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Mick, Burroughs, Hetzel, & Brannen

Extended
Bibliography
(last updated: 5 August 2004)
to accompany:

Pursuing the Meaning of Meaning in the Commercial World:


An International Review of Marketing and Consumer Research
Founded on Semiotics
David Glen Mick
James E. Burroughs
Patrick Hetzel
Mary Yoko Brannen

The article appears in Semiotica (2004).


To download the article, visit the Research section
of David Micks website: www.commerce.virginia.edu/dgm9t

David Glen Mick is the Robert Hill Carter Professor of Marketing at the McIntire School of
Commerce, University of Virginia, Charlottesville, VA 22904; James E. Burroughs in an
Assistant Professor of Commerce, at the McIntire School of Commerce, University of Virginia,
Charlottesville, VA 22904; Patrick Hetzel is Professor of Marketing, Universite Pantheon-Assas
Paris II, 83bis, rue Notre-Dame-des-Champs, 76006 Paris France; and Mary Yoko Brannen is
Professor of International Business, School of Business, San Jose State University, San Jose,
CA 95192.

Mick, Burroughs, Hetzel, & Brannen

Please see the note on the next page that briefly explains this Extended Bibliography and
requests corrections and additions.

Note on the Extended Bibliography


This Extended Bibliography was developed to accompany our article in Semiotica (2004), which
is an international review of marketing and consumer research founded on semiotics. The
amount of references we located in our project was too large to include fully in our published
article. All of the references from our article appear in this Extended Bibliography, plus all the
additional ones we could not include. Note that some of the references that come from the
article, and that appear here without the text of the article, are not semiotic; the reason for this
is that we occasionally made connections to non-semiotic literature when we wrote the
published article. Nearly all of the semiotic literature in the published article and the additional
ones in this fuller bibliography are examples of explicit semiotics (rather than implicit
semiotics). This means that we generally included only those works that directly mentioned
and used semiotic premises, concepts, or methods in order to advance knowledge on topics
within the substantive focus of the project, i.e., marketing and consumer behavior.
In this Extended Bibliography we have worked to provide a list of references that is as accurate
and as complete as possible. Following Semiotica style, the references are in English or
French (untranslated); references that were originally in other languages (e.g., German,
Japanese) were translated into English. Generally speaking, the references in this list reflect as
much of the given information we had on them. If you notice an error or an omission, please
contact David Mick (dmick@virginia.edu) and we will make the change.

We will periodically update this Extended Bibliography, based on further materials that come to
our attention. Please send suggestions by email to David Mick, and be sure to include the full
citation information.

Mick, Burroughs, Hetzel, & Brannen

Extended Bibliography
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of alcohol advertising in the Mexican American community. Hispanic Journal of Behavioral
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Alexander, Monty; Burt, Max; and Collinson, Andrew (1995). Big talk, small talk: BTs strategic use
of semiotics in planning its current advertising. Journal of the Market Research Society 37 (2),
91-103.
Alperstein, Neil M. (1990). The verbal content of TV advertising and its circulation in everyday life.
Journal of Advertising 19 (2), 15-22.
Anderson, Myrdene; Deely, John; Krampen, Martin; Ransdell, Joseph; Sebeok, Thomas A.; and
von Uexkll, Thure (1984). A semiotic perspective on the sciences: Steps toward a new
paradigm. Semiotica, 52 (1/2), 7-47.
Andersen, Peter Bgh (1997). A Theory of Computer Semiotics. Cambridge, UK: Cambridge University
Press.
Aoki, Sadashige (1988). Positive analysis on the meaning and generation of advertisement texts.
Advertising Science 17, 135-144.
Aoki, Sadashige (1988). Semiotics of significance in advertising text. Studia Semiotica/Journal of the
Japanese Association for Semiotic Studies 8, 249-264.
Aoki, Sadashige (1989). Semiotics of advertising meaning generation. Paper presented at the
International Institute on Marketing Meaning, Indianapolis, IN.
Aoki, Sadashige (1993). Advertising and consumption in the post-bubble economic period:
Characteristics and background of Japanese advertising expression. Paper presented at the
University of Paris.

Mick, Burroughs, Hetzel, & Brannen

Aoki, Sadashige (1994). Bunmyaku Sz No Mketingu [English title: Marketing and Context Creation].
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retailer legitimation: The institutional semiotics of Wal-Mart flyers. Journal of Retailing 77 (2), 43271.
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Ashwin, Clive (1989). Drawing, design, and semiotics. In Design Discourse, Victor Margolin (ed.), 199209. Chicago: University of Chicago Press.
Askegaard, Sren (1991). Toward a semiotic structure of cultural identity. In Marketing and Semiotics.
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Umiker-Sebeok and D. G. Mick (eds.), 1-8. Bloomington, IN: Research Center for Language and
Semiotic Studies, Indiana University.

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Bachand, Denis (1993). The marketing of semiotics: Toward an integrated theory of the consumption
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