Professional Documents
Culture Documents
October 2014
GERMANY
Introduction
Tourism Landscape
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GERMANY
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2010
$106 billion
2014
$494 billion
11.2%
ANNUAL
GROWTH
2017
$679 billion
Source: SRI International, 2014
TM
GERMANY
$178.1
$196.5
billion
billion
Europe
$84.1
$7.3
North
America
billion
billion
$25.9
billion
Middle East
& North Africa
Latin America
& Caribbean
Japan
Austria
Canada
Italy
Asia-Pacific
$3.2
billion
Africa
Switzerland
China
UK
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GERMANY
North America
Europe
United States
Canada
Germany
Russia
France
Switzerland
Turkey
Austria
UAE
S. Africa
Israel
Morocco
Legend
Number of Wellness
Tourism Arrivals/Trips
Added 2012-2017
(Inbound/International
& Domestic)
Less than 0.7 million
0.7 1.0 million
1.0 3.5 million
3.5 5.5 million
5.5 8.5 million
8.5 45.1 million
Latin America
Asia
Mexico
Chile
Brazil
India
China
S. Korea
Japan
Thailand
Australia
Malaysia
Argentina
Uruguay
Taiwan
N. Zealand
Philippines
Vietnam
Hong Kong
Singapore
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GERMANY
Rgen
Rgen is located off the
Pomeranian coast in the Baltic
Sea. It is linked to the mainland
by road and railway and is
characterized by numerous
sandy beaches, lagoons and
open bays. Rgen is ten times
larger than Sylt, the German
holiday island, but only has
three times as many inhabitants.
Rgen offers exceptional
landscapes and facilities.
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GERMANY
Conclusion
In conclusion, it is clear that Rgen offers
a vibrant seaside, great national parks,
world famous views, quaint fishing villages
and numerous public gardens and parks.
By combining all three items; the natural
surrounding, interesting on-island tourism,
and a wellness retreat, guests of both
German and other nationalities would
be offered a great product and wellness
rooted experience. Horwath HTL Health and
Wellness believes that Rgen embodies all the
aspects that wellness travelers require when
comparing destination spas and/or wellness
retreats locations including; (1) organic
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GERMANY
Written by:
Matthew Brennan
Olivier Boppe
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GERMANY
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Wellness Communities
Destination Spas
Wellness Retreats
Lifestyle & Wellness Centers
Bathhouses
Resort Spas
Urban Hotel Spas
Medical Spas
Health & Fitness Clubs
Day Spas
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GERMANY
Our Services
At Horwath HTL Health and Wellness, we specialize in three key areas: Market
Research & Feasibility, Concept Development and Executive Recruitment.
Market Research & Feasibility
Site Analysis
Market Research
Competitive Analysis
Concept Development
Marketing Strategy
Investment Analysis
Wellness Hotels
Overall Development Concept
Positioning Strategy
Wellness Concept
S
equence of Service with Initial Location Specific Service
Touch Points
Hotel Spas
Concept Statement
Positioning Strategy
Executive Recruitment
Detailed Interviews
Candidate Presentation
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