The Indian story:

India's Liberalization Children (those born or raised post 1991) are today
firmly in the realm of adulthood and shaking up one of the oldest traditions
the country has known. Increasingly, they themselves not their parents
want to occupy the decision-making seat. Caste, community, horoscopes
variables that so often shaped who Indians choose as partners are getting
redefined. In a patriarchal society where men called the shots, the dating
apps are making every effort to woo women to join by giving them an upper
hand. Driven by career and ambition, they are in no hurry to get hitched.
Dating (albeit with an Indian spin) is gaining social acceptance. A raft of
dating apps has come up recently, attracting both handsome funding and an
ever-increasing user base from across the country.
A Hard-to-ignore Opportunity:
About half of the Indian population today is under 25 years, and there are an
estimated 250 million singles in the 18-35 years category the largest in
the world, larger than even China. While figures for the size of the market
vary wildly, investors estimate that online matrimony is around Rs 1,200
crore; the nascent Indian dating market, could be approximately ten times
that. The surge in smartphone adoption is catalyzing the change. From under
200 million today, the smartphone base in India is expected to touch 651
million by 2019 (second only to China), according to a forecast by Cisco.
Globally, average revenue per user (ARPU) for major dating websites is
estimated to be around $4. For apps where users have higher engagement
it would be higher. So in the case of India, ARPU could hover around $6,
pegging the dating market today at around $1.5 billion (at a user base of 25
million).
It was in 2013 that Tinderthe Los Angeles-headquartered location-based
dating appmade inroads into the country, and became an instant hit
among legions of urban youngsters. Tinder is often considered a win for nonserious relationships, where a user can swipe right when she or he is
interested in a profile, or swipe left to indicate rejection. So at one end of the
spectrum are casual hook-up apps like Tinder, and anonymous apps like
Whisper and Secret where one can flirt and date strangers anonymously. But
this is still a niche segment in India, say industry experts.
Dating apps have caught the attention of investors. There are niche offline
players like Floh and Footloose No More, which focus on meet-ups and events
for singles. With strict screening and a membership fee, they are building a
small but loyal and discerning member base of singles. The largest slice of
the action, however, is in between traditional matrimony and casual dating

 in the space of dating apps, most of them mobile-only. Apps like

TrulyMadly, Woo, Quack Quack, Aisle, HitchUp, Desi-Crush and Krush are
helping Indians pair off. They form the bulk of the market with 25-35 yearolds being their target segment.

About Parooz:
Parooz is in the early market development phase. The app was launched in
limited cities (Mumbai, Delhi, Pune & Bangalore) in mid March, and in last
few weeks we have acquired 30k+ users. 30% of the users were acquired
organically. The customer acquisition cost for the rest was between $1 - $5.
We have following features currently available on the application
1. See users matched to your interest in your city.
2. Like/Dislike them by swiping left/right. If both sides swipe right, then you
can message and chat with the users.
We have an active user base, and 5:1 distribution of men/women.
In next 3 months following features are in development
1. Messaging with more features like send gifts, emojis.
2. Book tickets to show for a date.
3. Coffee date setup in partnership with Starbucks.
In addition to that we are going to launch web video series in partnership
with Being Indian channel.
Goal:
To be one of the top 3 apps in the market, with 2MN users by end of the year
2016.
1. How to grow user base from 50k to 2MN in 6 months channel
strategy, partnership opportunities or any other unique user
acquisition methods.
2. How to have more girls to use the app
3. How to take the casual feeling on dating app, so more parents approve
of it or consider it safe
4. Positioning how to differentiate in cluttered market

5. Any other feature that you would like to add/ idea you would like to
implement