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Construction Trade Show Preparation

No matter your nvestment n tme, money, or materals, the key to a
successful construction trade show experence s smple: Start plannng
early.

Whle 'ths fall' or 'next December' may seem a long way off now - tme goes
faster than you thnk. Save yourself some stress ths year by gettng a head
start on your booth plannng. Start early by mappng out your general
needs and expectatons. Follow up by keepng on top of your collateral,
dsplay booth, and other materal needs. Follow through wth orders, travel
plans, and tranng.

Dong the legwork up front may seem lke a bg task, but the extra effort
wll ensure you make the most out of your trade show nvestment. To help
you get started, here are a few gudelnes and questons to consder at every
stage of the pre-show plannng process:

9 - 12 Months Before the Show

Refne & defne your objectves - How many leads do you want to generate?
How many orders do you want to take? What can you count to measure
your RO?
Regster your exhbt space - the sooner, the better - decde on the space
you need & make the call. The last thng you want s to be too late and not
exhbt at all!
Develop a trade show budget - transportaton, meals, collateral. Ask
yourself, 'How much can afford for ths event?' and 'How wll spend that
money?'

6 - 9 Months Before the Show

Decde on current promotonal materals you wll use n your exhbt.
Arrange for new marketng collateral f you need t.
Determne what extra accessores you need for your dsplay booth: lghtng,
banners, lterature racks and seatng are some commonly mssed tems.

3 - 6 Months Before the Show

Start makng travel arrangements - bookng flghts, reservng hotels,
rentng cars, etc - don't forget about your passport f you're leavng the
country!
Order promotonal tems or hand-outs you'd lke to gve away at the show.
Work wth your trade show desgn company to fnalze the look and
presentaton of ths year's dsplay.

1 - 3 Months Before the Show

Schedule & complete staff tranng - well-traned booth staff are crucal to a
successful show!
Contnue pre-show marketng actvtes on- and offlne.
Fnsh up your exhbt & booth materals. PREVEW EVERYTHNG before
you send t out.

Upon Arrval
Confrm all show servces ordered are avalable & n place.
Supervse booth setup or check n wth setup supervsor.

Check & double check all shpped tems have arrved; lay out dsplay
materals & get ready.

Have a great show!

Preparng for your next trade show or conventon can be a dauntng task.
Breakng down your plans nto an easy-to-follow tmelne wll help make
your event plans more manageable. Wth everythng ts place, you'll be
ready to put all your focus on runnng a great exhbt and makng a lastng
mpresson wth your vstors.

Exhbt Studos specalzes n trade show dsplay servces for every step of
the conventon cycle: exhbt desgn and constructon, trade show tranng,
exhbt management even trade show rentals and accessores.