PORTFOLIO

PROCESS and SKILLSETS

DISCOVER

DEFINE

DESIGN

Content audits

User flows

Sketches

Competitor analysis

Information architecture

Wireframes

DELIVER
Mockups
Presentations

Personas

Usability testing

Agile methodology

Interviews

Affinity maps

Iterative design

Creative direction

Analytics

Storyboards

Task analysis

Surveys

Site maps

Prototyping

Tone of Voice

BOOSTMYCHILD.COM

BRAND, UX AND CONTENT AUDIT

Desk Research, Powerpoint, Acrobat

ABOUT BOOSTMYCHILD
Boostmychild is a new online platform that makes it easy for
Indian parents to give their children a holistic education, by
connecting them with reputable providers of dance, music,
theatre, sport and study classes.
MY ROLE
I joined the company as a co-founder in early 2016, when it
was known as Zelper. My remit is to look at branding and all
aspects of the user experience.
PROJECT TIMEFRAME
Ongoing.
TEAM
Founder/CEO, Head of Delivery, Developers, Visual
Designers, Subject Matter Experts, Copywriters.

The project began with an

audit of the existing UX
and content. I also sought
to gain an understanding

of best practices in the

sector, by reviewing
leading service provider
platforms worldwide.

BOOSTMYCHILD.COM

Why Zelper?

Create an account

Sign in

WIREFRAMES

PROPRIETARY QUESTIONNAIRE DESIGN

Omnigraffle

Sketch

98999 12345

Service Provider Zone

(IMAGE HERE)

The gateway to your childs success

Find the right expert and watch your child grow.

I am looking for _______________ in ____________

Go

How Does Zelper Work?

1

Say you need a

dance instructor

Zelper connects
you to verified
local tutors

Ask them to quote, read

their reviews, and book.
Youre done!

If you need them,

our service agents
are on hand to help
finalise the deal

Find out more

What should my
child learn?
Sporty or arty? Maths
whizz or language
genius? Take our
expert diagnostic tests
to discover your childs
natural strengths.

Dont miss these events in Aundh, Pune

(IMAGE HERE)

(IMAGE HERE)

(IMAGE HERE)

Graduation show at Bollywood

Dance Academy, April 5

Free tennis camp for under 8s,

April 9

About Zelper

For Customers

About Us

Create An Account

Create An Account

Call us: 98999 12345

FAQ

Why Zelper?

Why Zelper?

Email us: service@zelper.in

Careers

Subscribe To Our Newsletter

Update Your Profile

In The Press

FAQ

FAQ

Privacy Policy
Download our apps

For Service Providers

Connect With Us

Service agents are available from

8:00 am to 9:00 pm, 7 days a week

User flows, personas, and the sitemap had

been agreed, so it was possible to move swiftly
onto design development.

High traffic areas are designed with

commercialisation in mind. They all include
space for paid-for content.

BOOSTMYCHILD.COM

MOBILE APP FOR SERVICE PROVIDERS

DEVELOPMENT OF NEW LOOK AND FEEL

Sketch

Photoshop

OUTCOMES AND NEXT STEPS

The site is now live in Pune, India.
Over 1000 service providers have
been signed up.
Average session times are over 9
minutes, suggesting that consumers

are successfully signing up and

generating service requests.
Proof of Concept should soon be
available, and the business is seeking
funding for a national roll-out.

HAMMERD

RESEARCH AND DISCOVERY

PERSONA

ABOUT HAMMERD
Hammerd was commissioned by teddyedward, a developer
of productivity software for auction houses. The company
offers a cloud-based desktop solution, and wanted to
explore the idea of a mobile app, that could be used by
clients to manage key tasks in the event of an emergency.

Alastair
Managing director of a midsize auction house

We need a reliable back-up system thatll allow us to

keep trading on a sale day, but I just cant afford one.

MY PROCESS
Stakeholder interviews, competitor analysis, persona,
information synthesis, ideation, wireframes, prototypes and
usability testing.
PROJECT TIMEFRAME
1 week. Elective project for General Assemblys User
Experience Design Accelerated course, June 2016.
TEAM
Teddyedward Managing Director and Chief Technical Officer.
Staff and students at General Assembly.

Place product development in

the context of our target
audiences issues and goals.

STAKEHOLDER INTERVIEWS
Identify our target audience.
Understand how things work in
an unfamiliar industry.

COMPETITOR ANALYSIS
Is the solution already out there?
Validate assumptions about
features and functionality.

AFFINITY MAPPING

Establish relationships between

key tasks. Understand how
information is currently stored.

INFORMATION SYNTHESIS

HAMMERD

STORYBOARD

USER FLOW

PROBLEM STATEMENT

Alastair needs a way to ensure a sale can go ahead in the event

of a systems failure, because postponing or cancelling would
damage his business.

We observed that auction houses are

high stress environments on sale days.
A solution would need to be as familiar,
and intuitive, as paper and pen.

There is no reference to disaster

management in competitor products. A
low-cost solution could find a market, if
there proves to be an unmet need.

DESIGN EXPLORATION

HAMMERD

SITEMAP
We chose to develop two task scenarios further:
PAPER PROTOTYPE

The first was to check an existing customers contact and

payment details, then register them to the days sale.
The second created a buyer profile for a new customer,
before also registering them to the days sale.

HAMMERD

DESIGN DEVELOPMENT AND FEEDBACK

USER FEEDBACK
Successive iterations of
the task scenarios were
tested with fellow
students, while a later
version was shown to the
clients.
Key findings included:
While its tempting to cram
the available space with
content, better use of
white space makes a
screen less daunting.
Navigation needs to be
located at the top of the
screen, to remain visible
when the keyboard is in use.
Back buttons help to
correct mistakes quickly.
When a task is completed,
or a search delivers a result,
this needs to be shown on
the same page.

HAMMERD

MOCKUP
Sketch, Invision, Quicktime Player

OUTCOMES AND NEXT STEPS

The clients response to the
mockup has been very
positive. The next step is to
wireframe the other key
tasks, after which we will
test a working prototype
with auction house staff.

The results of these tests

should help to make a
business case for the app,
and clarify where additional
resources, such as visual
design and developer
time, are required.

KNILA.COM

EMPLOYEE RESEARCH AND DISCOVERY

ABOUT KNILA
Knila develops custom software applications for 1st Money
Center, a US-based financial services provider, and a growing
range of clients in India. They commissioned a small project
to help them understand the informational needs of job
candidates, employees, and customers. This will form the
basis of an upcoming website redesign.
To keep costs down, we agreed that deliverables would be
limited to top-line design and content guidance.

MY PROCESS
Stakeholder interviews (both face-to-face and by phone),
employee survey, analytics, affinity mapping, competitor
analysis, persona builds and user journey audits. Findings
were presented as a website mockup, showing information
architecture and content proposals.
PROJECT TIMEFRAME
2 weeks.

AFFINITY MAPPING

EMPLOYEE SURVEY
Survey Monkey

KNILA.COM

CUSTOMER RESEARCH AND DISCOVERY

USER JOURNEY AUDIT

Axure

PERSONA
Axure

KNILA.COM

INFORMATION ARCHITECTURE AND

CONTENT STRATEGY PROPOSAL
Adobe Experience Design

OUTCOMES AND NEXT STEPS

My proposals were accepted with
minimal changes. The next stage
will be to design wireframes and a
prototype. If required, I will also
provide visual mood boards,
detailing UI, the colour palette and
other elements of the finished site.

TESTIMONIALS

GET IN TOUCH
anoop@anoop-parikh.com
UK/whatsapp: +44 7768 336 467
India: +91 75984 47853
Skype: anoop.parikh
linkedin.com/in/anoopparikh
medium.com/@anoopparikh
anoop-parikh.com