Report:

Analysis of three products

from three industries.
Prepared by:
NITESH MISHRA (157780592059)
TAPAN SRIVASTAVA (157780592110)

Division: Marketing
Subject:
Sales and Distribution
Management
Year: 2016 - 17

Introduction:
Before we begin what Sales and Distribution Management is, lets try to understand what
both of them means.
Sales management:
Sales management is a business discipline which is focused on the practical application of
sales techniques and the management of a firm's sales operations. It is an important business
function as net sales through the sale of products and services and resulting profit drive most
commercial business. These are also typically the goals and performance indicators of sales
management.
A Sales manager is the typical title of someone whose role is sales management. The role
typically involves talent development and leadership.
Now lets try to understand what Distribution Management is.
Distribution Management:
Distributed management is a management method for people to work together over the web
to accomplish desired goals. Management activities are distributed through the people doing
the work.
Both of these are required for every business to run a firm smoothly and to have a better
market position.
In this report I tried to analyse three products from three industries over a period of one week
to compare their advertisements which were printed on the Times of India, one of the leading
newspapers in the country.
These advertisements show how a company tries to attract the attention of a person via the
print medium of newspaper.
The advertisements are as follows:

Automobile Industry:-

17/08/2016

17/08/2016

17/08/2016

Mobile Industry:-

17/08/2016

13/08/2016

10/08/2016

Construction Industry:-

14/08/2016

15/08/2016

17/08/2016

Analysis:Automobile Industry:As BMW focus to its luxurious class with sheer pleasure driving with its classic interior,
technology with dynamic headlight, M-sports technique, head-up display and Harman kardon
system.
Volkswagen tries to make the reader understand that it is able to provide some of its best
features in its mid-sized car low price car named Ameo. They provide details of the extra care
with extended warranty with 2 year roadside assistance with 4 year warranty service.
With last segment this is the premium cross of sedan and SUV a product of Maruti Suzuki Scross with premium dealer NEXA and it tells about the product such as multi cruze control,
new headlights and automatic mirror control.
Mobile Industry:Reliance newly launch LYF with JIO review offer and the new launch of 2 variant of Flame 8
wind 3 with different price variant with 13.97 cms & 11.43 cms with 8 Mega Pixels camera
with snap dragon quad-core processor and offering 1 year extended warranty.
Oppo advertise its new F1 selfie phone with 16 MP front camera with 3GB ram, 32GB rom
with flash fingerprint unlock.
Vivo advertise its V3 and V3 max phone in 4G variant with finger print unlock system.
Construction Industry:Bakeri launch a 3BHK sivanta inside Bakeri city with modern amenities include GYM,
multiplex etc.
Sheetal construction launch 2,3& 4 BHK scheme name as casavyoma with a scheme of 10%
payment at the time of booking 10% at time of possession and rest 80% with EMI with 100%
loan paper loan approved by HDFC bank and sample house ready.
Gala launch the scheme of the occasion of Independence Day till 22nd of august. The gala
industry will provide free modular kitchen with booking of flat at gala celestia. Its a 2BHK
flat with 910sq.ft -1320sq.ft area.