Professional Documents
Culture Documents
INTRODUCTION
WHY USE FACEBOOK IN THE FIRST PLACE?
JOHN SUMSER
Principal Consultant
HRxAnalysts
2
Neilsen: Sept, 2011 http://cn.nielsen.
com/documents/Nielsen-Social-MediaReport_FINAL_090911.pdf
3
ibid
The essence of great recruiting is to fish where the fish are. As times change, the
recruiting waters get overfished. This is what makes the profession so highly
flexible. Over the course of a decade, the success of one technique creates the
demand for the next.
More than any other corporate function, recruiting involves adaptation to rapidly
changing markets. Companies that shift their methods with the times thrive.
Companies that dont, wither.
In 2012, that means learning how to use social media as a part of your recruiting
effort. In a few short years, the center of the Internet moved from static sites to the
more vibrant and interactive universe of online networks. Job Boards give way to
social media as users migrate to the new world.
Here are a few stats that put the story in perspective:
23% of all hours spent online are spent on a social media site1
80% of all Internet users are members of at least one social network2
66% of all Americans use a social network3
25% of all American internet traffic is on Facebook alone4
With nearly 1 billion registered users, Facebook is the largest single social network
by far.5 Its where the fish are. Having a recruiting program that does not address
the Facebook marketplace is like having fishing gear without ever going fishing.
There is no other single marketplace in the world that gives you the ability to
directly reach 526 Million daily users.6 The real question is whether you want to
reach anyone else. Thats a different discussion.
CONTENTS
SPONSORSHIP
This work was produced under
the sponsorship of Work4
COPYRIGHT
2012 John Sumser
All rights reserved
No portion of this material
may be reproduced without
written permission, except a
short excerpt in a review
Send requests for permission
to john@hrexaminer.com
Copies may be purchased
at hrxanalysts.com
For bulk purchase or licensing
please give HRxAnalysts a call
at 415-683-0775
Building Traffic
10
10
Targeted Traffic
11
12
START WITH A
CLEAR PICTURE
(WHO ARE YOU
RECRUITING?)
FACEBOOK IS
A CLOSED
ECOSYSTEM
FACEBOOK
RECRUITING
HAS 3
INTEGRATED
COMPONENTS
Company
Page
Job
Listings
Traffic
Development
BUILDING
YOUR
FACEBOOK
PAGE
POSTING
YOUR JOBS
BUILDING
TRAFFIC
EMPLOYEE
INVOLVEMENT
THE
FOUNDATION
TARGETED
TRAFFIC
Recruiting is becoming
a matter to which
every employee
makes a contribution.
Facebook is where
that begins.
10
MEASURING
YOUR
EFFECTIVENESS
11
12 STEPS
TO START
RECRUITING
ON FACEBOOK
1.
7.
12
ABOUT
HRxANALYSTS
FOR ADDITIONAL
INFORMATION
www.hrxanalysts.com
415-683-0775
13
ABOUT
WORK4
FOR ADDITIONAL
INFORMATION
contact@work4labs.com
+1 (877) 509-0403
CONNECT WITH US
www.work4labs.com
www.facebook.com/work4labs
www.twitter.com/work4labs
blog.work4labs.com
14