IMPORTANT: This document is to serve as a guide for you to complete your online application form.

Please do not email or fax this document to CIP.

CIP only accepts CIP 500 application forms online via its website at http://www.cradle.com.my

CIP Application

product commercialization (>90% goes to product commercialization)

Type of CIP application*

CIP500 Application Category*
CIP500 Partner Programme

If you have received more than one grant funding from

cradle, please select the most recent project
-----Please Select Category----Partner Programme brings together experts from
relevant industries and government bodies to support
and enhance the commercialization efforts through
joint initiatives with the aim of developing quality
entrepreneurs/technopreneurs.

Company Name*
Company Registration Number* Eg. 123456 - A

Executive Summary
Company Incorporation Date*
Company Address*

Postcode*
State * -----Please Select State----Please clarify your industry and knowledge*

Companys core business*

Executive Summary ctd

Target Market*

Shareholding structure*

Current paid up capital (RM) *

e.g. 10,000

Current authorized capital (RM)*

e.g. 10,000

Core Management Team*

Companys goals, vision and mission*

Product / Services & Technology Roadmap

CIP500 Application Summary*

(no more than 1500 characters)

Your brief summary should include concise

descriptions of the following:
i)

ii)
iii)
iv)
v)

Your developed product/services to be

commercialised or is being
commercialised
(Note: To be eligible for CIP500, you
must already have a ready prototype or
an almost ready prototype for
commercialisation)
Your value propositions to target
customers
Your target market
Your business model and revenue model
The main purpose of your CIP500
funding request.

Product / Services & Technology Roadmap ctd

Commercialisation Challenges*

Please explain clearly and concisely

(in point form) the challenges that you would face
in commercialising your products and services
and how you would address these challenges
with the
use of CIP500.
(IMPORTANT: Please note that more than 90%
of the CIP500 grant has to be allotted to
commercialisation activities)

Product/Service/Business Description* Please describe clearly and concisely:

i) What is your existing product/service?
ii) What are the components, features
and functionalities of your product/service?

Product / Services & Technology Roadmap ctd

Product Enhancement Need or Final Product To be eligible for CIP500, you must
Refinement for Commercialisation* already have a ready prototype or an
almost ready prototype for
commercialisation.
Please describe concisely any
enhancements (if any) needed to be
made to your product or service
in order to commercialise it.
(IMPORTANT: Please note that in
CIP500, less than 10% of the grant is
allowed for such purposes)
Please list down in detail the budgeting
for such enhancements.

Product / Services & Technology Roadmap ctd

Technology Innovation*

Intellectual Property*

Please describe the underlying technology or platform used in

your product/service and point out precisely what are the
innovation elements involved?
(Please attach any diagrams or pictures at the file attachment
section in the following page)
Have you filed for any Patents/Trademarks/KnowHow etc?
Please explain the ownership of the IP.
Specify if there's any IP advantage or barriers, patents, copyright,
trademarks, standards, certifications that can be applied to your
product/service.

Economic Trends*

Please list down in detail the relevant economic trends that would
affect the commercial viability of the idea locally, regionally and
internationally (e.g. consumer market trends, economic growth,
disposable income of customers, and the spending patterns of the
customer base)

Product / Services & Technology Roadmap ctd

Beta or Early Adopters/Customers*

Please:
i) List down clearly all your beta or early
adopters/customers.
ii) Provide any Letters of Interest or
Letters of Intent.
iii) Provide evidence of your early
market development.

List of all the current and future R&D Please clarify any past or future research &
activities that your company is / will be development work that your company may
involved in?* conduct
either in relation to the growth of your current
products/services, expansion of your company,
etc.

Product / Services & Technology Roadmap ctd

Impact of CIP500 Grant for your Company* Please clarify the main value creation you
will be generating out of the funding of
CIP500 . Please breakdown your
assumptions and justifications.
Revenue Model* Please describe clearly:
i) Your pricing strategy and why
customers would be willing to pay this
much for your product/service?
ii) All your revenue sources.

Product / Services & Technology Roadmap ctd

Business Model* Please explain clearly:
a) Who are your suppliers and the items sourced from each
supplier?
b) Who are your manufacturers?
c) Who are your distributors?
d) The flow of your business process.
Kindly provide as attachments any:
i) Letters of Interest
ii) Nondisclosure Agreements (NDA)
iii) Letters of Joint Ventures
iv) Etc.
Regulatory Compliance* Please state in detail the main regulatory compliance
requirements (e.g. any rules, regulations, licensing, incentives,
monopolies, governing bodies and laws) that may impact the
product/service.

CMT Listing

Core Management Team (CMT) and Personal Details

CMT Listing

Add CMT

Fill in CMT members detail, save and repeat until complete

Add CMT

Next

Title

Name

Nationality

Ms.

Hastiza Fauzi

MY

Delete

Core Competency and Strength of Management Team

Add

CMT Listing

Fill in the details required, submit and repeat until complete.

Add

Name

Role

Compensation

Management Track Record

Briefly describe the management teams track record*

Briefly describe the management teams

technical/management competence*

Shareholding

Delete

Strength and Sustainability of Business Model

Marketing and Sales Strategy* 1. How does your company plan to generate revenue?
Please describe your business model
2. What is your marketing penetration strategy
3. What is your growth strategy
4. How will you distribute your products and/or services
5. What is the 5Ps (Pricing, Products, Promotion,
Placement, Packaging) of your products and/or
services
6. How will your sales force be organized
7. What are your sales initiative?
8. Have you done any market survey? Please explain your
rationale
9. Is the market growing or shrinking? Please explain your
rationale
10. Briefly describe what are the: a. Consumer market
trends b. Economic growth c. Disposable
income of customers d. Spending patterns of the
customer base

Strength and Sustainability of Business Model ctd

Competition / Business 1. Who are your key competitors?
Proposition* 2. What are the opportunities & threats for your company
and products and/or services?
3. What is the importance of your target market to your
competition?
4. What are the barriers to entry in your target market?
5. How will you overcome market barriers and competition?
Please clearly and concisely explain your value proposition
to target customers. For the above value proposition,
please explain how your product/service creates such value
to the target customers.
Please concisely describe the characteristics of your target
customers, the real need for the product/service and if there
is a ready a market for your business or the market has to
be created.

Strength and Sustainability of Business Model ctd

Stage of Industry / Market* Please detail out the stage of the Industry, i.e. whether it is still
growing or shrinking, estimated acceptance of industry and
market to the idea within the next 35 years (with reasons to
support your belief), and suitability of timing for exploitation of
opportunity. If the market has to be created, please explain what
is your plan or strategy to create the market.
1. What are the characteristics and trends of the industry?
2. List down the industries that your company participates
in and size of each industry?
3. Are there substitutes for your products and/or services?
If yes, state what are these substitutes
4. Who are your major customer groups in the industry?
5. Is there a need in the market for your products and/or
services? Why would customers buy your
product/service?

Potential for Future and Revenue Growth > Funding and Financial Plan

Funding Proposal
Funds Required* (The amount needed)
Applicants are required to provide an explaination on their financial proposition and activity of
the proposed project. Please provide detailed financial projections using the templates
provided below:
Profit & Loss

Download Format

Balance Sheet

Download Format

Cash Flow

Download Format

Statement Project Deliverables, Activities, Duration and Fund Requested Download Format
Expenditure Details

All templates are downloadable via online

Download Format

Please upload the relevant supporting documents until complete

> Company Details

Supporting Documents Attachment

Form 49*

Browse

Form 24*

Browse

Form 48A*

Browse

Form 9*

Browse

Form 13*

Browse

Annual Return

Browse

Full details of companys Board of Directors

Browse

Capital Expenditure Budget

Browse

Previous Audited Account (max 3 years)

Browse

Please upload the relevant supporting documents until complete

> Product /Services and Technology Roadmap

Supporting Documents Attachment

Pictures and/or graphic architecture,
blueprints of products and/or services

Browse

Pertinent Published Information (if any)

Browse

Patents (if any)

Browse

Please upload the relevant supporting documents until complete

> Core Competency and Strength of Management Team
Organisation Chart*

Browse

Resume of Key Managers*

Browse

Partnership/Ownership Agreements*

Browse

Please upload the relevant supporting documents until complete

> Strength and Sustainability of Business Model

Supporting Documents Attachment

Professional References

Browse

Market Studies (if any)

Browse

Beta Customers List (if any)

Browse

Potential Deal Pipeline (if any)

Browse

Sales Contracts (if any)

Browse

Purchase Contracts

Browse

Business Plan*

Browse

Funding Proposal
Profit & Loss*
Balance Sheet*
Cash Flow Statement*
Project Deliverables, Activities, Duration and Fund Requested*
Expenditure Details*

www.cradle.com.my