DRIVE

PROGRAM
SEMESTER
SUBJECT CODE & NAME
BK ID
CREDITS & MARKS
Q.No
1

ASSIGNMENT
SPRING 2016
MBA
III
OM 0010 - OPERATIONS MANAGEMENT
B1934
4 CREDITS AND 60 MARKS

Criteria
Write short notes on :
a. Origin of operations research

Marks

Total Marks

a. Origin of operations research

10

b. Levels of Strategies in an Organisation

c. Consumer Pricing Expectations Range

b. Levels of Strategies in an Organisation

c. Consumer Pricing Expectations Range
A

Explain following Models of Operations Research

a. Iconic model
b. Analogue model
c. Symbolic model
d. Descriptive model

3.

a. Iconic model

2.5

b. Analogue model

2.5

c. Symbolic model

2.5

d. Descriptive model

2.5

10

Case Study: Services Operations Management at XYZ Restaurant

XYZ restaurant has been performing satisfactorily over the last 30 years. It opened its first outlet
in the year 1980 in Pune, and since then it has grown to 1000 outlets in the mid-east Asia. In the
year 2000, XYZ restaurant enjoyed the maximum footfall in almost all the nations it was present.
By 2005, it added Italian and French food in its menu to compete with the established
international brands in this field. XYZ followed a process of service operations management,
which focuses on delivering excellent services to the customers.
After some time, XYZ faced a problem of low quality of French and Italian food that was not at

par with other restaurants. The nations of mid-east Asia did not welcome the change in the
image of XYZ from local food chain restaurant to international restaurant. The customers found
lower quality of French and Italian foods in XYZ than they used to get in other restaurants. The
offering, delivery and image of XYZ could not match the new services and customers avoided to
visit XYZ for Italian and French foods. The market of this restaurant was still favouring its local
sense of cooking food. XYZ soon reverted to the earlier service operations and policies of local
belongingness and thus recovered the lost customers.
Discussion questions:
1. What can be the reasons for the failure of XYZ restaurant in introducing French and
Italian foods?
2. What strategies could have helped XYZ restaurant while introducing new services?
A

1. What can be the reasons for the failure of XYZ restaurant in 5

10

introducing French and Italian foods? (Hint: The reasons can be

failure of making planning activities, monitoring and controlling
activities and quality assurance activities)
2. What strategies could have helped XYZ restaurant while 5
introducing new services? (Hint: Following SERVQUAL and
evaluating the performance of services)
4

Explain the following criterions that a decision maker may adopt under uncertain conditions.
a. Maximax Criterion
b. Maximin Criterion
c. Minimax Regret Criterion
d. Realism Criterion
e. Insufficient Reason Criterion

5.

a. Maximax Criterion

b. Maximin Criterion

c. Minimax Regret Criterion

d. Realism Criterion

e. Insufficient Reason Criterion

10

Solve the assignment problem shown in the following table:

10

12

19

11

10

12

14

13

11

15

11

Also determine the total assignment cost.

A

Optimal assignment

total assignment cost

10

There are four jobs, namely D, E, F, and G, which need to be sequenced on two machines,
namely machine 1 and machine 2. The processing time of the jobs D, E, F, and G on machine
1 are 2, 6, 4, and 8, respectively. However, on machine 2, the processing time of D, E, F, and
G is 3, 5, 7, and 4, respectively. Determine the job sequencing for this problem and Total flow
time for four jobs.

Optimum Sequence

10

Total flow time

*A-Answer
Note Please provide keywords, short answer, specific terms, specific examples and marks break - up
(wherever necessary)
Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.

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