Professional Documents
Culture Documents
October 2011
Contents
Why guidelines?
What is the logo?
Colour and typography
Correct Usage
Further Information
Why guidelines?
Informal logo
Stationery
The backs of publications, with contact info
Corporate logo
Informal logo
Colour specifications
My Premiums corporate logo colours are
specified in different ways dependent on the
production technique in question. Whilst it is
important to achieve maximum consistency
across all media, a slight variation in colour will
be inevitable.
Print Materials
Spot Colours
Pantone 267C
89/100/0/0
Pantone 1375C
0/40/90/0
Pantone 108C
0/6/95/0
74/38/131
247/168/35
255/228/0
#4A2683
#F7A823
#FFE400
Corporate Typeface
My Premiums Corporate Typeface (or font)
is named Saginaw, The style is set to Bold
and the tracking is set to 30. No uppercase
letters are used in the corporate typeface.
When using the logo or supplying the logo to
third parties, NEVER reset the typeface. It is
provided as a standard vector artwork file in a
variety of formats to ensure maximum
flexibility and ease of use. They have been
carefully spaced and aligned for optimum
visual impact and must not be modified on
any account. There is no need to include fonts
when supplying a logo.
Correct usage
The My Premium logo is designed to be a visual identification
for the My Premium brand across a wide variation of media.
Whilst not wishing to be rigid about the use of the logo, it is in
everybodys interest that its visual integrity be maintained.
There are some simple rules to follow.
Photographs
Be Careful when placing the corporate colours
against dark photographs that are busy or
have alot of contrast. The negative version
of the logo is used in such instances.
Further information
MYPREMIUM LTD,
Unit 10B M:TEK Building,
Knockaconny,
Monaghan,
Co. Monaghan,
Ireland
TEL: 00353 (0)47 62500
FAX: 00353 (0) 47 62501
info@mypremium.ie
www.mypremium.ie