Professional Documents
Culture Documents
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CONTENTS
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EXECUTIVE SUMMARY
SITUATION ANALYSIS
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SWOT ANALYSIS
20
RESEARCH
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CREATIVE
46
BIG IDEA
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TACTICS
95
101
APPENDIX
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EXECUTIVE SUMMARY
The Southern Boone Learning Garden has been
teaching children the value of gardening and
living a healthy lifestyle since 2007. Its lessons
are valued by the school district and parents
alike, but most of all the children adore it. The
garden is a wonderful learning resource the
community is lucky to have.
But heres the problem.
Facing financial trouble, SBLG has looked to us,
ADVOCATE, for help. We have spent the last
15 weeks eating, sleeping and breathing SBLG
and have created a multi-faceted awareness
campaign to ensure the gardens future success
with a budget of $1,000.
Our goal is to make the tight-knit communities
of Ashland and Hartsburg aware of the gardens
new sponsorship model, starting in 2017. We are
looking to help secure a steady stream of funds
so the children can continue to grow and learn
from this unique resource.
Although our focus is on the children, our
first step was to take a peek into the minds
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SITUATION ANALYSIS
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COMPANY ANALYSIS
GARDENS ROOTS
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The organization
received a grant from the
Missouri Foundation for
Health that allowed the
non-profit organization
to hire three full-time and
four part-time employees.
2012
2009
2016
2007
2017
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GARDEN TRENDS
Garden-based learning has fluctuated in
popularity throughout the past century but lucky
for us, the popularity of learning gardens across
the nation is on the rise for a multitude
of reasons.
2006
11.4%
2013
26.6%
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COMPETITORS
Southern Boone County Learning Garden is
currently the only learning garden in Ashland,
therefore it has no direct competition, though
indirect competitors do exist. This includes the
Columbia Center for Urban Agriculture, national
school garden organizations and other projects
competing for school board funding.
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NATIONAL SCHOOL
GARDEN ORGANIZATIONS
COMPETING PROJECTS
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CONSUMER ANALYSIS
The community can currently access the
garden for free, and most of the funding for
SBLG comes from the Missouri Foundation for
Health grant. The switch to a sponsorship-based
financial model will give the garden more
independence with its spending.
STUDENTS
PARENTS
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TEACHERS
ASHLAND COMMUNITY
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SWOT ANALYSIS
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STRENGTHS
Everybody loves children. Educating them about healthy living
and garden sustainability is a cause people rally behind.
Southern Boone Learning Garden is not just a garden, but a
learning garden. Its lessons are implemented into the Southern
Boone County School Districts curriculum and have the power
to reach every child in the district.
If parents want their seedlings to receive further gardening
education, SBLG provides after-school gardening and cooking clubs.
Having a working relationship with the school district also allows
SBLG to communicate with the parents about the garden on a
regular basis. Direct marketing is available to parents through
email newsletters and the students Friday Folders emails.
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WEAKNESSES
This campaign exists because the Missouri Foundation for
Health Grant is expiringthe grant supplied 95 percent of
Southern Boone Learning Gardens annual budget.
Not many Ashland residents are aware of the grant
expiring, and are unaware of the challenges SBLG will face
once it does.
Parents of the students are unaware of what their children
are doing in the garden, we found only 17 percent were
extremely or very familiar.
Southern Boone Learning Garden has a small campaign
budget of $1,000 to promote its new sponsorship model
this may be a small seed to begin with, but if it is efficiently
utilized there will be more to harvest later.
The workforce of the garden is small, with seven
employees (three full-time and four part-time), which means
volunteers are needed.
The current Facebook page has room to growcurrently
the page has only a few hundred likes and the posts have
little engagement.
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OPPORTUNITIES
Ashland may be small, but it is affluent compared to the rest of
Boone County.
The implementation of learning gardens is increasing rapidly
across the nation.
SBLG has been firmly rooted into the Southern Boone County
School Districts curriculum for the past few yearsmultiple
generations of Ashland children have learned and gained
memories from the garden.
The Missouri Foundation for Health grant may be expiring,
but theres a silver liningSBLG will have more financial
independence to grow in any direction it chooses.
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THREATS
National school garden organizations such as REAL School
Gardens and Education Outside are sprouting around the nation
and have more resources than the local guysif one pops up in
Southern Boone County, it could take the spotlight away from SBLG.
Gardening takes place in the great outdoors. Storms and
seasonality also take place outdoors. It only takes one flood,
drought or tornado to wreak havoc on the garden. Missouri
winters make interacting with the garden more difficult during a
few months out of the year.
The greatest threat to SBLG is competition for funds from the Southern
Boone County School District and booster clubs in the area for new
projects, such as the scoreboard and the weight room. More money for
these projects means less money for the garden.
Any school board budget cuts could potentially affect the
learning gardens financial support.
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WHAT WE DUG UP
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PRIMARY RESEARCH
PROBLEM STATEMENT
TARGET DEFINED
RESEARCH OBJECTIVE
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KEY FINDINGS
1
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Seventy-nine percent of
children had a favorable or
extremely favorable opinion of
the garden. Only one percent
of parents reported
their child having an
unfavorable experience.
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122
24
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An overwhelming 87 percent of
parents chose Facebook as their
first choice of social media.
Forty-five percent
chose Pinterest as their
second choice.
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REBECCA SJOSTRAND
KATRINA GATELY
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RECOMMENDATIONS
1
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AUDIENCES
In order to promote the beginning of the
Southern Boone County Learning Gardens
sponsorship program effectively, the campaign
will target two separate target markets.
ASHLAND PARENTS
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TARGET PROFILES
MARK THE MANAGER
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CREATIVE
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CREATIVE BRIEF
WHY ARE WE ADVERTISING?
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CREATIVE STRATEGY
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CREATIVE SPARKS
Keep it simple: As a tight-knit, agricultural
community, Ashland thrives on the simple
things like backyard barbecues and
Friday night high school football games.
Planting roots: A garden prospers when
a community takes the time to plant the
seeds and nurture it.
TONALITY
It takes a village
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BIG IDEA
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NEW LOGOS
We designed all new logos
to be more legible across
multiple platforms of media
and help your organization to
fit in with the modern design
landscape. We wanted to keep
the tone of your original logo
while providing options for use
on Web or in print. The round
icon logo (left) can be used as
a social media icon, while the
script logo (right) can be used
on t-shirts and other
print media.
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BIG IDEA
People tend to cringe at the word dirt, but in reality, dirt should
be celebrated. It is the foundation for growth and the starting
place of any garden. In fact, dirt is what SBLG is all about. Its
taking the children out of their comfort zones for a hands-on
experience with nature. Its learning food isnt something that
comes from the store, but from a seed in the ground. Its getting
your hands dirty, and taking action to make things grow.
We believe this is exactly what the residents of Ashland need to
do. To sustain the garden they need to get involved, take action
and yes, get their hands a little dirty.
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TACTICS
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PREMIUMS
WHY
WHEN
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INDIVIDUALSPONSORSHIP
SPONSORSHIPMODEL
TIERS
INDIVIDUAL
Seedling ($50)
Root ($250)
Seed Packets
Sprout ($75)
Name on T-shirt
Name on Website
Logo on T-shirt
Bloom ($100)
Bud ($750)
Branded Shovel
Garden ($200)
Garden plot
Name on Newslet-
Stem ($500)
SBLG T-Shirt
CORPORATE
SPONSORSHIP
MODEL
BUSINESS SPONSORSHIP
MODEL
Logo on Website
Logo on Newsletter
Blossom ($1000+)
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COLLATERAL
WHY
WHEN
HOW
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J U N E
2 0 1 6
Monthly Sprout
NEWSLETTER
Get the Dirt on class projects, healthy recipes and upcoming events
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Sprout Spotlights
SPRING 2016
Sprout Spotlights
Highlights of what your sprouts are
learning in the Garden
2
2
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SPRING 2016
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Seasons Eating
JUNE 2016
Seasons Eating
Featuring: Arugula
Garden!
Profile: One of the most nutritious green-leafy
vegetables, sometimes referred to as salad rocket. It is
ranked among the top 20 foods in regards to ANDI score
(Aggregate Nutrient Density Index)
Health Benefits: Consuming two cups of arugula will
provide 20 percent of vitamin A, over 50 percent of
vitamin K, and 8 percent of your vitamin C, folate, and
calcium needs for the day.
How to Grow: Plant seeds in a sunny area, one-fourth
inch deep and 1 inch apart in rows. For best results, add
compost to soil before planting and apply a time-released
fertilizer. The leafy plants grow 6 to 12 inches tall.
Arugula Pizza
Ingredients:
Naan Bread- 1 piece per person
Tomatos sliced- 3 per pizza
Fresh Mozzarella, sliced- 3 slices per pizza
1 bag baby arugula
5 oz. container diced pancetta
Balsamic glaze to drizzle on top
Directions:
1. Preheat oven to 425 degrees
2. Cook pancetta in pan until crisp. Remove pan and set aside (keep warm)
3. Brush both sides of naan bread with a little olive oil, place on baking sheet. Top naan
with tomatoes and sliced mozzarella. Bake for 10 minutes.
4. Top each pizza with a handful of arugula and sprinkle pancetta on top
5. Drizzle with balsamic glaze
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Flyer
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Sponsorship Packets
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TRADITIONAL MEDIA
WHY
WHEN
HOW
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PUBLIC RELATIONS
WHY
WHEN
HOW
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PRESS RELEASES
SouthernBooneLearningGarden
104MapleStreet,SuiteB
Ashland,MO65010
FORIMMEDIATERELEASE
Contact:JenniferGrabner,ExecutiveDirector
5732688431
Jenny@sblearninggarden.org
SouthernBooneLearningGardenannouncesitsGetYourHandsDirtyevent
Ashland, Missouri (August 15, 2016) Southern Boone Learning Garden, a nonprofit
organization provides gardenbased education for children in Ashland and Hartsburg area,
announces its Get Your Hands Dirty fundraiser on September 3, 2016. This event is to
celebrate the gardens 10th anniversary with the community and raise money for its gardening
programs.
The event will have two parts: paint station and scarecrow. In the first half of the event, each
child will paint aflowerpotunderthesupervisionoftheirparentsandplantaseed init.Children
can also write down their wishes and bury them with the seeds. And then, as the second partof
the event, all the children will make a scarecrow for the learning garden together. During the
event,parentsandchildrencanparticipateinashortgardeninglessonattheendoftheevent.
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SouthernBooneLearningGarden
104MapleStreet,SuiteB
Ashland,MO65010
FORIMMEDIATERELEASE
Contact:JenniferGrabner,ExecutiveDirector
5732688431
Jenny@sblearninggarden.org
SouthernBooneLearningGardenlaunchessponsorshipmodel
Ashland,MO(July15,2016)OnAugust1,theSouthernBooneLearningGarden
(SBLG)willlaunchanewsponsorshipprogramthatwillprovidecommunitymembersandlocal
businessestheopportunitytogetinvolvedandfinanciallysupporttheorganization.
Communityinvolvementinthesponsorshipprogramisvital.Since2102,themajorityof
thegardensfundinghascomefromagenerousfiveyeargrantdonatedbyTheMissouri
FoundationforHealth.Withthehelpofthisgrant,thegardenhasgrownimmenselysinceits
2007beginningandhasservedthechildrenofAshlandandHartsburgbyinstillinginthemthe
importanceofhealthyeatingandlifestyles.Withthetermsofourgrantexpiringwithinthenext
year,wewillrequirecommunitycollaborationandinvolvementtobeabletocontinueour
missiontoinspire,teachandtohelpcultivateahealthyfuturefortheyouthofBooneCounty.
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SouthernBooneLearningGarden
104MapleStreet,SuiteB
Ashland,MO65010
FORIMMEDIATERELEASE
Contact:JenniferGrabner,ExecutiveDirector
5732688431
Jenny@sblearninggarden.org
SpringHasArrived,andClassesResumeinTheGarden
Ashland, Missouri (February 15, 2016) After a long winter, the Southern Boone Learning
Garden will reopen its garden and welcome students back in the gardening classes on February
25. According to Jennifer Grabner, the executive directorandcofounderofthegarden,students
will start on the preparation first, and the official gardening lessons will officially begin in
March.
They (the students) have been staying home to keep warm for the whole winter, and its now
time for them to be involved in some outdoor activities, said Grabner. This year, we have
designed some new and interesting lessons for them to participate in. I hope they will have fun
withit.
Students from the Southern Boone County School District also said they were prepared for the
gardeningclasses.
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SPECIAL EVENT
WHY
WHEN
HOW
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SOCIAL MEDIA
WHY
HOW
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WHEN
MEASURING/EVALUATING SUCCESS
Facebook offers plenty of insights and analytics
to help us determine what is most and least
successful. Keep and eye on this and increase
frequency of the most successful posts.
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Lesson Plans
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Events
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Sponsor Spotlight
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#GetYourHandsDirty
#FarmerFriday
Developing #FarmerFriday
garden tips are designed
to be both informative and
entertaining. Every few weeks,
post a short video of a local
gardener (or even a garden
club member) with tip for our
audience members.
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PERSONAL SELLING
WHY
WHEN
HOW
SBLG will be partnering with the Alpha Phi
Omega chapter at the University of Missouri
starting in 2017. Students majoring in business
or agriculture will have the opportunity to
make calls on behalf of SBLG to businesses in
Ashland and Hartsburg to make them aware
of the new sponsorship model. If a business is
interested, Jennifer Grabner, Executive Director
of SBLG, will follow up the call with a personal
visit to try and solidify the sale.
The effectiveness of the personal selling tactic
will be known by the end of the year (2017)
based off how many donations they were able
to solicit from local businesses in Ashland
and Hartsburg.
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BUDGET
$342
$342 for half-page ad in Boone County Journal
$160
$293
$50
Collateral (5%)
1.38 per sheet $5 for 1 packet, 3 pages front and back x 10= $50
$155
Premiums (15.5%)
$100 for 2,000 seed packets
$55 for 24 troughs from Sears for the Bloom Tier
$1000
Total (100%)
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MEDIA PLAN
JAN
FEB
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Newspaper Advertising
Press Releases
Collateral
Social Media
Special Event Promotion
Personal Selling
Low Intensi
ty
M ediumIntensi
ty
HighIntensi
ty
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EVALUATION
The effectiveness of this campaign can
be gauged by the overall increase of new
sponsorship members sold. Each tactic works
together to increase SBLGs visibility in the
community and disseminate information
about both the sponsorship model and the
organization itself. These individual components
work towards the same goal, however their
success should be evaluated in different
measures.
COLLATERAL
PREMIUMS
TRADITIONAL MEDIA
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PRESS RELEASE
SPECIAL EVENT
SOCIAL MEDIA
PERSONAL SELLING
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GRACE RASULO
MIKE PALMER
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RYAN STEPHAN
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MARSHALL MAXWELL
HALEY MCDILL
Born and raised in Chicago, Haley is hardpressed to find a city she doesnt love. When
she isnt daydreaming of moving to London,
youll most likely find her adding much more
than she can afford into online shopping
bags. Her guilty pleasures include re-watching
Friends on Netflix, crying at sentimental
commercials and gossiping on the phone with
her grandma. Haleys two life mottoes are to
always let people know how much they mean
to you, and that leopard print makes everything
better. Following graduation, she is off to
explore Seattle as a Fashion PR Intern
at Nordstrom.
Favorite Vegetable: Asparagus! Squeeze a little
lemon juice on top and youve got me hooked.
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JULIA REED
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APPENDIX
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Graphics Used
Garden Trends icons - https://www.flaticon.com
Lets Move logo - <a href=http://www.letsmove.
gov><img border=0 src=http://www.letsmove.
gov/sites/letsmove.gov/files/letsmoveweblogo.
gif width=200 height=145 alt=Lets Move>
Cucumber photo - freefoodphotos.com
Lemon photo - freefoodphotos.com
Vegetable illustrations - Designed by Freepik
(<a href=http://www.freepik.com/free-photos-vectors/food>Food vector designed by Freepik</a>)
Flower Illustrations - Designed by Freepik
<a href=http://www.freepik.com/free-photos-vectors/frame>Frame vector designed by Freepik</
a>
http://content.etilize.
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http://www.academia.edu/11343590/The_Past_
Pres ent_and_Future_of_Learning_Gardens_
for_Scientific_Literacy
http://www.bridgingthegapresearch.org/_asset/4q28pc/BTG_gardens_brief_FINAL_
March2014.pdf
http://foodpsychology.cornell.edu/discoveries/
growing-interest
http://health.mo.gov/data/mica/County_Level_Study_12/headera.php?cnty=929&profile_
type=5&chkBox=C
https://hort.cals.cornell.edu/sites/hort.cals.
cornell.edu/files/shared/documents/Garden-Based-Learning-in-Basic-Education-A-Historical-Review.pdf
http://www.letsmove.gov/learn-facts/epidemic-childhood-obesity
http://www.lifelab.org/wp-content/uploads/Nutrition_Brief.pdf
http://www.ncbi.nlm.nih.gov/pubmed/19411056
https://hort.cals.cornell.edu/sites/hort.cals.
cornell.edu/files/shared/documents/Garden-Based-Learning-in-Basic-Education-A-Historical-Review.pdf
http://udspace.udel.edu/handle/19716/12045
https://www.washingtonpost.com/lifestyle/food/this-is-how-learning-gardensgrow/2012/09/18/94322aca-fcff-11e1-b153218509a954e1_story.html
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Survey Questions
The following survey questions were distributed
to parents with registered emails in the Southern
Boone RI School District. This survey of 156 parents from the Southern Boone County RI School
District provided quantitative data regadrding gardening interest and habits, current awareness of
the curriculum taught by Southern Boone Learning
Garden, parent and student use of the garden, interest in sponsorship and what incentives would
increase that interest.
SBLG Survey
You have been contacted today because you are
a parent or guardian of a student in the Southern
Boone County school district. We would appreciate if you answered some questions concerning
your familys gardening habits. This survey will
take ten to fifteen minutes, and you will be entered
into a cash sweepstakes upon completion (one
$50 winner and two $25 dollar winners).
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21. Sponsorships will come with certain perks depending on the financial contribution. Please rank
these rewards on a scale of 1-11 (1 being most interested and 11 being least interested).
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10
Handful
2
Once outside of picking up my kids
5
To pick my child maybe 4 times
4
3
4
3
10
2
1
Mayb 6-8?
2 - January
10
10
5
2
3
1
Once
0
8
2
1
0
0
1
0
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Approximately 3-4
3
Once
0
0
15
4
0
2
0
0
1
0
2
5
10
30
0
0
4
15
0
0
3
2
0
12_
0
4
0
None
6
4
0
20
2
I helped at the preschool gardens 3 times last year
4
20
2
0
0
None
0
15
Have only visited to pick up child from garden club
meetings
3
0
0
0
0
2
2 - Jan
5 times
1
2 times
25 in the last 12 months
A few times a month
10
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2
Couple
No
0
30
10
1
10+
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More space
It would be cool to add in a greenhouse at the elementary level so they can see what occurs/can
occur year round.
None
Greenhouse
Dont know
Im not sure
They are adequately stocked, but with gardening, one can rarely have enough hand tools and
implements when working with a large group of
people/students.
recipes
love to see it bigger
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no opinion
no suggestions
Larger space
None
Staff to provide an after school enrichment program for all children who are interested
Monarchs
none
more plants
I think it would be terrific if the school district considers participating in the Missouri Department of
Conservations Discover Nature Schools programming.
I dont know
I think you all do an amazing job. We are so fortunate to have this garden, curriculum, the staff and
volunteers. A+
green house
Should expand
Not that familiar with what supplies are available,
so Id rather not respond
Unsure since I have never been there
Full time person/people when grant ends.
Unsure
Literature sent home with the kids on events.
More time for kids
what about fresh food for the buddy pack program
recipe book
Not sure
Family Classes
not sure
Not sure
Bathroom facilities
lightweight garden gloves, proper fit
I would love to see them have more space and
more plants.
After school/ or summer, or weekend mini -programs for K,1st, 2nd, and 3rd graders
Community training, bring awareness to the entire
community not just the families with children
More Parental involvement
Garden grown produce baskets
Nothing
Not sure
Unknown
unsure
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Info to parents
Dont know
More fruit trees
I dont know
More Space
I dont know
not sure
None
unsure
none
Need more space especially at the middle school.
Tips to start your own small garden
None at this time
I dont feel Ive visited the garden enough to answer that question ... I feel its a very nice garden!
I would like to talk to those who volunteer/staff
the garden more often to find out what the garden
needs.
Gardening gloves for students
more hand tools to turn dirt so children have to
work hard.
Unknown
Produce
Interesting
Educational
Fun
Active
Educational
Helpful
Informative
Interactive
environmentalists tree hugger
Resourceful
Pleasure
Vegetables
Seeds
Educational
Fun
Healthy
Active
Fun
Learning
Nutritious
Healthy
knowledge
caring
Healthy
Environment
fruit
vegetable
community
healthy eating
helpful
meaningful
Environmental
Teaching tool
food
outside
Small
Learning
Nature
Education
Fantastic
Amazing
Great OpportunityHealthy eating
Knowledge
Teach
joy
important
Awesome
Amazing
Vegetables
Flowers
Education
Hands on
Delicious
Informative
Important
activist
Bountiful
Dirt
Healthy
Awareness
Healthy
Fun
Love
Fresh
clean
involvement
involvement
Hands on
green
Grow
Clean eating
Genius
Fun for kids
Healthy
learning
Interesting
Work
114
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Veggies
learning
Healthy
Interactive
fun
education
healthy
Vegetables
Health
Fun
Learning
Innovative
Educating
Healthy
Community
Healthy
organic
Fresh food
Good
fun
Knowledge
health
nature
unique
exciting
Healthy
vegetables
educational
fun
Growing
Fun
Green
fun
great
educational
fresh
Sunshine
Skills
educational
organic
beneficent
Fresh
Knowledge
Educational
Growing
Caring
Food
Informational
Enrichment
Fun
earth
Learning
activity
innovative
Nutrition
growth
information
opportunity
privelaged
Science
fruit
healthy
learning
Natural
Healthy
Educational
unique
fresh
summer
great
Fun
Science
healthy
life-skills
creative
Education
Community
Inspiring
Providing
Ground Breaking
Resources
Great
Wonderful
Learning
teaching
how to garden
for kids
interesting
Fun
educational
childhood
educational
exceptional
Hands On
learning
responsible
activity
Enrichment
Hands-on
Great
important
extension
Educational!
Important!
Fun
Educational
Vegetable
Fun
Wonderful
Educational
healthy
resource
SPRING
LEARNING
Health
Education
yummy
fresh
local
fun
Educational
Helpful
Educational
Important
Unique
Educational
Educational
Healthy
Havent heard much Sounds like fun
valuable experience unique
healthy
fun
health
learning
Educational
Great
Produce
Educational
Productive
Beneficial
Great
Informational
Organic
Pure
educational
food
Green
Lifetime
Food
Fun
no suggestions no suggestions
Fun
healthy
exciting
educational
awesome
great
Time
Money
Fresh
Vegetables
DNK
DNK
growth
practical
inspiring
educational
Awesome!
Beneficial
Sunshine
Fortunate
environmental
FUN
Fun
great
opportunities
Interesting
Fun
Valuable
Convenient
Needs attention
important
educational
vegetables
Hands on
Beneficial
friendly
Educational
Natural
outside
Fresh
Sustainability
no suggestions
nature
beautiful
educational
Fun
Dirty
DNK
learn
motivational
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Skills
Lifelong
Awesome
Yummy
Healthy
Fresh
Educational
Fun
outside
hands-on
Fun
Creative
Healthy
Adventure
Dedication
Community
fresh
produce
Creative
Fun
Educational
Informative
Fun
Butterflies
Educational
Local
Fun
Educational
Good experiencePractical
Pride
Community
Gardening
Experience
environment
exposure
Strawberries
Planting
Outside
Dirt
ms grabner
Kids
Awesome
Wholesome
Future
Health
Great learning toolExcited
Green
Educational
Dirt
Vegetable
Fun
Dirty
Produce
Learning
family
fun
School
Health
Future
Education
healthy
educational
Vegetables
hands on
Fresh
Learning
Health
Goodness
Garden Club
Community
get dirty
Alterantive
Educational
Skills
experience
Educational
Essential
Healthy
Healthy
Accessible
Important skills
Opportunity
Learning
awesome
Students
Learning
Outdoors
Educational
Work
Neat
Fun
Food
Fresh
whole food
community
Educate
Fun
outdoors
skill
Helpful
Fun
fun
Exceptional
kale
Fresh
Educational
nature
Extensive
cute
Experience
Community
exploration
Exciting
mud
Enrichment
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Ryan : So the process of growing your own vegetables and eating what you took care of and cultivated was rewarding?
Ryan: Alright so they taught you how to grow vegetables and helped you start to eat them. Do you
have any more distinct memories of being a part
of the after school club when you were in third
grade?
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Ryan: So whats different about the learning garden now, more space, more supplies?
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Rebecca: Yeah when I think of other clubs and organizations I think most charge 50-75 dollars per
year.
Ryan: Alright Im just going to name some benefits that would come with becoming a member and
you can just list which one of these stand out. Seed
packets, recipes, garden produce boxes, bumper
stickers, shovels, learning supplies, t-shirts and
apparel, which of those would be most appealing?
Rebecca: I think the recipes sound great, maybe
you guys could center a fundraiser around making
a recipe book. A lot of people buy those and are
interested. I definitely think the produce box would
be a hit, and I think the t-shirts would work. People
buy t-shirts because everybody love t-shirts. But
the biggest would definitely be the produce box,
people are always into getting fresh fruit and vegetables throughout the year.
Ryan: Are there any items I listed that you wouldnt
care for?
Rebecca: Probably the bumper sticker laughter
wouldnt want to put any sticker on my car.
Ryan: Yeah we were just interested in the first figure that came to your head so thats perfect.
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Rebecca: I know they adopted a whole new program for our lunch system, like theyre taking
away some stuff because its not healthy. So that
makes sense and I think providing fresh vegetables is a great idea.
Ryan: Did you support them taking away the unhealthy food?
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Rebecca: I think probably not, Im sure not all parents even know about the learning garden. I know
classes go out there during the day, because
when I mentored my kids they were always so excited to go out that day. I think the parents should
become more aware of their excitement.
Ryan : How did you like your volunteer experience
at the garden?
Rebecca: It was a lot of fun. It was fun to work with
all the little kids and they all obviously enjoyed
being outside, it was fun to help them.
Ryan: Alright, last question if you had to tell current students the main thing to take away from
their experience at the learning garden, what
would that be?
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Julia : How old were you when you were in the club?
Katrina : I think I was in the fourth grade, so
probably 9.
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Billy : Mmhmm.
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Billy - Right, so, and you know, with that, those personal relationships are even more important because its a small town, and small towns are kind
of built on these relationships.
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Ryan : Gotcha.
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Ryan : Yeah.
Billy : Yeah usually we approach them and usually
its not, its not always cold. We always try to find,
like a way in or somebody. Its like, dont you
know a guy whose brother works there? Lets talk
to him first. See who the right person to talk to is.
Maybe he can introduce us. Oh we always try to
get an introduction instead of just like, I remember,
like doing fundraisers in high school and college
and you have like the letter and youre like Can I
speak to your manager, please? And you know Ive
totally been there but that doesnt work very well.
Ryan : You have to know somebody who gets you in.
Billy : Yeah and you kind of find out about them
and know, okay, this person really cares about,
maybe they have kids in the school, and thats like
how you want to sell it to them. Or maybe, they
grew up on a farm and so they know the value of
agriculture is really important or maybe you know
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of like yeah theres this person and they consistently gave $100 every year and then when they
died they left us their estate which was worth $4
million. And stuff like that happens and you dont
know. You dont know that this person is a millionaire or maybe they know the people who work at
the hardware store, you know the bigger your network of friends is the better.
Ryan : Well, I think thats the majority of my questions. Other than the nitty-gritty boring financial
stuff. But I mean, thanks for all of your advice. Im
definitely going to find that book.
Billy : Oh yeah its great.
- End Transcript -
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EVENT TIMELINE
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