Spring-2016

Get solved assignments at nominal price of Rs.125

each.
Mail us at: subjects4u@gmail.com or contact at
09882243490
Master of Business Administration - MBA Semester 3
MB0050-Research Methodology
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60
Q1. Define business research and explain the process of research?
Definition of Research 2
Explanation of the steps in a research study - 8
Answer. Business research is a field of practical study in which a company obtains
data and analyzes it in order to better manage the company. Business research can
include financial data, consumer feedback, product research and competitive
analysis. Executives and managers who use business research methods are able to
better understand their company, the position it holds in the market and how to
improve that position.
Q2. Discuss Descriptive Research designs? Explain the different kinds of
descriptive research designs.
Meaning of Descriptive Research designs - 5
Kinds of Descriptive research designs - 5
Answer. Descriptive research is used to describe characteristics of a population or
phenomenon being studied. It does not answer questions about how/when/why the

characteristics occurred. Rather it addresses the "what" question (what are the
characteristics of the population or situation being studied?)
Q3. Discuss four types of measurements scales with appropriate examples.
Nominal 2.5
Ordinal 2.5
Interval 2.5
Ratio 2.5
Answer. Nominal
You might have noticed a difference in our two variables. While scores on a math test
are reported as numbers, eating breakfast isn't numeric. A person eats a healthy
breakfast, an unhealthy breakfast or no breakfast at all. These are not numbers but
categories.
A nominal scale of measurement deals with variables that are non-numeric or where
the numbers have no value. In other words, we can put them in any order and it
wouldn't matter. Think about the numbers on the jerseys of football players. Is the
player wearing number 1 a better player than the player wearing number 82? Maybe,
but that doesn't have anything to do with the numbers they wear.
Q4. Differentiate between the Stratified random sampling and Systematic
sampling.
Answer. Stratified random sampling is a sampling method in which the population
is first divided into strata (A stratum is a homogeneous subset of the population).
Then a simple random sample is taken from each stratum. The results from each
strata combined constitute the sample. Stratified sampling enables use of different
statistical methods for each stratum, which helps in improving the efficiency and
accuracy of the estimation.

Q5. Distinguish between coding closed-ended structured questions and

coding open-ended structured questions
Answer. 1. Closed-Ended Questions

Closed-ended questions limit the answers of the respondents to response options

provided on the questionnaire.
Advantages: time-efficient; responses are easy to code and interpret; ideal for
quantitative type of research.

Q6. Explain the Structure of the Research Report. What are the guidelines
for effective report writing?
Answer. Structure of the Research Report: The major difference amongst the
types of reports is that all the elements that make a research report would be present
only in a detailed technical report.
Usage of theoretical and technical jargon would be higher in the technical report and
visual presentation of data would be higher in the management report. In the
management report, the sequencing of the report might be reversed to suit the needs
of the decision-maker, as here the reader needs to review and absorb the findings.

Spring-2016
Get solved assignments at nominal price of Rs.125
each.
Mail us at: subjects4u@gmail.com or contact at
09882243490