Marketing Principle

by Liviu Andrei Zaharia

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3904_LIVIU_ANDREI_Z AHARIA_MARKET ING_PRINCIPLE_34231_2013531

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18-DEC-2015 03:37PM

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Marketing Principle
GRADEMARK REPORT
FINAL GRADE

GENERAL COMMENTS

Instructor
K.A Mayah
Liviu,

/4

1.1 Include satisf ying consumer's needs and wants,

integrated marketing, marketing as a management
process etc
1.2 You are discussing around the point. How does
star bucks def ine the needs of the consumer in
advance?
2.1 OK
2.2 OK
2.3 Apply of one the product to what you have
described in your response.
2.4 I don't agree. Discuss issues such as
technology, learning, attitudes etc
2.5 Propose a positioning f or one or the
product/service in 2.3
3.1 Discuss around packaging and labeling, design,
brand etc
3.2 OK
3.3 What about pricing strategies?
3.4 How does star bucks promotes her product??
3.5 OK.
4.1 OK
4.2 Business to Business rather then consumer.
Show clear examples.
4.3 Dif f erences between domestic and international.
Include entry methods.
Generally comments; T he relevant issues where
raised and discussed IN SOME PART OF YOUR
WORK. Go back to class materials, books,
recommended text and act. T heory without
application to the case study is a ref erral. I MUST
SEE YOUR WORK BEFORE RE-SUBMISSION
ACT ION POINT S
- Read and understand the question.
- f ocus on answering the question
- self ref lection
- self criticism
- We must see application to the case study.
- Ref erencing.

PAGE 1
PAGE 2
PAGE 3
PAGE 4

QM

AC 1.1
Explain the various elements of the marketing process.
Additional Comment AC has not been achieved.

PAGE 5

QM

AC 1.2
Evaluate the benef its and costs of marketing orientation
Additional Comment AC has not been achieved.

PAGE 6
PAGE 7
PAGE 8

QM

AC 2.1
Showing the micro and the macro environmental f actors that inf luence marketing decisions
Additional Comment AC has been achieved.

PAGE 9

Comment 1
Good
PAGE 10

QM

AC 2.2
propose segmentation criteria to be used f or Starbucks products in dif f erent markets
Additional Comment AC has been achieved.

QM

AC 2.3
choose a targeting strategy f or a selected product/service
Additional Comment AC has not been achieved

PAGE 11

QM

AC 2.4
demonstrating how buying behavior af f ects marketing activities in dif f erent buying situations.
Additional Comment AC has not been achieved

PAGE 12
PAGE 13

QM

AC 2.5
proposing a new positioning f or a selected service or product
Additional Comment AC has not been achieved.

Comment 2
AC has not been achieved.
PAGE 14

QM

AC 3.2
Explain how distribution is arranged to provide customer convenience
Additional Comment Ac has been achieved.

PAGE 15

QM

AC 3.3
Explain how prices are set to ref lect objectives and market conditions
Additional Comment AC has not been achieved.

PAGE 16

QM

AC 3.4
illustrate how promotional activity is integrated to achieve marketing objectives
Additional Comment AC has not been achieved.

QM

AC 3.5
Analyse the additional elements of the extended marketing mix
Additional Comment AC has been achieved

PAGE 17

Comment 3
AC has been achieved.
PAGE 18

Comment 4

AC has not been achieved

PAGE 19

AC 4.3

QM

Show how and why international marketing dif f ers f rom domestic marketing
Additional Comment AC has not been achieved.
PAGE 20

GRADING FORM: MARKET ING PRINCIPLES

LIVIU ANDREI ZAHARIA

TASK 1

Refer to comment page

TASK 2

Refer to comment page

TASK 3

Refer to comment page

TASK 4

Refer to comment page

ASSESSOR'S NAME AND COMMENT

K.A Mayah Generally comments; The relevant issues where raised

and discussed IN SOME PART OF YOUR WORK. Go back to class
materials, books, recommended text and act. Theory without
application to the case study is a referral. I MUST SEE YOUR
WORK BEFORE RE-SUBMISSION ACTION POINTS - Read and
understand the question. - focus on answering the question - self
reflection - self criticism - We must see application to the case study.
- Referencing.
IV NAME AND COMMENTS