ACCA

Global Webinar
Effective networking and how to use social media and networking
to get a job?
Hi Ma1 here. The
webinar presentaBon
will start at 1.00pm.
There will be some
pre-amble and sound
checks unBl then.

With Ma1 Craven, Founder of
www.cvandinterviewadvisors.co.uk
The CV & Interview Advisors
www.cvandinterviewadvisors.co.uk

Who are we?

Ma1: Entrepreneur, Senior Manager, Former Headhunter, InternaBonal
Speaker, Resident Expert and Consultant to leading Recruitment Businesses
CVIA: UKs highest quality provider of Personal Branding, CV WriBng, LinkedIn
and Interview Coaching services

InternaBonal team of Senior Managers, Recruitment Experts and Authors
Work with many leading orgs such as ACCA, CIPFA, IPSE, CIPR, BCS.

Its not weak candidates that have a pro wri1en CV or LinkedIn prole; weve
wri1en CVs for Premier League Football Chairman, some of the UKs top execs,

100s of Contractors and many new Graduates (including 1000s of Finance pros)

www.cvandinterviewadvisors.co.uk

Social Media

Its your professional footprint

Public or private?
Some companies ask for access to your account
Facebook, Twitter and LinkedIn which to use?
Key considerations when posting comments
Is blogging worth it? Thought leadership
LinkedIn Professional Networking Site.

Negative comments on social media can damage your online

reputation be careful what you post!

www.cvandinterviewadvisors.co.uk

LinkedIn - What is it?

History and purpose - business card folder

Professional networking site
400+ million members worldwide
The biggest candidate database in the world

Job seekers - seek out companies, hiring managers and jobs

Professionals - research contacts (business behaviour)
Recruiters / Hiring Managers - source candidates
Entrepreneurs - showcase and grow their business
Sales people - find and contact potential clients.
Its not like filling in a form or a Facebook profile. Think of it more
like a website where the content is the most important factor.

www.cvandinterviewadvisors.co.uk

Finding a job through LinkedIn

Search for jobs and apply - who in your network works there?
Search for target companies - who in your network works there?
Search for decision makers and add them to your network
Use your network to find other contacts - get introduced
Participate in discussions to build profile
Find groups where Hiring Managers hang out
Most importantly LI is where recruiters find people.

More people found a position through LinkedIn than

Monster.com last year and that trend is set to continue.

www.cvandinterviewadvisors.co.uk

LinkedIn Key Sections

Headline value proposition
Summary what do you offer?
Positions summarise role, no bullets but some achievements
Projects showcase biggest projects / career highlights
Write Projects in STAR
More detail to follow.

LinkedIn is one huge candidate database where recruiters and

hiring managers find candidates. Its as crucial as a good CV!

www.cvandinterviewadvisors.co.uk

CV Summary Recap

Needed on CV & LinkedIn (and verbally in Interviews)

What are you? The Cheap Red Shoes Theory!
What is your value proposiBon / number one selling point?
What are your key strengths / skills?
Explain how skill was gained / evidence them
More experienced people adopt features & benets style
Align with the hot skills & dont use clichs.

A 2015 Graduate with a 2:1 Degree in Accountancy & Finance and 12 months work
experience within a leading regional accountancy firm. Key strengths include: extensive
experience of bookkeeping to trial balance and hands-on exposure to preparing financial
accounts to statutory level; strong commercial acumen having managed a small internet
business as part of university Young Enterprise Scheme (achieved 500 p/m profit); first class
communication and presentation skills having presented at large conferences to over 500
people; and strong client facing skills - demonstrated through a track record of achievement in
several retail sales roles, which were performed in order to self-fund Degree.

www.cvandinterviewadvisors.co.uk

CV Summary Example
A more experienced persons Summary

An ACCA qualied Assistant Accountant with the ability to produce both management accounts
(budgets and forecasts) and nancial accounts (P&L and balance sheet), embedding strong nancial
processes and controls across businesses to protect cashow and prot. Key strengths include:
transforming and developing nancial management capability to improve accuracy & transparency of
key nancial data; delivering nancial system enhancements that drive improved reporBng
capability, typically improving business decision-making for senior management; re-engineering
nancial processes and automaBng manual tasks to improve operaBonal eciency; and explaining
nancial results to non nancial managers to ensure strong nancial awareness across all business
areas.

www.cvandinterviewadvisors.co.uk

The LinkedIn Summary

Its an Elevator Pitch

What are you?
What is your value proposition?
What needs do your employers have that you satisfy?
Give a couple of meaty examples
Philosophy and ethos - inject some personality into your profile
Current Role wording - Im a Contractor
Key skills (used to be Specialities).

The search and look-up capabilities of LinkedIn give it its power

so get searching, find companies / people and network!

www.cvandinterviewadvisors.co.uk

Getting found

SEO your profile with keywords

Write recommendations they link back to you
Endorse people if you want to remind them that you exist (Hirers?)
Groups - you can contact / be contacted by group members direct
Participate in group discussions and build your authority
Ask for recommendations (3 x more likely..)
These work for all types of LinkedIn objectives.

85% of hiring managers will check you out on LinkedIn if you are
strong enough to make the shortlist with your CV.

www.cvandinterviewadvisors.co.uk

Case Studies / Projects

Career Highlights on CV / Projects on LinkedIn
Important: WriBng Ability?
STAR (SituaBon, Task, AcBons, Result).

ERAC acquired an unprotable compeBtor in the South of England that required

transformaBon. Appointed OperaBons Manager to re-brand the business, embed the
ERAC business model and drive protability. Performed top-to-bo1om review of
business; exited underperforming sta; recruited new team; trained new and exisBng
sta; oversaw oce refurbishment; introduced radical changes to commercial model
(7 day p/w operaBon); and led business development acBvity. Succeeded in re-
branding the business and achieving 10k per month protability within 6 months.

Some people invest in excess of 1000 into their CV and other personal
branding collateral. We have packages that cost 999 + Vat and many
people buy them. These people are your compeBBon for Finance roles.

www.cvandinterviewadvisors.co.uk

Evidence that LinkedIn works

Last summer you re-wrote my CV and LinkedIn profile as I embarked
on my interim career. I wanted to let you know that as a result I've been
very very busy - Ive worked solidly from 1st October, tripling my
earnings. From my LinkedIn profile, I was approached by an old
colleague and as a result I've been offered a three year contract as an
Exec Director in Qatar in the Middle East. I just wanted to update you
and thank you for your hard work and advice. I don't think my career
would be where it is now without your input.

Having your CV and LinkedIn profile professionally written costs less

than one days income for most experienced Accountants. Wouldnt
you invest one days pay to achieve the above?

www.cvandinterviewadvisors.co.uk

Our LinkedIn / CV Service

Write peoples LinkedIn profiles and CVs from scratch

Clients are usually savvy professionals (Graduates to C-Level)
Based on one to two hour fact-finding session
Clarify your career objectives
Define your value proposition and personal brand (brand you!)
Discuss value-added skills and achievements
Write your Summary and Projects
Turn off broadcasts for privacy
Identical to CV Service from last weeks webinar.
LinkedIn is just the start of a relationship - use it as a tool for
connecting with people and then take the relationship offline.

www.cvandinterviewadvisors.co.uk

Networking
Celestine Prophecy
Find Connectors (Heather)
Networking Currency
Its not what you know; its who you know.

LinkedIn isnt like filling in a form or a Facebook profile. Think of it

more like a website where the content is the most important factor.

www.cvandinterviewadvisors.co.uk

Channels for job seeking

Apply for jobs on agency and job board websites

Source recruitment agencies and job boards
Job board CV databases so recruiters can find you
Referrals from friends, colleagues and your network (use them)
Spec cover letter to target organisations
Local job centre
Look at target orgs careers section - direct app better than agency
Follow up with a sales call, mailshot or email
LinkedIn connection requests to decision makers
Send in-mails to decision makers in your network
LinkedIn update "looking for new role (consider confidentiality)
Contractors - contact old clients through LinkedIn
Join groups on LinkedIn and join in discussions
Start conversations in LinkedIn then arrange offline meeting
Freemycv.com - get your CV to multiple job boards
Freelancers - offer money back guarantee
Offer to work for free for a short period
Freelancers PPH, Elance & ODesk
Freelancers / Contractors - Website (SEO, PPC, YouTube, Facebook ads)
Contractors - Hired-by-Me Platform (the power of feedback)
Webrecruit / TalentSpa - Fixed Price Recruitment

www.cvandinterviewadvisors.co.uk

RecommendaBons
History / LinkedIn
LinkedIn StaBsBc (3 x more likely)
What is good / what is bad.


A professionally wri1en CV and LinkedIn prole costs 398 + Vat and is
about 1.5 days work. If you think that is expensive; think about how
much plumbers, electricians and gardeners charge for a days work!
Ma1 just been quoted 475 by a builder for 5 hours work?

www.cvandinterviewadvisors.co.uk

What can we do for you?

Experienced Professionals - Pro Level CV WriBng Service, LinkedIn Prole and
Cover Le1er for 299 + Vat (154 discount)
New Graduates with less than 2 yrs work experience - Pro Level CV WriBng
Service, LinkedIn Prole and Cover Le1er for 249 + Vat (95 discount)
Just LinkedIn for 199 + Vat (60 discount)

Offers expire April 30th

1-2-1 Interview Coaching & Mock Interview with detailed verbal feed
-back for 149 + Vat (60 discount)

To order: www.cvandinterviewadvisors.co.uk/ACCA0416

Or 01274 408 222 / info@cvandinterviewadvisors.co.uk

We will then contact you to progress your order

www.cvandinterviewadvisors.co.uk