WESTLIFE DEVELOPMENT LTD.

Regd. Off.: 1001, Tower-3 10th Floor Indiabulls Finance Centre

Senapati Bapat Marg Elphinstone Road Mumbai 400 013
Tel : 022-4913 5000 Fax : 022-4913 5001
CIN No. : L65990MH1982PLC028593
Website :www.westlife.co.in | E-mail id : shatadru@westlife.co.in

REF:

SS:BSE:156

13th June, 2016

The Secretary
BSE Ltd.
Phiroze Jeejeebhoy Towers
Dalal Street
Mumbai - 400 001
Dear Sir,
Sub:

Press Release McDonald's enters the state of Andhra Pradesh by launching its first ever
restaurant in Nellore

Re:

Westlife Development Limited : Scrip Code - 505533

In compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations
and Disclosure Requirements) Regulations, 2015, please find enclosed herewith soft copy of the Press
Release regarding McDonald's enters the state of Andhra Pradesh by launching its first ever
restaurant in Nellore by Hardcastle Restaurants Private Limited, our Subsidiary Company.

You are requested to take the same on record.

Thanking you,
Yours faithfully,
For Westlife Development Ltd.

Dr. Shatadru Sengupta

Company Secretary

Encl : a/a

McDonalds enters the State of Andhra Pradesh by launching its first

ever restaurant in Nellore
~Expands its restaurant presence across 9 states in the South & West region~
Nellore, 13th June, 2016: Westlife Development Limited (BSE: 505533) owner of the Master Franchisee of
McDonalds restaurants in west and south India through its subsidiary Hardcastle Restaurants Private
Limited (HRPL), announced the launch of first restaurant in the state of Andhra Pradesh. McDonalds
expands its footprint in south India across all the five states with the opening of its restaurant on June 14,
2016 at the MGB Felicity Mall, Dargamitta, G.N.T. Road, Nellore.
The newly opened restaurant has been designed to serve over 110 customers spread across 2620 square feet.
It includes an outdoor seating of 140 square feet in the mall atrium and a separate area for birthday party
celebrations to accommodate a private party for up to 30 people. The mall offers ample parking space for
private vehicles. McDonalds Family restaurant will be open for service daily between 10am and 10pm. The
restaurant interior reflects best-in-class design with full range of amenities and services unique to
McDonald's restaurants around the world.
Residents of Nellore can now relish the iconic burger Big Mac known as Chicken Maharaja Mac and Veg
Maharaja Mac, the worlds first Big Mac in a vegetarian variant. McDonalds flavorful menu offers a variety of
spicy delights, desserts, hot /cold beverages and burgers in vegetarian and non-vegetarian. Consumers can
now choose from extensive non-vegetarian menu including Chicken Maharaja Mac, McSpicy Chicken, Chicken
McGrill, Fillet-O-Fish, McEgg, Chicken & Egg Saucy wraps and Chicken McNuggets and a variety of
vegetarian offerings such as Veg Maharaja Mac, McVeggie Burger, McSpicy Paneer, Big Spicy Paneer Wrap,
Pizza McPuff, McAloo Saucy Wrap apart from an extensive range of hot and cold beverage options are
available to compliment the meals.
Commenting on the launch, Mr. Gerald Dias, Director, McDonalds India- Business Operations, South said,
We are excited to introduce the Golden Arches with our first restaurant in Nellore. At McDonalds we
endeavor to delight our customers with a variety of range wholesome offerings in lunch and dinner. We are
constantly moulding our menu to suit the tastes and palettes of consumers in South India. Keeping the
culture sentiments in mind, we have do not serve pork or beef. The journey of McDonalds good food from
farm to fork follows vegetarian and non-vegetarian segregation. Our efficient model of supply chain sources
98% of ingredients locally. Quality, Service, Cleanliness and Value form the unique value proposition which
reflects in our food and hospitality.
The restaurants in Nellore will have a team of 30-35 employees who are locally hired and trained to
manage operations in the initial phase. Further, McDonalds also aims to generate employment and

provide international training to local residents, creating opportunities for first time job seekers while also
adding to the strength of 7,500 individuals that they have directly employ across business operations in
West & South India.
Nellore is one of the most promising cities and is fast becoming an important regional commercial and
industrial destination. It is one of the most attractive markets that brand are looking at entering and
increasing foothold. With the launch of this restaurant McDonalds is further looking at increasing the
traction in Andhra Pradesh and making the brand available to its patrons across the state. We welcome
the people of Nellore to enjoy an extraordinary culinary experience over good food fast.
About the company:
Westlife Development Limited (BSE: 505533), focuses on putting up and operating Quick Service
Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL) which is a
McDonalds franchisee with rights to own and operate McDonalds restaurants in Indias west and south
markets since 1996.
HRPL serves over 185 million customers, annually, at its 236 (as of March 31, 2016) McDonalds
restaurants across 30 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu,
Kerala, Chhattisgarh, Andhra Pradesh and parts of Madhya Pradesh, and provides direct employment to
over 7,500 employees. McDonalds operates through various formats and brand extensions including
standalone restaurants, drive-thrus, 24/7, McDelivery, dessert Kiosks. The menu features Burgers, Finger
Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonalds
Restaurant feature in-house McCaf. HRPL has been recognized as the No. 1 Preferred Employer among
the Retail companies in India in 2016 by Great Place to Work Institute and Retailers Association of
India (RAI).
The pillars of the McDonald's system Quality, Service, Cleanliness and Value are evident at each of
the restaurants where HRPL operates.

For further information, please contact:

McDonalds India (West & South)
Archana Mohta
M: +91 9833758933
E: archana.mohta@mcdonaldsindia.com

Torque Communications
Venisha DSouza
M: +91 9987064627
E: venisha@torquemail.com