nBeat The Cmpettn, Knw Mre Abut SGet

Great Tps to Create a Wnnng Logo for Your

Busness
The very nature of a logo desgn s geared towards commandng a sense of
power and recognton for your busness, organzaton or product. t can act
as a symbol that represents you and your company, creatng a sold dentty
amongst your target audence, one that portrays your busness n a postve
lght and sends the rght message. A powerful logo can create nstant recall,
gvng the publc a mental mage of your busness the moment they see t.

Of course, all ths can only be acheved f you actually have a logo for your
busness. Not just any logo though, but a good one.

Here are 10 tps to consder when desgnng a logo and how you can create
t to wn for your busness.

Create a Lastng Brand

Bllonare nvestor Warren Buffett doesn't nvest n somethng he's not
comfortable holdng for the next 10 years. The same outlook should be
appled when choosng a logo. f you're lookng at a logo, magne seeng t
every day for the next 10 years or so. f you feel lke you mght need to
renvent t after a few seasons, choose another logo.

Ensure the Logo Reflects what your Busness s About

A busness logo creates an mpresson of what you and your busness have
to offer, so t only makes sense for t to reflect your products/servces, tone
and dentty. Some logos can look great, and may convey a part of your

hstory or servces, but only select a logo that has a clear and dstnct
connecton to your busness.

Select the Rght Colors

The rght colors for your logo wll largely depend on your exstng clentele,
target audence and corporate dentty. f you're n the vdeo game ndustry
for example, then choosng fun and vbrant colors can be a good dea.

Feedback
Large corporatons spend thousands of dollars on focus groups just to
develop the perfect logo. Snce t's farly safe to say that you don't have the
same resources, the next best thng you can do s get as much feedback as
you can from everyone you know.

Stay Objectve
As much as that logo looks good, don't just choose t because you "feel" t's
the rght one. Be objectve and let other people wegh n on the decson.

Perfect n any Sze

Expect your busness logo to be enlarged, shrunk and prnted n ether
black & whte or full color. Pck a logo that wll look good regardless of how
t's portrayed.

Perfect on any Format

The best logos are the most versatle ones, those that look good regardless
of what type of promotonal materal they're placed n.

Get Professonal Help

Acqurng the servces of a professonal graphc artst may seem expensve
at frst, but t's an nvestment that's worth t, especally f you have one on
board who's truly talent. Check ther portfolo and ther track record before
hrng.

Prepare the Cash

Sadly, desgnng a logo for your busness s a major nvestment. Make sure
you have the necessary resources before undertakng ths project.

Do you really need a Logo?

A logo s a bg step for any busness. t's almost a comng of age of sorts. f
your busness s a very early startup comprsed on no more than 4 people
ncludng yourself, you may want to nvest your resources on generc but
elegant busness cards and letterheads.

Create the perfect logo for your busness wth expert advce from Repeat
Logo. We can provde you wth a low-cost logo creaton soluton.