CONTENTS

INTRODUCTION
GENERAL INTRODUCTION
INDUSTRY PROFILE
ORIGIN AND DEVELOPMENT OF THE INDUSTRY
GROWTH AND PRESENT STATUS OF THE
INDUSTRY.
FUTURE OF THE INDUSTRY
PROFILE OF THE ORGANIZATION
DISCUSSION ON TRAINING
STUDENTS WORK PROFILE (ROLE AND
RESPONSIBILITIES)
DESCRIPTION OF LIVE EXPERIENCE
STUDY OF SELECTED RESEARCH PROBLEM
STATEMENT OF RESEARCH PROBLEM
STATEMENT OF RESEARCH OBJECTIVE
RESEARCH DESIGN AND METHODOLOGY
ANALYSIS OF DATA
SUMMARY OF FINDINGS
SUMMARY OF CONCLUSION
SUMMARY OF LEARNING EXPERIENCE
CONCLUSION AND RECOMMENDATION

 APPENDIX
BIBLIOGRAPHY
INRODUCTION
GENERAL INTRODUCTION:
Food processing dates back to the prehistoric edge when crude processing
incorporate slaughtering fermenting, sun drying, preserving with salt, and various
type of cooking (such as roasting, smoking, steaming, and oven baking). Salt
preservation was especially common for foods that constituted warrior and
sailors diets up until the introduction of canning methods.
Evidence for the existence of these methods exists in the writing of he ancients
Greek, Egyptian, Roman civilization as well as archaeological evidence from
Europe, North, South America and Asia. The tried and tested processing
techniques remained essentially the same until the advent of the industrial
revolution. Example of ready means also exists from pre industrial revolution
times such as the Cornish pasty and haggis Modern food processing technology
in the 19th and 20th century was largely developed to serve military needs.
In 1809 Nicolas apart invented a vacuum bottling technique that would supply
food for French troops, and this contributed to the development of the training
and then canning by peter Durand in 1810.Although initially expensive and some
what hazardous due to the lead used in the cans, canned goods would later
become a staple around the world.
Pasteurization, discovered by Louis Pasteur in 1862 was a significant advance in
ensuring the micro-biological safety of food. In the 20th century, World War II, the
space race and the rising consumer society in developed countries (including the
United State) contributed to the growth of the food processing with such
advances as spray drying, juice concentrates, freeze drying and the introduction
of the artificial sweeteners, coloring agents, and preservatives such as sodium

Benzoate in the late 20th century products such dried instant soups, reconstituted
fruits and juices, and self-cooking meals such as MRE food ration were
developed.

In Western Europe and North America, the second half of the 20th century
witnessed a rise in the pursuit of convenience; food processors especially
marketed their products to middle-class working wives and mothers. Frozen
foods (often credited to Clarence Birdseye) found their success in sales of juice
concentrates and TV dinners.
Processors utilized the Perceived value of time to the postwar population and
same appeal contributes to the success of convenience foods today Food
processing sector in India is worlds second largest producer next to China, and
has the potential of being the biggest with the food and agricultural sector. The
total food production in India is likely to double in the next ten years.
There is an opportunity for large investments in food and food processing
technologies, skills and equipment, especially in areas of canning, Dairy and
Food

Processing,

Specially

processing,

packaging,

Frozen,

food

and

Refrigeration and Thermo Processing. Fruits & vegetables, Fishers, Milk & Milk
products, Meat & Poultry.
Packages/convenience Foods Alcoholic Beverage & Soft drink and grains are
important sub sector of food processing industry. Health food and health food
supplement are another rapidly rising segment of this sector, which is gaining
vast popularity amongst health conscious.
Source: KPMG
The Food processing industry sector in India is one of the largest in terms of
production consumption, export and growth prospects. The Government has
accorded it a high priority with a number of fiscal reliefs and Incentives, to
encourage commercialization and value addition to agriculture produce, for

minimizing pre /post harvest wastage, generating employment and export growth.
India s food processing sector covers a wide range of the products fruits and
vegetables meats and poultry, milk and milk products, alcoholic beverages
fisheries, plantation, grain processing and other customer products group like
confectionary chocolates and coca products, Soya based products, mineral
water, high protein foods etc.
1. Trebling of the size of processed food sector in India.
2. An increasing in the level of processing of perishables from 6% to 20%
3. Increase in value addition from 20% to 30%
4. Increase in India share in global food trade from 1.5% to 3%.

INDUSTRY PROFILE
A. Origin and development of the industry
Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on
biscuits, but do they know how biscuits began?
The history of biscuits can be traced back to a recipe created by the Roman chef
Apicius, in which "a thick paste of fine wheat flour was boiled and spread out on a
plate. When it had dried and hardened it was cut up and then fried until crisp,
then served with honey and pepper." The word 'Biscuit' is derived from the Latin
words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word
'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were
unleavened, hard and thin wafers, which, because of their low water content,
were ideal food to store.
As people started to explore the globe, biscuits became the ideal travelling food
since they stayed fresh for long periods. The seafaring age, thus, witnessed the
boom of biscuits when these were sealed in airtight containers to last for months
at a time. Hard track biscuits (earliest version of the biscotti and present-day
crackers) were part of the staple diet of English and American sailors for many
centuries. In fact, the countries, which led this seafaring charge, such as those in

Western Europe, are the ones where biscuits are most popular even today.
Biscotti is said to have been a favorite of Christopher Columbus who discovered
America!
Making good biscuits are quite an art, and history bears testimony to that. During
the 17th and 18th Centuries in Europe, baking was a carefully controlled
profession, managed through a series of 'guilds' or professional associations. To
become a baker, one had to complete years of apprenticeship - working through
the ranks of apprentice, journeyman, and finally master baker. Not only this, the
amount and quality of biscuits baked were also carefully monitored.
The English, Scotch and Dutch immigrants originally brought the first cookies to
the United States and they were called teacakes. They were often flavored with
nothing more than the finest butter, sometimes with the addition of a few drops of
rose water. Cookies in America were also called by such names as "jumbles",
"plunkets and "cry babies".
As technology improved during the Industrial Revolution in the 19th century, the
price of sugar and flour dropped. Chemical leavening agents, such as baking
soda, became available and a profusion of cookie recipes occurred. This led to
the development of manufactured cookies.
Interestingly, as time has passed and despite more varieties becoming available,
the essential ingredients of biscuits haven't changed - like 'soft' wheat flour (which
contains less protein than the flour used to bake bread) sugar, and fats, such as
butter and oil. Today, though they are known by different names the world over,
people agree on one thing - nothing beats the biscuit!
Some interesting facts on the origin of other forms of biscuits:
The recipe for oval shaped cookies (that are also known as boudoir biscuits,
sponge biscuits, sponge fingers, Naples biscuits and Savoy biscuits) has
changed little in 900 years and dates back to the house of Savoy in the 11th
century France. Peter the Great of Russia seems to have enjoyed an oval-

shaped cookie called "lady fingers" when visiting Louis XV of France.

The macaroon - a small round cookie with crisp crust and a soft interior - seems
to have originated in an Italian monastery in 1792 during the French Revolution.
SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria
for centuries. They are made from simple egg, flour and sugar dough and are
usually rectangular in shape. These cookies are made with a leavening agent
called ammonium carbonate and baking ammonia.
The inspiration for fortune cookies dates back to the 12th and 13th Centuries,
when Chinese soldiers slipped rice paper messages into moon cakes to help coordinate their defence against Mongolian invaders Industry.
THE INDUSTRY
Biscuits derive its name from a French word meaning twice backed bread;
Biscuits in general have a good shelf life, which is higher than all other snack
items available in the market.
India is the second largest producer of biscuits in the world after the U.S.A. but
still the per capita consumption is only 2.3 kg/year of developed countries. As per
the latest survey done by N.C.A.E.R 49 biscuits are consumed in rural areas. The
penetration of biscuits into households stands at an average of 83.2% with the
rural penetration at 77% and urban penetration at 88%. Biscuits are reserved for
the small-scale sector but there are strong possibilities of the industry being
deserved in line with the government policy of liberalization.
The net effect thus would be greater choice for the consumer as well as a check
on the costs. The country production of the biscuits during 2004-05 was 18.6 Lac
tons of which 1/2 were manufactured by the organized sector. The industry turn
over was 5322.7 Crores of which organized sector contributed 2519.3 crores.

B. GROWTH AND PRESENT STATUS OF THE INDUSTRY

Biscuit industry in India in the organized sector produces around 60% of the total
production, the balance 40% being contributed by the unorganized bakeries. The
industry consists of two large scale manufacturers, around 50 medium scale
brands and small scale units ranging up to 2500 units in the country, as at 200001. The unorganized sector is estimated to have approximately 30,000 small &
tiny bakeries across the country.
The annual turnover of the organized sector of the biscuit manufacturers (as at
2001-02) is Rs. 4,350 crores.
In terms of volume biscuit production by the organized segment in 2001-02 is
estimated at 1.30 million tonnes. The major Brands of biscuits are - Brittania,
Parle Bakeman, Priya Gold, Elite, Cremica, Dukes, Anupam, Horlicks, Craze,
Nezone, besides various regional/State brands.
The annual production of biscuit in the organized sector continues to be
predominantly in the small and medium sale sector before and after dereservation. The annual production was around 7.4 Lakh tonnes in 1997-98 In the
next five years, biscuit production witnessed an annual growth of 10% to 12%, up
to 1999-00.
The annual Growth showed a decline of 3.5% in 2000-01, mainly due to 100%
hike in Central Excise Duty (from 9% to 16%). Production in the year 2001-02
increased very marginally by 2.75% where in 2002-03 the growth is around 3%.
However the average utilization of installed capacity by biscuit manufacturers in
the country has been a dismal 60% over the last decade up to 2001-02.
Biscuit can he broadly categorized into the following segments:
Glucose 44%
Marie 13%
Cream 10%
Crackers 13%
Milk 12%
Others 8%.

As regards the consumption pattern is concerned. surveys and estimates by

industry from time to time indicate the average consumption scenario in the four
Zones have been more or less close to each other, as below:
Northern States: 28%
Southern States: 24%
Western States: 25%
Eastern States: 23%

Biscuit ProductionAccording to the production figures of members available upto

the calendar year 2003, the total production was 625000 tonnes as against
475000 tonnes in the previous year.
The production of biscuit for the last 11 years is as under:
1993 - 167750

1994 - 180526

1995 - 202567

1996 - 222371

1997 - 362000

1998 - 400000

1999 - 425000

2000 - 450000

2001 - 465000

2002 - 475000

2003 - 625000
Current status of the Indian snack & biscuits industryBiscuits contribute Rs
8,000 crore to the FMCG industry and provide a vast opportunity for growth, as
the per capita consumption of biscuits is less than 2.1 kg in our country, as
compared to more than 10 kg in the US, UK and Europe and above 4.25 kg in
South East Asian countries.
China has a per capita consumption of 1.90 kg, while in the case of Japan it is
estimated at 7.5 kg. Higher disposable incomes and the willingness of consumers
to try new brands have attracted a number of players to the biscuits industry,
both, at the national & local level and generated intense activity in the
marketplace. The branded market grew around 15-16 per cent last year.
Commodity inflation continues to have a significant impact on input cost and this
inflationary pressure has put industry profits under pressure. The major Brands of

biscuits are - Brittania, Parle Bakeman, Priya Gold, Cremica, Dukes, Anupam,
Horlicks, Craze, Nezone, besides various regional/State brands.

Future of the industry

The bakery industry consumes agricultural produce adding to the income of
farmers. This is a direct contribution of the industry towards improving the
agricultural sector and strengthening the rural economy. The industry also
provides direct & indirect employment, locally as well as nationally. Despite this,
the industry faces serious challenges. Rapid increase in the cost of major inputs
such as wheat flour, sugar, oil, packaging material, fuel, power, transportation,
etc, has made a dent in the viability of the industry.
Added to this is the heavy burden of taxation, which is making it difficult for the
organised biscuits industry to operate at an optimum level. Biscuits attract VAT at
12.5 per cent - like chocolates, confectionery and ice cream that cater to a much
smaller and relatively more affluent consumer base.
Other categories with lesser nutritional value like potato chips, jams, jellies,
sweets, savouries, namkeens, etc, attract less or no VAT at all. Biscuits deserve
parity with tea, coffee and other basic food products that are liable to VAT at 4 per
cent instead of being subject to VAT at 12.5 per cent applicable to delicacies. This
is restricting the growth of the industry, utilization of agricultural produce and
therefore, larger revenues for the government. To create a level playing field for
an industry that is serving a large base of the population both economically and
from a nutrition & health angle, there is a need to reduce VAT on biscuits from
12.5 to 4 per cent.

PROFILE OF THE ORGANIZATION

ORIGIN OF THE ORGANIZATION
A cream colored yellow stripped wrapper with a cute baby photo containing 10
12 biscuits with the companys name printed in Red and you know these are
Parle G biscuits. Times changed, variety of biscuits did come and go but nothing
has changed with these biscuits. Yes, the size of their packing has definitely
changed but for the consumers good as these are money savers pack. The Parle
name conjures up fond memories across the length and breadth of the country.
After all, since 1929 the people of India have been growing up on Parle biscuits &
sweets.
Initially a small factory was set up in the suburbs of Mumbai city, to
manufacture sweets and toffees.

The year was 1929 and the market was

dominated by famous international brands that were imported freely. Despite the
odds and unequal competition, this company called Parle Products, survived and
succeeded, by adhering to high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing
biscuits, in addition to sweets and toffees. Having already established a
reputation for quality, the Parle brand name grew in strength with this
diversification. Parle Glucose and Parle Monaco were the first brand of biscuits to
be introduced, which later went to become leading names for great taste and
quality.
For around 75 years, Parle have been manufacturing quality biscuits and
confectionery Products. Over the years Parle has grown to become a multi
million-dollar company with many of the products as market leaders in their
category. The recent introduction of Hide & Seek chocolate chip biscuits is a
product of

innovation and caters to a new taste, being Indias first ever

chocolate-chip biscuits.

All Parle products are manufactured under most hygiene conditions. Great care is
exercised in the selection and quality control of raw material and standards
ensured at every stage of the manufacturing process.
Parle products have 4 manufacturing units for biscuits and confectionaries at
Mumbai, Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units
for confectionaries, on contract.
All these factories are located at strategic locations, so as to ensure a constant
output & easy distribution.
Today, Parle enjoy a 40% share of the total biscuits market and a 15% share of
the total confectionaries market, in India.
The marketing mix of Parle for this project has been studied from the point to
point view of Parle biscuits; mainly Parle-G and Parle Hide & Seek.
PARLE G THE EVOLUTION
Has been a strong household name across India. The great taste, high nutrition,
and the international quality, makes Parle-g a winner. No wonder, its the
undisputed leader in the biscuit category for decades.
It is consumed by people of all ages, from the rich to the poor, living in cities & in
villages. While some have it for breakfast, for others it is a complete wholesome
meal. For some its the best accompaniment for chai, while for some its a way of
getting charged whenever they are low on energy. Because of this, Parle-G is the
worlds largest selling brand of biscuits.
Launched in the year 1939, it was one of the first brands of Parle products. It was
called Parle Glucose Biscuits mainly to cute that it was a glucose biscuit. It was
manufactured at the Mumbai factory, Vile Parle and sold in units of half and
quarter pound packs.
The incredible demand led Parle to introduce the brand in special branded packs
and in larger festive tin packs. By the year 1949, Parle Glucose biscuits were
available not just in Mumbai but also across the state. It was also sold in parts of
North India. The early 50s produced over 150 tones of biscuits produced in the

Mumbai factory. Looking at the success of Parle-G, a lot of other me-too brands
were introduced in the market and these brands had names that were similar to
Parle Glucose Biscuits so that if not by anything else, the consumer would err in
picking the brand. This forced Parle to change the name from Parle Glucose
Biscuits to Parle-G.
Originally packed in the wax paper pack, today it is available in a contemporary,
premium BOPP pack with attractive side fins. The new airtight pack helps to keep
the biscuits fresh and tastier for a longer period.
Parle-G was the only biscuit brand that was always in short supply. It was
heading towards becoming an all-time great brand of biscuit. Parle-G started
being advertised in the 80s. It was advertised mainly through press ads. The
communication spoke about the basic benefits of energy and nutrition. In 1989,
Parle-G its released its Dadaji commercial, which went on to become one of the
most popular commercial for Parle-G. The commercial was run for a period of 6
years.
Parle-G grew bigger by the minute. Be it the packs sold, the areas covered or the
number of consumers. It became a part of the daily lives of many Indians. It
wasnt a biscuit any more. It had become an icon. The next level of
communication associated the brand with the positive values of life Like honesty
sharing and caring.
In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero,
Shaktimaan that went on to become a huge success. The personality of the
superhero matched the overall superb benefits of the brand. Parle extended this
association with Shaktimaan and gave away a lot of merchandise of Shaktimaan,
which was supported by POS and press communication. The children just could
not get enough of Parle-G and Shaktimaan.
In the year 2002, it was decided to bring the brand to the child who is a major
consumer. A national level promo Parle-G Mera Sapna Sach Hoga was run for
a period of 6 months. The promo was all about fulfilling the dreams of children.
There were over 5 lakhs responses and of that, over 300 dreams were fulfilled.
Dreams that were fulfilled ranged from trips to Disneyland at Paris & Singapore;
free ride on a chartered plane; 20 scholarships worth Rs 50,000; a special
coaching etc

The year 2002 will go down as a special year in Parle-Gs advertising history. A
year that saw the birth of G-Man a new ambassador for Parle-G. Not just a
hero but also a superhero that saves the entire world, especially children from all
the evil forces. A campaign that is not just new to the audiences but one that
involves a completely new way of execution that is loved by children all over the
world-Animation.
To make the brand much more interesting and exciting with children, it was
decided to launch a premium version of Parle-G called Parle-G Magix in the year
2002. ParleG Magix is available in two tastes. The year 2002 also witnessed the
launch of Parle-G Milk Shakti, which was the nourishing combination of milk and
honey, especially launched for the southern market.
Growth and development of the organization
Over the years, Parle has grown to become a multi-million US Dollar company.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of
the total confectionary market, in India. The Parle Biscuit brands, such as, ParleG, Monaco and Krackjack and confectionery brands, such as, Melody, Poppins,
Mango bite and Kismi, enjoy a strong imagery and appeal amongst consumers.
Then the Parle representatives includes the production officer and the operations
head made students exposed to the production unit followed by the
manufacturing unit and packaging.
The extensive distribution network, built over the years, is a major strength for
Parle Products. Parle biscuits & sweets are available to consumers, even in the
most remote places and in the smallest of villages with a population of just 500.
The Parle marketing philosophy emphasizes catering to the masses. We
constantly endeavor at designing products that provide nutrition & fun to the
common man.
Most Parle offerings are in the low & mid-range price segments. This is based on
our cultivated understanding of the Indian consumer psyche. The value-formoney positioning helps generate large sales volumes for the products. However,
Parle Products also manufactures a variety of premium products for the up-

market, urban consumers. And in this way, caters a range of products to a variety
of consumers. In nutshell, the Parle name conjures up fond memories across the
length and breadth of the country.
Present status of the organization
At present the organization consists of 520 people in Bangalore who includes on
roll employees, contracts and project trainees. The illustration is given as below.
S no
1
2
3
4

Employees in PARLE
Employees on roll
Employees on contracts
Temporary
Total

Number
332
330
33
695

The employees who are mentioned on roll enjoy the complete benefits in the
compensation and all kinds of allowances, where as the employees on contract
are given a fixed salary, at the last the project trainees are taken to co ordinate
with the employees in some projects and they are given opportunity to learn.
Talent matrix in the organization
The talent matrix for the organization is given below
Qualification
Graduate
Post Graduate
Engineer
Others
Grand total

No of employees
240
125
12
318
695

Functional Departments of the Organization

Marketing Department

Finance Department

HR & Personnel Department

Production Department

Engineering Department

Quality Department

R & D Department

Sales & Dispatch Department

Organizational Structure and Organizational Chart

PRODUCTS

AND

SERVICE

PROFILE

OF

THE

ORGANIZATION

COMPETITORS
The PARLE product range is a genuine treat for every snack lover. The biscuit
alone have such variety, catering to diverse paletters, theres something for
everyone. And the tantalizing array of sweetmeats is just the cherry on top.
PARLE Biscuits
Parle biscuits are linked with factors of power and wisdom providing nutrition and
strength. Parle biscuits are indeed much more than a tea-time snack, they are
considered by many to be an important part of their daily food. Parle can treat
you with a basket of biscuits which are not only satisfying but are also of good
and reliable quality. Parle biscuit cater to all tastes from kids to senior citizens.
They have found their way into the Indian hearts and home

Parle-G

for over 65 years, Parle G has been a part of the lives of every Indian. From the
snow capped mountains in the north to the sultry towns in the south, from frenetic
cities to laid back villages, Parle G has nourished, strengthened and delighted
millions.
Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste
buds, but a source of strength for both body and mind. Tear over a packet of
Parle G to experience what has nourished Generations of Indians since last sixty
five years, making it truly Hindustan Ki Taakat.
Various people have various reasons to consume it, some consume it for the
value it offers while others consume it for sheer taste, For some it is a meal
substitute for others it is a tasty healthy nourishing snack. Patronised by millions
for all this qualities, it is much more than just a biscuit brand. Little wonder than
why is it the Largest selling Biscuit brand in the World.
Pack Sizes available:

19 G, 44 G, 44 G, 66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G,

576.5 G, 935 G (Packed), 935 G (Loose)
Krackjack crispy creams
Krackjack Crispy Creams is a delicious combination of crispyness of Krackjack
and sweetness of cream biscuit. The classic sweet and salty taste gets laced with
a sweet & sour lime flavor in the cream sandwiched between Krackjack biscuits.
A mouth watering delicious combination!
Packet Size
90G

Krackjack Cookies (new)

Krackjack - The original sweet and salty biscuit is one of the most loved biscuits
in the country.
Its not just a biscuit, its the taste of relationships captured in a biscuit.
A little sweet and a little salty crafted in such a delicate and delicious balance,
you can never get enough of it. Have it anytime you like with anything you like.
Packet Sizes available:
75 G, 120 G, 240 G

Monaco
Share the company of great taste anytime, anywhere with Monaco. A light crispy
biscuit sprinkled with salt, Monaco adds a namkeen twist to lifes ordinary
moments.
Pack Sizes available:
75 G, 120 G, 240 G
Milk Shakti
From boy-next-door to Super Boy, no thats not the plot for the next Hollywood
blockbuster its the effect of Milk Shakti. The Shakti of milk fortified with the

goodness of honey, a zabardast combo that even ace batsman Dhoni swears by.
So get that cape out and head straight to for a pack of Milk Shakti today.
Packet Sizes available:
75 G, 150 G

Kreams
Orange Tickle your senses with Parle Orange Kream The tangy orange cream
between two scrumptious biscuits makes for a real treat.
Age no bar!
Packet Sizes available:
90 G, 180 G

PARLE 20-20
Parle presents 20-20 Cashew and butter cookies where every cookie is baked to
perfection to deliver the perfect taste and aroma. A mouth-melting experience of
premium cashews and rich butter in every bite you take, Parles new 20-20
cookies promises a combination of crunch and scrumptious delicacy.
Packet Sizes available:
75 G, 110 G, 225 G
Parle Marie Melody
Your favourite Marie biscuit, Parle Marie is now even more exciting. Its lighter. Its
crispier. And its tastier. Making it even more appealing than before.
So the next time youre hanging out with your buddies, just tear open a pack of
Parle Marie. And immerse yourself in an engaging conversation and an even
more engaging taste
Packet Sizes available:
88 G, 176 G, 347 G, 400 G
Hide and Seek Milano
The ingredients that go into making this prized cookie are a well-guarded secret.

What is the effect it has on those who eat it? A cookie with a reputation for
romance. Indulge in the sinful taste of Milano and everything that follows it.
Packet Sizes available:
65G, 100 G, 135 G
NImkin
A crispy cracker that adds a namkeen zing to the usual biscuit. Goes well with a
cup of tea, an evening snack or an occasional namkeen thought. Just bite in and
let the rich golden texture melt in your mouth.
Packet Sizes available:
75 G, 150 G

Digestive Marie
Digestive Marie will change your daily dipping and sipping routine; making it more
enjoyable and much healthier.
With five times more fibre than the regular Marie, you can actually see the
differences in Digestive Marie. With lower fat and calories than other digestive
biscuits, Digestive Marie helps you stay Active-Lite all day.
Yahi Marie, Sahi Marie!
Packet Sizes available:
25 G, 50 G, 100 G, 200 G

PARLE Confectioneries
Right from candies to toffees, the sweet 'n' treat category of the Parle product
range is a genuine treat for every snack lover. This category can satisfy one's
taste and at the same time create a desire for more. These confectioneries are a
sheer delight to the taste buds and have a universal appeal. Parle Biscuits and
confectioneries, continue to spread happiness & joy among people of all ages.

Melody
Caramel meets chocolate to yield an outcome nothing less than delectable. Parle
Melody comes with an irresistible layer of caramel on the outside and a delightful
chocolate filling within. Pop it in your mouth and relish the unique experience. It
wont be too long before you find yourself asking the age old question Melody itni
chocolaty kyon hai?'

Orange Candy
Small. Oval. Orangee. Weve kept it simple with the Parle Orange candy. And for
over 50 years this deceptively simple candy has kept the taste buds of the entire
nation in a flurry. The first product to be launched from the House of Parle and
clearly, one thats been a hit ever since.

Kaccha mango bite

The glider got copied and became a jet plane. Western hits got copied and
became Anu Malik songs. The typewriter got copied and became a keyboard.
Similarly, we have managed to copy the tangy flavour of raw mangoes in a candy
which is a little sour, a little sweet and certainly a little mischievous. We call it
Kaccha Mango Bite. It truly is a kacche aam ka copy
Kismi TOFFEE
Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct
flavour of elaichi (cardamom) this toffee is sure to send your sweet tooth on a
joyride.
Mango bite
Need a quick escape from everything ordinary? Just pop a Mango Bite and dive
into a tropical mango paradise. Sit back, roll it around and enjoy one wave after
another of juicy mango treats that go on and on and on.
Usage instruction: A juicy goli best enjoyed hmmmmmm Slowly.

KISMI GOLD (NEW)

Romantically sweet indulgence is what comes to the mind while talking about the
all time favourite Parle Kismi. After romancing with everyones senses for over
two decades, Parle Kismi is now even better and even more romantic. With a
perfect blend of Caramel & Elaichi, the new Parle Kismi Gold is bound to take
romance to an entirely different level and make it more irresistible than ever
before. Have one to experience romance at its best.

XHALE (new)

STRONG COOL XHALE MINTS Simply chillicious

Sugar Free Tablets: Careful, this is no ordinary mint. It can do things that no other
mint can. Like, change the weather and get the wind to bite at your cheeks while
people around you get the chills? Dont believe us? Suggest you try one and find
out for yourself. Pop one, take a deep breath and then exhale. Youll see the
world around you change to being "Simply Chillicious".

POPPINS
Give the orange to a friend and the mango to a stranger. Or try the lemon for a
neighbour and the strawberry for a teacher. Give the black currant to the school
bus driver and the pineapple to anyone else you please. With so many flavours in
each pack of Poppins, you will have only one
PARLE Snacks
Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You can
now treat your loved ones with this yummy lot. Parle snacks are a complete
delight to the taste buds and can create the desire for more and more. These
snacks will not only satisfy your tummy but will also sustain a feel in your mouth
to associate you with the bond of Parle.

BITES CHEESLLINGS
Like cheese? Then you'll just love the light crispy taste of Monaco Bites
Cheeslings. Tiny crispy squares dipped in cheese that'll instantly melt in your
mouth. Makes for a perfect snack anytime, anywhere.
Pack sizes available:
Cheesling - Jar - 175 G, 350
GCheesling Tin - 3.75 Kg
MUST BITTES (new)
Try as you might, you just can't resist the temptation of Musst Bites. A snack pack
with a dangerously addictive taste, Musst Bites is the latest addition from the
House of Parle. Available in a range of flavours like chatpata chaat, mast masala,
tangy tomato and green spice, this snack is sure to keep you munching all day.

Pack sizes available:

30 G, 60 G
MUSST STIX
Variants:MASALA MUNCH
JAPANESE ZATKA
SAAMBAR SWEET
CHILLY CHATPATA CHAT
Pack sizes available:
35 G, 75 G
SIXER
Think Square is boring? Then what you need is a Sixer. This six-sided, salted
delight cuts out the boring from a biscuit. A unique shape coupled with an equally
unique crunchy, munchy, salty taste that leaves you asking for more!
Pack sizes available:
Sixer Jar - 200 G; Sixer Tin - 5 Kg
Competitors of PARLE
BRITANNIA
ITC
PRIYA GOLD
AMUL

Market profile of the organization

Its a brand that has held its price line at Rs 4 for 25 years now -- the price was
last raised in 1994 by 25 paise. So, it's not for nothing that Parle-G is the world's
largest-selling biscuit by volumes. Parle is, of course, not doing it for charity.
Soaring input prices meant it opted for reducing the weight of the biscuit than
increasing the price -- first from 100 gm to 92.5 gm in January 2008, and then to
88 gm in January this year -- in line with other biscuit-makers and FMCG players.
It has 1600 crore turnover.
Parle-G enjoys close to 70 per cent market share in the glucose biscuit category
and probably has the deepest reach. It reaches 2.5 million outlets, including
villages with a population of 500 people, on a par with Unilever's Lifebuoy, ITC's
cigarettes or mobile pre-paid cards. It reaches 2.5 million outlets, including
villages with a population of 500 people, on a par with Unilever's Lifebuoy, ITC's
cigarettes or mobile pre-paid cards. It's also one of the few FMCG brands in the
country, whose customers straddle across income segments. The brand is
estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more
than 50 per cent of the company's turnover (Parle Products is an unlisted
company and its executives are not comfortable disclosing exact numbers). Last
fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion).
Competition has, of course, been trying to wean away customers from Parle.
Britannia relaunched its Glucose-D biscuit as Tiger in 1995 and boasts of 17-18
per cent share, while ITC's Sun feast glucose has captured 8-9 per cent,
according to industry sources. Even Levers had forayed into this segment in 2003
and launched a glucose biscuit branded as Modern, after it acquired the bakery
business of Modern. There are strong regional brands, including Priya Gold
(west), Cremica (north) and Anmol (east).

DISCUSSIONS ON TRAINING
Students Work Profile (roles and responsibilities)
1. Joining formalities for the new employees.
2. Updating the employee details in the Human Resource
Information System (HRIS).
3. Filing of joining forms, medical reports, performance appraisal
forms, non-disclosure agreements etc.
4. Labeling of file.
5. Tracking the attendance for the employees on contracts
(creating an ex-cell sheet).
6. Coordinating the events in the company.
7. Coordinating the HR induction program, ISMS awareness
program. (Collecting the feedback forms and the attendance
from the employees).
8. Updating and verifying the employee photos, E-mail ids and
other information.
9. Issuing of lunch coupons and tracking the list of employees for
it.
10.

Participated in internal auditing.

11.
Helping the employees in answering their queries to
certain extent.
12.
Issuing temporary access for the employees who fail to
bring access cards.
13.

Making attendance register for contract employees.

14.
Relating to other departments for stationeries, training
attendance etc.
15.

Helping the hr team in their work.

Description of Live Experiences

I had a good experience in the company, the culture and
communication in the organization was very fair. The supervisors in
the company had a nice interaction with the employees and they give
a feedback which can leads employees to improve and perform their
fullest potentials.
I had coordinated various events in the company like induction
program, ISMS awareness programs and many other events for
special days. I had experienced the urge of management to keep the
employees involved in the work and take the optimum usage of their
potentials.
The working environment is fair and the company provides adequate
resources to keep the employee work to their fullest interests. And
lastly I experienced the importance that the company takes for
security and quality to employees and costumers respectively.

STUDY OF SELECTED RESEACH PROBLEM

EMPLOYEE ENGAGEMENT IN PARLE PRODUCTS PVT. LTD.
A positive attitude held by the employee towards the organization and
its values. An engaged employee is aware of business context, and
works with colleagues to improve performance within the job for the
benefit of the organization. The organization must work to develop
and nurture engagement, which requires a two-way relationship
between employer and employee.
Here are the key benefits of employee engagement:
Better performance. Engaged employees work smarter, not
harder. They keep looking for ways to improve performance and
they keep finding them. This means more sales, lower costs,
better quality and innovative products.
Better communication. Engaged employees communicate
they share information with colleagues, they pass on ideas,
suggestions and advice and they speak up for the organization.
This leads to better performance, greater innovation and
happier customers.
Greater customer satisfaction. Engaged employees go out of
their way to meet customers needs. Customers arent slow to
notice and this leads to higher levels of repeat business, at a
lower cost to the business than that of acquiring a new
customer.
Better team-working. Employee engagement is about
increasing the employees connection with the principles,
strategies, processes, culture and purpose of the organization.
It is a matter of commitment and encouragement. It is a matter
of focusing on business results, and the employees having a
clear sense of responsibility for delivering on the business
agenda.

 Greater commitment and team working. Engaged employees

really care about the future of the organization they work for,
they feel proud to work for the company and they get on better
with their colleagues.
Lower employee turnover and greater ability to recruit great
people. Engaged employees dont leave, despite offers to work
elsewhere and they actively seek out new people who they
believe can help the company get even better.

Statement of Research Objectives

RESEARCH OBJECTIVES
Employee engagement is a critical ingredient of individual and
organizational success. Engagement is strongly influenced by
leadership quality, as well as by job and organization features. This
research was designed to determine if the potential for Employees to
be engaged in work can be predicted at the time of their initial
application or work. These studies also provide additional evidence
about the impact of employee engagement on important business
outcomes. The Objectives are
To examine the effect of engagement such as job Effectiveness
and retention.
To construct and evaluate a measure for predicting employee
engagement.
To examine the effect of supervisor engagement on their
subordinates.
To examine the job satisfaction of the employees working.

Research design and methodology.

The data analysis and interpretation is based on the data
collected from 30 respondents through the questionnaire. So
the tabulation is processed in combining and totaling of the
collected data.
Primary data: Through interview, discussion, talks, personal interaction etc.
The data were collected by the survey method. Questionnaire
was given to the respondents.
Secondary data: Through various books written by various authors, company
files manuals & other publications.
Sample Size
30
Limitations

 Time was one of the main constrains.

Reaching out to the right person in the company was a little
difficult task.
To maintain confidentiality.
The company did not disclose certain financial data since they
were confidential which could have been useful for this project.

4.4 Analysis of data: The various responses are collected from the employees and they
are tabulated and drawn charts as below.
The various responses are collected from the employees and they are tabulated
and drawn charts as below.
1. Overall, how satisfied are you with current job? (Check one response)

Showing the response of the employees,

Particular

No of samples

Percentage

Very Satisfied

15

50

Satisfied

10

33.33333

Neither nor

6.666667

Dissatisfied

10

Very Dissatisfied

30

100

Total

The above table shows that 83% of the employees were satisfied with the job and
only 10% of the employees are not satisfies and remaining 7% of the employees
are neither satisfied nor dissatisfied.

2. The leaders of the company care about the employees well being?
Showing the response of employees,
Particular

No of samples

Percentage

Yes

18

60

No

12

40

Total

30

100

The above table shows that 60% employees were satisfied with the leaders of the
company taking care of the employees.

3. Do you have confidence in the leadership of this organization?

Showing the response of employees,

Particular

No of samples

Percentage

Yes

26

86

No

13

30

100

Total

120
100
80
No of samples
Percentage

60
40
20
0
Yes

No

Total

The above table shows that 86% of the employees had trust in the leaders of the
company and only 24% of people were lacking confidence.

4. Do you have a good understanding how this organization is doing financially?

Showing the response of employees,

Particular

No of samples

Percentage

Strongly agree

10

33

Agree

10

33

Neither nor

20

Disagree

13

Strongly Disagree

30

100

Total

The above table shows that only 66% of employees were having idea about the
financial status of the company and remaining 34% of people had no idea about
the financial status.

5. In the company the Employees are treated fairly regardless of race, color,
gender, religion etc.
Showing the response of employees,

Particular

No of samples

Percentage

Yes

27

90

No

10

30

100

Total

The above table shows that 90% of employees had a good opinion about the
culture of the organization.

6. When working, your company inspires and motivates you to perform to

the best of your abilities every day.

Showing the response of employees,

Particular
Strongly agree

No of samples

Percentage
15

50

Agree

26

Neither nor

10

Disagree

Strongly Disagree

30

100

Total

The above table shows that 76% of the people agreed that the company
motivates the employee to perform the best of their abilities and only 12%
disagreed to that.

7. I understand the importance of my role to the success of the company?

Showing the response of employees,

Particular

No of samples

Percentage

Yes

30

100

No

30

100

Total

The above table shows that every 100% of the employees were aware of their
role in the success of the organization.
8. When it comes to the companys success, I walk that extra mile and exceed
the expectations of my employers.
Showing the response of employees,
Particular
Strongly agree

No of samples

Percentage
20

66

Agree

23

Neither nor

Disagree

Strongly Disagree

30

100

Total

From the above table it was shown that about 89% of the people agreed to take
up initiative and do extra work to exceed the expectation of the employer.

9. To perform to the optimum Im provided with adequate resources like

computer, phone, work station, stationary etc.
Showing the response of employees,

Particular
Very Satisfied

No of samples

Percentage
18

60

Satisfied

23

Neither nor

Dissatisfied

10

Very Dissatisfied

30

100

Total

From the above table 83% of the people agreed that the company provides
enough equipment for the employees to perform the work effectively. And only
16% of people had different opinion.

10. I feel physically safe in my working environment.

Showing the response of employees,
Particular

No of samples

Percentage

Very Satisfied

15

50

Satisfied

10

33

Neither nor

Dissatisfied

10

Very Dissatisfied
Total

30

100

From the above table it is shown that 83% of the people were satisfied with the
working environment in the organization and 10% of people had different opinion
to this.
11. The process and procedures adopted by my company to evaluate and
promote the employees is fair.
Showing the responses of the employees,
Particular

No of samples

Percentage

Poor

Low

10

Average

16

Good

10

33

Excellent

10

33

Total

30

100

From the above table 66% of the people had a good opinion about the
procedures adopted to evaluate and promote the employees and 33% of people
had different opinion.
12. My supervisor treats me fairly in work related issues like acknowledges my
work, open to hear my opinions and helps me develop to my fullest potential.
Showing the responses of the employees,
Particular
Strongly agree

No of samples

Percentage
18

60

Agree

26

Neither nor

Disagree

Strongly Disagree

30

100

Total

From the above table we can conclude that 86% of the people had agreed that
their supervisor treats the employees in a fair manner and only 10% of people
had a different opinion.
13. In the workplace my co-workers give due respect to my thoughts and feelings
and demonstrate a positive attitude.
Showing the responses of the employees,
Particular

No of samples

Percentage

Strongly agree

15

50

Agree

10

33

Neither nor

Disagree

Strongly Disagree

30

100

Total

The above table shows that 83% of people had a healthy relationship with the coworkers and they demonstrate a positive attitude which helps the employee to
share the ideas freely with them.
14. This organization provided as much initial training and on going training as I
needed.
Showing the responses of the employees,
Particular

No of samples

Percentage

Strongly agree

17

56

Agree

10

33

Neither nor

10

Disagree

Strongly Disagree

30

100

Total

From the table it is shown that about 89% of the people agreed that the company
had provided enough ongoing as well as initial training as needed.
15. The compensation is proportional to the contributions that I make.
Showing the responses of the employees,

Particular

No of samples

Percentage

Yes

22

73

No

26

30

100

Total
120
100
80

No of samples
Percentage

60
40
20
0
Yes

No

Total

From the data available about 74% of the people agreed that the compensation
was proportional to the contribution made by the employee.
16. In my company, Im satisfied with the administration of compensation,
benefits and reimbursement programs.
Showing the responses of the employees,
Particular

No of samples

Very Satisfied

Percentage
5

16

10

33

Neither Nor

16

Dissatisfied

26

Very Dissatisfied

30

100

Satisfied

Total

From the above table it is shown that 49% of the people were satisfied with the
administration of compensation benefits and reimbursement programs and only
32% of people had a different opinion.

17. In my company the overall benefit plan fulfills all mine and my familys
minimum needs.
Showing the responses of the employees,

Particular

No of samples

Percentage

Very Satisfied

30

Satisfied

23

Neither Nor

10

33

Dissatisfied

Very Dissatisfied

30

100

Total

From the above table 53% of the people were satisfied with the compensation
paid by the company and 9% of the people were dissatisfied with the
compensation benefits and 33% of the people were neither satisfied nor
dissatisfied.

18. When it comes to compensation, my performance is a major yardstick.

Showing the responses of the employees,
Particular

No of samples

Percentage

Very Satisfied

16

Satisfied

23

Neither Nor

10

33

Dissatisfied

13

Very Dissatisfied

13

30

100

Total

From the above table 39% of people agreed that performance was the major
yardstick to evaluate the compensation in the company.

19. I would like to recommend employment at my company to a friend.

Showing the responses of the employees,

Particular

No of samples

Percentage

Yes

21

70

No

30

30

100

Total

From the above information 70% of people were willing to suggest a friend to join
the company which shows a due respect towards organization.

20. I plan to continue in my company at least two more years.

Showing the responses of the employees,

Particular

No of samples

Percentage

Yes

17

56.

No

13

43

Total

30

100

From the above table 56% of people were willing to stay in the company for the
coming two years, this shows the company had succeeded in retaining the
employees.

Summary of findings.
According to the survey 83% of employees are satisfied with the
job, this clearly shows that the most of the employees has a feeling
of job satisfaction, which is the major factor for measuring the job
satisfaction.
The employees in the organization have got a clear understanding
about the leadership and planning. The report showing 60% and
40% on the care taken by leaders and confidence on the leaders
respectively.
A fair and good corporate culture and communication is maintained
in the organization. Tough the communication part regarding the
financial status is comparatively low i.e. 66% this is due to the
confidentiality maintained by the company for several purposes,
the treating of employees has gained 90% in the survey.
As per the survey the employees are aware of their role in the
success of the organization, this is also a critical factor in the
employee engagement. The report says 100% of people are aware
of their role, 89% of people are willing to walk extra mile for
accomplishing the goals. This is a positive attitude from the
employee side.
The working environment i.e. the place where employees work is
also a major factor to be considering engaging the employees. As
per the survey 83% of employees given a positive response and
are satisfied with the working environment.
The relation with the immediate supervisor or sub ordinate is also
a major thing for the employees to share their views freely. As per
the survey the supervisors are given enough freedom for
employees to take decision and there exist a fair relationship
between the supervisor and employee.
The major part where the employees are found dissatisfied is the
process and procedures in the company to evaluate and promote

the employees. The satisfaction level is 53%, a point to work on.

As per the survey it is shown that, in the work place the coworkers
give due respect to thoughts and feelings and demonstrate a
positive attitude. The percentage of people agreed to this fact is
83%.
The training and development is an important thing for the
employees to get motivated and engaged, as per the study 86% of
people agree to the initial and ongoing training adopted in the
organization.
Finally it comes to compensation and benefits now, any
organization for that matter have a problem in satisfying the
employees in this issue. In the survey major differentiation are held
in this issue i.e. 26% of people doesnt agree that compensation is
proportional to performance and 27% of people doesnt agree that
compensation structure full fill the needs of the family, and when it
comes performance as a yardstick for deciding the compensation
39% of people agreed to that.
From the above findings we can conclude the following
Belief in the organization.

Desire to work to make things better.

Respectful of, and helpful to, colleagues.
Willingness to go the extra mile.
A perception that the organization enables the employee to
perform well.
A willingness to behave altruistically and be a good team
player.
The above attributes demonstrate the high employee engagement.

SUMMARY AND CONCLUSIONS

Summary of learning experience
The following are some of the learning tasks that are experienced in
the management training.
1. Learned how to interact with the employees when they come
for queries.
2. Good grip on the ms excel, due to making reports for
attendance and other works.
3. Known the job profiles of different departments in the
corporate.
4. Experienced how to interact with the executives and
managers in the hr department.
5. Experienced the problems of balancing of work life and study
life.
6. Learned to coordinate in the events and made an active
participation.
7. Learned to take up responsibilities.

Conclusions and Recommendations

CONCLUSION
Employee Engagement is the buzz word term for employee
communication. It is a positive attitude held by the employees
towards the organization and its values. It is rapidly gaining popularity,
use and importance in the workplace and impacts

Organizations in many ways. Employee engagement emphasizes the

importance of employee communication on the success of a
business. An organization should thus recognize employees, more
than any other variable, as powerful contributors to a company's
competitive position.

Therefore employee engagement should be a continuous process of

learning, improvement, measurement and action. We would hence
conclude that raising and maintaining employee engagement lies in
the hands of an organization and requires a perfect blend of time,
effort, commitment and investment to craft a successful endeavor.

Employee engagement is the sum total of the work place behavior

demonstrated by the people. Such behavior is characterized by:

Belief in the organization

Drive to work to make things better
Understanding of business context
Respect and support for others
Desire to learn new skills.

The level of employee engagement affects key results such as sales,

customer satisfaction, and innovation and employee turnover. An
engaged workforce is capable of delivering sustained differentiation
and a significant competitive advantage.

RECOMMENDATIONS

Encouraging empowerment. Empowerment is the ability to

make decisions within the work environment without having
to get prior approval. Empowered employees feel ownership
for their jobs and their roles in them. An improvement in this
aspect is needed.
Some kind of transparency must be maintained in knowing
the business status of the organization. Meetings must be
conducted at the end of financial year to create awareness
in the employees about the financial status of the
organization.
There must be a clear picture for the employees in knowing
the procedures of formulating the compensation structure because
major differentiation is seen in the satisfaction levels. A fair pay must
be incorporated when performance is taken as the major yardstick.
To take up feedback periodically from the employees
regarding the motivation aspects and they must be given
liberty to question for procedures on compensation if they
are not satisfied.

BIBLIOGRAPHY
Reference Books:
1. Personnel Management by
C.B. Mamoria, C.S.Mamoria & Gankar.
2. Personnel and Human Resource Management by
P. Subba Rao.
3. Human Resource Management by.
Dr. P G Aquinas
1. Web site.
www.google.com
www.parleproducts.com
www.scribd.com

QUESTIONNAIRE
(APPENDIX)

Name

(optional): _________________________

Age: _________________________

Sex: _________________________

Experience: _________________________

1. Overall, how satisfied are you with current job? (check one
response)

Very

Satisfied

Neither
Satisfied

Very
Nor

Dissatisfied

Dissatisfied

2. The leaders of the company care about the employees well being?

Strongly

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

3. Do you have confidence in the leadership of this organization?

A) Yes

4. Do you have a good understanding how this organization is doing

financially?

B) No

Strongly

Neither

Strongly Agree

Agree

Nor

Disagree

Disagree

5. In the company the Employees are treated fairly regardless of race,

color, gender, religion etc.

A) Yes

6. When working, your company inspires and motivates you to

B) No

perform to the best of your abilities every day.

Strongly

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

7. I understand the importance of my role to the success of the

company?

A) Yes

B) No

8. When it comes to the companys success, I walk that extra mile and
exceed the expectations of my employers.

Strongly

Neither

Strongly

Agree
Disagree

Agree

Nor

Disagree

9. To perform to the optimum Im provided with adequate resources

like computer, phone, workstation, stationary etc.

A) Yes

10. I feel physically safe in my working environment

Strongly

B) No

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

11. The process and procedures adopted by my company to evaluate

and promote the employees is fair.

Poor

Low

Average

Good

Excellent

12. My supervisor treats me fairly in work related issues like

acknowledge my work, open to hear my opinions and helps me
develop to my fullest potential.

Strongly

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

13. In the workplace my co-workers give due respect to my thoughts

and feelings and demonstrate a positive attitude.

Strongly

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

14. This organization provided as much initial training and on going

Training as I needed.

Strongly

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

15. The compensation is proportional to the contributions that I make.

Strongly

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

16. In my company, Im satisfied with the administration of

compensation, benefits and reimbursement programs.

Very

Neither

Very

Satisfied
Dissatisfied

Satisfied

Nor

Dissatisfied

17. In my company the overall benefit plan fulfills all mine and my
familys minimum needs.

Strongly

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

18. When it comes to compensation, my performance is a major

yardstick.

A) Yes

19. I would like to recommend employment at my company to a

B) No

friend.

A) Yes

20. I plan to continue in my company at least two more years.

Strongly

B) No

Neither

Strongly

Agree

Agree

Nor

Disagree

Disagree

21. Are there any suggestions to improve your job satisfaction?