Adidas GB 2012 en Booklet en

WWW.ADIDAS-GROuP.
cOM
adidas Group
At A Glance
2 0 1 2
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About the adidas Group

Our Group is one of the global leaders in the sporting
goods industry, offering a broad range of footwear,
apparel and hardware for sports and lifestyle.
Our brands are renowned for their innovation and
heritage and include household names such as adidas,
Reebok, TaylorMade, Adams Golf, Ashworth, Rockport,
CCM and Five Ten.
Headquartered in Herzogenaurach, Germany, our
Group employs more than 46,000 people across the
globe and generated sales of 14.9billion in 2012.
/ Corporate Mission Statement /
Our Mission Statement
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The adidas Group

strives to be the global leader
in the sporting goods
industry with brands built on
a passion for sports
and a sporting lifestyle.
adidas Group / At A Glance
/ Our Guiding Principles /
Our Guiding Principles
/ 1/
We are committed to continuously strengthening our brands and products

to improve our competitive position.
/ 2/
/ 3/
We are consumer-focused and therefore we continuously improve the

quality, look, feel and image of our products and our organisational
structures to match and exceed consumer expectations and to provide
them with the highest value.
/ 4/
We are a global organisation that is socially and environmentally

responsible, that embraces creativity and diversity and is financially
rewarding for our employees and shareholders.
/ 5/
We are dedicated to consistently delivering outstanding financial results.
3
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levels achieve peak performance with every product we bring to market.
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We are innovation and design leaders who seek to help athletes of all skill
/ Our Strategic Business Plan /
Our Strategic Business Plan
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Based on our strong brands, premium products, extensive global presence

and commitment to innovation and the consumer, we aspire to grow our
business significantly in the five-year period from 2010 to 2015. Our financial
aspirations include increasing Group sales to 17 billion, achieving a
sustainable operating margin of 11% by 2015 at the latest and increasing
annual earnings at a compound annual rate of 15%.
Our Group sales growth implies outperforming total market growth, both GDP
and the sporting goods industry. Our three key attack markets North America,
Greater China and Russia/CIS are targeted to contribute around 50% of total
Group sales growth. We intend to increase the portion of sales generated through
controlled space initiatives to over 50% of Group sales in the coming years.
/Sustainability/
Our Sustainability Statement
Performance. Passion. Integrity. Diversity.

/
These are the adidas Group values.
They help us to create brands that our customers believe in and they commit us to
playing by the rules that society expects of a responsible company. Unlike sport,
societys rules are not always written down.
We discover them by engaging with the people that our business touches, learning
on society and the planet.

For the adidas Group, this means designing products that are environmentally
sound, and reducing the environmental impacts of our day-to-day operations and
in our supply chain.
It is about setting workplace standards for our suppliers to meet and helping them to
ensure fair, safe and healthy conditions in their factories. Importantly, it also means
looking after the well-being and careers of our employees the companys biggest
asset and making a positive contribution to the communities where we operate.
Adhering to all applicable laws, directives and guidelines is a business imperative.
But that is not enough. We are continuously striving to improve our performance and
our standing in society. We set ourselves targets that stretch us, regularly review
our progress and set ourselves new goals.
That is what the worlds leading athletes do, and it is what we must do as a global
leader in the sporting goods industry.
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committed to reporting publicly on the steps we take to have a more positive impact
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above all that companies are expected to be accountable for their actions. So we are
/ Financial Highlights /
Financial Highlights
2 012
.. / Sales by region in millions | Change in % (currency-neutral)

Western Europe
4,076
3%
15%
European Emerging Markets
1,947
North America
3,410
2%
Greater China
1,562
15%
Other Asian Markets
2,407
7%
Latin America
1,481
8%
.. / Sales by brand in millions | Change in % (currency-neutral)
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adidas
11,344
10%
Reebok
1,667
(18%)
TaylorMade-adidas Golf
1,344
20%
285
2%
Rockport
Reebok-CCM Hockey
adidas Group
243
9%
14,883
6%
Our Wholesale segment

works with 40,000 partners
worldwide that operate more
than 100,000 points of sale.
Our Retail segment operated 2,446

stores worldwide at the end of 2012.
Our Group employed 46,306 people at
the end of 2012.
Our Group produced around 244 million pairs of shoes, 314 million units
of apparel and 51 million units of hardware in 2012. 76% of our suppliers
are located in Asia, 16% in the Americas and 8% in Europe.
/ Our Share /
Our Share
.. / The adidas AG share
.. / Shareholder structure (as at February 2013)
Number of shares
outstanding
North America
36%
Rest of Europe
35%
Germany
12%
67.33
Other, undisclosed
holdings
11%
14.1 billion
Rest of the world
4%
100%
Management
2%
Type of share
Stock registration
number (ISIN)
Share price at
year-end
Market
capitalisation
Free float
209,216,186
Registered
no-par-value share
DE000A1EWWW0
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The adidas AG share is traded on

all German stock exchanges and is
a member of Germanys DAX-30
blue-chip index.
Since our IPO in November 1995,
our share has gained 596%.
The adidas AG share reached a new
all-time high of 69.12 during the 2012
financial year (December 12, 2012).
We intend to
pay a dividend
of 1.35
for the 2012
financial year.
We currently
have around
52,000
shareholders
all around
the world.
The adidas AG share

increased 34% in 2012 and
outperformed the DAX-30
for the fourth consecutive
year in a row.
/ Our Group Around the World /
Our Group Around the World
23%
North America
US
adidas North America
Portland/Oregon, USA
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CA
Reebok-CCM Hockey
Headquarters
Montreal/Quebec, Canada
TaylorMade-adidas Golf
Headquarters
Carlsbad/California, USA
The Rockport Company Headquarters

Reebok International Headquarters
Canton/Massachusetts, USA
US
US
10%
adidas Group
Latin America
Panama City, Panama
PA
Latin America
/ Our Group Around the World /
2012
Percentage of
Group sales
27% 13%
European
Emerging Markets
11%
RU
DE
Greater China
adidas Group
Russia
Moscow, Russia
adidas Group Headquarters

Herzogenaurach,
Germany
CN
12
NL
adidas
International
Trading
Amsterdam,
Netherlands
20
Western Europe
adidas Group China

Shanghai, China
JP
CN
adidas
Global Sourcing
Hong Kong, China
16%
Other Asian
Markets
adidas Group Japan

Tokyo, Japan
/ Our Brands /
Our Brands
76%
Percentage
of Group sales
../ adidas is a truly global brand with German roots.
../ adidas Sport Performance: The guiding principle of adidas Sport Performance
is to make athletes better by making them faster, stronger, smarter, cooler and more
natural. The main focus is on five key categories: Football, Basketball, Running,
Training and Outdoor.
../ adidas Originals: adidas Originals is the authentic, iconic sportswear label for the
street, and its philosophy is to Celebrate Originality.
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adidas Sport Style: adidas Sport Style is defined as the Future of Sportswear and
includes the labels Y-3, Porsche Design Sport, adidas SLVR and adidas NEO. adidas
Sport Styles positioning statement is Style your Life.
../ Five Ten: Five Ten, the Brand of the Brave, is a leader in performance, highfriction footwear. From downhill mountain bike racing to rock climbing, from wingsuit
flying to kayaking, Five Ten makes footwear for the worlds most dangerous sports. The
company has been producing cutting-edge designs and proprietary Stealth rubber soles
for nearly 30years.
11%
Percentage
of Group sales
../ Reebok is an American-inspired sports brand with the clear objective to become the leading
fitness brand in the world. Understanding and embracing the multi-facets and lifestyle potential of
fitness, Reebok provides consumers with innovative products, experiences and inspirations. Its strong
roots and history in fitness allow Reebok to empower consumers to be fit for life.
/ Our Brands /
2012
9%
Percentage
of Group sales
../ TaylorMade: TaylorMade leads the golf industry in metalwood sales

and is the No. 1 driver brand on the worlds major professional golf tours.
The brand is recognised globally for its capacity to develop innovative and
performance-enhancing technologies for drivers, fairway woods, hybrids,
irons, putters and balls.
../ adidas Golf: adidas Golf develops high-performance golf footwear and
apparel for active, serious, athletic-minded golfers seeking products to elevate
their game.
../ Adams Golf: Adams Golf designs and produces easy-to-hit equipment
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that makes playing the game more enjoyable for golfers of all skill levels.
../ Ashworth: Ashworth is an authentic golf apparel and footwear brand

with powerful name recognition among true, authentic golfers, offering
products that move effortlessly from the golf course to the clubhouse and
beyond.
2%
2%
Percentage
of Group sales
Percentage
of Group sales
../ Rockport was founded in 1971 on the idea
../ Reebok-CCM Hockey is a leading designer
of making fashion footwear comfortable by using
and marketer of ice hockey equipment and apparel,
the latest in athletic shoe technologies. More than
withtwo of the worlds most recognised ice
40years later, Rockport combines its unique DNA
hockeybrand names: Reebok Hockey and CCM.
with the innovation resources of the adidas Group

and designs products which deliver uncompromised
style with state-of-the-art engineered comfort for
metropolitan professionals around the world.
/ Our Brands /
adidas
adidas is a truly global brand with German roots.

adidas Sport Performance: The guiding principle of adidas Sport Performance is to make
athletes better by making them faster, stronger, smarter, cooler and more natural. The
mainfocus is on five key categories: Football, Basketball, Running, Training and Outdoor.
adidas Originals: adidas Originals is the authentic, iconic sportswear label for the street,
andits philosophy is to Celebrate Originality.
adidas Sport Style: adidas Sport Style is defined as the Future of Sportswear and includes
thelabels Y-3, Porsche Design Sport, adidas SLVR and adidasNEO. adidas Sport Styles
positioning statement is Style your Life.
12
Percentage of Group s a les
K e y s tr ategic pill a rs
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Brand Mission
To be the leading
and most loved
sports brand in
the world.
Gaining sales and market

share with key growth
categories such as Running
and Basketball within adidas
Sport Performance.
76%
Focus areas
Football, Basketball, Running,

Training, Outdoor, adidas Originals,
adidas NEO Label, Customisation,
Interactive, Sustainability
Expanding adidas Sport Style

in the fast-fashion business
with the adidas NEO Label.
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N e t s a l e s i n 2 0 12
Br a nd at titude
Impossible
Is
Nothing.
11.344 bn
Maintaining adidas Originals

strong momentum to serve
the needs of the fashiondriven lifestyle consumer.
Br a nd va lues
Key markets
North America, Russia/

CIS, Greater China
Authentic, passionate,
innovative, inspirational,
committed, honest
/ Our Brands /
find fast
Download the f50 game and challenge your friends.
Now available on
and
The new adizero f50 combines revolutionary technologies with

cutting-edge engineering in order to create the latest incarnation
of the hugely successful product family. In this context, adidas
Football launched the mobile gaming app f50 game within its
global campaign named find fast in fall/winter 2012/2013. As the
new adizero f50 boot helps players to find fast, the main focus of
the gaming experience revolves around completing tasks within
the quickest time possible.
2013 adidas AG. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
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/ Our Brands /
Reebok
Reebok is an American-inspired sports brand with the

clearobjective to become the leading fitness brand in
the world. Understanding and embracing the multifacets andlifestyle potential of fitness, Reebok provides
consumers with innovative products, experiences and
inspirations. Its strong roots and history in fitness allow
Reebok to empower consumers to be fit for life.
Brand Mission
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Empowering
you to be
fit for life.
Establish the
House of Fitness.
2
Focus areas
11%
Fitness Training, Studio,

Classics, Fitness Running,
Walking
Br a nd at titude
Innovate fitness marketing

with grassroots and
partnership programmes.
3
Invest in controlled space

activities.
N e t s a l e s i n 2 0 12
4
We believe
those that are
fit for life will
be the greatest
contributors to
our world.
1.667 bn
Focus on five key

categories and leverage
Reebok Kids and Royal
Flag across all of them.
Key markets
North America,
Russia/CIS, South
Korea, Japan
Br a nd va lues
Social, bold, real
/ Our Brands /
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In 2013, Reebok will introduce Live with Fire, a global campaign

aimed at inspiring people to join the community of movement and
demonstrating the positive impact that being fit can have on peoples
lives. For the first time, Reebok will speak with a united voice for its
Fitness categories and Classics. The campaign inspires people to
not only live, but to Live with Fire.
/ Our Brands /
Tay lorM a de-a dida s Golf
TaylorMade-adidas Golf consists of four brands: TaylorMade, adidas Golf,

Adams Golf and Ashworth. Each brands strategy is to develop and commercialise
innovative, technologically advanced products at a faster pace than the
competition, and to build awareness and demand for these products through
high-level visibility on the worlds professional golf tours.
Brand Mission
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To build on its position as

the leading performance
golf company in the world
in terms of sales and
profitability.
Continue to develop and

distribute technologically
advanced metalwoods, irons,
wedges, putters, balls, footwear
and apparel that help golfers of
all skill levels play at a higher
level.
Focus areas
9%
Golf clubs, balls, accessories,

footwear and apparel
Br a nd at titude
Each brand
endeavours to create
better-designed,
superior-performing
products through
their employees
passion for the game
and commitment
to authenticity,
competition and
innovation.
1
N e t s a l e s i n 2 0 12
1.344 bn
Key markets
Maintain TaylorMades status

as the No. 1 driver brand on the
worlds major professional golf
tours.
3
Maintain the adidas Golf brands

high visibility on the worlds
major professional golf tours.
4
Focus Adams Golf on creating

and commercialising easy-toplay equipment for beginners and
higher-handicap players.
5
North America,
UK, Japan,
South Korea
Increase Ashworths visibility on

the PGA Tour and incorporate
performance fabrics with the
quality, comfort and feel the
brand is well-known for.
/ Our Brands /
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TaylorMade launched its global campaign See the game like

you never have before in January 2013. The campaigns slogan
is a reference to the compelling grey, black and orange graphic
on the crown of the R1 driver, which gives the clubhead a unique
appearance. Yet the crown graphic does more: it also helps the
golfer determine exactly how the clubhead is aimed at address,
which promotes increased accuracy.
/ Our Brands /
R o c kp o r t
Rockport was founded in 1971 on the idea of making fashion footwear

comfortable by using the latest in athletic shoe technologies. More than
40years later, Rockport combines its unique DNA with the innovation
resources of the adidas Group and designs products which deliver
uncompromised style with state-of-the-art engineered comfort for
metropolitan professionals around the world.
Brand Mission
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To become one of the

worlds leading leather
footwear brands through
the innovative combination
of contemporary style and
engineered comfort.
Globalise
2
Womens
2%
Br a nd at titude
At Rockport, every shoe

is designed for style and
engineered for comfort.
Each shoe created
delivers against this
promise and is at the
heart of everything the
brand does. Through its
industry-leading products,
Rockport empowers
consumers to do more, be
more and live more from
weekday to weekend.
N e t s a l e s i n 2 0 12
Retail
4
Operational
capabilities
285 million
Focus areas
Key markets
USA, Russia/CIS,
Canada, Japan,
South Korea
The home of the brand is

dress casual and relaxed
casual footwear for
metropolitan professionals
around the world.
/ Our Brands /
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P r e s i a c r o s s s t r a P, A q U A S E A
S T y L E M A D E C O M F O R TA b L E
INFUSED WITH
Rockport has partnered with model, actress and entrepreneur

Erin Wasson to showcase the style made comfortable
proposition. The spring/summer 2013 campaign will highlight
Rockports stylish and comfortable footwear that can keep her
on the move throughout the day.
/ Our Brands /
R e e b o k - CCm H o c k e y
Reebok-CCM Hockey is a leading designer and marketer

of ice hockey equipment and apparel, withtwo of the
worlds most recognised ice hockeybrand names:
Reebok Hockey and CCM.
Brand Mission
20
12
20
To make ice
hockey players
the best they
can be by
delivering highend, innovative
equipment.
Product innovation
2
Pro validation
2%
Brand marketing
communication
N e t s a l e s i n 2 0 12
Br a nd at titude
Performance
drives
us.
243 million
Key markets
Canada, USA,
Scandinavia,
Russia/CIS
Focus areas
Skates, sticks,
NHL licensed apparel,
protective/helmets
andgoalie gear
/ Our Brands /
TAKE A GOOD LOOK.

YOU DONT KNOW ME.
YOU HAVENT SEEN ME PLAY.
YOU WONT BELIEVE YOUR EYES.
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@CCMHOCKEY
CCM is a registered trademark of CCM Holdings (1983) Inc. /Gestion CCM (1983) Inc. and is
used under licence by Sport Maska Inc. and under sublicence by Reebok-CCM Hockey, U.S., Inc.
In order to help young players forge their own legends, CCM

launched the CCM Skills Camps in 2012. Out of thousands of
talented international players who participated in this experience,
three were cast in CCMs global brand campaign which launched in
November 2012 and is called Start your legend.
/CCMHOCKEY
/ Major Event and Promotion Partnerships /
Major Event and Promotion Partnerships
Our Group has assembled an unparalleled portfolio of promotion

partnerships around the world, including sports associations, events,
teams and individual athletes.
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/ Major Event and Promotion Partnerships /
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/ Major Sporting Events /
Major Sporting Events

2 013
Our Groups most important upcoming sporting events

arelisted in this calendar.
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j an u ar y
j an u ar y
f e b r u ar y
IHF Mens Handball

World Championship, Spain
Africa Cup of Nations,

South Africa
NBA All-Star Game,

Houston/Texas, USA
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January 11 27, 2013
January 19 February 10, 2013
February 17, 2013
adidas Official IHF Partner,

Official Equipment Supplier
adidas Official Partner
adidas Official Outfitter of National

Basketball Association
apri l
apri l
ma y
15
21
15
Boston Marathon,
Boston/Massachusetts, USA
Virgin London Marathon,

London, UK
UEFA Europa League Final,

Amsterdam, Netherlands
April 15, 2013
April 21, 2013
May 15, 2013
adidas Official Apparel

and Footwear Outfitter
adidas Official Sponsor

for Footwear and Sportswear
adidas Official Supplier Partner
/ Major Sporting Events /
ma y
18
25
26
ERC Heineken Cup Final,

Dublin, Ireland
UEFA Champions League Final,

London, UK
French Open,
Paris, France
May 18, 2013
May 25, 2013
May 26 June 9, 2013
adidas Official Tournament Supplier
adidas Official Supplier Partner

and Official Tournament Supplier

of Roland Garros
j u ne
a u g u st
a u g u st
15
10
30
FIFA Confederations Cup,

Brazil
IAAF World Championships

in Athletics, Moscow, Russia
UEFA Super Cup,

Prague, Czech Republic
June 15 30, 2013
August 10 18, 2013
August 30, 2013
adidas Official Match Ball Supplier
septem b er
de c em b er
BMW Berlin Marathon,

Berlin, Germany
IHF Womens Handball

World Championship, Serbia
September 29, 2013
December 7 22, 2013
adidas Official IHF Partner and Official

Equipment and Ball Supplier
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25
12
ma y
20
ma y
/ Ten-Year Overview /
Ten-Year Overview1)
2 0 0 3 2 012
2012
2011
2010
Income Statement Data ( in millions)

Net sales3)
14,883
13,322
11,990
Gross profit3)
7,103
6,329
5,730
EBITDA3)
1,445
1,199
1,159
Operating profit3) 4) 5)
1,185
953
894
791
613
567
47.7%
47.5%
47.8%
8.0%
7.2%
7.5%
29.3%
30.0%
29.5%
adidas
11,344
9,867
8,714
Reebok
1,667
1,940
1,913
TaylorMadeadidas Golf
1,344
1,044
909
Rockport
285
261
252
ReebokCCM Hockey
243
210
200
Net income attributable to shareholders4) 6)

Income Statement Ratios
Gross margin3)
Operating margin3) 4) 5)
Effective tax rate3) 4)
Net Sales by Brand ( in millions)
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Balance Sheet Data ( in millions)

Total assets7)
11,651
11,237
10,618
Inventories
2,486
2,502
2,119
Receivables and other current assets
2,444
2,431
2,324
448
90
(221)
5,304
5,137
4,616
Net cash/(net borrowings)

Shareholders equity7)
Balance Sheet Ratios
Net borrowings/EBITDA3)
(0.3)
(0.1)
0.2
Average operating working capital as a percentage of netsales
20.0%
20.4%
20.8%
Financial leverage7)
(8.5%)
(1.8%)
4.8%
Equity ratio7)
45.5%
45.7%
43.5%
Data Per Share8)

Share price at year-end (in )
67.33
50.26
48.89
Diluted earnings4) 6) (in )
3.78
2.93
2.71
Dividend (in )
1.359)
1.00
0.80
46,824
42,541
Employees
Number of employees at yearend3)
46,306
Rounding differences may arise in percentages and totals.

1) 2011 restated according to IAS 8. Prior years are not restated.
2) Including Reebok, Rockport and Reebok-CCM Hockey from February 1, 2006 onwards.
3) 2004 and 2005 reflect continuing operations as a result of the divestiture of the Salomon business segment.
4) 2012 excludes goodwill impairment of 265 million.
/ Ten-Year Overview /
2009
2008
2007
20062)
2005
2004
10,381
10,799
10,299
10,084
6,636
5,860
6,267
4,712
5,256
4,882
4,495
3,197
2,813
2,814
780
1,280
1,165
1,078
806
716
652
508
1,070
949
881
707
584
490
245
642
551
483
383
314
260
45.4%
48.7%
47.4%
44.6%
48.2%
48.0%
44.9%
4.9%
9.9%
9.2%
8.7%
10.7%
10.0%
7.8%
31.5%
28.8%
31.8%
31.4%
33.7%
36.7%
38.0%
7,520
7,821
7,113
6,626
5,861
5,174
4,950
1,603
1,717
1,831
1,979
831
812
804
856
709
633
637
232
243
291
293
177
188
210
202
8,875
9,533
8,325
8,379
5,750
4,434
4,188
1,471
1,995
1,629
1,607
1,230
1,155
1,164
2,038
2,523
2,048
1,913
1,551
1,425
1,335
(917)
(2,189)
(1,766)
(2,231)
551
(665)
(1,018)
3,771
3,386
3,023
2,828
2,684
1,544
1,285
2003
1.2
1.7
1.5
2.1
(0.7)
0.9
1.6
24.3%
24.5%
25.2%
25.8%
26.0%
28.4%
30.7%
24.3%
64.6%
58.4%
78.9%
(20.5%)
43.1%
79.2%
42.5%
35.5%
36.3%
33.8%
46.7%
34.8%
30.7%
37.77
27.14
51.26
37.73
40.00
29.69
22.58
1.22
3.07
2.57
2.25
1.93
1.64
1.43
0.35
0.50
0.50
0.42
0.33
0.33
0.25
39,596
38,982
31,344
26,376
15,935
14,254
15,686
5) Operating profit figures prior to 2004 exclude royalty and commission income and goodwill amortisation.
6) Includes income from continuing and discontinued operations.
7) 2003 and 2004 figures have been restated due to application of IAS 32/IAS 39 and amendment to IAS 19.
8) Figures adjusted for 1:4 share split conducted on June 6, 2006.
9) Subject to Annual General Meeting approval.
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/ Financial Calendar /
Financial Calendar
2 013
March 7, 2013
/ Full Year 2012 Results

Analyst and press conferences in Herzogenaurach, Germany

Press release, conference call and webcast
Publication of 2012 Annual Report
May 3, 2013
/ First Quarter 2013 Results


Publication of First Quarter 2013 Report
May 8, 2013
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/ Annual General Meeting

Fuerth (Bavaria), Germany
Webcast
May 9, 2013
/ Dividend payment

(Subject to Annual General Meeting approval)
August 8, 2013
/ First Half 2013 Results


Publication of First Half 2013 Report
November 7, 2013
/ Nine Months 2013 Results


Publication of Nine Months 2013 Report
adidas AG

Adi-Dassler-Str. 1

91074 Herzogenaurach
Germany

Tel.: +49 (0) 91 32 84-0

Fax: +49 (0) 91 32 84-22 41
www.adidas-Group.com
Investor Relations

Tel: + 49 (0) 91 32 84 - 32 96

Fax: + 49 (0) 91 32 84 - 31 27

Email: investor.relations@adidas-Group.com
www.adidas-Group.com/investors
Concept and Design

Strichpunkt, Stuttgart / Berlin
2013 adidas AG.

This booklet is part of the
adidas Group 2012 Annual Report.
adidas AG
Adi-Dassler-Str. 1
91074 Herzogenaurach
Germany
2013 adidas AG.

Adidas GB 2012 en Booklet en

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About the adidas Group

/ Corporate Mission Statement /

Our Mission Statement

The adidas Group

adidas Group / At A Glance

/ Our Guiding Principles /

Our Guiding Principles

We are committed to continuously strengthening our brands and products

We are consumer-focused and therefore we continuously improve the

We are a global organisation that is socially and environmentally

We are dedicated to consistently delivering outstanding financial results.

adidas Group / At A Glance

levels achieve peak performance with every product we bring to market.

/ Our Strategic Business Plan /

Our Strategic Business Plan

Based on our strong brands, premium products, extensive global presence

adidas Group / At A Glance

Our Sustainability Statement

Performance. Passion. Integrity. Diversity.

These are the adidas Group values.

on society and the planet.

adidas Group / At A Glance

.. / Sales by region in millions | Change in % (currency-neutral)

European Emerging Markets

Other Asian Markets

.. / Sales by brand in millions | Change in % (currency-neutral)

Our Wholesale segment

Our Retail segment operated 2,446

adidas Group / At A Glance

.. / The adidas AG share

.. / Shareholder structure (as at February 2013)

Rest of the world

The adidas AG share is traded on

The adidas AG share

adidas Group / At A Glance

/ Our Group Around the World /

Our Group Around the World

The Rockport Company Headquarters

adidas Group / At A Glance

/ Our Group Around the World /

adidas Group Headquarters

adidas Group China

adidas Group / At A Glance

adidas Group Japan

../ adidas is a truly global brand with German roots.

adidas Group / At A Glance

../ TaylorMade: TaylorMade leads the golf industry in metalwood sales

../ Ashworth: Ashworth is an authentic golf apparel and footwear brand

../ Rockport was founded in 1971 on the idea

../ Reebok-CCM Hockey is a leading designer

of making fashion footwear comfortable by using

and marketer of ice hockey equipment and apparel,

the latest in athletic shoe technologies. More than

withtwo of the worlds most recognised ice

40years later, Rockport combines its unique DNA

hockeybrand names: Reebok Hockey and CCM.

with the innovation resources of the adidas Group

adidas Group / At A Glance

adidas is a truly global brand with German roots.

Percentage of Group s a les

Gaining sales and market