beter.now most of companies focus on natural based
quality specialy luxary ice cream.These are of premium or higher grade and use natural
ingredients are marketed on the basis of being traditional. DIFERENCE between qulaity of
home made ice cream and comercial ice cream in survay of people home made ice cream
quality is better but taste and flavour is beter and wide range of from commercial ice
cream.home made ice cream quality and material use is good in commercial they focus on
quality and flavr but dnt focus on natural ingredients but level comercial ice cream is

high.conusmer demand flavr quality and price that depend on product.home made ice cream
mostly not ful fil demands of consumer comercial ice ceams focus on consumers because
consumer is assets of company and they fulfil of demands of consumer.Home made vs
commercial comparison and to relate this perception to the level of product knowledge
consumption habbits (frequencies experience of home made) and demographic diference( age
social and class) identified in objective one.

Hypthesis;
Perception of company commercial ice cream is level high from home made ice
cream.

LITERATURE REVIEW
Additionally these lower priced brand tends to have the
maximum permissible overrun ( air introduced the product giving it is lighter texture) in
levels of 100 percent to 130 percent (Krick and sawyer 1991).
JOHNA.BOWERIRENEA.BAXTER home-made and commercial ice cream nature and
behaviour. About this author ice cream have a healthy food and its good for mood its a good
symptoms is that it has not any bad disease and its good or health its have not a fats and its
quality and flavour attract consumer this author mind and survey result tell us home-made
quality is batter but commercial ice cream have a wide range taste and quality is also better.
IRENE A.BAXTER food scientist AUSTRALIA about its man ice cream has a healthy food
it have 8% fats which is good for health. ice cream has a good for your healthy food people
mostly people like sweet dish ice cream is cold food and its looking good when we eat it and
its sweet flavour attract people to it. home-made ice cream and commercial ice cream
difference is quality flavour and natural ingredients the influence of home-made as a factor in
food choices does not appear to have been examined in detail beyond a reorganization of its
higher quality level in bakery goods ( Poulsen et al 1996) ( Jerning 1998) and the consumer
find some manufactured products with very uniform sensory properties to be unattractive
(Lightbody 1990) with the increased sale of luxury ice creams products (Scottish enterprises
1998) any possible negative perception of the commercial form may have changed. Cream
have been discussed in the literature. In 1977, Rubenstein and Bush (1977) lamented that
home-made ice cream was becoming rare due to increased commercial manufacture, with a
consequent lowering of quality. This distinction is also described by connoisseurs and in
specialist texts (e.g. Poole and Partington, 1980; Passmore, 1992) and in cookery texts (e.g.
Smith, 1993; Berry, 1995). Common criticisms relate to the commercial form being over
processed, in respect of it being too refined, and non-natural, in that it sensory
contains too many additives, etc. Other deficiencies relate to the aspects in general or more
specific features of a technical nature, e.g. the use of high overrun, which can be perceived as
a negative feature, resulting in the product being ``full of air'' Published. There has been a
shift to the luxury/premium end of the market in recent years (Corporate Intelligence 1997;
Scottish Enterprise, 1998). These products had a 23 per cent share of the take home market in
1997 (Corporate Intelligence, 1997), and were described as the fastest growing category of

this market (Blenford, 1997). Target consumers for luxury/premium ice cream are adults in
general (The Grocer, 1992), with some brands aimed specifically at the 25-45 year old, more
affluent (socio-economic groups ABC1), sophisticated adult (Euromonitor, 1994; McRitchie,
1992; Cool, 1995). More recent information includes younger adults (18-34-year olds) in the
target market (Hardcastle, 1999). The emphasis is on ``high quality'' to satisfy the desires of
the consumer who is willing to pay more (Joachimsthaler and Taugbol, 1993.

METHODOLOGY;
Consumers were recruited mainly from students and staff at Queen
Margaret University College, Edinburgh, Scotland. A small number of additional adults were
recruited by use of the departmental Food Industry Forum consumer database, which is used
to recruit local residents for occasional ad hoc tests. They were included primarily to increase
the numbers of older respondents, as due to the predominance of students, the sample was
likely to have a bias towards young adults. Luxury ice creams tend to be expensive, thus
working older adults (over 25 years) would be the typical target consumers. Although less
affluent, younger consumers also form part of the target market, and they appear to be
responding to the ``indulgence'' character of the premium or super premium products
(Euromonitor, 1997).in survey there is a 16 question and every question have a different
answers but there is a different percent people mind and think about product taste and quality.
QUESTIONARE SURVEY people complete the questionare survey and we collect the
information about to the population 80 in 80 population sample there is 32 female and 48
male.and we get the information of ice cream of home made ice ceam and commercial ice
cream in this survey population tell us home made standered is low as compared commercial
ice creams.respondents asked were then to indicate which of the following factor influenced
their choices mostly people like natural ingredients.in survey of questionare mostly consume
demanand ice cream as a sweet dish they like it and enjoy it.in questionare perception is a
different ratio of a people different people like different flavr their different choices mostly
people like chocolate flavor natural ingredients and affordable price.
COMMERCIAL PRODUCT AND HOME MADE FORMULATION TASTE SESSION.
Commercial product has a wide rang they follow the instruction of consumer what consumer
have a demand which flavor which quality and which type of taste they like consumer are the
assets of company. They were included primarily to increase the numbers of older
respondents, as due to the predominance of students, the sample was likely to have a bias
towards young adults. Luxury ice creams tend to be expensive, thus working older adults
(over 25 years) would be the typical target consumers. Although less affluent, younger
consumers also form part of the target market, and they appear to be responding to the
``indulgence'' character of the premium.

Frequencies

Notes
Output Created

27-Nov-2015 13:30:09

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Active Dataset

DataSet0

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Weight

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Split File

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N of Rows in Working Data File


Missing Value Handling

Definition of Missing

80
User-defined missing values are treated as
missing.

Cases Used

Statistics are based on all cases with valid


data.

Syntax

FREQUENCIES VARIABLES=gender
/ORDER=ANALYSIS.

Resources

Processor Time

00:00:00.000

Elapsed Time

00:00:00.000

Statistics
Gender
Valid
Missing

80
0

Gender

Cumulative
Frequency

Percent

Valid Percent

Percent

Female

32

40.0

40.0

40.0

Male

48

60.0

60.0

100.0

Total

80

100.0

100.0

The gender table shows that 60% males participte and 40% females participate.Here the
majority of males are present.

FREQUENCIES VARIABLES=q1 q2 q3 q4 q5 q6 q q7 q8 q9 q10 q11 q12 q13 q14 q15 q16


/ORDER=ANALYSIS.

Frequencies

Notes
Output Created

27-Nov-2015 13:31:27

Comments
Input

Active Dataset

DataSet0

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File


Missing Value Handling

Definition of Missing

80
User-defined missing values are treated as
missing.

Cases Used

Statistics are based on all cases with valid


data.

Syntax

FREQUENCIES VARIABLES=q1 q2 q3 q4
q5 q6 q7 q8 q9 q10 q11 q12 q13 q14 q15
q16
/ORDER=ANALYSIS.

Resources

Processor Time

00:00:00.016

Elapsed Time

00:00:00.016

Statistics
Q1

Q2

Valid

Q10
80

Q4

Q5

Q6

Q7

80

80

80

80

80

80

Q11

Q12

Q13

Q14

Q15

80

80

80

80

80

80

Frequency Table

When you have contacted weir and Carmichael how rapid and
efficient was the response?
Q1
Cumulative
Frequency

Percent

Valid Percent

Percent

Poor

7.5

7.5

7.5

Fair

11

13.8

13.8

21.2

Average

36

45.0

45.0

66.2

Good

23

28.8

28.8

95.0

5.0

5.0

100.0

80

100.0

100.0

Excellent
Total

In this surway consumer think company response is average when we contacted with him In
this table

Q8

80

Missing
Q9

Q3

ratio is 45% people say average.


Maximum 45% average
Minimum is 5%

How do you rate our delivery performance?


q2
Cumulative
Frequency

Percent

Valid Percent

Percent

Poor

10

12.5

12.5

12.5

Fair

14

17.5

17.5

30.0

Average

26

32.5

32.5

62.5

Good

23

28.8

28.8

91.2

8.8

8.8

100.0

80

100.0

100.0

Excellent
Total

The rate of delivery performance table show that the company rate is average 32% company
performance is Average.
Maximum is 32%
Minimum is 8%

Respondents were then asked to indicate


which of the folllowing factor influenced their choices?

q3
Cumulative
Frequency
Sensor
quality

Percent

Valid Percent

Percent

10.0

10.0

10.0

35

43.8

43.8

53.8

22

27.5

27.5

81.2

10

12.5

12.5

93.8

6.2

6.2

100.0

80

100.0

100.0

Natural
ingrediant
s
Brand
reputation
Packing
good look
Price and
value for
money
Total

In this table company survey from people and asked which thing indicate people influenced
their
choices mostly people select natural ingrediants this table show 43.8% people enjoy natural
ingrediants
Influenced their choice..
Maximum is 43.8%
Minimum is 6.2%

Why consumer demand ice cream?


q4
Cumulative
Frequency

Percent

Valid Percent

Percent

For
healthy

6.2

6.2

6.2

42.5

42.5

48.8

14

17.5

17.5

66.2

27

33.8

33.8

100.0

80

100.0

100.0

mood
As a
sweet
dish
34
For
changing
the taste

Having a
fun
Total

In this table 42% people demand ice cream only for as a sweet dish.
Maximum is 42.5% like as a sweet dish
Minimum 5% people like for healthy mood.

Compaired with your expectations how do

you rate the quality of product supplied?


q5
Cumulative
Frequency

Percent

Valid Percent

Percent

Poor

3.8

3.8

3.8

Fair

11

13.8

13.8

17.5

Average

28

35.0

35.0

52.5

Good

23

28.8

28.8

81.2

Excellent

15

18.8

18.8

100.0

Total

80

100.0

100.0

In this table company expects many people rate quality prodct supplied 35%
people select average expectations from the company quality and product.
Maximum is 35% average rate of quality product
Minimum is3.8%

What price has to be charged from consumer?


q6
Cumulative
Frequency
Affordabl
e price
Low price

Percent

Valid Percent

Percent

21

26.2

26.2

26.2

11.2

11.2

37.5

38

47.5

47.5

85.0

11

13.8

13.8

98.8

Depend
on
product
High price

None of
them
Total

1.2

1.2

80

100.0

100.0

100.0

In this table result shows that 47.5 people select that price charged from consumer
that depend on product.
Maximum is 47.5% price depend on product
Minimum is 1.2 dnt agree

How do you rate the acuracey of our documentation?


Q7
Cumulative
Frequency

Percent

Valid Percent

Percent

Poor

6.2

6.2

6.2

Fair

13

16.2

16.2

22.5

Average

29

36.2

36.2

58.8

Good

26

32.5

32.5

91.2

8.8

8.8

100.0

80

100.0

100.0

Excellent

Total

In this table table shows that 36.5% acuracey of company documentation is good.
Maximum is 36.2% people rate average
Minimum is6.2% peoplerate poor.

Most of the diary ice cream company focus on?


Q8
Cumulative
Frequency

Percent

Valid Percent

Percent

Taste

11

13.8

13.8

13.8

Quality

26

32.5

32.5

46.2

Price

11

13.8

13.8

60.0

Flavor

28

35.0

35.0

95.0

5.0

5.0

100.0

80

100.0

100.0

None of
them
Total

In this table shows that 35% flavor mean companies mostly focus on flavor
of ice cream that people tract.
Maximum 35% company focus on flavr
Minimum 5% companies not focus on it.

How do you rate weir and caricheal as a supplier of diary ice


cream?
Q9

Cumulative
Frequency

Percent

Valid Percent

Percent

Poor

1.2

1.2

1.2

Fair

6.2

6.2

7.5

Average

34

42.5

42.5

50.0

Good

27

33.8

33.8

83.8

Excellent

13

16.2

16.2

100.0

Total

80

100.0

100.0

In this table 42.5 % people think that company supply of ice cream is average rate
Maximum is 42.5% company is average
Minimum 1.2% consumer think company supply is poor.

What is the likelihood of your recommending weir


and carmechael to other business of ice cream?
Q10
Cumulative
Frequency

Percent

Valid Percent

Percent

Poor

6.2

6.2

6.2

Fair

11.2

11.2

17.5

Average

31

38.8

38.8

56.2

Good

22

27.5

27.5

83.8

Excellent

13

16.2

16.2

100.0

Total

80

100.0

100.0

Average 38.8% people think that weir and carmechael


to other business its quality and product is average and good

Maximum is 38.8%
Minimum is 6.2%

Home made icecream is good for health as compare


commercial icecream?

q11
Cumulative
Frequency

Percent

Valid Percent

Percent

Yess

26

32.5

32.5

32.5

Nooo

19

23.8

23.8

56.2

19

23.8

23.8

80.0

11.2

11.2

91.2

8.8

8.8

100.0

80

100.0

100.0

Home
made ice
cream
good
Commercai
l is good
None of
them
Total

In this table 32.5% show that home made ice cream is good for health as
we compare commercial ice cream
Maximum 32.5% people agree from it
Minimum 8.8% think its not.

Do you think ice cream have a fats and its not good for health?
q12
Cumulative
Frequency

Percent

Valid Percent

Percent

Agree

12

15.0

15.0

15.0

Disagree

29

36.2

36.2

51.2

18

22.5

22.5

73.8

16

20.0

20.0

93.8

6.2

6.2

100.0

80

100.0

100.0

Ice
cream
have a
fats
Good for
health
None of
them
Total

In this table 32.6% people disagree from its they think ice cream do not have too much fats
and its good for health.

Maximum 36.5% disagree


Minimum is 6.2% .

Do you think childerens more enjoy ice cream as compare elder?


q13
Cumulative
Frequency

Percent

Valid Percent

Percent

Yess

7.5

7.5

7.5

Noo

39

48.8

48.8

56.2

12

15.0

15.0

71.2

19

23.8

23.8

95.0

5.0

5.0

100.0

80

100.0

100.0

Elders
also enjoy
ice cream
Childeren
s like
more
None of
them
Total

In this table show that 23.8% childerens like ice cream more from elders
Maximum is 23.8% childerens more like ice cream
Minimum is 5.0% none of them.

Which flavor is mostly like on consumer?


q14
Cumulative
Frequency

Percent

Valid Percent

Percent

Chocolate

30

37.5

37.5

37.5

Vanilla

19

23.8

23.8

61.2

Strawbery

17

21.2

21.2

82.5

Cardamo
m
Peanut
butter
Total

10

12.5

12.5

95.0

5.0

5.0

100.0

80

100.0

100.0

In table 37.5% show that mostly people like chocolate flavor people
like it anjoy more from other flavor.
Maximum is 37.5 choclate flavor people like
Minimum is 5.0% peanut buter like on people.

Do you agree every small elder and old person


like ice cream and enjoy it?
q15
Cumulative
Frequency

Percent

Valid Percent

Percent

Yess

30

37.5

37.5

37.5

Noo

10.0

10.0

47.5

27

33.8

33.8

81.2

10.0

10.0

91.2

8.8

8.8

100.0

80

100.0

100.0

Agree
Disagree
Little bit
people
like it
Total

In this table show that every person small elder and old like
ice ceam every person like it and enjoy it
Mostly people majourity eat ice cream and enjoy it
Maximium 37.5% say it yess
Minimum is 8.8% people say little bit people like it.

Homemade icecream quality is beter from commercial icecream?


q16
Cumulative
Frequency

Percent

Valid Percent

Percent

Yess

19

23.8

23.8

23.8

Noo

15

18.8

18.8

42.5

13

16.2

16.2

58.8

19

23.8

23.8

82.5

14

17.5

17.5

100.0

80

100.0

100.0

Home
made is
good
Commercia
l is good
Both have
wide range
Total

In this table show that that commercial ice cream is good because its wide range taste and
quality as compare homemade ice-cream
Maximum is 23.8%
Minimum is 16.2%.

CONCLUSION;
IN conclusion of all this commercial ice cream is good as compare home
made ice cream people like more ice ceam comercial because its has a wide range and good
quality of a product people they give a good environment to the people and use also natural
ingredients for the people in survey people enjoy ice ceam it has 8% fats and its good for
health.

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