Professional Documents
Culture Documents
CORPORATE STRATEGY
Lupin
Parent
Company
Lupin
Category
Pharmaceutical
Sector
Healthcare
Tagline/
Slogan
USP
STP
Segment
Target
Group
Positionin
g
SWOT Analysis
Strengths
Opportunit
ies
Threats
Competition
Competito
rs
1. Sun pharmaceuticals
2. Ranbaxy
3. Dr. Reddys lab
4. Cipla
Transaction Cost- Transaction cost refers to the cost of providing for some
good or service through the market rather than having it provided from within
the firm.
Category
Pharmaceutical
Sector
Healthcare
Tagline/
Slogan
USP
STP
Segment
Target
Group
Positioning
SWOT Analysis
Strengths
Weaknesse
s
Opportunit
ies
Threats
Competition
Competitor
s
1. Cipla
2. Lupin
3. Ranbaxy
4. Dr. Reddys laboratories
Transaction Cost