P R O M O T I O N

The
Reflected
Works
New Ideas In Illustration

1910

New Ideas In Illustration

For more than a century,

through various names and
incarnations, our message
and mission have remained
the sameto make the means
through which the world
communicates better and
more beautiful.
From the beginning, weve given our customers
options that meet the needs of any project, campaign
or business. By combining our grades with exquisite
artwork and state-of-the-art printing, weve been able
to demonstrate the real power of print.

Experience firsthand the benefits of our paper grades

as they were in 1910, how they made all the difference
then and how we lead the industry even today. By looking
back through the pages, we can look forward to a future
of exciting possibilities.

1910

Visit sappietc.com

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New Ideas
in Illustration
Printed on

SiLKOTE
Dullo-Enamel, India
A Demonstration that proves the superiority of this new halftone paper at its price
over all machine finished or ordinary coated papers

S. D. WARREN & COMPANY

Manufacturers of Standards in Coated and Uncoated Printing Papers

85 Devonshire Street, Boston

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Primed on Silkote

India, 238 /08 Th.

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RIGINALITY and the achieving of

something different'do not require
the abandonment of any rules of good
taste," says Ernest Elmo Calkins of Calkins and Holden, New York City. This
illustration is one of a series of pictures
his company created for the Pierce-Arrow Automobile Company. The setting
around the automobile tells the story of
the masked ballhow the Pierce-Arrow
car took them to the party. It also creates an atmosphere of quality around
the product advertised.

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Thisinsertis printed on SILKOTE DULLO

ENAMEL, India, 25 x 38-100 lb. Wash
drawings and flat-tint effects print beautifully on Silicon. There is no other
halftone paper in the world that will
produce more attractive effects at the
price. This signature is a demonstration.
The 120-line screen halftone reprinted
on this page is shown here through the
courtesy of Calkins and Holden and the
Pierce-Arrow Automobile Company.

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HIS Oneida Community illustration demonstrates the selling value of human-interest photoE.
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SILKOTE DULLOENAMEL, India, 25 x 38-100 lb. was used for this insert. The attractiveness of the
133-line screen halftone on this page is a demonstration of the superior printing possibilities of SILKOTE, a
new and economically priced booklet and catalog paper.

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ACTION photographs such as this 150-line screen halftone are difficult to obtain.
Getting the desired position of the hand holding the axe probably wasted many
exposures,for the eye and hand controlling the shutter of the camera are slower than
the action of the man chopping wood. Because of similar difficulties many advertising
men have given up the use of the camera for securing pictures which illustrate their
product in use and have decided that photography was only useful for pretty girl pietures and pictures of factory buildings and merchandise. The Simmons Hardware Cornpany,St. Louis, Missouri, who loaned us this halftone,think otherwise. Their magazine
ads always show pictures of their goods in use and these pictures are nearly always
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this page is 150-line screen. It

The Simmons Hardware Company's illustration shown on
as are the other illustrations
lb.,
38-100
x
25
India,
L,
DULLO-ENAME
SILKOTE
on
is printed

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P.

coated paper, when you can buy

shown in this insert. No need to use a cheap or ordinary
catalogs and house organs, this
booklets,
circulars,
For
for the same money or less.
what you have heretofore been
new paper meets every requirement,at a price far below
obliged to pay to get results equal to those shown in this signature.

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"ITIHE play is more interesting than the book because you see real people.The photo1 graph is more interesting than the drawing because it brings you nearer the real
people," says Mr. L. B. Jones, Advertising Manager of the Eastman Kodak Company.
The photograph which we print here is from the advertising of Michaels, Stern and
Company, Rochester, New York. It shows the fit of Michaels-Stern suits on real men
and not on artists' conceptions of what men should be. The man who sees this picture
won't say,"Oh,it's a drawing and what can you tell from that?" The photograph calls
his attention to the materials used and naturally he'll look down to the copy to see
what these are. Photographs are particularly applicable to the advertising of clothing
concerns because they give it an atmosphere of sincerity and truthfulness.

Printed on SILKOTE DULLO-ENAMEL,India,25 x 38- 100 lb. Compare the results here shown
for both type and halftone with any ordinary coated paper, and bear in mind that SILKOTE
has the further advantage of moderate price. This cut was loaned by Michaels, Stern and
Company,Rochester, New York.It is a 150-line screen halftone.

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OMEN of means and refinement are the class this illustration is designed to
reach. It was created by the George L. Dyer Company,New York City,for Daggett
and Ramsdell, manufacturers of perfumes and toilet articles. The art work fits the
goods advertised. The picture suggests refinement, daintiness and love of adornment,
and should readily attract the women Daggett and Ramsdell wish to reach.

This insert is printed on SILKOTE DULLO-ENAMEL,India,25 x 38-100 lb. SILKOTE prints fine
line drawings such as this with a clearness and richness not possible on other moderate priced
coated papers. This cut was loaned by Daggett and Ramsdell, New York City.

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This insert is printed on SILKOTE DULLOENAMEL, India, 25 x 38-100 lb. Note how
beautifully these pictures print on SILKOTE. The illustrative possibilities of this new paper
are far beyond any other paper you can buy at the SILKOTE price. The cuts are 120-line
screen and are loaned us by the Cleveland Foundry Company,Cleveland, Ohio.

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THESE illustrations are three of four used in a full-page advertisement in the

1 Saturday Evening Post by the Cleveland Foundry Company, manufacturers of
Perfection Oil Heaters. Each picture shows a different use of the oil heater. The fact
that they use four illustrations in the same ad is evidence that the Cleveland Company believe pictures convey suggestions better than words. These four human-interest pictures hit four angles and should produce a large number of inquiries and
stimulate the interest of many buyers in Perfection Heaters.

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Following is a Complete List of the

Warren Standards
Coated and Uncoated Printing Papers
EAR after year these papers have been developed and perfected until
they are necessary factors in the production of high-grade advertising literature. The specification and use of these lines, offered at standard
prices, insure the best results, uniform competition and intelligent selection of estimates.

CAMEO PLATE COATED BOOK, Pure White, Ivory White and Sepia (Dull
Finish)
CAMEO PLATE POST CARD, Ivory White and Sepia (Dull Finish)
EXTRA STRONG CAMEO COVER, Ivory White, Sepia and Mouse Gray (Dull
Finish)
SUPERFINE COATED BOOK (Glossy Surface)
LUSTRO COATED BOOK (Glossy Surface)
CUMBERLAND COATED BOOK (Regular Coated Surface)
SILKOTE Dullo-Enamel, White and India
PRINTONE, White (Imitation Coated, Glossy Surface)
BRITANNICA INDIA (For Thin Editions)
ARTOGRAVURE, White and Tint(Eggshell Suila,cefor Offiet Process)
LIBRARY TEXT, White (English Finish)
WARRENTOWN,White (Watermarked RagPaper,Eggshell and Medium Finish)
OLDE STYLE, White and Tint (Watermarked, Eggshell Finish)
CUMBERLAND SUPER, White (Regular Super-calendered)
CUMBERLAND M. F., White (Regular Machine Finish)
LIST OF DISTRIBUTORS
BALTIMORE, MD., Smith, Dixon Co., Division of The
Whitaker Paper Co.
BOSTON, MASS., The A. Storrs & Bement Co.
BUFFALO, N. Y., The Ailing & Cory Co.
CHICAGO, ILL., J. W. Butler Paper Co.
CINCINNATI, OHIO, The Diem & Wing Paper Co.
CLEVELAND, OHIO, The Petrequin Paper Co.
DALLAS, TEXAS, Southwestern Paper Co.
DENVER, COLO., The Peters Paper Co.
GRAND RAPIDS, MICH., Central Michigan Paper Co.
HOUSTON, TEXAS, Southwestern Paper Co.
JACKSONVILLE, FLA., Antietam Paper Co.
KANSAS CITY, MO., Missouri-Interstate Paper Co.
LOS ANGELES, CAL., Sierra Paper Co.

MILWAUKEE, WIS., Standard Paper Co.

NEW YORK CITY, Henry Lindenmeyr & Sons
NEW YORK CITY(For Export

Only),

National Paper & Type Co.

PHILADELPHIA, PA., Magarge & Green Co.
PITTSBURGH, PA., The Ailing & Cory Co.
PORTLAND. ME., C. M. Rice Paper Co.
ROCHESTER, N. Y., The Ailing & Cory Co.
SAN FRANCISCO, CAL., Pacific Coast Paper Co.
SCRANTON, PA., Megargee Bros.
SEATTLE, WASH., Mutual Paper Co.
SPOKANE, WASH., American Type Founders Co.
ST. LOUIS, MO., Mississippi Valley Paper Co.
VANCOUVER, B. C., American Type Founders Co.

S. D. WARREN & CO., 185 Devonshire St., Boston

Manufacturers ofStandards. in Coated and Uncoated Printing Papers

4
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Printed on Silkote Dullo-Enamel, India, 25 x 38-100 lb.

July 2016
T H E

R E F L E C T E D

W O R K S

The names, symbols, logos, and all other intellectual property

of the companies, brands, and people appearing herein
are the exclusive property of their respective owners and should
not be interpreted as an endorsement of or by Sappi;
any legal and equitable rights in their intellectual property
are exclusively reserved to those owners.
SAPPI is a trademark of Sappi Limited. The SAPPI ETC . logo

and WARREN are trademarks of Sappi North America.

2016 Sappi North America. All Rights Reserved.