A

GRAND PROJECT REPORT

ON
Developing Marketing Strategies for Jash Packaging

AT
JASH PACKAGING CO.
At Bill-Village
District: Vadodara
(Gujarat-India)

FACULTY OF MANAGEMENT STUDIES

MBA PROGRAM
Report By :
CHAUDHARY DUSHYANT S.
Roll No: 08
1

Batch: 2014-16

Preface
Internship is the integral and basic requirement of all the business study
programmes in all of the business study institutes as it is necessary and basic
requirement of the MBA degree of the Faculty of Management Studies in The
Maharaja Sayajirao University.
Because it is the practical implication of the theoretical knowledge which we have
taught in our business subjects to gain further knowledge and experience about
professional business activities. It equips us with the necessary knowledge, skills
and values of business culture which are basic requirement of the business
professional and which also helps new graduates to perform professionally as they
get first step in their practical professional life.
For this reason I was placed at Jash Packaging Co. where I have done my four
weeks internship. During my internship tenure I have gained a lot of knowledge
about operations under the supervision and guidance of my Internship Supervisor
Mr. Bhavesh Patel.

Acknowledgement
This report has been made possible through the direct and indirect co-operation of
various persons for whom I wish to express my appreciation and gratitude.
First of all I would like to thank Prof.(Dr.) Jayrajsinh Jadeja, Dean, Faculty of
Management Studies, for letting me do the project in this company. I would like to
thank all the faculty members especially Asst. Professor Smita Trivedi for her
continuous support and valuable suggestions time to time that helped me in making
this project.
I am grateful to my mentor Mr. Bhavesh Patel for his co-operation and valuable
suggestions and guidance for undertaking the project work, without which it would
not have been possible to complete the same. The deep knowledge and experience
of you in the field of QC has been very helpful to me.
Last but not the least I would like to thanks Jash Packaging Co. for giving me the
permission for data collection and simultaneously an opportunity to learn. This
really helped me in developing my skills and confidence to a great extent.

Declaration
I hereby ensure the authentication of the material and guarantee that there will not
be any misuse of the data. Data has been used only for academic purposes and will
not be used for any commercial or other purpose. Views mentioned in the report
are of my own, which are based on my observation and it may or may not be
accepted by any individual and/or any entity.

Chaudhary Dushyant
Faculty of Management Studies
The M.S. University of Baroda

Date:
Place:

CERTIFICATE
This is to certify that Mr. Chaudhary Dushyant s. a student of Faculty of
Management Studies, MSU Vadodara has completed project work on Developing
Marketing Strategies for Jash Packaging under my guidance and supervision.

Project Guide
Asst. Professor Smita Trivedi
Professor of Finance, Faculty of Management Studies,
The M.S. University of Baroda

Date:
Place:

Index
COMPANY PROFILE..07
MISSION STATEMENT...08
ENVIRONMENTAL POLICY..09
OBJECTIVES OF JASH PACKAGING CO...11
CORE VALUES..12
FUTURE OF JASH PACKAGING Co...16
ORGANIZATIONAL CHART.17
STRATEGIES AND GOAL..18
MANAGEMENT....23
INTRODUCTION TO MARKETING STRATEGIES..24
MARKETING STRATEGIES FOR PACKAGING INDUSTRY..28
RESEARCH METHODLOGY....32
FINDINGS..44
CONCLUSION..45
BIBLOGRAPHY...46

Company Profile
Name

Jash Packaging Co.

Establishment Unit

Since 1978.

Activity

Address

Major Customer

Major Supplier

We are Purchasing Material directly from

Mills of Gujarat in Shah Paper Mills ltd., Best
Paper mills Pvt. Ltd., Rubby mecons ltd., For
duplex paper :- N R-1, Gayatri Shakti Paper,
Kherani Paper, Nilkanth Pulp, Rainbow Papers
ltd.,

Transportation

We have 21 own Transportation Vehicles,

So thats We are easily & speedily supply the
material to our customers. We pass on our
customer transport cost also.

Manufacturing of all type of paper Board,

Corrugated Boxes, Roll, Printed duplex cartoon
& E-flute cartons.
At & Post : Bill,
Tal. & Dist : VADODARA
Situated in 5 k.m. far way from Vadodara City,
Gujarat, India
We are Dealing with Crompton Greaves
Ltd, Hindustan Cocacola Beavarges Ltd,
Pepsico India Holdings Pvt Ltd.,Colour
Tax Industries Ltd., Munjal Auto Ind. Ltd
Amul Dairy, Ferrero India Pvt Ltd., Vimal
Group, Miraj Products Pvt. Ltd, Balaji Pvt. Ltd.

MISSION STATEMENT
To be a market leader by providing quality products and superior service to our
customers, while learning from their feedback to set even higher standards for our
products.

To be a company that continuously enhances its superior technological competence

to provide innovative solutions to cater to customer needs.
To be a company that attracts and retains outstanding people by creating a culture
that fosters openness and innovation, promotes individual growth, and rewards
initiative and performance.

To be a company which combines its people, technology, management systems,

and market opportunities to achieve profitable growth while providing fair returns
to its shareholders.
To be a company that endeavors to set the highest standards in corporate ethics in
serving the society.

ENVIRONMENTAL POLICY
Jash Packaging co. is committed to the environment. We realize that we live in a
world where resources are finite and the eco-system has a limited capacity to
absorb the load mankind is placing on it. That is why we make every effort to
make sustainable development a reality. The numerous projects and plants
implemented in and around our site bear ample testimony to our dedication.
Some of our objectives are to increase recycling rates, improve effluent and waste
management, and reduce water loss. These and other environmental concerns are
exemplified in our environmental policy, which every employee is expected to
uphold and implement.

Environment, Health and Safety (EH&S) Policy

9

Jash Packaging Co. Limited shall:

Minimize its environmental impact, as is economically and practically possible
Save raw materials including energy and water, avoid waste
Ensure that all its present and future activities are conducted safely, without
endangering the health of its employees, its customers and the public
Develop plans and procedures and provide resources to successfully implement
this policy and for dealing effectively with any emergency
Provide environmental, health and safety training to all employees and other
relevant persons to enable them to carry out their duties safely without causing
harm to themselves, to other individuals and to environment
Ensure that all its activities comply with national environmental, health and safety
regulations
This policy shall be reviewed as and when required for betterment of the same.

OBJECTIVES OF JASH PACKAGING CO.

10

 To carry on all or any of the business of manufacturing and printing of

cartons. Jash Packaging Co. supplies containers for various commodities,
utensils and other articles, printers, photographic printers, book binders,
designers, paper and board manufacturers, printing ink manufacturers.
To carry on all or any of the business of manufacturers of and dealers in
Paper and Board of all kinds and tetrad paper for making tetrad park of any
type, straw board, plain and corrugated board, duplex board, card board, mill
board wall and ceiling paper etc.
Manufacturers, importers exporters and dealers in raw materials, articles and
things required for purposes of manufacture and printing of cartons,
packages specialized containers for various commodities and to establish ad
maintain showroom for this purpose ad of distributors and suppliers of the
said articles and contractors for supplying them.
To establish laboratories, research and development centers to perform such
research and development as the company may deem advisable or feasible.
To manufacture, purchase, import, export, store, warehouse, process, sell
and generally to deal in all materials, articles substances and things required
for packing material.
To carry on business as producers and processors of and dealers in poultry,
dairy products of all kinds and other liquid of every description and to carry
on business as manufacturers of all kinds of condensed milk, cream, butter,
cheese and other milk products.

To train personnel and workers, both in India and abroad, to obtain technical
proficiency in various specialties connected with the paper, board and
packing industries.

OUR CORE VALUES

11

 Smart Governance
Our People
Customer Satisfaction
Work Environment
Conservation
Ethical Behavior

Underlying everything we do and everything we believe in is a set of core values.

These guide us to deal with every aspect of any issue we might encounter in our
personal and professional lives. These values help us grow inside and outside,
personally and as an organization.

Smart Governance
We are committed to running our business successfully and efficiently, providing
long term benefits to our employees and shareholders, and enriching the lives of
those whom we serve by fulfilling our corporate responsibility to the best of our
ability. We expect excellence from all processes, whether they relate to policy
formation and accounting procedures or product development and customer
service.

12

Work Environment
Our policies and core values are aimed towards creating an informal yet
stimulating team-oriented work environment with a culture of sharing and open
communication. We cherish the diversity of viewpoint of every individual; we
realize this encourages innovation and develops character.

All employees have the right to a stress- and injury-free work environment. We
ensure our employee safety and health by providing various in-house facilities such
as a gym and making sure that all staff understand and uphold
our safety policy. All our employees are permitted and encouraged to afford time
and attention to personal concerns.

Our People
The success of any organization is largely dependent on the people working for it.
Each member of our team is considered equally important and provided constant
training, motivation and guidance. We possess a dedicated staff of the highest
caliber dedicated to making our business a success.

We ensure that every employee has the opportunity for maximum professional
development. To achieve this goal, we seek to provide challenging work prospects
for all employees. Each person is compensated and rewarded for his or her
performance and hard work on a strict merit basis.

13

Conservation
We expect and encourage our employees to actively participate in community
service and to take care of the environment entrusted to us as citizens sharing the
earth's resources.

Customer Satisfaction
We are customer-driven; we go the extra mile to make sure our clients'
expectations are met and exceeded on every issue. We partner with leading
companies to arm ourselves with the latest technology and provide customers with
innovative solutions in the most cost-effective manner available.

Ethical behavior
We make it clear that being a sincere, honest and decent human being takes
precedence over everything else. In the Jash Packaging Co. family, there is an allround respect for elders, tolerance for equals and affection for youngsters.
Managers are expected to lead from the front, train junior colleagues through
delegation, resolve conflicts speedily, be visible at all times and act as role models
for others.

We make sure that all our processes and methods conform to the highest ideals of
professional behavior. Our organizational structure is straight-forward and needbased; accountability is transparent, consistent and both horizontal and vertical.

14

OUR PEOPLE
Our people are our greatest asset. We seek and retain people who feel there is no
compromising on excellence, and a corporate culture in which our family can grow
and thrive. Heading our multi-talented team is our leadership of experienced senior
management. Together, we know how to combine our skills and knowledge to
deliver state-of-the-art solutions to our customers.

FUTURE OF JASH PACKAGING CO.

15

Today Jash Packaging Co. Limited is considered among the leading, fully
integrated packaging complexes in India. It will continue to keep pace with the
requirements of its customers by using modern packaging techniques and materials
to give its customers value for money.

Jash Packaging Co. believes in maintaining stringent quality control standards and
is continuing its efforts to implement successfully the current investment
programmed and also to plan for further development.

16

17

The organization structure of Jash Packaging Co. is flat and not fully centralized
although top management is responsible for all-important decision but the mutual
sharing of employees is also considered too much extend.

STRATEGIES & GOALS

It is the great desire to increase the market. For this it diversifies its business but
also try to make its research & development more effective.

CORPORATE CULTURE
Our management style can best be described as egalitarian, with everyone having
an equal opportunity for development and growth. People are recruited into the
company based purely on merit and with total disregard to considerations of
gender, race, color or creed. Merit alone is the criterion of all subsequent
professional growth. Performance evaluations are conducted on the basis of
achievement of individual objectives that are in conformance with the
departmental and overall corporate objectives of the company. Promotions are
similarly guided by merit and the suitability of an employee to the position for
which
he
or
she
is
being
considered.
Our working environment is so relaxed as to be almost casual; there is no bossing
around or subordination, no name tags on offices, and no appointments required for
calling on seniors. People are encouraged to communicate informally at all levels
and interpersonal relationships are greatly valued. Written communication is
simple and to the point, with even personal names abbreviated to initials to save
time.
Our leadership follows the principle of 'management by walking around', where
managers are expected to make daily rounds of all areas of responsibility, and have
first-hand
information
of
all
significant
happenings.

18

POLICY FORMULATION
The main objective is to maintain its position of leadership in providing quality
packaging for all purposes to Indian market. To accomplish this Top management
setup I some policies in the best interest of the organization. No doubt top
management makes the policies but it also takes into consideration the suggestion
of middle management and the first line management
The policy formulation process is neither complex nor too long. Some policies are
made for short period and some are for long period. The nature of policies depends
upon the profitability of the organization Meeting are conducted randomly by top
management in which all the shareholders and the head of each department are
invited.

FUNCTIONAL DEPARTMENTALIZATION
There is a functional departmentalization in the Jash Packaging Co. All the
departments are responsible for their operations so that there is a better utilization
of the resources and revaluation of their outputs.

VALUE CHAIN OF JASH PACKAGING CO.

Jash Packaging Co. has the value chain that they used to identify ways to create
more customers value. It consists of two types of activities.

PRIMARY ACTIVITIES
Primary activities contribute to the physical creation of the product, its sale and
transfer to the buyers and after sales service.

19

INBOUND LOGISTICS
Raw material for the production of paper and board is obtained locally through
regular purchasing from the agricultural sector and to maintain the quality the
Ingredients are mixed with imported wood pulp. About 9000 tons of wood pulp
and 1500 tons of chemicals (Sulphur and raisin) are imported annually.

OPERATIONS
Continuous flow is followed in the paper and board mill and assembly in the
packaging division as paper board is cut in appropriate sizes, printed and then
Modified to be folded. / Into the desired shape.

OUTBOUND LOGISTICS
Tie packaging division uses all the paper produced by the paper and board mill,
which re stored from time to time to accumulate in the warehouse and prevent
from stock outs. Final products are transported from the production department and
the warehouse via trucks.

MARKETING & SALES

Jash Packaging Co. provide packaging solutions to major consumer industries in
India through cost effective packaging. They do not have to extensively practice
aggressive marketing or sales, as their position is strong being the only one capable
of providing high quality paper and board.
In 1981, Jash Packaging Co. modified a paper machine to produce tissue paper as
a response to the growing awareness and demand for hygienic disposable tissues.
The Rose Petal brand name was launched with facial tissues, later expanded to
include toilet paper, kitchen roll, table napkins, party pack and pocket pack. The
idea of convenient and economical disposable items was extended to paper cups
and
20

paper plates.
In 1990, Jash Packaging Co. installed a tissue paper manufacturing machine to
improve quality and meet increased demands.

SERVICES
There does not exist any dealer network and they do not operate in the consumer
market for the production of paper and board except of providing tissue papers and
toilet paper and sanitary napkins.

TECHNOLOGICAL DEVELOPMENT

21

Jash Packaging Co. pledges to provide the market with the best quality products at
competitive prices through a system of customer driven, service oriented and
dynamic Management team. To meet this obligation, the company continuously
updates of employee skills by training, acquisition of new technology, and regular
reevaluation of its quality control and assurance systems.

Improvement and new development are part of Jash Packaging Co. corporate
objectives to sustain continuous and consistent progress in quality systems.
Continuous exploration of the use of new fibers, films, chemicals, adhesives,
coatings and resins is undertaken. Well-equipped labs and pilot machines test the
raw materials and chemicals so that better quality can be provided. More over the
company uses "computer integrated manufacturing'' for production and
manufacturing process.

MANAGEMENT

22

The relationship of management with the staff, especially with the workers,
remained cordial and the directors are pleased to record their appreciation for the
hard work and dedication shown by them.

CUSTOMERS
Jash Packaging Co. believe in customer satisfaction, which is the only way to
progress in the new millennium, continuous investment in technology, system,
people, and services will help them to meet the changing market place and to serve
the needs of the customers in a better way.

WASTE MANAGEMENT
The waste management at the Jash Packaging Co. is done through:
Sedimentation and sludge handling process.
Chemical recovery plant.

23

Introduction to marketing strategies

24

Marketing strategy has the fundamental goal of increasing sales and achieving
a sustainable competitive advantage.
Marketing strategy includes all basic, short-term, and long-term activities in the
field of marketing that deal with the analysis of the strategic initial situation of a
company and the formulation, evaluation and selection of marketoriented strategies and therefore contribute to the goals of the company and its
marketing objectives.
A marketing strategy will help you focus. It will identify the different ways you
can talk to your customers, and concentrate on the ones that will create most sales.
It tells you what to say, how to say it and who to say it to in order to make more
sales. Because timing is critical, it will tell you when to say it too.

Developing marketing strategy

Ideally, strategies are both dynamic and interactive, partially planned and partially
unplanned, to enable a firm to react to unforeseen developments while trying to
keep focused on a specific pathway; generally, a longer time frame is preferred.
There are simulations such as customer lifetime value models which can help
marketers conduct "what-if" analyses to forecast what might happen based on
possible actions, and gauge how specific actions might affect such variables as the
revenue-per-customer and the churn rate.
Strategies often specify how to adjust the marketing mix; firms can use tools such
as Marketing Mix Modeling to help them decide how to allocate scarce resources
for different media, as well as how to allocate funds across a portfolio of brands. In
addition, firms can conduct analyses of performance, customer
analysis, competitor analysis, and target market analysis.

25

Packaging Industry
Whether youre getting ready to create packaging for a product youre selling or
youre considering changing the packaging of an existing product, you may be
wondering if the appearance of a products package is important.
Many product providers may think that the product and its performance is more
important than what the packaging looks like, but the product packaging can play a
role in the success or failure of the sales of the product.

Function
The purpose of product packaging is to protect the product from damage. Product
packaging not only protects the product during transit from the manufacturer to the
retailer, but it also prevents damage while the product sits on retail shelves.
Most products have some form of packaging. For example, soups must have a
container and package while apples may have packaging for transport but not to
sell the product from the produce department of the local grocery store.

Attraction
How a product is packaged may be what attracts the consumer to take a look on the
product as is sits on store shelves. For this reason, many companies conduct
extensive research on color schemes, designs and types of product packaging that
is the most appealing to its intended consumer.

Promotion
Packaging also plays an important role for portraying information about the
product. Outside packaging may contain directions on how to use the product or
make the product.

Facilitates Purchase Decision

Packaging may also contain ingredients and nutritional information about the
product. This information can help to sell the product because it allows potential
customers to obtain the necessary information they need to make a purchase
decision.
26

Information contained on a package may propel the reader to buy the product
without ever having to speak to a store clerk.

Differentiation

Packaging can also differentiate one brand of product from another brand. Because
the product packaging can contain company names, logos and the color scheme of
the company, it helps consumers to identify the product as it sits among the
competitions products on store shelves.
For example, as a shopper walks through the coffee aisle of the local grocery store,
the bright orange, pink and white packaging of the Dunkin Donuts coffee brand
may be easily recognizable for the consumer to grab on his way by the coffee shelf.
The shopper may identify with the company brand, which propels them to buy the
product. If the product packaging changes, it may alter the brand perception of the
company, which doesnt mean that the consumer would not still purchase the
product, but it may delay the purchase until the person is able to identify the
product according to its new packaging.

27

Marketing strategies for packaging Industry

Make your product stand out
First of all, we have to recognise that our products are competing for a few
short seconds of attention. In any one supermarket there are around 40,000
different products on display and the average shopper spends no more than an
hour in store during their weekly shop.
So you'd need to register more than 10 products per second if you were to see
every product! The first and most important rule, therefore, is to get your
product noticed - it must stand out rather than blend in.

Break with convention

Next time you go shopping, take a look at the humble OXO pack and see how
something so small fights above its weight. Similarly, think about breaking the
rules of a category. Innocent is perhaps an often and overused example but still
a great one. When it launched into the highly colourful category of soft drinks,
it went with a very white pack as opposed to the category norm of using
pictures of fruit with similarly vibrant fruity graphics. Finally, shape is the first
28

thing the human eye recognises, so unique packaging shapes are a great way to
help your product stand out - think Perrier and Toilet Duck.

Products with purpose

We are seeing a consumer backlash against big corporate fat cats and a growing
desire to support real brands with real beliefs and values. What this means is
that brands big and small need to have a clear purpose beyond price and
demonstrate that they are good corporate citizens. Take the bottled water
market, for example, which has recently come under fire from government
ministers for being environmentally and socially unethical. Bottled water is
shipped around the world, adding to the issue of climate change, when most of
us could make do with tap water, especially when so many people in countries
such as Africa go without. Cue Thirsty Planet, a new water brand that provides
free drinking water for an African child for life, when you purchase just one
multi-pack of the water.

Add personality
Building on the idea of leveraging a brand's authenticity, the next step is to
bring packs to life with a strong personality (what we call 'authentic attitude').
In short, think about language and imagery that helps to tell an engaging story
rather than just being matter of fact. Filthy is a new brand of highly indulgent
chilled chocolate desserts and its name gives consumers permission to be
unashamedly naughty.

29

Feel-good factor
We live in a frightening world, a world of anxiety fuelled by the media's
exposure of terrorism, food scares, global warming, child abuse and abduction.
An antidote for this is to make people smile and/or remind us of the time when
life appeared to be safer. Anything you can do to make your designs resonate
with today's anxious consumer will give you an advantage. Competitors may
well copy your product specification, but it's much more difficult to copy how
your brand makes a customer feel. So packs that bring a smile to faces, like our
own new tea brand Make Mine a Builders, complete with builder's cleavage on
the 'bottom' of the pack, are the order of the day.

Keep it simple
With so much to say about health, nutrition, cooking or usage instructions on
your products and yet a desire to cut back on the amount of packaging, the key
is to keep things simple. Going back to the principle of 'standout', make sure
you don't compromise legibility by overcomplicating packs with too many
messages. In a one-second world, less is definitely more.

Tiered branding
The own-brand strategy we developed with Coles supermarket in Australia
designed to ensure that their stores provide customers with products that meet
their everyday needs in every way. The new own brand hierarchy involves three
distinct tiers: cheapest on display, mid tier and premium tier. The mid-tier
proposition, "You'll love Coles...", is based on the principle that consumers will
love Coles products because they make their lives easier. Coles will help them
eat better, save money, save time and reduce waste. An important element of the
new offer is the use of a product advocate - real customers and colleagues who
30

appear on the packs to highlight the key benefits of the product and give
reasons to buy.

The cost of transport

Retailers and consumers are ever more obsessed with the green agenda. There's
nothing new about recycling, but there are a number of new dimensions to
green packaging that relate to transport. In simple terms, the challenge is to
'ship less air'. In other words, you need to make sure your packaging is as
minimal as possible because the more products you can get on a pallet, the less
trucks will need to be on the road. As well as saving on CO2 emissions, these
measures also save on transport costs.

Speed to shelf
If there are 40,000 different packs in a store then every second counts in the
delivery and stocking process. Just think how many man-hours per day you
would save by making your outer shipping case also your 'display on shelf'
case. If you can save a retailer just 10 seconds per pack in its time to decant
from warehouse to shelf, you will also certainly gain grace and favour too.

31

Protect yourself
If you have a good product at a good price, the competition will try to mimic
your success, so make sure you register and patent everything you possibly can.
And if you've followed the strategies on these pages, you will almost certainly
have protectable equity in your packaging. Good luck and may your horse drink
copiously!

32

Research Methodology
Objective of Study:
To understand the marketing strategy adopted by Jash Packaging.
To develop a new marketing strategy for the company to compete in the
Packaging Industry market.
To get the feedback from Clients regarding new marketing strategies
followed by the company.
To make the company aware about the new marketing strategies they
could develop to attract more and more Clients and the flaws in their
production and technological field.

Type of Research:
Descriptive research

33

Sources of data:
Survey through structured questionnaire of clients who are directly or in
directly dealing with Jash Packaging.
An unstructured interview was also done with the respective heads of
Vadodara department of Jash Packaging.
Secondary data was collected from websites of packaging industry and
the brochures, data given to me by Jash Packaging.

34

Sampling Plan
Sampling Frame:
Target population under study were the clients associated with the
company in Vadodara and Pune.
There were respective head of the company in Vadodara that were also
taken into consideration.

Sample Size:
Here total 30 sampling unit were taken as samples. Out of 30, 10 were
the business clients and the remaining 20 were the members of
management team of the company at Vadodara.

Sampling:
The sampling used here is convenience sampling.
The respondents were added to the research as per my convenience at
respectively Vadodara and Pune.

Data Collection Procedure:

The data was collected through one and one interview with the
respondents and their responses were recorded in the questionnaire.

35

1) From how many years you are associated with Jash

Packaging?
Association

0-5 years
6-10 years
11-15 years
15 and more

Interpretation:
a) Coke,Pepsi and amul are associated with the company for more than 15
years.
b) Cromptom, miraj, Ferreror rochere and Cargill are with the company for 1115 years.
c) Flipcart and balaji are with the company for 6-10 years.
d) Colourtex is the company that has recently joint with Jash packaging.

36

2) Does the packaging of a product influence your

dealing?

Yes
No

Interpretation:
Proper packaging of product influenced the dealing in the
industry.

3) Do you feel Jash Packaging is managing to develop

their market through their traditional strategies?
37

Yes
No

Interpretation:
a) Maximum respondents felt that Jash Packaging is not able to get
the desired results with the traditional method of doing
marketing.

38

4) Do you feel there should be a change in marketing

strategies?

Yes
No

Interpretation:
a) Maximum respondents were in favour of change in
marketing strategies.

39

5)If yes(why)?
16
14
12
10
8
6
4
2
0

a) More marketing presence

b) Generating Higher client base
c) For Goodwill purpose
d) Higher Revenue
Interpretation:
a) More marketing presence and Developing a Goodwill was the
prime reasons for respondents opting to change in marketing
strategy.

40

6) Rate your opinions regading the following marketing

strategies?
Options

Online, Mobile application, social media

13

Media advertising(localtv & newspapers)

12

11

Trade shows(e.g seminars)

41

35
30
25
5

20

4
3

15

2
1

10
5
0
Online, Mobile application, social media

Trade shows(e.g seminars)

Interpretation:
a) Maximum respondents wished for advertising and marketing
through television, online and mobile apps for more viable
marketing.

42

7) On scale of 1 to 5 how much would you give to Jash

Packaging in marketing?

16
14
12
10
8
6
4
2
0
1

Interpretation:
a) Maximum respondants were unhappy with the marketing of Jash
Packaging.

43

8) The USP of Jash Packaging after new marketing strategy

would be ?
16
14
12
10
8
6
4
2
0

a) collaborating technology with the organization

b) Reaching to newer clients under the goodwill of existing
clients
c) having a frequent presence in media

Interpretation:
Mixed reviews were noticed from the respondents regarding this question and
available options.

44

Findings:
The marketing strategies is followed by Jash Packaging is very
traditional.
Heaving a strong client base like Amul, Coke and Pepsi their marketing
presence was very low.
Most of the clients and managements team were in favour of new
marketing strategies.
Online marketing and developing mobile apps was the most suggested
marketing options given by respondents.
Client companies were brand cautious regarding their company logo on
packaging.

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Conclusion
Packaging is a basic necessity of everyday life. Further than just our
eating needs. In fact, the thought of packaging food was probably a
preposterous one back when someone even suggested it in the first
place. But now, what a change! The thought of getting food devoid of
packaging is almost absurd.
With my research and study of the packaging market in Vadodara, I
found that Jash Packaging has a very strong client base. It has got all the
departments and resources that a company needs to function and
perform in a ever growing market.
The company is still following a traditional manner of doing their
marketing operations. Companies such as Coke, Pepsi and Flip kart are
relying on Jash packaging for their product packaging.
Jash Packaging does not follow any specific marketing strategy. This is
one of the chief findings in my report and has been added a suggestion
to overcome this because with a better strategy, the business can be more
focused and productive and hence will generate more revenue.
Also, Jash Packaging are going forward to install new technologies and
equipments imported from China, Germany, etc in their procedure to
enhance their working procedure,

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BIBLIOGRAPHY

www.jashpackaging.com
http://axerosolutions.com/blogs/timeisenhauer/pulse/206/49-employeeengagement-ideas-the-ultimate-cheat-sheet-your-team-will-love
http://www.thesimpledollar.com/fourteen-techniques-for-improving-yourwork-life-balance/
http://pestleanalysis.com/internal-factors-affect-business-organization/

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