Professional Documents
Culture Documents
History
1978
1981
Production was growing rapidly and plans were underway for a larger
commercial bakery.
1983
1987
1991
1993
1994
1996
1997
1999
2001
2002
Present
Mission
Our mission is to serve consumers with the best quality assortment of
great-tasting bakery and related food and beverage products, with world-class
manufacturing facilities and an efficient nationwide distribution network, thereby
providing a fair return on shareholder investments.
Vision
Our vision is to become the premier company in the baking industry and
the related food and beverage industry, known and emulated for our best quality
products that delight the consumer. It is the pride of every employee, investor,
trade partner and stakeholder.
Objectives
Gardenia has several objectives
Internal Aspect
Operation
Production Aspect
Started at production level of 2,000 loaves per day in 1998, Gardenia has
since enjoyed an unprecedented growth in both sales and market share. The
continued patronage of the market and weak competition has allowed it to
expand its production to at present of 6,000 loaves per day and product line to
more than 30 products.
Gardenias main value proposition is its product quality and superior taste,
tapping the need of market on ensuring freshness, reliability and availability,
allowing the company to peg its products slightly higher than the other players.
Marketing Aspect
Every consumer has different needs and wants, so Gardenia supplies
many variety of bread in order to meet the demand of the consumer in order to
satisfy them. Demand is a principle that the consumer willing to pay for the price
and also desire to buy the goods and services.
Consumers are very delicate when it comes to the food purchasing. Especially in
the Philippines, they want their breads to be fresh in the oven. Knowing this,
Gardenia Bakeries Philippines Inc. thought of how to ensure their market in the
country whenever purchasing their product.
External Aspect
Political/Legal Factors
Economic
Key economic indicators include interest rates, gross domestic, retail price
index, unemployment rates and exchange rates. Philippines provide a growing
market for premium food product. Economy growth, and especially employment
in services sector jobs, is driving demand for more convenient and prepared
foods. Gardenia believes that the Gardenias success is brought regarding by the
dedication and commitment of each member of the Gardenia family. These
dedications are leading Gardenia to be the no1 in bread industry. During global
economic crisis, the industry had a flat growth but Gardenia continue to grow by
two to four percent. Gardenia should continue encouraging and providing more
opportunities for employment while making Gardenia bread more widely
available conveniently to customer.
Due to changes in economic factors such as increase in interest rates
could affect demand of customer for Gardenia products and this could be an
opportunity for the substitute products which might have negative impact on
Gardenias operation and profit.
Socio-Cultural Factors
Rapid growth of population in the Philippines is an indication of growth of
potential customers of Gardenia which could increase the demand for its
products.
Socio-cultural forces will affect the values, beliefs, and lifestyles of a
society. Over the past few years, rising levels of obesity, heart disease, and
diabetes in the Philippines have rapidly increased consumer interest in healthy
and nutritionally food and government interest in promoting healthier eating and
lifestyles. Breakfast is important for people for having healthier. According to the
Philippine Association of Flour Millers Inc. (PAMFIL) said that 85 percent of
Filipinos prefer to eat bread instead of rice for their breakfast. Consumers are
willing to pay anything that will make healthy and fit.
Technological
Developments in technology lead to new products and services and
improve how they are produced and delivered to the end user. As the top-bread
maker and leader of bread manufacturing industry, Gardenia using state-of-theart-bread manufacturing plant is capable making 6000 loaves of bread per hour
or nearly 150000 loaves per day. It is the equipment whereby almost untouched
by human hands. Therefore, it ensures providing safe and best quality of bread
product. New baking tools and equipments will help enhance/speed up
Gardenias production.
The development of internet is an opportunity for Gardenia to promote its
products online and enhance its brand image. Gardenia could enhance its
website and maximize the use of social media to offer online services and reach
new potential market. This will help Gardenia increase its market share and
influence customer purchasing decisions.
Land/Building
Customers
Aside from the target markets, Gardenia also provide breads for the people
near the company through its Baker Station offering their products at its factory
price. They treat walk-in customers as important as those who buys their product
in stores nationwide.
Competitors
As the leading bread factory in the country, Gardenia locate their factory
inside the LIIP where it is the only business there in its type. This serves as an
edge for the company because they can keep confidential matters that adds to
the success of the comnpany.
19,500,000x100%
30,000,000
= .65 or 65%
Plant Layout
Production Process
wherein it automatically covers with the lid and transfer to the final oven. Before
entering to the oven the pan aligns in rows is mechanically push into the final
oven. They use special Programmable LPG in baking to ensure that no air
pollutants escape to the environment. By using programmable LPG the heat will
produce consistent baking result. After this delidding takes place the lid are
mechanically remove then depanning occurs wherein the air burst on the edge of
bread pan.
The twin spiral cooling tower lowers the temperature of newly baked
loaves. Here thousands of loaves are cooled on moving conveyor at any given
time. Before packaging the bread mechanically slice by bread slicer and bag by
the automatic bagger then travels through the metal detector system to ensure
that there is no metal contaminant. The high-speed automated bagging system
closes the bread bags and seals in the brands freshness with the G-Lock. The G
lock is a small yet strong clip that can be reused to close the pack and keep the
breads freshness and quality.
Lean production is an approach to management that focuses on cutting out
waste, while ensuring quality. This aims to cut cost by making the business more
efficient and responsive to market needs. This approach sets out to cut all
activities that do not add value to the production process, such as holding of
stock, repairing faulty product and unnecessary movement of people and product
around the plant,
Plant Location
Vicinity Map
Total Quality Management
Inventory Management
Operations Scheduling
References:
https://www.scribd.com/doc/101311816/Manmark-Final-Paper
https://www.scribd.com/doc/96893602/DMG-2063-Operation-ManagementAssignment-Gardenia-Report
https://www.scribd.com/doc/106065521/Gardenia-Bakeries-Philippines-Inc