CHAPTER 6

MARKETING PLANNING AND SALES STRATEGY

6.1

Customer (Target Market)

In our prediction to our company, the market for Art & Fun Enterprise products
covers a UTHM area at Faculty of Technology Management and Business (FPTP). Our
targeting customers in Entrepreneurship day is UTHM's student and staff.
Market Location & Customers
The business area has been designated on entrepreneurship day is at Faculty of
Technology Management and Business (FPTP) in UTHM area. Although the scope of
relatively isolated area, our company will strive to attract students and staff UTHM to come
in droves to the Entrepreneurship day so that business profits are maximized.

6.2

Distribution Channel

Actually, for this plan, we intend to promote our product into the whole UTHM
Residential College. The university has seven residential colleges, namely Tun Syed Nasir
Residential College, Tun Fatimah Residential College, Tun Dr. Ismail Residential College,
Perwira Residential College, Kelisa Residential College, Melewar Residential College and
Taman Universiti Residential College. In these efforts we are planning a promotion relating
to our products through the whole residential college. In this strategy, maybe we can attract a
lot of students and staff will be come to our stall at Entrepreneurship day.

6.3

Competitors (Based on SWOT Analysis)

In our research and observation, there are sixteen different types of business in
Entrepreneurship day. Our business will run with no competition in the same type of product.
Every type of business has its own identity and products. The contender for our business is
the way how to attract customers to our booth and buy our products. There are also other
stalls that sell drinks but kind of different drinks and for that we should be wise to implement
a business strategy plan that can attract attention of customers for our products. Our
aggressive plan is the services performed in sequence game with our products for the day.

Competitive Strategy
There are three major ways in which we will create an advantage over our competitors which
are;

Product identity, quality, and novelty

The extensive promotion

Innovative and aggressive service options.

In our forecasts, we provide the product that has its own uniqueness such as Matrix card
holder. This product is designed with different patterns according to the taste suitable for
students and staff. The long term objective, this product will make each student that
purchased the card holder will wear the Matrix card when attend the class or around UTHM
area.
Extensive promotion is also one of our company's business strategy. The promotion
will promoting our products and encourage customers come to our booth. There had two
types promotion way. First, flyers to be distributed in each UTHM residential college and
second is advertise our products in the internet online such as Facebook.
We are providing a service as interesting game which in line the agreed company's
name 'FUN'. This is meant to attract customers for come to our booth to try this game as well
buy our products.
COMPETITORS ANALYSIS

STRENGTH
We have the new generation of the matrix
card holder.
We have an extraordinary service
we sell beverage products commensurate
with the student price

WEAKNESS
We do not have a several years of
experience.
We not know and familiar about the
types of business at UTHM
We did not have the professional
promoter to promote our business

OPPORTUNITIES
Most of the products provided by us is
different from others competitors.
Our products can be purchased by all
levels of staff and students in UTHM
especially Matrix Card Holder
We have a lots of skilled staff who can
attract more customers to our booth

THREATS
Hard to find decision between group
members.
entrepreneurship day will be conducted
at the end of this semester and predicted
that students are facing financial
problems

From the SWOT analysis that we have state in the internal and external factors above,
we can summarize that there is a balance advantages and disadvantage about our
performance, services, product, and customers. As a solution, we need always to be patient
and maintain our best services to our customer to attract them and bring a development to the
company.

6.4

Sales Strategy

Marketing Strategy
PROMOTION
Focusing on the unique aspect of the product theme which is SIMPLE AND FAST.

Flyers - We will advertise our products in each UTHM residential college and will be
placed it at all around the UTHM

Internet Online We will made promotion at Facebook page so that more customers
can have the information of our products

PRICE

The price that is charged for all our food services is very cheap and reasonable for all
the customers. Each of the products served will be charge BELOW THAN RM 10.00.
The list of the price of menu provided is listed as bellow:

THE PRICE OF MENU IN MALAYSIAN PALACE OF TASTE

MENU

PRICE (RM)

Coconut Shake

2.50 / glass (xconfirm)

Ice Fresh

2.50 / glass (xconfirm)

Matrix Card Holder

4.00 / pieces (xconfirm)

Game Catch The Fish

0.50 / game