ATHAR ZAMAN

Work Experiences
Haidri Beverages Pakistan Limited
Since 29rd March 2012 ADR (area Development Representative)

Major Responsibilities
To ensure secondary pack wise volume and NSR targets are met and suggest
new ways to generate more sales. Provide accurate secondary sales forecast of
the areas.
To ensure new outlets are created and retained as per target and are potential.
To analyze SFE KPIs and suggest ways to improve them. To ensure that all data
in the sales information systems pertaining to his/her area is cleansed, validated
and updated on a regular basis.
To ensure daily In-outlet Execution is carried out by his team as per PicOS &
RED criteria, ensure proper execution of all marketing initiatives in his area.
To monitor and report competitor activity in his/her assigned are and suggest
ways to counter them.
Supervise/Ensure proper injection and optimal utilization of Companys Assets in
the market i.e. Coolers, Glass, Shell, Signage, Outlet activation material etc.
Maintain customer collaboration and relationship with all the customers in his/her
area to ensure that they remain loyal. To ensure proper handling of all customers
complains in a timely manner as per company guideline. Maintain an updated
fact sheet on every customer. He is also responsible for tracking and timely
settlement of market accounts (Glass, Accounts Receivable, Discounts,
Responsible for advance ordering, settle receivables, stock management.
Responsible for training and developing Presellers and Delivery teams.
Implementations of New System related initiatives.

ADR (Market Development Officer)

Compilation and execution of given plans/objective to attain area sales,
products/packages availability and NSR (Net Sales Revenue) target through
profitable sales.
Ensure Route to Market strategies are implementation according to best
practices so that product reaches to all customers in the most efficient way in
direct sales system.
Regular market visits to supervise/monitor to proper execution of set
objectives/plans to ensure the attainment of desire results and to cultivate strong
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relationship with current and potential dealers especially with Key Accounts and
Wholesalers.
Market Intelligence regarding Market Share, Trends, Analysis, Availability,
Competition Activities etc. And communicate the same timely and accurately
seniors for better monitoring and controls.
Area Management through Geographic Analysis, Potential Estimation,
Infrastructure Analysis, Coverage Analysis and Call Frequency Analysis.
Monitoring and reporting of Key Performance Indicators such as stock return
rate, strike rate, call completion rate, daily sales volume and outlet conversion
rate and system & control implementation in area.
Supervise the segmented POSM execution through focusing on Trade Channels
to achieve the set objectives of RED/Commercial Leadership.
Execute plans for enhancement in cold availability of all SKUs by channel to
increase secondary sales. Deployment and management of assets (cooler &
glass) and ensuring its productivity to maximize profit.
Development of sales team through coaching and monitoring.
Achievement of volume target.
Maintain existing outlets and conversion of new outlets.

Channel Based RTM

Manage and promote business relationship with new/existing customers who fall
within the portfolio of the National Key Accounts.
Regular focus on Customers financials evaluation. Establishing maintenance and
growth targets based on financial evaluations.
Monitor and maintain the credit customers. Assisting in the collection and
resolution of past due accounts Receivables.
Educating Customers about Companys representatives and responding to
customer complaints.
Coordinating with the marketing department to supply the current marketing
requirements at the specific outlets in order to strength the business experience
by the extracting the maximum profitability.

Professional Courses
TRAINING HOUSE CONSULTING (PVT LTD)
On the participation and successful completion of the training

workshop for PEPSICO

Get different training by Capabiity Team and PCI,
Work with pre-seller, MVR Reports, One-oN-one session (ATU Module)

PROFESSIONAL EXPERIENCE AND ACHIVEMENTS

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 Best ADR of 2013,Highest CSD Growth award in Haidri Beverages

Pvt Ltd between 74 ADRs

01 Year experience as (RED)auditor in COCA COLA COMPANY

,

02 years experience as a SSR in LAYS (pepsico) Islamabad

From July 2010 to 2012
Sales Supervisor
Primary task is the management of Islamabad Branch's sales team as well as
responsible for growth of sales volume.
Complete hand on Islamabad's both markets Rural and Urban.
Achieved every month's sales target of whole sale, retail and Institutions above
than 100%.
Additional responsibility is making coordination between sales team, company
and distributions.
Management of accounts for company and distributions.
Responsible for assigning credit limit to clients as per there sales volume.
Key task is to made coordination between sales team and administration
department.
Management and distribution of routes as per sales volume.
02 Years experience as a SSR
islamabad
From 2008 to 2010

in KOLSON Food,S Private Limited

Sales Representative
Responsible for day to day bookings and execution of orders.
Display and merchandising of products.
Making relationship between customer and company

Education

MBA in Progress (InshaALLAH will complete Nov 2016)

Bachelors Degree from (AIOU).
HSSC from FBISE.
SSC from FBISE.

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PERSONAL
Father's Name:
Date of Birth:
NIC #:
Domicile:
Religion:
Nationality:
Marital Status:
Permanent Address:

FAROOQ:UZ ZAMAN
23th DEC 1984
61101-2627045-3.
Islamabad, FA.
ISLAM
Pakistani.
Engaged
House # 125 Street # 07, KRL road kannapul RWP
Cell: +92-345-8567335
Cell: +92-345-511 5223

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