Summery no 2

This article is written by Liran Einav, Jonathan Levin, Igor Popov,

and Neel Sundaresan. In this article we throughout focus on two
types of actions to describe and measure eBay activity. We
define a page download as any click or action that calls eBay
servers. We then define each activity as mobile if it was
originated from the mobile-designated eBay app. So a mobile
purchase is one where the shopper pressed the buy or bid
button in the mobile application. By June 2013, more than onethird of eBays active users were mobile adopters. Moreover,
the monthly adoption rate had increased to over 7 percent in
early 2013.
The early mobile adopters already were highly active on eBay
relative to other users. The mobile adopters are, on average,
heavier users than the nonadopters, with the difference being
most pronounced for the earliest mobile adopters. There is also
interesting geographic variation in mobile adoption. For all
users, we obtain a Location measure using the primary IP
address from which they log in. The mobile share of GMV for
each US state during 2012. Interestingly, the states with the
highest GMV share of mobile are in the south: Mississippi (22
percent); Louisiana (20 percent); Oklahoma (17 percent); and
Texas (16 percent).
Perhaps the most interesting question is how mobile adoption
affects e-commerce shopping behaviour. Adopters and
nonadopters are not fully comparable in terms of their overall
eBay activity. We thus conclude that mobile adoption appears
to be associated with a very large transitory spike in eBay
purchases, and with a smaller (but still large) sustained
increase.
As a final exercise, we also examine whether other patterns of
activity are affected by mobile adoption. Our hypothesis is that
mobile devices, with small screens, may be easier to use to
shop for commodity items, as opposed to idiosyncratic items
that require more careful inspection.

Summery no 1

Internet first time introduced in Saudi Arabia in 1998. There

were 600,000 subscribers and 1.5 million users of internet in
Saudi Arabia. The acceptance in e-commerce at the Saudi
Arabias retailers comes on the back of Saudi American Banks
Samba Financial Group in Saudi Arabia becoming the first ecommerce acquirer in Saudi Arabia in early 2004 followed by
the launch of their Internet payment services called
SambaConnect. Risk perceptions in purchase decisions can
be of various types such as product risk, security risk and
privacy risk as stated by Doolin et al. Consumers who place
importance on the perceived risks of online shopping are less
likely to purchase online. Consumers placing importance on
perceived benefits of online shopping are more likely to shop
online. Consumers placing importance on loss of social
interaction in online shopping are less likely to shop online.
Consumers who associate themselves personally to IT are more
likely to shop online. Consumers with more age are less likely
to shop online. Consumers with higher education are more
likely to shop online. Consumers with high incomes are more
likely to shop online. Consumers with more Internet experience
are more likely to shop online. The perceived benefits of eshopping, income factor and Internet experience are closely
associated with online purchasing behaviour in Saudi Arabia.
The perceived benefits of e-shopping were found to be
significantly associated with online product risk and personal
risk. the issue of risks associated with Internet buying in Saudi
Arabia are not just risks associated with retailers, but also
significantly of the laws and practices that are prevalent in the
various channels that are associated with e-commerce in Saudi
Arabia. Internet speed was the single most critical aspect facing
the Internet services in Saudi Arabia. This study developed a
research model of online purchasing behaviour based on
consumer perceptions and beliefs about e-shopping. Four main
constructs were used as independent variables. These were
perceived risk, IT attachment and the positive and negative
aspects of e-shopping experience.