www.e3sensory.

eu

ErminioMonteleone
UniversityofFlorence
erminio.monteleone@unifi.it

>>>FastForward >>>
Whatsnewinsensoryfood
researchinEurope?

Eurosense
meetings

Papers(%)presentedatEurosense,Berne2013

Sensory&Consumer
Consumer
Sensory

DescriptiveAnalysis

EditedbyHalMacFie

panelperformancevalidation

Perceptualmap

Productselection

Consumertesting

Preferencemaps
&
consumersegmentation
EditedbyT.Naesetal.

Papers(%)presentedatEurosense,Berne2013

Sensory&Consumer
Consumer
Sensory

Rapidmethods:
the

WHY

growing

industrial

demand

to

develop faster and more cost-effective

methods of descriptive analysis
- rapid access (in one or two sessions) to
the relative sensory positioning of a set of
food products: Perceptual Maps

WHAT

- do not require a training phase and can

be performed either by trained or
untrained assessors.
- obtain a coarse, but still sufficient,
sensory description of products

Rapidmethods:

HOW

Descriptive (or verbal)

Flash Analysis
Free Choice Profile
Check-All-That-Apply

Similarity

Free Sorting Task

Projective Mapping /
Napping
Direct similarity ratings

Reference-based

Polarised Sensory
Positioning
Pivot Profile

N ofpapers(%)

ApplicationofDescriptiveAnalysisandRapidmethodsinFQAP&JSSpapers
from1995to2013

reliability

Rapidmethods:
mainlimitations

Researchstudiesonrapidmethods:
projectivemappingorfreesortingtask
vs
conventionaldescriptiveanalysis

checkallthatapply
vs
otherrapidmethod

N ofpapers(%)

ApplicationofDescriptiveAnalysisandRapidmethodsinFQAP&JSSpapers
from1995to2013

Sorting

Projective Mapping /Napping

Check All That Apply
Flash Analysis
Free Choice Profile

Researchstudiesonrapidmethods:

Focusonindividualdifferencesamongconsumers

Consumerstudyonwine
IndividualmapfromSubj.n 60:agoodexample
40

M
G

F
A

20

C H

I
D

E2 E

0
0

30

60

Subj.26
40

E2
E

20

I
A
G

D
M

L
F

C
B

0
0

30

60

Subj.70
40

I
F

L
20
H

G
A

E2
D
E
M
B
0
0

30

60

40

D
E2
20

Samplesaresorted
intwogroups

A
C
B
G
I

EE2distance

E
L

maxdistance
0

themaxdistanceamongproducts
0
Issimilartothedistancebetween
thereplicatedsample

30

60

Subj.59:averypoorpositioning
40

20
I
C

M
E2

L
G

H
F
B

E
D

0
0

30

60

Researchstudiesonrapidmethods:
Involvementscaleforconsumerrecruitment

Highinvolvement

Papers(%)presentedatEurosense,Berne2013

Sensory&Consumer
Consumer
Sensory

Newmethods:theTDScase
ThenumberofpapersonTDSkeepsgrowing:
TheapplicationofTDSinstudiesonthesensoryfunctionalityof
ingredientsincreases
Theapplicationinstudiesaimedatdefiningthesensoryproperties
ofspecificfoodcombinationsorcomplexproductincreases

Newmethods:theTDScase
Aspectsthatneedtobefurtherinvestigated:
Moreattentiontothegenerationofthedescriptiveterms
Availabilityoffastandeasyapproachestotestsignificant
differencesbetweenproductsinrelationtodominantattributes
Betterunderstandingofindividualvariabilityamongassessors
RoleofTDSinproductdevelopmentandoptimization
Theextensionoftheevaluationtotheconsumptionofthewhole
product

Papers(%)presentedatEurosense,Berne2013

Sensory&Consumer
Consumer
Sensory

MeasuringEmotions
WHY

Theneedofacommonlexiconforsensory
andmarketingtocommunicate

WHAT

Definingtheemotionalprofile

HOW

Questionnaires

recent
researchquestions

standardizedquestionnaire
vs
productspecificquestionnaires

Emotions
Lackoftheterms:
Emotionsarenotproductspecific

Limitsof
standardised
questionnaires:

Ambiguity(wordsarenotpresentedinacontext):
thesametermcanindicatedifferentemotionsinthesame
language

Inappropriatetranslation:
translatingemotionsindifferentlanguagesand
culturesisdifficult

Proposed
alternatives

Focusgroupbasedmethodonproductspresentedblind
usingamasterlist.(Thompsonetal.2010)
RGMbasedmethodonproductspresentedblindand
branded(Ngetal.2012;2013;Spinellietal.2012)

(EMOSEMIO VS ESSENSETM)from Spinellietal.2012

L vs P

Daring
Enthusiastic
Secure
Peaceful
Good
Quiet
Goodnatured
Pleasant
Glad
Guilty
Energetic
Loving
Merry
Friendly

Satisfied*
Generous*

sensoryprofile

Secure*
Cheerful*

liking

Cuddled*
Amused*
Anti-stress*

Joyful
Calm
Whole
Happy
Adventurous
Active
Disgusted
Wild
Understanding
Steady
Warm
Nostalgic
Mild
Free
Tame
Pleased
Aggressive
Polite
Tender
Affectionate
Interested
Worried
Satisfied
Eager
Bored

Happy*
Gratified*
Relaxed*
Sensual*
Energetic*
Curious
Happymemory
Tender
Surprised
Bored
Sad
Guilty
Annoyed
Indifferent
*Neglected
*Disappointed
1.00

0.50

EmoSemio

0.00

0.50

1.00

1.0

0.5

* Significant differences for p 0.05

0.0

EsSenseTM

0.5

Focusontheimportanceoftestingconditionsin
collectingaffectiveconsumerresponses
fromlaboratorytonaturalsettings
writtenscenariotoevokeaconsumptioncontext
inalaboratorysetting(Heinetal.2010)
Evokedconsumption
contextusingpictures
(Herslethetal.2012)

nearfuture
focuson:
rapidmethods
sensory&emotional/feelings
profiles
evoked&simulated
consumptioncontexts