Beat The Cmpettn, Knw Mre Abut SGet

Helpful Tips About Lead Generation That Are

Simple To Understand
Attemptng to gan new busness leads wthout the proper technques and
strateges s lke tryng to move a steel block that weghs a ton. t's not gong
to happen. Thnk about your busness nche, and consder what ths artcle
has to say about generatng leads so that you can go about thngs the rght
way.

1. Use socal meda as a lead generaton tool. n socal meda, you need
to not only buld a presence, you also need to buld a communty. t's
an opportunty to buld trust whch wll lead to more and more leads
comng your way. Don't just look at the obvous socal meda
channels. Consder them all.

2. Look nto pay per clck campagns to generate leads. The frst place
most people go to seek busness opportunty s Google. f you aren't
on page 1 organcally for the typcal search terms they use, then you
need to pay to be there. You only are charged f people clck the ads,
so t's an excellent way to smply buld brand awareness as well.

3. Be mndful of opt-out ssues and prvacy concerns. Quckly remove

those who do not want to receve your materals. t's a waste to send
thngs those to people that aren't buyng, but also those that want
some prvacy.

4. Set tme every week to follow up wth potental leads. t usually takes
more than one touch pont to turn a potental qualfed lead nto a

real hot lead. SO after you've made frst contact, set tme a week or
two later to touch base agan. t's about frequency here to make ths
person nto a customer.

5. Analyze the numbers surroundng your lead generaton. Are you

fndng t takes lots of hours to dscover potental leads? Are these
leads qualfed or rather weak? Measure the tme you have n versus
the converson rate. Ths wll help you decpher whch tactcs gve you
the best return on your nvestment.

6. Can you teach locals about what you do? For example, f you are part
of a mult-level marketng campagn, you could run a free class
teachng people how to sell the product or even lettng them know
about how they can do the same thng you are dong n buldng your
downlne.

7. Consder teachng a class on the sklls you have. For example, f you
are an excellent marketer, teach a basc marketng class. You can let
students know about whatever t s you're dong and you can look for
those students you thnk would make the best leads and then target
them drectly.

8. Look for onlne marketplaces that cater to your nche. For example,
real estate agents can use realtor.com to fnd leads. You can even post
classfed ads to stes lke Cragslst or Kjj. Check out forums as well
as you never know who else mght be readng there, but don't spam!

9. Don't be afrad to pck up the phone. A lot of people get scared of

makng a call to generate a lead. They thnk t's akn to annoyng
telemarketng. But f you've got a soluton to a problem a company s

havng, you'll defntely get phone tme wth someone. Even f t's not
a long call, ptch t and get a meetng to contnue the conversaton.

10.
f you have not been tappng nto the power of socal meda
enough, then t's tme to expand your efforts. There are cost effcent
socal meda campagns you can run on the most popular stes, and
ways to really make content go vral. All of your customer base s
there to help you share what you can do for your new customers.

11. Create a local recprocal referral database for yourself and other local
busnesses. You can set t up on Google Documents and ask people
you know to jon t. f you know someone who needs dental work you
can refer them to a dentst on the lst and, f he knows someone who
needs you he'll, do the same.

12.Take a class whch would better your sklls and talk to the other
students. They mght just be honng ther sklls because they aren't
very good at what you're good at, and maybe they can use what you're
sellng to make up for the fact they can't do t on ther own.

13.Make sure you understand what you hope to gan from your lead
generaton efforts. f you have goals n your busness, you should have
smlar goals when t comes to buldng t. Know how you plan to
gather leads, how many you need for each push and how to best use
them.

14.Consder who mght have an nsder's vew on who would be

nterested n what you're sellng. For example, real estate agents
could get tps from local HR professonals on people movng to the

area to start a new job. Who would know of people who would need
what you are sellng?

15. You wll never have enough leads f your are not takng advantage of
socal meda. ncludng Pnterest and Facebook ads wll ncrease the
effectveness of your efforts. Make certan you use varous campagns,
keepng an eye on what works and what fals.

16.Make sure any emal database that you buy s targeted to your
nterests. You may need to target a partcular nche. Databases are a
waste of money f none of the leads are pre-qualfed. You may fnd
yourself wth leads that won't buy from you, and that s no good.

17. Create landng pages for each type of marketng campagn you engage
n. For example, have a page just for those you target wth drect mal
- are they local? Then menton that on the page. Your emal
newsletter won't be gong to local people, but they wll be tech savvy,
so focus on that.

You need new leads for your busness, and ths artcle has focused on
provdng you wth helpful advce concernng the matter. Now t's up to you
to make t happen. Devsng a sold plan s what you need to do now so that
you're not fndng yourself n ths poston anymore n the future.