Answers

1) To prepare yourself to become an effective manager, you

should know how to manage environmental uncertainty by
analyzing the environment and its trends, be ready to adapt
to changes in the environment. Make Shure you have a good
knowledge of the general, task and internal environment.
Understand the marketing environment in which your
organization competes
2) No, the task environment for a cellular phone company does
not contain the same elements as that of a government
welfare agency, because it involves commercialization and
business. A task environment is any business or consumer
with direct involvement with an organization that may be
part of the task environment. Examples of task environment
sectors include, competitors, customers, suppliers and labor
supply.
3) The most important forces are: competition, customer,
suppliers, labor market, and technological, sociocultural,
economic, legal, international forces.
4) Customers are among the external elements that can
attempt to influence, via marketing and strategic release of
corporate information. But ultimately, the relationship with
the clients is based on finding ways to influence them to
purchase your products. Market research is used to
determine the effectiveness of the marketing messages, and
to decide what changes can be made to future marketing
programs to improve sales. According to the customers the
marketing strategies is done and many products are made
according to them only.

5) Rapid change creates uncertainty for managers. Even

though the organization has few external elements, those
elements are hard to predict, and they react unexpectedly to
organizational initiatives. The greatest uncertainty for an
organization occurs in the complex, unstable environment. A
large number of elements impinge upon the organization,
and they shift frequently or react strongly to organizational
initiatives. When several sectors change simultaneously, the
environment becomes turbulent.