ASSIGNMENT

DRIVE
PROGRAM
SEMESTER
SUBJECT CODE & NAME
BK ID
CREDITS & MARKS

SPRING 2016
MBA
III
OM 0013 ADVANCED PRODUCTION AND OPERATIONS
MANAGEMENT
B1935
4CREDITS & 60 MARKS

Q.No

Criteria

Marks

Total Marks

Write short notes on the following

a. Types of Operational Strategies

2.5

10

b. Current Trends in Operations Management

2.5

c. Types of benchmarking

2.5

d. Automated assembly lines

2.5

a. Types of Operational Strategies

b. Current Trends in Operations Management
c. Types of benchmarking
d. Automated assembly lines
A

Describe Computer-Aided Manufacturing (CAM).

Computer-Aided Manufacturing (CAM)

2.5

Applications of Computer-Aided Manufacturing (CAM)

2.5

Benefits of Computer-Aided Manufacturing (CAM)

2.5

Problems of Computer-Aided Manufacturing (CAM)

2.5

Explain various factors affecting a facility location.

Explain various factors affecting a facility location.

Case Study-Organization: Fortune solutions

10

10

The market place for pharmaceutical companies is highly competitive. As a result there is a need
for a flexible, accurate and responsive global planning process to support the key factors of

rapid time to market, rapid response to demand changes, low costs. Each supply chain had
developed its own Sales Operations planning (SOP) process making it difficult to combine and
form a global view of demand and supply and to maximize sales opportunities. The requirement
was to create a standard SOP process to be used at all the supply chains, incorporating company
and industry best practice.
The solution for this problem was developed as follows: A workshop analyzed all SOP models
used within the company and compared these with business requirements and best practice. As a
result of combined SOP models, the organization was able to develop a best fit SOP model that
could be rolled out across the company.
The workshop produced a detailed documentation which described about inputs, meeting
agendas and attendees, outputs, key performance indicators for each stage of the process.
A simulation of the full SOP model was developed that enabled final design improvements to be
made and training of process participants and key stakeholders. This allowed a successful
implementation plan to be developed. Upon implementing, the process was tried on trial run for
a period of 4 months to facilitate fine tuning. The resulting SOP model was then rolled out across
the company to achieve full benefits.
The rapid implementation of a standardized SOP process gave immediate benefits to the fortune
solutions in terms of:

Increased customer service level and superior product availability.

Reduced costs from higher resource utilization, reduced waste.

Improved cash flow due to optimized inventory and improved schedule adherence.

Questiona. Give the reason for developing a standardized SOP process.

b. How was the solution developed?
c. What are the benefits of a standardized SOP process?
A

a. Reason for developing a standardized SOP process

b. How was the solution developed?

c. What are the benefits of a standardized SOP process?

10

What is new product development? Explain the impact of internet on new product
development.

Definition of new product development, how it is driven

Description of the impact of internet on new product development 5

(how it is freeing developers to generate ideas, example/s)

10

Write short notes on the following:

a. Value Stream Mapping
b. Benefits of JIT
c. Ideal Production System

a. Value Stream Mapping

b. Benefits of JIT

c. Ideal Production System

10

*A-Answer
Note Please provide keywords, short answer, specific terms, specific examples and marks break - up
(wherever necessary)
Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.

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