The next evaluation component (20% weightage) in the Marketing Execution

course is a group presentation of a Case Study (attached along with additional

background material). The rules are as under:

1. The groups are the same as those for the project work attached is the
group list for your reference
2. You are required to address the issue highlighted in the last paragraph
of the case (on Page 10), namely, a turnaround strategy for
Strepsils.
3. Each group will be given 10 minutes for presentation.
4. There should be 3 presenters from each group whom I will nominate
prior to the presentation.
5. Attendance by all group members is compulsory no marks will be
awarded to absentees.
6. The 20 marks assigned will be allocated as follows:
a) Subject Matter 15 marks
b) Style / Quality of presentation 5 marks
c) There will be negative marking for not sticking to the time limit