ANINDA MUKHOPADHYAY

1/21 Harbourne Road

Kingsford
NSW-2032
Mobile 0414158479 Email: anindawithu@gmail.com
Career Focus:
To excel in the field of marketing , Business Development , where I can cooperate diligently with a team to perform above its potential and
exceed management expectation. I am dedicated to professional development and to grow as an individual and would like to work for a firm ,
where I can leverage my skills while learning new skills

Education:
University of New South Wales Business School . (ongoing)

(August 2014 to present)

Master in marketing WAM: 76.5

West Bengal Institute Of Technology
Bachelor in Electronics and Communication, WAM: 85
London School Of Economics,
Location: London
Exchange , Course on law and economics.
WAM : 90/100

(August to September 2013)

Kings college London, London, UK

Exchange course on business development
Employment History:
Pantaloons (retail)
Location: India

(2010 June-2014)

(June July2013)

(Jan June2013)

Responsibilities:
Worked as a sales assistant
Creating marketing strategy to expand pantaloons in other cities of India Website Updating and regular
communication with clients
Addressing the problems of customers mentioned in social medias such as Hootsuite, Technorati, twitter, and facebook page.
Arranging events and campaigns in different shopping malls in order to attract morecustomers
Coco-Mat
Location: Shanghai, China
Responsibilities:

( July 2013-October 2013)

.Worked as a marketing assistant.

.Creating SWOT analysis of the company and evaluate strategies regarding how the company can expand into international markets.
. Regular maintenance of website and updating new relevant things .
.Attending meetings and organizing workshops in various shopping malls in order to reach to more number of customers.
.Managed to increase the sales of Coco-Mat products by 250 percent within a span of 3 months by identifying relevant target markets and then tailoring
our products in such a way so that it caters to the customer needs.
Temple Motors:

(April 2014- June 2014)

Location: India
Responsibility: marketing and event coordinator:
Was responsible to create events and workshops for the oil conglomerate in order to maximize customer visits in their retail outlet.
Organized events such: Go green and Price monopoly, which focused on creating awareness among the customers to use clean fuel and lubricants for
vehicles.
Helped the retail outlet to increase the selling of lubricants by 250 percent by creating those campaigns as well as price reduction technique which
focused on providing discount voucher for the customers , who are buying lubricants of more than 3litr

Ducere:
Location : Sydney, Australia

(September 2014-february 2015)

Responsibility:
.Sales Representative:
. Worked as a telephone representative by calling up prospective customers who are Australian citizens regarding our online products.
. Our products is basically to provide Australian citizens the opportunity to do diploma through online by taking advantage of the
government 96000 AUD.
. Maintaining a database of the number of students enrolling and communicating withstudents regarding any problems they are
facing with our products.
. Setting up meeting with the relevant subject teachers with the students in case they find difficulty in understanding any concept.
.Managed to enroll 45 students over a period of 6 months
TAGDEP: (Volunteer)
(25 December 2012 to 2013)
Location: Tanzania
Selected among the 50 leaders from AIESEC to lead a team of 20 members in TANZANIA Responsibilities:
.Giving seminar in university regarding leadership development programs.
.Fund raising for the NGO.
. Teaching English language to children.
. Got the appreciation award as the best performed intern
Tata Metalliks : (Internship)
Location: India, Kharagpur, West Bengal

(March 2014 to May 2014)

Responsibility:
.Received training on developing pressure gauge using PLC and carbon metal.
.Carried out extensive research on different industrial instruments and submit report based on that.
.Undertook several workshops on industrial training and participated in competitions organized by the company.
.Was the runner up in Tata Metalliks competitions in collaboration with Reliance India Limited.
AIESEC

(June 2012 to May 2014)

Location: India, Kolkata

.Team leader and managed the global community development exchange program
.Talent management head: Here I used to recruit students to join AIESEC based on their skills
Extracurricular activities.
Inside Enterprise UNSW:
(August 2014-Present)
Inside Enterprise is one of the largest student magazine in Australia. In Sydney, UNSW has the main branch , however it was
started by University Of Sydney students and now we are one of the fastest growing student magazine around Australia
Location :Sydney, Australia
Responsibility:
.Responsible to create a

marketing strategy in order to encourage students to write for our magazine.

. Create various collaborative workshops for the students who are interested in writing for us.
.Collaborating with other UNSW societies such Institute of language to help students with English as second language .
Inside Enterprise UNSW:
Location: Sydney, Australia.

(March 2015 to Present)

.Responsibility: Writer
.Writing an article for Inside Enterprise about a innovative instrument that I along with myfriend invented during my bachelor

POD UNSW

(March 2015 to Present)

Location: Sydney.
Responsibility: Marketing Director
.Creating a strategy in order to engage more number of students in UNSW with our variouspodcast.
.Responsible to interview Start-Ups within UNSW and learn about their story and then create podcast targeting potential
student to create their own startups.
.Responsible to make different podcasts and target diverse segments within UNSW and engage them with
our innovative marketing strategy.
Enactus UNSW:
(March 2015 to Present)
Location: Sydney
Responsibility:
Consultant.
.Working as a marketing consultant for a non-profit organization called Promise orPay:
.Creating various marketing strategies in order to expand this organization to a broader audience within Australia.
.Helping with the business Development and researching about different social media campaigns that would actually help the
organization to achieve its objectives of encouraging audience to make promises.

Graduate Student Association UNSW:

(March 2015 to Present)
Location : Sydney
Responsibility: Mentor:
.Helping first year masters students in getting used to UNSW culture and mentoring about different opportunities that UNSW
provides and how they can leverage those in enhancing their career.
.Creating different social and professional activities for our members such as Networking, games, excursions, Interview skills workshops
in order to make the students more job ready.

Leadership Program
(August 2014-December 2014)
Location: University of New South Wales.
Developed skills in leadership and global citizenship through formal training and active community engagement
Campus Ambassador: (March 2015-Present)
Location: University of Sydney
Working as a campus ambassador for university of Sydney marketing society.
Selected among 60 participants to work as a campus ambassadors after rigorous selection. Responsibility:
Working with top FMCG companies such as Procter and Gamble, Unilever, as well as other marketing agency such as MCANN,
MCNAIR INGENUITY, FIRST DIGITAL to name a few in order to create workshops and career fairs for university of students,
providing internships to students, arranging pitching competition , which is sponsored by Cathay pacific, Quantas, Ogilvy and public
relation.
Promoting our events on various social media such as Instagram , facebook, and other mobile app.
REFERENCE:
Available upon request