PPC Test Analyst

Please see my answer in red below;
PPC LOGICAL TEST ( 30 mins)

Given the statistics data, please answer the following question below.
Market Share by Country
Thailand
% Market
Japan
% Market
63%
China
70%
% Market
Australia
% Market
88%
59%
85%
Current Campaings Performance

Minimum Bid $0.2
Campaign
UAE
China
Hong Kong
Indonesia
Japan
Brunei
Malaysia
Philippines
Singapore
Thailand
Australia
Total
Clicks
1,019
8,324
5,458
6,882
4,917
463
7,663
12,963
5,026
9,821
4,435
66,971
Cost ($)
408
3,330
3,821
2,753
1,475
139
2,299
5,185
2,513
4,911
1,774
28,606
Avg.
Advertisment
Positon
Bid $
0.40
0.40
0.70
0.40
0.30
0.30
0.30
0.40
0.50
0.50
0.40
0.42
2
2
2.5
1.7
2
1.8
2.2
2
3
1.2
2
2.04
Cost - Amount payable for each click received

Bid - Maximum cost we are willing to pay for one click
Avg advertisement position - Google shows about 10 ads per page, the position of an ad varies. This is the avera
Conversion - Orders/clicks
Net Order - Not all order received are finally charged. The reasons vary, but often it is due to the fact of cancellat
Net Order Revenue - Amount of dollars that the customers are charged
Net Order Margin - Margin Luxola retains from the price charged to the customer
Question:
You are given minimum spending budget of USD 25,000,

You can turn on or turn off and change the bids as you think it is best.
There is relation between bid and the ranking of your advertisment. High rank means hig
chance that customers will see, click, and convert from your ads.
What would you do to improve overall campaigns performance?
Just 1 question, I would like to know what's the market share by percentage for UA
Answer
Country
1. China
1.1 Decrease bid from 0.4$ to 0.2$ --> then position ads will be move to 2+ to 3 but still on t
1.2
turn off some
ad &
group/
ad title withfor
worst
to spent
only
goodnew
perfoo
1.3 Analyze
ads title
ads description
the performance
good performance
ad cost
group
andfor
create
1.4 Analyze the keyword in worst adgroup/ ad campaign and turn off worst performance key
Analyze k/w in good performance adgroup and create new adgroup with good performa
find new behavior or search trend with our target search to be more segmentation
for example : new adgroup = product categorie (cc cushion) + [any nam
keyword = + cc cushion +[Missha], "cc cushion" + [Missha
1.5 if performance still low, will turn off PPC ad for China and find new search engine to be
2. Indonesia
use same strategies from China

2.1 Decrease bid from 0.4$ to 0.2$
2.2 Analyze ads title & ads description, Create new one for good performance ad group/ad
2.3 Analyze keywords and turn off worst performance adgroup create new adgroup be more
3. Malaysia

and use same strategies for analyze ad title & ad group from China
4. Philipines

5. Australia

6. UAE, JP, SG, TH
6.1 Analyze keyword for good performance ad group and create new one to find new oppor
6.2 Analyze ad tile for good performance and create new one
Indonesia
% Market
Malaysia
80%
Philippines
% Market
Hong Kong
82%
Singapore
Brunei
/ %
Gross
Order
35
44
91
47
90
12
61
124
73
195
55
827
Cost per
convert
($)
11.65
75.67
41.98
58.57
16.39
11.58
37.69
41.82
34.42
25.18
32.25
Conversion
3.4%
0.5%
1.7%
0.7%
1.8%
2.6%
0.8%
1.0%
1.5%
2.0%
1.2%
1.2%
Net Order
Net Order
Revenue
21
25
49
33
35
4
24
58
28
129
20
426
ad varies. This is the average place where the ad in question was shown.
due to the fact of cancellation rate
6,930
6,004
23,884
9,100
16,564
581
8,025
16,996
21,618
47,254
7,039
163,995
Net Order Margin
1,259
1,030
3,521
1,449
2,722
126
1,272
2,934
2,880
6,345
1,338
24,879
High rank means higher
y percentage for UAE?
move to 2+ to 3 but still on top 3 ads position, if position will go over 3 will increase bid to 0.3$
pent
only
goodnew
performance
e ad cost
group
andfor
create
one, and turn off for the worst performance ad title in each ad group.
rn off worst performance keyword
adgroup with good performance k/w,

be more segmentation
gorie (cc cushion) + [any name of brand]
ssha], "cc cushion" + [Missha]
nd new search engine to be fit with our target like baidu.com
d performance ad group/ad title

create new adgroup be more segmentation adgroup keyword
e new one to find new opportunity our target search trend
% Market
76%
% Market
87%
% Market
81%
% Market
60%
Avg. Margin
60
41
72
44
78
32
53
51
103
49
67
59
ROI
309%
31%
92%
53%
185%
91%
55%
57%
115%
129%
75%
87%
EXCEL TEST 1 (Given time 10 mins)
REFNO
CID
SITE
CANCEL
CHARGECC
OUT OF
STOCK
2023683
2024089
2024079
2024017
2023845
2023743
1410050
1410175
1410088
1410093
1410172
1410093
Google HK
Yahoo TW
Yahoo US
MSN
Google TW
MSN
N
N
N
N
N
N
Y
Y
Y
Y
Y
N
N
N
N
N
N
N
2023769
2023694
2023565
2023560
2023550
2023542
2023516
2023141
2022553
1410093
1410088
1410092
1410088
1410052
1410175
1410088
1410175
1410175
MSN
Yahoo US
MSN
Yahoo US
Yahoo HK
Yahoo TW
Yahoo US
Yahoo TW
Yahoo TW
N
N
N
N
N
N
N
N
N
N
N
Y
Y
Y
Y
Y
Y
Y
N
N
N
N
N
N
N
N
N
2019942
1410092
MSN
2019956
2019216
2018518
2018901
2014718
2024425
2025888
2024463
2024493
2024528
1410092
1410089
1410053
1410088
920972
1410089
1410088
1410176
1410088
1410175
MSN
Yahoo US
Yahoo HK
Yahoo US
MSN
Yahoo US
Yahoo US
Yahoo TW
Yahoo US
Yahoo TW
N
N
N
N
N
N
N
N
N
N
N
N
N
Y
Y
Y
Y
Y
Y
N
N
N
N
N
N
N
N
N
N
N
2024705
2024739
2024841
2024939
1410088
1410088
1410088
1410088
Yahoo
Yahoo
Yahoo
Yahoo
N
N
N
N
Y
Y
Y
Y
N
N
N
N
US
US
US
US
Instructions
1. Find total margin:
Site
Yahoo HK
Yahoo TW
Google HK
Google TW
Margin
84
166
107
26.03
Yahoo US
MSN
498.71
189.2535
2. Use vlookup to fill in column "Campaign" in above table

3. Use if function to fill column "Status" above".
Status 001 for ChargeCC = Y
Status 002 for ChargeCC = N
4. Create Pivot Table with the fields as sample below.
SITE
SITE
Google HK
Google TW
MSN
Yahoo HK
Yahoo TW
Yahoo US
Total Result
Count of REFNO
Sum of MARGIN
Data
Sum - REFNO
Sum - MARGIN
2023683
2023845
14149710
4042068
12142316
26306996
60688618
107
26
189
84
166
499
1072
Look up value
MARGIN CITY
107 Singapore
5 Chiang Mai
11 Shenzhen
11 Bangkok
26 Hong Kong
28 Hoi An
NATIONALITY
Canada
Taiwan
Australia
United Kingdom
Taiwan
Switzerland
United States of
12 Bangkok
America
90 Ho Chi Minh City United Kingdom
58 Hong Kong
Ireland
34 Bangkok
United Kingdom
10 Bangkok
Canada
49 Bangkok
Taiwan
8 Bangkok
Germany
16 Singapore
Taiwan
16 Singapore
Taiwan
United States of
33 Manila
America
United States of
22 Manila
America
60 Danang
Malaysia
74 London
Hong Kong
25 Bangkok
Australia
39 Pattaya
Singapore
7 Bangkok
Australia
49 Hong Kong
Taiwan
8 Bangkok
India
31 Hong Kong
Taiwan
United States of
37 Cebu
America
18 Cebu
Philippines
70 Chiang Mai
Canada
CAMPAIGN
STATUS
CID
SITE
Brand
Product
Category
Product
Product
Product
1
1
1
1
1
2
1410052
1410051
1410053
1410207
1410267
1410175
Yahoo HK
Yahoo HK
Yahoo HK
Yahoo HK
Yahoo HK
Yahoo TW
Product
Category
Category
Category
#N/A
#N/A
Category
#N/A
#N/A
2
2
1
1
1
1
1
1
1
1410174
1410176
1410216
1410269
1410049
1410048
1410050
1410206
1410268
Category
1410172
Category
Product
#N/A
Category
Brand
#N/A
#N/A
#N/A
#N/A
#N/A
2
2
2
1
1
1
1
1
1
2
Googel TW
1410171
1410173 Google TW
1410215 Google TW
1410270 Google TW
1410089 Yahoo US
1410088 Yahoo US
951265 Yahoo US
1072899 Yahoo US
1410263 Yahoo US
1410093
MSN
#N/A
#N/A
#N/A
#N/A
1
1
1
1
1410092
920972
1410422
1410264
Yahoo TW
Yahoo TW
Yahoo TW
Yahoo TW
Google HK
Google HK
Google HK
Google HK
Google HK
Google TW
MSN
MSN
MSN
MSN
Look up value
CAMPAIGN
Product
Category
Brand
Competitor
Special Campaign
Product
Category
Brand
Competitor
Special Campaign
Product
Category
Brand
Competitor
Special Campaign
Product
Category
Brand
Competitor
Special Campaign
Product
Category
Brand
Competitor
Special Campaign
Product
Category
Brand
Competitor
Special Campaign
CID
920972
951265
1072899
1410048
1410049
1410050
1410051
1410052
1410053
1410088
1410089
1410092
1410093
1410171
1410172
1410173
1410174
1410175
1410176
1410206
1410207
1410215
1410216
1410263
1410264
1410267
1410268
1410269
1410270
1410422
SITE
MSN
Yahoo US
Yahoo US
Google HK
Google HK
Google HK
Yahoo HK
Yahoo HK
Yahoo HK
Yahoo US
Yahoo US
MSN
MSN
Googel TW
Google TW
Google TW
Yahoo TW
Yahoo TW
Yahoo TW
Google HK
Yahoo HK
Google TW
Yahoo TW
Yahoo US
MSN
Yahoo HK
Google HK
Yahoo TW
Google TW
MSN
CAMPAIGN
Brand
Brand
Competitive
Hotel
City
Brand
Hotel
City
Brand
Hotel
City
Hotel
City
Hotel
City
Brand
Hotel
City
Brand
Competitive
Competitive
Competitive
Competitive
Canton Fair
Canton Fair
Canton Fair
Canton Fair
Canton Fair
Canton Fair
Competitive
EXCEL TEST 2 (Given time 15 mins)

INSTRUCTIONS:
1. Fill in column SITE from data given in sheet "sites".
2. Fill in column CAMPAIGN from data given in sheet "sites".
3. Fill in status code in column STATUS from the conditions given below.
CONDITIONS
CANCEL
CHARGECC
FULLY BOOK
STATUS
001
N
N
N
N
N
Y
002
003
004
005
006
OTHERS
007
4. Format cell in field "MARGIN" as criterias below

Format
City = Bangkok or Hong Kong with margin >50

City = Bangkok or Hong Kong with margin <=50
white
Black
5. Create Pivot Table with the fields as sample below.

STATUS
STATUS
SITE
Google HK
Google TW
MSN
Yahoo HK
Yahoo TW
Yahoo US
Total Result
SITE
Count of REFNO
Sum of MARGIN
- all Data
Count - REFNO
3
7
25
15
28
123
201
Sum - MARGIN
179
181
788
888
894
7194
10124
6. Do calculation of average, sum, max, and count of conditions given in the table below.
I do not understand what this test want to know??

I cannot calculate the sum,count, max or average Margin because this
So I cannot answer no.6 question, sorry
CHARGEC
SITE
CAMPAIGN
CITY
NATIONALITY
CANCEL
Yahoo US
Yahoo TW
MSN
Google TW
Yahoo US
Yahoo TW
Yahoo US
Google HK
Hotel
City
City
City
City
Brand
Hotel
Brand
Ho Chi Minh City United Kingdom

Hong Kong
Taiwan
Bangkok
United States of America
Taiwan
Guangzhou
Pattaya
Singapore
Pattaya
Taiwan
Bali
Australia
Singapore
Canada
N
N
N
N
N
N
N
N
Y
Y
Y
Y
Y
Y
Y
Y
I use data to answer from table ( yellow) below, I don't know that is the right way that you want me to do
SUM MARGIN
COUNT MARGIN
MAX MARGIN
AVERAGE MARGIN
ALL MARGIN
10,124.40
201.00
369.00
50.37
GIVEN MARGIN
(what is Given Margin that
you mean?)
DATA
REFNO
CID
CANCEL
CHARGECC
FULLY
BOOK
MARGIN
2023683
1410050
107
2024089
1410175
2024079
1410088
11
2024017
1410093
11
2023845
1410172
26
2023743
1410093
28
2023769
1410093
12
2023694
1410088
90
2023565
1410092
58
2023560
1410088
34
2023550
1410052
10
2023542
1410175
49
2023516
1410088
2023141
1410175
16
2022553
1410175
16
2019942
1410092
33
2019956
1410092
22
2019216
1410089
60
2018518
1410053
74
2018901
1410088
73
2014718
920972
25
2024425
1410089
39
2025888
1410088
2024463
1410176
49
2024493
1410088
2024528
1410175
31
2024705
1410088
37
2024739
1410088
45
2024841
1410088
18
2024939
1410088
70
2024998
1410176
23
2025072
1410176
68
2026998
1410088
20
2025135
1410175
13
2025203
1410088
45
2025407
1410088
117
2025497
1410088
120
2025576
920972
75
2021713
1410089
2025627
1410088
10
2025678
1410092
34
2025731
1410089
32
2025810
920972
26
2025831
1410175
20
2015395
1410175
2025951
920972
17
2026046
1410052
108
2026099
1410174
37
2026202
1410088
137
2026213
1410088
21
2026350
1410088
189
2026855
1410088
13
2026898
1410089
190
2029556
1410093
12
2026989
1410089
46
2027232
1410176
34
2027284
1410088
92
2027375
1410093
18
2027413
1410176
2027458
1410051
75
2027719
1410089
45
2027825
1410088
34
2028014
1410088
369
2028036
1410089
264
2028075
1410088
12
2028152
1410088
125
2028339
1410052
29
2025869
1410088
71
2028710
1410175
2029023
1410089
18
2029029
1410088
16
2029132
1410089
84
2029295
1410089
42
2031996
1410088
90
2029518
1410088
34
2029539
1410088
25
2029786
1410089
29
2029813
1410089
132
2029820
1410092
72
2029911
1410089
104
2030621
1410088
40
2030676
1410089
45
2030823
1410092
13
2032695
1410089
29
2031093
1410089
356
2031156
1410088
125
2031398
1410175
10
2031592
1410088
20
2028660
1410051
69
2031802
1410052
35
2031803
1410053
31
2031975
1410089
58
2031979
1410089
22
2032009
1410088
40
2032068
1410093
21
2032195
1410089
44
2032380
1410173
29
2032414
1410093
48
2032467
1410088
116
2032615
1410053
24
2030243
1410089
40
2030472
1410093
2030490
1410088
38
2032674
1410176
58
2032680
1410050
58
2032910
1410093
45
2032959
1410093
18
2033075
1410088
11
2033105
1410089
63
2033227
1410088
122
2031761
1410052
35
2033643
1410088
2033762
1410175
58
2033783
1410089
174
2033815
1410088
28
2033844
1410088
28
2033950
1410088
48
2033990
1410088
24
2033991
1410176
19
2033993
1410172
20
2034039
1410088
57
2034059
1410088
95
2034068
1410088
54
2034097
1410088
36
2034359
1410088
44
2034497
1410088
2033237
1410088
34
2034587
1410052
161
2034729
951265
153
2034751
1410088
65
2034756
1410088
28
2034782
1410088
29
2034866
1410175
11
2034958
1410175
63
2034967
1410089
75
2035088
1410089
42
2035133
1410089
30
2035203
1410088
19
2037174
1410088
21
2035526
1410093
13
2035529
951265
2034168
1410050
14
2034259
1410088
10
2034322
1410088
83
2035543
951265
36
2034381
1410088
59
2034435
1410176
71
2035570
1410051
35
2034544
1410052
98
2034580
1410088
11
2035798
1410173
18
2036076
1410174
35
2036145
1410052
56
2038493
1410088
24
2036295
1410089
103
2036460
1410089
23
2036655
1410088
2036764
1410089
65
2037156
1410088
268
2037252
1410088
41
2037339
1410089
41
2037562
1410089
12
2037686
1410175
27
2037698
1410093
27
2035700
1410093
57
2038412
1410174
22
2038470
1410088
105
2038577
1410088
75
2038607
1410175
72
2038657
1410088
24
2038852
1410089
22
2038921
1410089
59
2038927
1410088
56
2038988
1410053
47
2039792
951265
45
2039078
1410089
66
2039082
1410172
49
2039097
1410172
32
2039264
1410088
66
2037735
951265
64
2037789
1410088
59
2037809
1410173
2037899
1410088
2037926
1410088
33
2038142
1410088
2038360
1410088
14
2039362
1410088
31
2039493
1410093
50
2039517
1410088
19
2039627
1410088
70
2039639
1410088
70
2036908
1410088
41
2036912
1410088
13
2039782
1410088
25
2040639
1410088
18
2040699
1410093
45
2040765
1410088
35
2039295
1410088
18
2040821
1410176
38
2041805
1410175
34
2040854
1410088
66
able below.
Margin because this table below not give the axact margin volumn!
FULLY BOOK
MARGIN
N
N
N
N
N
N
Y
N
CITY
>30
>10
>20
>20
>40
>40
>50
>50
NATIONALITY
SITE
CAMPAIGN
STATUS
Singapore
Canada
Google HK
Brand
001
Chiang Mai
Taiwan
Yahoo TW
City
001
Shenzhen
Australia
Yahoo US
Hotel
001
Bangkok
United Kingdom
Hong Kong
Taiwan
Hoi An
MSN
City
001
Google TW
City
001
MSN
City
002
Bangkok
Switzerland
United States of
America
MSN
City
002
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
002
Hong Kong
Ireland
MSN
Hotel
001
Bangkok
United Kingdom
Yahoo US
Hotel
001
Bangkok
Canada
Yahoo HK
City
001
Bangkok
Taiwan
Yahoo TW
City
001
Bangkok
Germany
Yahoo US
Hotel
001
Singapore
Taiwan
Yahoo TW
City
001
Singapore
Yahoo TW
City
001
MSN
Hotel
001
Manila
Taiwan
United States of
America
United States of
America
MSN
Hotel
002
Danang
Malaysia
Yahoo US
City
002
London
Hong Kong
Yahoo HK
Brand
002
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
001
Bangkok
Australia
MSN
Brand
001
Pattaya
Singapore
Yahoo US
City
001
Bangkok
Australia
Yahoo US
Hotel
001
Hong Kong
Taiwan
Yahoo TW
Brand
001
Manila
Bangkok
India
Yahoo US
Hotel
001
Hong Kong
Yahoo TW
City
002
Cebu
Taiwan
United States of
America
Yahoo US
Hotel
001
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
001
Cebu
Philippines
Yahoo US
Hotel
001
Chiang Mai
Canada
Yahoo US
Hotel
001
Pattaya
Taiwan
Yahoo TW
Brand
001
Pattaya
Taiwan
United States of
America
Yahoo TW
Brand
001
Phnom Penh
Yahoo US
Hotel
001
Hong Kong
Taiwan
Yahoo TW
City
001
Paris
Lebanon
Yahoo US
Hotel
001
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
001
Bali
Australia
Yahoo US
Hotel
007
MSN
Brand
001
Yahoo US
City
001
Yahoo US
Hotel
001
MSN
Hotel
001
Koh Phi Phi (Krabi) Germany

Manila
Bangkok
United
United Kingdom
States of
America
Singapore
Malaysia
Pattaya
Yahoo US
City
001
Bangkok
Singapore
United States of
America
MSN
Brand
001
Singapore
Taiwan
Yahoo TW
City
001
Penang
Taiwan
Yahoo TW
City
001
Hong Kong
Philippines
MSN
Brand
001
Bali
Hong Kong
Yahoo HK
City
001
Hong Kong
Taiwan
United States of
America
Yahoo TW
Hotel
001
Singapore
Yahoo US
Hotel
001
Bali
Australia
Yahoo US
Hotel
007
Bali
Australia
Yahoo US
Hotel
007
Bangkok
Canada
Yahoo US
Hotel
001
Pattaya
Singapore
Yahoo US
City
001
Singapore
Australia
MSN
City
001
Singapore
Sri Lanka
Yahoo US
City
007
Bangkok
Taiwan
Yahoo TW
Brand
001
Cebu
Yahoo US
Hotel
001
Bangkok
South
UnitedKorea
States of
America
MSN
City
001
Bangkok
Taiwan
Yahoo TW
Brand
006
Hua Hin / Cha-am Hong Kong
Yahoo HK
Hotel
001
Manila
Yahoo US
City
001
Bali
Hong Kong
Yahoo US
Hotel
007
Ho Chi Minh City
Yahoo US
Hotel
001
Pattaya
Singapore
Yahoo US
City
001
Bali
Australia
Yahoo US
Hotel
007
Tokyo
Yahoo US
Hotel
001
Bangkok
Hong Kong
Yahoo HK
City
001
Hong Kong
Yahoo US
Hotel
005
Bangkok
Taiwan
Yahoo TW
City
001
Singapore
India
Yahoo US
City
007
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
007
Manila
Norway
Yahoo US
City
003
Hanoi
Yahoo US
City
001
Ho Chi Minh City
Yahoo US
Hotel
001
Bali
Japan
Yahoo US
Hotel
001
Bali
Australia
Yahoo US
Hotel
003
Singapore
Yahoo US
City
001
Phuket
Yahoo US
City
002
Manila
MSN
Hotel
002
Bangkok
United Kingdom
Yahoo US
City
001
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
004
Chiang Mai
Yahoo US
City
006
Singapore
Israel
MSN
Hotel
001
Pattaya
Singapore
Yahoo US
City
007
Singapore
Belgium
Yahoo US
City
002
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
001
Pattaya
Taiwan
Yahoo TW
City
001
Manila
Philippines
Yahoo US
Hotel
001
Fukuoka
Hong Kong
Yahoo HK
Hotel
001
Hangzhou
Hong Kong
Yahoo HK
City
002
Hong Kong
Hong Kong
Yahoo HK
Brand
001
Bangkok
Russia
Yahoo US
City
001
Pattaya
Singapore
Yahoo US
City
006
Phnom Penh
Yahoo US
Hotel
001
Bangkok
United
United States
States of
of America
America
MSN
City
001
Manila
Taiwan
Yahoo US
City
001
Hong Kong
Taiwan
Google TW
Brand
007
Surin
MSN
City
001
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
001
Bangkok
Hong Kong
Yahoo HK
Brand
001
Manila
Russia
United States of
America
Yahoo US
City
001
MSN
City
001
Bangkok
Khao Lak (Phang NgCanada
Yahoo US
Hotel
001
Samui
Taiwan
Yahoo TW
Brand
001
Hong Kong
Mexico
Google HK
Brand
006
Krabi
United Kingdom
MSN
City
002
Chiang Mai
Singapore
MSN
City
007
Semarang
Indonesia
Yahoo US
Hotel
001
Luang Prabang
United Kingdom
Yahoo US
City
001
Phuket
Switzerland
Yahoo US
Hotel
006
Shanghai
Hong Kong
Yahoo HK
City
001
Surabaya
Indonesia
Yahoo US
Hotel
001
Bangkok
Taiwan
Yahoo TW
City
001
Hoi An
Yahoo US
City
001
Kuala Lumpur
Brunei Darussalam
Yahoo US
Hotel
001
Bangkok
Hong Kong
Yahoo US
Hotel
001
Luang Prabang
Germany
Yahoo US
Hotel
001
Vientiane
Germany
Yahoo US
Hotel
006
Penang
Taiwan
Yahoo TW
Brand
002
Guangzhou
Taiwan
Google TW
City
007
Barcelona
United Kingdom
Yahoo US
Hotel
001
Bangkok
South Korea
Yahoo US
Hotel
001
Siem Reap
Yahoo US
Hotel
001
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
001
Phuket
South Korea
Yahoo US
Hotel
006
Pattaya
Yahoo US
Hotel
001
Koh Phi Phi (Krabi) Switzerland
Yahoo US
Hotel
001
Bangkok
Hong Kong
Yahoo HK
City
001
Hong Kong
Italy
Yahoo US
Brand
001
Tokyo
Hong Kong
Yahoo US
Hotel
001
Kuala Lumpur
South Korea
Yahoo US
Hotel
007
Penang
South Korea
Yahoo US
Hotel
006
Hong Kong
Taiwan
Yahoo TW
City
001
Hong Kong
Taiwan
Yahoo TW
City
001
Bangkok
Sweden
Yahoo US
City
001
Phnom Penh
Russia
Yahoo US
City
001
Siem Reap
Russia
Yahoo US
City
001
Bangkok
Yahoo US
Hotel
001
Bangkok
Japan
Yahoo US
Hotel
001
Macau
Malaysia
MSN
City
007
Manila
Yahoo US
Brand
007
Koh Samet / Rayon Hong Kong
Google HK
Brand
006
Macau
Macau
Yahoo US
Hotel
001
Phuket
South Korea
Yahoo US
Hotel
001
Hong Kong
Yahoo US
Brand
001
Phuket
South Korea
Yahoo US
Hotel
001
Singapore
Taiwan
Yahoo TW
Brand
001
Bangkok
China
Yahoo HK
Hotel
001
Bangkok
Hong Kong
Yahoo HK
City
001
Phnom Penh
Malaysia
Yahoo US
Hotel
001
Bangkok
Taiwan
Google TW
Brand
005
Hong Kong
Taiwan
Yahoo TW
Hotel
001
Bangkok
China
Yahoo HK
City
001
Ho Chi Minh City
United Kingdom
Yahoo US
Hotel
001
Singapore
United Kingdom
Yahoo US
City
001
Bangkok
Taiwan
Yahoo US
City
001
Bangkok
Estonia
Yahoo US
Hotel
007
Kyoto
Yahoo US
City
001
Tokyo
Singapore
Yahoo US
Hotel
001
Shanghai
Singapore
Yahoo US
Hotel
001
Bangkok
Yahoo US
City
001
Singapore
India
Yahoo US
City
001
Hong Kong
Taiwan
Yahoo TW
City
001
Chiang Mai
MSN
City
007
Bangkok
United
United States
States of
of America
America
MSN
City
001
Hong Kong
Taiwan
Yahoo TW
Hotel
001
Cebu
South Korea
Yahoo US
Hotel
007
Kyoto
Yahoo US
Hotel
007
Hong Kong
Taiwan
Yahoo TW
City
001
Cebu
Ireland
Yahoo US
Hotel
001
Pattaya
Singapore
Yahoo US
City
001
Pattaya
United Kingdom
Yahoo US
City
001
Shenzhen
Malaysia
Yahoo US
Hotel
001
Bangkok
Hong Kong
Yahoo HK
Brand
007
Sydney
United Kingdom
Yahoo US
Brand
001
Hong Kong
Russia
Yahoo US
City
001
Guangzhou
Taiwan
Google TW
City
001
Guangzhou
Taiwan
Google TW
City
001
Phnom Penh
Japan
Yahoo US
Hotel
001
Lillehammer
Ireland
Yahoo US
Brand
001
Singapore
Russia
Yahoo US
Hotel
001
Bangkok
Taiwan
Google TW
Brand
001
Johor Bahru
Malaysia
Yahoo US
Hotel
001
Guangzhou
Malawi
Yahoo US
Hotel
001
Phnom Penh
Russia
Yahoo US
Hotel
001
Hong Kong
Japan
Yahoo US
Hotel
005
Shanghai
Indonesia
Yahoo US
Hotel
001
Phuket
MSN
City
001
Hong Kong
Italy
Yahoo US
Hotel
001
Hong Kong
Philippines
Yahoo US
Hotel
001
Hong Kong
Philippines
Yahoo US
Hotel
001
Hong Kong
Saudi Arabia
Yahoo US
Hotel
001
Macau
Philippines
Yahoo US
Hotel
001
Guangzhou
Yahoo US
Hotel
003
Aomori
New Zealand
Yahoo US
Hotel
001
Munich
MSN
City
001
Bangkok
Canada
Yahoo US
Hotel
001
Phnom Penh
Japan
Yahoo US
Hotel
001
Pattaya
Taiwan
Yahoo TW
Brand
001
Hong Kong
Taiwan
Yahoo TW
City
001
Siem Reap
Yahoo US
Hotel
001
CID
920972
951265
SITE
MSN
Yahoo US
CAMPAIGN
Brand
Brand
1072899
1410048
1410049
1410050
1410051
Yahoo US
Google HK
Google HK
Google HK
Yahoo HK
Competitive
Hotel
City
Brand
Hotel
1410052
1410053
1410088
1410089
1410092
1410093
1410171
1410172
1410173
1410174
1410175
1410176
1410206
1410207
1410215
1410216
1410263
Yahoo HK
Yahoo HK
Yahoo US
Yahoo US
MSN
MSN
Googel TW
Google TW
Google TW
Yahoo TW
Yahoo TW
Yahoo TW
Google HK
Yahoo HK
Google TW
Yahoo TW
Yahoo US
City
Brand
Hotel
City
Hotel
City
Hotel
City
Brand
Hotel
City
Brand
Competitive
Competitive
Competitive
Competitive
Canton Fair
1410264
1410267
1410268
1410269
1410270
1410422
MSN
Yahoo HK
Google HK
Yahoo TW
Google TW
MSN
Canton Fair
Canton Fair
Canton Fair
Canton Fair
Canton Fair
Competitive
REPORTING TEST (Given time 15 mins)

1. This is the number of Orders and the Avg. Margin for all the asian countries. What is the
-
Answer
Campaign
Orders
Average
Margin
UAE
China
Hong Kong
Indonesia
Japan
Brunei
Malaysia
Philippines
Singapore
Thailand
Australia
Total
Total Avg.
62
31
42
23
189
38
47
86
23
10
21
45
21
48
52
98
65
28
51
17
12
13
572
52
450
41
count
1
1
1
1
1
1
1
1
1
1
1
11
Answer
This question it's quite not understand exactly, because I'm not sure that you incluce Australia to Asia?
But I already include Australia to be global also.
all the asian countries. What is the global Avg. Margin for all Asia?
t you incluce Australia to Asia?
Adwords TEST (Given time 20 mins)

You have these set of keywords in English that Sephora can potentially use.
You can visit www.sephora.sg and find suitable landing pages.
Say which AdGroups would you create, which keywords would you put inside and wh
If there are keywords that you would not use, set them apart.
Explain 'why' you did it like this.
keywords
Acqua di Parma
Skincare
Makeup
American Crew
Tools
Nails
Brad Biophotonic Skin Care
Swedish Skincare
Bath & Body
The Konjac Sponge Company
Eye Shadow
Eyeliner
Conditioner
Sleek Makeup Face Contour Kit
Makeup Artist
Beauty Blender Pro Double Blender
Makeup Tutorial
not use
Please see my Adgroup strategy below;

Each ad group kw will go to each product categories landing page
cus behavior search

formal kw campaign
Ad group
review
compare
buy
discount hunting
Tutorial
Makeup artist
sale
recommend - beauty bloger
Skincare face : cleanser
Skincare face : moisturise

Segment
Sephora potentially use
American Crew --> brand
Tools --> prd. cat
Acqua di Parma --> prd. Cat
Skincare --> prd. Cat
Makeup --> prd. Cat
Nails --> prd. Cat
Brad Biophotonic Skin Care --> prd. Cat
Swedish Skincare -->national
Bath & Body --> prd. Cat
The Konjac Sponge Company --> brand
Eye Shadow --> prd. Cat
Eyeliner --> prd. Cat
Conditioner --> prd. Cat
Sleek Makeup Face Contour Kit --> prd. Cat
Makeup Artist --> behavior search
Beauty Blender Pro Double Blender --> behavior search
Makeup Tutorial --> behavior search
Makeup : Eye
Makke up : lips
Makke up : face
ra can potentially use.
s would you put inside and which landing pages would you use.
because this kw most search in Europe ( Italy number1) , not famous search in SG or Asia
Ad ca
formal kw campaign
Ad group
Brand + formal kw search
Ad group
skin_face_
clean_wash
skin_face_
clean_toner
Keywords example
+review +face wash
+compare +face wash
+tutorial +face wash
+sale +face wash
+discount +face wash
+totorial +face wash
.
Landing page
http://www.sephora.sg/categories/skincare/cleanse/face-wash
Skincare face
face wash
: cleanser
skin_face_
clean_toner
skin_face_
clean_makeremov
skin_face_
clean_mask
skin_face_
clean_Exfoliator
etc.
day cream
night cream
face oil
suncare
treatment
serum
etc.
eyeliner
mascara
eyebrows
etc.
lips
tint
palattes
etc.
Cc Cream
concealer
foundation
etc.
skin_face_
clean_makeremo
v
skin_face_
clean_mask
skin_face_
clean_Exfoliator
etc.
Ad campaign

Keywords example
(+brand +formal kw)
+SK II +review +face wash
+SK II +compare +face wash
+SK II +tutorial +face wash
+SK II +sale +face wash
+SK II +discount +face wash
+SK II +totorial +face wash
.
Nationali
Ad group
Landing page
http://www.sephora.sg/products/sk-ii-facial-treatment-gentle-cleanser
Skincare
face :
cleanser
Nationality + formal kw search
Ad group
face wash
skin_face_
clean_toner
Keywords example
(+nationality +formal kw)
Landing page
+American +review +face wash http://www.sephora.sg/search/full_search?utf8=%E2%9C%93&q=american
+American +compare +face wash
+American +tutorial +face wash
+American +sale +face wash
+American +discount +face wash
+American +totorial +face wash
.
skin_face_
clean_makeremo
v
skin_face_
clean_mask
skin_face_
clean_Exfoliator
etc.
utf8=%E2%9C%93&q=american+crew
cus behavior search

formal kw campaign
review
compare
buy
discount hunting
Tutorial
Makeup artist
sale
recommend - beauty bloger
Sephora potentially use

American Crew --> brand
Tools --> prd. cat
Acqua di Parma --> prd. Cat
Skincare --> prd. Cat
Makeup --> prd. Cat
Nails --> prd. Cat
Brad Biophotonic Skin Care --> prd. Cat
Swedish Skincare -->national
Bath & Body --> prd. Cat
The Konjac Sponge Company --> brand
Eye Shadow --> prd. Cat
Eyeliner --> prd. Cat
Conditioner --> prd. Cat
Sleek Makeup Face Contour Kit --> prd. Cat
Makeup Artist --> behavior search
Beauty Blender Pro Double Blender --> behavior search
Makeup Tutorial --> behavior search
Ad group
face wash
toner
makeup remover
mask
Exfoliator
etc.
Skincare face : moisturise day cream
night cream
face oil
suncare
treatment
serum
etc.
eyeliner
Makeup : Eye
mascara
eyebrows
etc.
lips
Makke up : lips
tint
palattes
etc.
Cc Cream
Makke up : face
concealer
foundation
etc.
Ad campaign
campaign
Keywords example
+review +face wash
+compare +face wash
+tutorial +face wash
+sale +face wash
+discount +face wash
+totorial +face wash
.

Ad group
face wash
toner
makeup remover
mask
Exfoliator
etc.
Keywords example
(+brand +formal kw)
+American Crew +review +face wash
+American Crew +compare +face wash
+American Crew +tutorial +face wash
+American Crew +sale +face wash
+American Crew +discount +face wash
+American Crew +totorial +face wash
.
Nationality + formal kw search

Ad group
face wash
toner
makeup remover
mask
Exfoliator
etc.
Keywords example
(+nationality +formal kw)
+Korea +review +face wash
+Korea +compare +face wash
+Korea +tutorial +face wash
+Korea +sale +face wash
+Korea +discount +face wash
+Korea +totorial +face wash
.

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PPC LOGICAL TEST ( 30 mins)

Current Campaings Performance

Cost - Amount payable for each click received

You are given minimum spending budget of USD 25,000,

use same strategies from China

3.1 Decrease bid from 0.3$ to 0.2$

4.1 Decrease bid from 0.4$ to 0.2$

5.1 Decrease bid from 0.4$ to 0.2$

6. UAE, JP, SG, TH

due to the fact of cancellation rate

Net Order Margin

High rank means higher

y percentage for UAE?

adgroup with good performance k/w,

d performance ad group/ad title

e new one to find new opportunity our target search trend

EXCEL TEST 1 (Given time 10 mins)

2. Use vlookup to fill in column "Campaign" in above table

EXCEL TEST 2 (Given time 15 mins)

4. Format cell in field "MARGIN" as criterias below

City = Bangkok or Hong Kong with margin >50

5. Create Pivot Table with the fields as sample below.

I do not understand what this test want to know??

Ho Chi Minh City United Kingdom

Ho Chi Minh City

Ho Chi Minh City

Ho Chi Minh City

Ho Chi Minh City

Koh Phi Phi (Krabi) Germany

Hua Hin / Cha-am Hong Kong

United States of America

Ho Chi Minh City

United States of America

United States of America

United States of America

Ho Chi Minh City

United States of America

Ho Chi Minh City

United States of America

United States of America

United States of America

United States of America

Ho Chi Minh City

United States of America

Ho Chi Minh City

United States of America

Ho Chi Minh City

Khao Lak (Phang NgCanada

United States of America

United States of America

Ho Chi Minh City

United States of America

Koh Phi Phi (Krabi) Switzerland

United States of America

United States of America

Koh Samet / Rayon Hong Kong

United States of America

Ho Chi Minh City

United States of America

United States of America

United States of America

United States of America