A D V E R T I S I N G

The
Reflected
Works
S.D. Warren Yearbook Advertising

19401956

S.D. Warren Yearbook Advertising

For more than a century,

through various names and
incarnations, our message
and mission have remained
the sameto make the means
through which the world
communicates better and
more beautiful.
From the beginning, our advertising has been
prominently featured in leading national newspapers
and well-respected trade publications, which highlights
our commitment to the printed page as one of the best
ways for brands to communicate clearly and effectively.

Explore a collection of these ads from 19401956

for messages that still resonate. By looking
back through the pages, we can look forward
to a future of exciting possibilities.

19401956

Visit sappietc.com

r,
o 'hits

19 ,11

VEARBOOK

STAFFS

The Varren Exhibit of School and College Annuals

time during the
will be on display in your city or a neighboring city some

coming Fall and Winter.

collection of outstanding 1940 Annuals.

We believe you will find it worth while to examine this
Fall. At that time the exact dates and the
Make note now to write us when you return to class in the
for this information, ask at the same time
places of exhibition will have been set. 1When you write
and printing treatments and other material
for sample signatures demonstrating unusual page layouts
designed to be of interest and help to Yearbook staffs. We

shall be ready to supply this material and

ration of your Annual.

ready to cooperate in assisting you to a fast start in the prepa

S.
89 BROAD STREET, BOSTON, MAS
S. D. WARREN COMPANY,
[BETTER

PAPER

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PRINTING]

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S. D. WARREN

ANOTHER

New

COMPANY

WARREN BOOK FOR YEARBOOK STAFFS

THIS 92-PAGE BOOK,"Better Yearbooks

through Better Planning," is a complete exposition of the subject of Yearbook publishing.
It discusses the evolution of the Yearbook,
management, editorial direction, methods of
financing, the sale of advertising, and ways of
increasing subscriptions. It also covers the
editorial plan and objective, and the allocation of staff work.
Arrangement and style are discussed, and
sample pagesfrom current annuals are shown.
Preparation and procedure relating to photography, art work, manuscript preparation

.
and engraving information are also covered
thoroughly. Suggestions for achieving better
pictures in yearbooks are included,along with
a guide for selecting paper for a yearbook.
Your request for a copy of "Better Yearbooks" will bring to you the complete portfolio of Warren Yearbook Suggestions. This
portfolio will give you the book described
above,acopy oftheWarrenYearbook Progress
Chart, and a group of signatures of sample
pages from current outstanding yearbooks.
Write today or tear out this page and mail
it with your name and address.

..ortrIETPIPN.

S. D. WARREN COMPANY 4

lilI

89 BROAD ST.,BOSTON,MASS.

Printin6Papers

Makers of Warren's Standard Printing Papersfor School and College Yearbooks

44ftl

191...q913
II MEI I NIMIOli St1,GESTIOIS
.
.

Marren
YEARBOOK SUGGESTIONS
yours for the asking
ALL of this printed material has been especially prepared for those concerned with the
planning, editing, managing or producing of school and college yearboo
ks. The major
piece is a 92-page booklet entitled "Better Yearbooks through Better Plannin
g." Every
phase of yearbook publishing is covered in this book,and every staff should

have a copy

as a part of its reference library. *** Your request for Warren Yearboo Suggestions
k
will bring the booklet and all of the other helpful pieces in a single portfoli now
o,
ready
for mailing. Write today or tear out this page and mail it with your name
and address.

S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON, MASS.

[BETTER

PAPER

BETTER

PRINTING]

PrintinP Papers

Makers of WARREN'S

STANDARD PRINTING PAPERS jr School and

College Yearbooks

eF4 d94??Jea4Av2f4 Yea#

THE WARREN EXHIBIT OF SCHOOL AND COLLEGE ANNU
ALS
will be on display in your city or a neighboring city some time during the coming fall and winter.
We believe you will find it worth while to examine this collection of outstanding 1943 Annuals.
Make note now to write us when you return to class in the fall. At that time the exact dates and the
places of exhibition will have been set. When you write for this information, ask at the same time
for the Warren booklet, "Better Yearbooks through Better Planning," and other material designed
to be of interest and help to Yearbook staffs. We shall be ready to supply this material and ready to
cooperate in assisting you to a fast start in the preparation of your Annual.

S. D. WARREN COMPANY, 89 BROAD STREE

T, BOSTON, MASS.
[ BETTER

PAPER

BETTER

Printin6Papers

PRINTING]

I!)13-191 I
111R111,1 IEIIIIIIIIR SI I;ESTIOIS

W help you get started

SEND FOR THIS KIT OF WARREN
YEARBOOK SUGGESTIONS
It contains material designed to be helpful to the
Editor, the Business Manager, and the whole Yearbook Staff.The major piece is a book entitled "Better
Yearbooks through Better Planning" which offers
92 pages of information on the publishing of a Yearbook.There is also a Progress Chart which the Editor
can put to immediate use, and a collection of signatures from outstanding 1943 Annuals,which provide
ideas for page layout and printing treatment. Write
for your copy of this kit today or tear out this page
and mail it with Your name and address.
.......
[BETTER

PAPER

warren's

BETTER

PRINTING]

(smo)

Printin6Papers
S. D. WARREN COMPANY
89 BROAD STREET

Boston, C_Ifass.

MAKERS

OF

WARREN'S STANDARD

PRINTING

PAPERS FOR

SCHOOL

AND

COLLEGE

YEARBOOKS

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cHART

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WARREN YEARBOOK SUGGESTIONS
yours for the asking
ALL of this printed material has been especially prepared for those concerned with the
planning, editing, managing or producing of school and college yearbooks. The major
piece is a 92-page booklet entitled "Better Yearbooks through Better Planning." Every
phase of yearbook publishing is covered in this book, and every staff should have a copy
as a part of its reference library. * * * Your request for Warren Yearbook Suggestions
will bring the booklet and all of the other helpful pieces in a single portfolio, now ready
for mailing. Write'today or tear out this page and Mail it with your name and address.
S. D. WARREN COMPANY 89 BROAD STREET, BOSTON, MASS.
[BETTER

BETTER

PAPER

PRINTING -I

Printin6Papers

Makers of

WARREN'S STANDARD PRINTING PAPERS for

School and College Yearbooks

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WARREN YEARBOOK SUGGESTIONS
yours for the askiitg
THIS material has been especially prepared for those concerned with the planning,
editing, managing or producing of school and college yearbooks. The major piece is an
86-page booklet entitled "Better Yearbooks through Better Planning." Every phase of
yearbook publishing is covered in this book, and every staff should have a copy as a part
of its reference library. * * * Your request for Warren Yearbook Suggestions will bring
the booklet "Better Yearbooks" and Warren's Yearbook Progress Chart, now ready for
mailing. Write today or tear out this page and mail it with your name and address.

S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS.

won
[BETTER

PAPER

1111.110Bp...

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Makers of

WARRENS STANDARD PRINTING PAPERS

for School and College Yearbooks

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To 1948

THE WARREN EXHIBIT OF SCHOOL AND

COLLEGE ANNUALS

Yearbook
Staffs

will be on display in your city

or a neighboring city some time during the coming fall
and winter. We believe you will find it worth while to examine this collection of outstanding 1947 Annuals. Make
note now to write us when you return to class in the fall.
At that time the exact dates and the places of exhibition will
have been set. 11When you write for this information, ask
at the same time for the booklets, "Better Yearbooks
through Better Planning" and "Warren's Yearbook Progress
Chart." We shall be ready to supply this material and ready
to cooperate in assisting you to a fast start in the preparation
of your Annual.

[BETTER

PAPER

rren

BETTER

PRINTING]

Printin6Papers

S. D. WARREN COMPANY, 89 BROAD STREET. BOSTON 1, MASS.

(q07

/1: /A./PE.1''S
1 EAR BOOK PROGRESS
CHART

55 .1,1t1(1, N CoNll'ANY

S. D. WANIKEN,COMPANY

1948-1949

Warren Yearbook Suggestions

Yours for the asking
All of this printed material has been especially prepared for those concerned with the
planning, editing, managing or producing of school and college yearbooks. The major
piece is a 90-page booklet entitled "Better Yearbooks through Better Planning."
Every phase of yearbook publishing is covered in this book, and every staff should
have a copy as a part of its reference library. Your request for Warren Yearbook
Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write today or tear out this page and mail it with your
name and address.

S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS

j'41111412an....
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PrintingPapers
better paper ... better printing

Makers of WARREN'S STANDARD

for School and College Yearbooks

PRINTING PAPERS

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Better Pictures in Yearbooks

A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great
majority of cases, the pictures are reproductions
of photographs. Because pictures can make or
break a yearbook it is vitally important that the
photographs selected for reproduction be clear
and bright.
Better pictures in yearbooks are achieved by

the use of fine photographs, fine halftones and

fine printing on fine paper. All of I best factors
contribute to the final printed result.
Your book will be a bet ter yearbook if volt
make sure that photographs, engravings. 1)6111ing and paper are all of high quality. When you
talk with y our printer. ask him about arren's
Lustro Gloss
the paper that will print your
pictures het ter.

S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS.

B E

'I' ER

PAPER

warren's

BETTER

PRINTING:

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MAKERS

OF

WARREN'S

STANDARD

PRINTING

PAPERS FOR SCHOOL

AND COLLEGE

A' ENRBOOK S

Photograph by Harold

33 line screen halftone

NI. LA111111.1!

Better Pictures in Yearbooks

A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great
majority of cases, the pictures are reproductions
of photographs. Because pictures can make or
break a yearbook it is vitally important that the
photographs selected for reproduction be clear
and bright.
Better pictures in yearbooks are achieved by

the use of fine photographs, fine halftones and

fine printing on fine paper. All of these factors
contribute to the final printed result.
Your book will be a better yearbook if you
make sure that photographs, engravings, printing and paper are all of high quality. N\ hen you
talk with your printer, ask him about \\ arren's
Lustro Gloss the paper that 1% ill print your
pictures better.

S. D. WARREN COMPANY,89 BROAD STREET, BOSTON 1, MASS.

wt4 US oAT or,

[BETTER

PAPER

Warren's

BETTER PRINTINGI

Printing Papers

MAKERS

OF

WARREN'S

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PAPERS FOR SCHOOL

AND COLLEGE YEARBOOKS

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thtotlh 6ttese plannisg

1949-1950

Warren Yearbook Suggestions

Yours for the asking
All of this printed material has been especially prepared for those concerned with the
planning, editing, managing or producing of school and college yearbooks. The major
piece is a 90-page booklet entitled "Better Yearbooks through Better Planning."
Every phase of yearbook publishing is covered in this book, and every staff should
have a copy as a part of its reference library. Your request for Warren Yearbook
Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write today or tear out this page and mail it with your
name and address.
S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS
11.411111111111Men

Printin6Papers
better paper ...better printing

Makers of WARREN'S STANDARD

for School and College Yearbooks

PRINTING PAPERS

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133 line screen halftone

l'hoiograph

by liarohl M.I.arnliert

BETTER PICTURES IN YEARBOOKS

A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And,in the great majority of cases, the pictures are reproductions
of photographs. Because pictures can make or
break a yearbook it is vitally important that
the photographs selected for reproduction be
clear and bright.
Better pictures in yearbooks are achieved by

the use of fine photographs, fine halftones and

fine printing on fine paper. All of these factors
contribute to the final printed result.
Your book will be a better yearbook if you
make sure that photographs, engravings, printing and paper are all of high quality. When you
talk with your printer, ask him about Warren's
Lustro Gloss the paper that will print your
pictures better.

S. D. WARREN COMPANY,89 BROAD STREET, BOSTON 1,

MASS.
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IBETTER PAPER
BETTER PRINTING
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Makers of Warren's Standard Printing Papers for School and College
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BETTER PICTURES IN YEARBOOKS

A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions
of photographs. Because pictures can make or
break a yearbook it is vitally important that
the photographs selected for reproduction be
clear and bright.
Better pictures in yearbooks are achieved by

the use of fine photographs, fine halftones and

fine printing on fine paper. All of these factors
contribute to the final printed result.
Your book will be a better yearbook if you
make sure that photographs, engravings, printing and paper are all of high quality. When you
talk with your printer, ask him about Warren's
Lustro Gloss the paper that will print your
pictures better.

S. D. WARREN COMPANY,89 BROAD STREET, BOSTON 1, MASS.

1 ,,,111111q11011111111111111H00
[BETTER

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1950-1),51
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It contains material designed to be helpful to

the Editor, the Business Manager, and the whole
Yearbook Staff. The major piece is a book entitled Better Yearbooks through Better Planning' which offers 90 pages of information on the
publishing of a Yearbook. There is also a Progress
Chart which the Editor can put to immediate use,
and a collection of signatures from outstanding
1950 Annuals, which provide ideas for page layout
and printing treatment. Write for your copy of this
kit today or tear out this page and mail it with
your name and address.
CO

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S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS

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MAKERS OF WARREN'S STANDARD PRINTING PAPERS

for School and College Yearbooks

YEAR BOOK

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CHART

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1950-1951
WARREN YEARBOOK SUGGESTIONS
u e frt the a44
All of this printed material has been
especially prepared for those concerned
with the planning, editing, managing or
producing of school and college yearbooks.
The major piece is a 90-page booklet entitled "Better Yearbooks through Better
Planning." Every phase of yearbook publishing is covered in this book, and every

staff should have a copy as a part of its

reference library.
Your request for Warren Yearbook
Suggestions will bring the booklet and all
of the other helpful pieces in a single portfolio, now ready for mailing. Write today
or tear out this page and mail it with your
name and address.

S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS

[BETTER

PAPER

arren's

BETTER PRINTING]

Printing Papers

Makers of WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

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Photograph by II. Arnist.....g Roberts

133 line screen halftone

BETTER PICTURES IN YEARBOOKS

A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions
of photographs. Because pictures can make or
break a yearbook it is vitally important that
the photographs selected for reproduction be
clear and bright.
Better pictures in yearbooks are achieved by

the use of fine photographs, fine halftones and

fine printing on fine paper. All of these factors
contribute to the final printed result.
Your book will be a better yearbook if you
make sure that photographs, engravings, printing and paper are all of high quality. When you
talk with your printer, ask him about Warren's
i he paper that will print your
Lustro Gloss
pictures better.

S. D. WARREN COMPANY,89 BROAD STREET, BOSTON 1, MASS.

.....zqIiihILIOI:4,
[BETTER

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Makers of Warren's Standard Printing Papers for School and College Yearbooks

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1954-1955
Warren's YEARBOOK SUGGESTIONS
Yoursfor the asking
All of this printed material has been especially prepared for those concerned with the
planning, editing, managing or producing of school and college yearbooks. The major
piece is a 90-page booklet entitled "Better Yearbooks through Better Planning."
Every phase of yearbook publishing is covered in this book, and every staff should
have a copy as a part of its reference library. Your request for Warren Yearbook
Suggestions will bring the booklet and all of the other helpful pieces in a single
portfolio, now ready for mailing. Write today or tear out this page and mail it with
your name and address.

S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS

[BETTER

PAPER

BETTER PRINTING

Printing Papers

Makers of WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

WARREN YEARBOOK EXHIB

WARREN YEARBOOK EXHIBIT

To 11956 Yearbook Staffs:

THE WARREN EXHIBIT of School and College Annuals will be on display in your city

or a neighboring city some time during the coming fall and winter. We believe you
will find it worth while to examine this collection of outstanding 1955 Annuals.
Make note now to write us when you return to class in the fall. At that time the
exact dates and the places of exhibition will have been set. If When you write for this
information, ask at the same time for the booklets, "Better Yearbooks through
Better Planning" and "Warren's Yearbook Progress Chart." We shall be ready to
supply this material and ready to cooperate in assisting you to a fast start in the
preparation of your Annual.

S. D. WARREN COMPANY, 89 IIRO.%IO

[ BETTER

i;

(Warren'

Printing Papers

BOSTON 1, MASS.
BETTE R

PRINTING ]

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Photograph by H. AftmsTimm:

BETTER PICTURES in Yearbooks

and
A SIGNIFICANT THING about most school
are
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Better pictures in yearbooks are achie

by the use of line photographs, fine halftones

and fine printing on fine paper. All of these
factors contribute to the printed result.
Your book will be a better yearbook if you
make sure that photographs, engravings,
printing and paper are all of high quality.
When you talk with your printer, ask him
about Warren's Standard Printing Papers
.
the papers that will print your pictures better

S.
89 BROAD STREET, BOSTON 1, MAS
S. D. WARREN COMPANY,
'BETTER PAPER

warren

BETTER PRINTING I

Printing Papers

Makers of Warren's Standard Printing Papers

for School and College Yearbooks

July 2016
T H E

R E F L E C T E D

W O R K S

The names, symbols, logos, and all other intellectual property

of the companies, brands, and people appearing herein
are the exclusive property of their respective owners and should
not be interpreted as an endorsement of or by Sappi;
any legal and equitable rights in their intellectual property
are exclusively reserved to those owners.
SAPPI is a trademark of Sappi Limited. The SAPPI ETC . logo

and WARREN are trademarks of Sappi North America.

2016 Sappi North America. All Rights Reserved.