Preliminary Certificate in Marketing Assignment & Examination Application

PCM I - 2016
Name(should be filled by student as per student ID)
Registration Number (should be filled by student)
Nature of the assignment

Individual Assignment

Assignment submission date

06th of March 2016 ( Before 4.00 PM)

Last date of acceptance

(with penalty and marks 13th of March 2016 ( Before 4.00 PM)

reduction)
Examination Date

27th of March 2016

Assignment Requirements

This assignment should be conformed to the Assignment Guidelines presented as per the
PCM Text Book. (please refer Course Manual {last section} of the Text book)

Do not insert any pictures on the cover page of the assignment. Submit the soft copy of the
assignment along with the bound hard copy ( all assignments should be spiral bound)

Assignments will NOT be accepted after last date of acceptance under any circumstances.

Total 07 Marks will be reduced from all assignments submitted after the submission date.
Also a fine of LKR 500/= will be charged for any individual assignment submitted after the
SUBMISSION due date.

Assignments should be submitted only if sitting for the examination paper. (Except for
Transferred candidates). If a student has not submitted the assignment, he/she will not be
issued an exam admission.

Assignment / Examination Application (This page) should be attached to the assignment

before the cover page. The assignment-marking scheme should be attached right after the
cover page. ( Please note this is not mentioned in the format in the course manual but to
be adhered)

PCM Examination Rules and Regulations

You will be issued a student ID card from the institute within first month. Its your
responsibility to coordinate with the study centre where you attend the lectures to
collect the ID card.

Your examination will be held on 27th of March 2016two examinationcentres Colombo

and Kandy. Examination centre will be communicated through the admission form.

Admission will be prepared only for the students who submitted their assignments
before the last date of acceptance. You are expected to collect your admission form at
least three days before the examination date. You will not be allowed to sit for the
examination without admission card and student ID.

If you were absent on the examination date due to an illness, your assignment marks
can be transferred to the next immediate examination. You are expected to submit a
medical certificate as a proof of your illness alone with the following table filled before
14 days from the examination date. It will valid only for the next immediate
examination.

Results will be published in SLIM web site within one month from the examination date.
Result sheets or letter of assignment transfer (Only for absent students) should be
collected from SLIM / Study centres within two weeks after releasing the results.

Its only the assignment marks will be transferred. Therefore student should coordinate
with SLIM / Study Centre to apply for the next immediate examination before the
assignment submission date submitting a repeater application form along with
payment of LKR 3,000 as repeat examination fee.

-----------------------------------------------------------------------------------------------------------------------------MEDICAL ACCEPTANCE FORM

(Please separate from here and hand over to SLIM / Study centre attached with medical
certificate)
Student Name
Registration Number
Reason for the absence
Signature of Student
Received by
(SLIM /Study Centre
Officer)

Date

Assignment Topic : Marketing Orientation

Assignment Background :
Mr. Dammika Rupasinghe is a Businessman and the proprietor of the D R Enterprises operated in the
North Central Province. D R Enterprises is one of the oldest Kitchen apparatus manufactures who
introduced the industrial String hoppers machine first time in Sri Lanka. In 1980 this product made a
turnaround point of his business having a huge demand as a new invention. At that time Mr.
Dammika was facing some difficulties of producing and distributing as per the pertained demand to
this product.
In 1990, the market was little bit of competitive with number of competitors. Mr. Dammika has
continuously developed the product using his technical knowledge for making the competitive
advantage. Because of his product consciousness he upgraded the technology, quality and durability
of the machine without concerning the cost of production. The high unit price of the product and the
availability of the product choices in the market led him a difficult time for the product sales. In 2013
he made an arrangement to restructure the Sales force of D R Enterprises with an attractive incentive
scheme.
Mr. Rajitha Wickramasinghe is the Marketing Executive of the D R Enterprises who has recently
completed the Preliminary Certificate in Marketing conducted by the Sri Lanka Institute of Marketing.
Now he is the key strategic driver of the DR Enterprises within the process of organizational
restructuring project towards a Marketing orientation.
Assume that you are Rajitha Wickramasinghe who has been assumed duties in the Organizational
restructuring project.
Task 01
Analyze the above case and discuss the similarities with the theory that you have learned in the class
for making a report based on different Era's of Marketing orientation.
(10 Marks )
Task 02
Advice Mr. Dammika Rupasinghe about the concept of Marketing orientation and Relationship
Marketing and benefits of these concepts for a sustainable development of D R Enterprises.
(25 Marks)
Task 03
Identify the key Macro elements that would have an impact in the success of D R Enterprises.
(25 Marks)
Task 04
Mr. Dhammika Rupasinghe is planning to introduce a new product, Industrial Gas Oven targeting
Hotels and Pastry shops.
Develop an appropriate Marketing Mix to introduce this product to its Target Market.
(20 Marks)
Task 01

10 Marks

Task 02

25Marks

Task 03

25 Marks

Task 04

20 Marks

Following assignment guidelines (As per the Course Manual in the Text Book)
Total
For late submission 07 marks will be deducted from the total earned marks

20 Marks
100 Marks

Assignment Marking Scheme PCM I / 2016

(For the use of the examiners only)
Programme

Preliminary Certificate in Marketing

Examination

PCM I 2016 27th March 2016 - Examination

Assignment Topic

Marketing Orientation

Student Registration Number

(to be filled by the students)
Allocation of marks ( Please Use only a RED PEN from this point onwards)
Area of evaluation

Weightage

Task 01

10%

Task 02

25%

Task 03

25%

Task 04

20%

Following assignment guidelines

20%

Total

100%

Marks Awarded

Late Marks
Final marks of evaluation
Overall comments by the examiner

100
Signature of Examiner

Signature of

& Date

Education officer

Important: This should be attached to the assignment after the cover page