Professional Documents
Culture Documents
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2.
Note
The category can be narrowed down to a brand after discussion with the faculty
The parameters defined here are on the basis of initial research and are subject to change in lieu of
discussion with the faculty
brands
2. Almost one-third (32%) of all craft beer drinkers who buy at least several
times a year have bought seven or more brands in the past year. But
younger, frequent craft beer drinkers are even more brand promiscuous,
as 37% have purchased seven or more beer brands in the past year.
Note
The category can be narrowed down to a brand after discussion with the faculty
The parameters defined here are on the basis of initial research and are subject to change in lieu of
discussion with the faculty
awareness & behavior towards global beer brands in India. The factors
affecting buying behavior of beer.
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2.
Note
The category can be narrowed down to a brand after discussion with the faculty
The parameters defined here are on the basis of initial research and are subject to change in lieu of
discussion with the faculty