ANIMAL ACTIVIST PRINCE LORENZO BORGHESE POISED TO SET HEARTS

AFLUTTER AT PET SET SOIRE

By Shelby Hodge 7.20.16 | 11:05 am

Who wouldn't want to crawl in bed with dreamy animal activist Prince Lorenzo Borghese? Photo by In Joy
Photography

Expect this Italian prince to step out in style for the September 9 PetSet Soire, Courtesy of Facebook/Lorenzo
Borghese

Borghese with a friendly pooch in Pisa, Italy. Courtesy of Facebook/Lorenzo Borghese

Prince Lorenzo Borghese in Rome, Italy, with one of man's many best friends. Courtesy of Facebook/Lorenzo
Borghese

The dashing gent who set hearts aflutter across the country during season nine
of The Bachelor is bringing his good looks and good heart to Houston in September
as headliner of the annual Fierce & FabulousPetSet Soire. Long an animal rights
activist, Prince Lorenzo Borghese will help gala chairs Tena Lundquist
Faust and Tama Lundquist bring attention to the non-profit's rescue and adoption
efforts.
The Italian-born, New Jersey-raised Borghese tells CultureMap that he didn't
realize the full value of pets until he got his very own dog at age 21. The black lab
puppy taught him that pets "really love you more than they love themselves. I think
they really care a lot about us. And they make us feel good."
It was that puppy, who six years later, got Borghese involved in grooming products
for pets. His pooch developed a dry skin condition that the vet blamed on too
frequent shampoos and harsh products. Borghese delved into the subject,
researched it and developed his own shampoo that inadvertently led to the
creation of the Prince Lorenzo's Royal Treatment line of high-end skin care
products for animals. And that led him to research further the status of dogs in this
country.
He was shocked and disheartened to learn that more than 2 million dogs are put
down each year in the U.S. (He points out that 100,000 dogs in Houston suffer the
same fate.)
"If just 20 percent of the people who buy dogs in pet stores would adopt a dog
instead, there would be no problem with euthanasia," he said. Borghese is a longstanding critic of pet shops that sell animals, 99 percent of which he says are puppy
mills.
An entrepreneur, a television personality and member of the
illustrious Borghesefamily of Italy, this prince has devoted much of his time to
volunteering to assist with animal rescue groups. He serves as ambassador to both
the American Humane Association and the ASPCA. He is a board member of Canine
Wounded Heroes, which donates protective vests to police and military dogs, and
has been honored with numerous awards for his animal advocacy work
He also works with an all-volunteer caravan that each month drives from New
Jersey to a rescue facility in southern Georgia to pick up dogs that have been saved
from kill shelters, have been vetted, given shots and have already been adopted.

The group saves and places 200 dogs a month. In the four and a half years since the
program began, more than 14,000 dogs from towns in southern Georgia have been
saved.
"We are saving as many animals as we can," he says.
The September 9 fundraiser at The Astorian will honor animal activist Don Sanders.
Details are available here.

Via: http://houston.culturemap.com/news/society/07-20-16-animal-activistprince-lorenzo-borghese-poised-to-set-hearts-aflutter-at-petset-soiree