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A picture is worth a

thousand checkouts

About

Fotogurus is a pla.orm for visual media services.

Private and Confidential

The Need

Problems

Solu9ons
Na9onwide
Coverage

Loca9on
Fragmented
Poor Quality &
reliability

Private and Confidential

Single Pla.orm
Image Manageme
nt
Systems
Integrated delivery

center

A single pla.orm that connects


customers and imaging services
A single pla.orm for the en9re
visual media services
Quality Ra9ngs published

Integrated delivery center to
advice, coordinate and transact

About

B2B

Photographers

Assignments
Visibility
Credibility
Standards

Private and Confidential

Turnkey
Total Back opera9ons
Quality
Metrics

B2C

Right
Photographer
Price / Availability
Reviews
Scheduling

What we do
Fotogurus encapsulates three dierent stages to get the right visual content rst 9me every 9me
High service levels of quality and detail are maintained at every stage to aVain 100% delivery at each stage
Fotogurus

Create
Shoot
Schedule
Data Capture

Private and Confidential

Curate
Quality Control
Image Edit
Image Tagging,
Geo Loca9on Tagging

Consume
Daily MIS
The Right Image
Image Library & Back-up*

* On demand service.

Fotogurus Photographers
Customers can choose photographers based on
ra9ngs and reviews of earlier customers

On Demand
Turnkey
The FotoGurus
Experience

Private and Confidential

Ra9ng based pricing encourages


Photographers to perform their best

Last minute requirement, Book Now!


Odd 9me requests (Magic minute, Early morning or late night)
More skilled, background veried, quality standards
Click to Catalogue - Large requirement within a short 9me period
Na9onwide ac9vity with complete MIS and delivery plan
Regular shoots at scheduled, pre-determined 9mes

Complete turnkey solu9on with contact and delivery center


Hassle free experience
Advice for your specic needs

How do we source Photographers / Allied ?


Photographers

Photographic Socie9es
and associa9ons.

Industry Referrals and


Photographers referrals

Fotogurus Industry
Based selec9on criteria
Sample Shoots
Empanel

Videographers

PP Ar9sts

Photographic Socie9es
and associa9ons.

Exis9ng studios and PP


Ar9sts

Industry Referrals and


Videographer referrals

Fotogurus Industry
Based selec9on criteria
Sample edits
Empanel

Fotogurus Industry
Based selec9on criteria
Sample Shoots
Empanel

IMS

Na9ve
Visits

Exis9ng studios and PP


Ar9sts
Data Entry freelancers

Exis9ng stusios and


PP Ar9sts
Assistants to
professionals

Fotogurus Industry
Based selec9on criteria
Sample Tags
IPTC edits
Empanel

90% of our Photographers are sourced through local associa9ons and groups (Aber selec9on process)
Referrals from exis9ng photographers helping us to spread the word among the community
There is a huge opportunity to exploit social media to source more photographers ( Campaigns, Campus Interviews etc.,)
Private and Confidential

How big is this opportunity in India ?

$11.8 B
B2B ( e-commerce)

$2.0 B

$7.6 B

B2B (Media)

B2C

Ver9cals :

Ver9cals :

Ver9cals :

Private and Confidential

Hospitality
Lifestyle
Electronics
Food
PP & Edit

SME
Clothing & Fashion
Realty
PP & Edit

Wedding
Events
Realty
PP & Edit

$21.4B

If not FotoGurus, then What?

Other Pla/orms
The compared pla.orms are just connec9ng Photographers to customers by passing on the
mobile numbers
Background verica9on, por.olios, ra9ngs and experience is added advantage with
FotoGurus
The customer does not know about past experience and has to rely on what service
provider says
Though the lead 9me to get a photpgrapher is very low, however, hiring right one takes
much longer
Ancillary products such as Post produc9on, Image Tagging, Data Enrichment comes only
with FotoGurus

Private and Confidential

Growth Strategy

Strategic

Hyperlocal reach to
increase quicker
turnaround of images
Increase penetra9on
with the e-commerce
ver9cal
Ownership of the complete
Visual content process

Private and Confidential

Tactical

Colleges and Ins9tutes


ac9va9on to increase
photographers
Robust oine process for
images to reach on 9me
Ra9ng based pricing, based
on the skill and want of
customers

Technical

Tracking of photographer,
service assurance and
feedback
Route Op9miza9on algorithms
Robust Workow from lead
genera9on to conversion to
feedback
Invoice and payments on the tap
of buVon

About Team
KP Krishnan is a Alumnus of IIM-A and holds a Masters in Photography from New York Institute of Photography, has an unusual
ability to identify opportunities, believes in making things happen and consistently achieves goals and objectives. Before FotoGurus,
Ajay co-founded klachak digital Private Limited & worked for 14 years in various Business development roles in India and Abroad.
His expertise spans over Business Development & Investor Relations
KP Krishnan
Ram is an Alumnus of IIM-A Before co-founding FotoGurus, Ram was VP & Country Manager with Sapient Nitro India.
There he worked with technology and creative people from diverse backgrounds and built award-winning teams around them.
He successfully led cross-geographical and cross-functional teams across virtual offices around the world to deliver
multi-year multi-million dollar engagements in verticals such as e-commerce, retail, insurance, healthcare & telecommunications.
Ram Heads the Operations for Fotogurus

Ramswaroop Gopalan

Rohit is a techie with skills in enterprise Software. With over 15 years of experience in building enterprise applications on the
Cloud and On-Premise. He is passionate about building and delivering solutions that drive business value for customers.
Rohit heads the Tech piece for fotogurus

Rohit Balu

Satish Vijayan is an engineer with an MBA from Emory University. He has worked in turnaround, restructuring & interim management.
His core skills include Financial Management, Strategic planning, budgeting and project management
Satish heads the finance and project management piece at fotogurus
Satish Vijayan

Customer Traction

Current Snapshot till 5th Feb16

6000

Customer Requests

150+

Appointments /
day

300+

Photographers

60+

Loca9ons

100+

17L+

99.2%

5.5L

Shoots everyday

Service Levels

Cumula9ve monthly growth rate of 40% in terms of revenue


100% Organic growth. No Discount given to customers.
80% of new customers are from referral program
70% of On Demand customers order twice in a month
More than 90% subscrip9on customers retain aber 3 months

Private and Confidential

Gross Revenue
@ll date

Monthly Gross
Revenue

100+
Shoots a day

Data Considered till 5th Feb16

Processes in place

Sales team acquires large


businesses
Our Website and referrals
has started giving us one
o assignments on B2B &
B2C ( Like weddings etc.,)

Client Assignments

Private and Confidential

Selec9on &
Onboarding
Photographers apply for
the job through the
dashboard
Quality assurance team
iden9es the right
photographer / allied FG
to the job.

Contact Center xes


appointments
Schedules and assigns the
appointments for the day
by city/ photographer
All work is allocated
within 5Km radius

Scheduling &
Alloca9on

Nationwide presence of photographers and allied professionals


Centralized Contact Center for both customers and photographers
Complete Online Post production and IMS ecosystem
Portable studios

QC - PP &
Delivery
Daily MIS and SMS Alerts
for clients through
dashboard
Image upload through
picture manager
PP/ Op9mize
Delivery

Thank You!

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